Cloud hosting in actionCloud hosting in actionCloud hosting in actionCloud hosting in actionCloud Expo Europe, London, 3rd February 2011

C l R MD & Chi f A hi O ACarlos Rego, MD & Chief Architect, OnApp

@ nullmind linkedin.com/in/carlosrego@ g

facebook.com/carlos.regocarlos@onapp.com

What is OnApp?

The only cloud management software y gdesigned for hosting providers

What does OnApp do?

Commodity hardware Elastic cloud On demand resources End users

DeploymentDeploymentBillingMonitoringFailover

OnApp lets any host get into the cloud

Rapid time to marketRapid time to marketRapid time to marketVery low entry costsVery low entry costsVery low entry costs High density designHigh density designHigh density designRapid time to marketRapid time to market

24-hour deployment 24-hour deployment

Rapid time to market

24-hour deployment

Very low entry costsVery low entry costs

Commodity hardware Commodity hardware

Very low entry costs

Commodity hardware

High density designHigh density design

Optimal hardware use Optimal hardware use

High density design

Optimal hardware use24 hour deployment

Billing integration

F t

24 hour deployment

Billing integration

F t

24 hour deployment

Billing integration

F t

Commodity hardware

Monthly license

F fi t

Commodity hardware

Monthly license

F fi t

Commodity hardware

Monthly license

F fi t

Optimal hardware use

VLAN management

S ll f t i t

Optimal hardware use

VLAN management

S ll f t i t

Optimal hardware use

VLAN management

S ll f t i t Free support Free support Free support Free first year Free first year Free first year Small footprint Small footprint Small footprint

Company info

+45 employees in US and EU+45 employees in US and EU+45 employees in US and EU

45 +,000 servers deployed45 +,000 servers deployed45 +,000 servers deployed

10 +0 client clouds deployed10 +0 client clouds deployed10 +0 client clouds deployed

~Adding 1 cloud per day~Adding 1 cloud per day~Adding 1 cloud per day

Cloud is the future of hosting

Market demand for cloudMarket demand for cloud More flexible hosting services

P i Pay-per-use convenience

Added resilience

Hosting imperative for cloud More efficient use of infrastructure

New ways to bill for hardware resourcesNew ways to bill for hardware resources

Higher margins per cab (>50%?)

Cloud hosting case study: VPS.NET

The first mass-market cloud hosting service

“Cloud hosting for everyone”y

Judah JohnsDirector of Business Development

Judah Johnsec o o us ess e e op e

@judahjohns

linkedin com/in/judahjohnslinkedin.com/in/judahjohns

judah@vps.netj @ p

The story of VPS NETThe story of VPS.NET

• The Idea: ease of use

• The Vision: hosting anyone can doThe Vision: hosting anyone can do

• The Goal: cloud hosting for the mass• The Goal: cloud hosting for the mass market

Trials and TribulationsTrials and Tribulations

• SAN resources and performance

• Rapid growthRapid growth

• Unforeseeable events• Unforeseeable events

VPS NET By the NumbersVPS.NET By the Numbers

26 clouds26 clouds6 cities500+ HVs40,000+ servers9 FT devs

1 year in:30,000 servers,

B l hLive launch

Beta launch

What OnApp brings to the tableWhat OnApp brings to the table

We can focus on de-commoditizing the VPS market

We can work on features for end users, not infrastructure

Allows us to remain competitive in a veryAllows us to remain competitive in a very tough market

Where does VPS NET revenue come from?Where does VPS.NET revenue come from?

High-margin partner dealsp

40% 10%40%

Rapidly deployed

10%

Rapidly-deployed hourly/daily billing

Highly profitable due to initial useg y pof surplus commodity hardware

Future of VPS NET & OnAppKVM b d i t li ti

Future of VPS.NET & OnApp• KVM-based virtualization

• Private OnApp Clouds:

• Universities • Corporations• Corporations• Other industries

!Thanks!Thanks!Thanks!Thanks

Carlos Rego, MD & Chief Architect, OnAppg , , pp

@nullmind linkedin.com/in/carlosrego

facebook.com/carlos.regocarlos@onapp.com