OMV SUCCESS STORYGamification in Recruitment

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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OMV• OMV, is an international,

integrated oil and gas

company, headquartered

in Vienna. It is active in

the upstream and

downstream businesses.

OMV• Technikqueen is a

gamified recruitment

application to interest

young women to enter

the engineering field.

OMV• The target audience is

between 14-16 years old,

which is also the time most

students will start making

choices or forming choices on

further study which ultimately

leads to career paths.

OMV• The challenge starts online,

where everyone can participate

and solve technical quests,

including those not quite in the

target group. The participation

for the next stage – the expert

phase – is then limited for the

best 300 girls from 14-16 years.

OMV• After the expert phase, the

best 50 experts have

a chance to be one out of 25

Technikqueens which will be

mentored and receive a

scholarship – maybe a first

step for a technical career.

OMV• After all, all the top 50

winners receive a nice price

and are invited to

participate in an exclusive

weekend workshop in

Vienna during the final

weekend.

OMV• The competition is quest driven with a

lot of feedback loops and obviously

some very attractive rewards. However

what also became apparent that the

attraction of winning an iPad and

hanging out with like-minded girls may

be even stronger than the potential to

win a scholarship, which was an

interesting little aside in feedback for

the organisers.

OMV• Over one thousand players

participated in the first iteration

of the program and solved tasks

around renewable energy and oil

production. Beside tangible

rewards the winners were also

invited to join a trainee program

or internship.