Omroep Brabant tv 2.0

TV 2.0Omroep Brabant

Vincent Everts

woensdag 4 november 2009

Who isVincent Everts?


find, collect, publish

www.yubby.comwoensdag 4 november 2009

http://www.yubby.com


find, collect, publish

www.yubby.comwoensdag 4 november 2009

What are we going to talk about?


time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindle

explained Marketing 2.0 Google Adwords TudouGoogle Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing

Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebaynews resume VMS Google trends

What are we going to talk about?


keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8




























































Web1.0


7


How do we spend our time?


TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

39%

33%

19%

6% 4%

TV RadioInternet NewspapersMagazines


Radio & TV via internet


TV through


TV kijken via..


Time & advertisement

Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h

TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06

NewsPapers 20 min/day!750M adv revenueAdds ! 0,50 pp/h

Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 0,70 pp/ph


• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc


12

IMPACT ON BUSINESS


DELL Case


keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71






Dell notebooks


17


E-commerce worldwide

2009: 500 miljard euro

2008: 400 billion euro

+25%

bron: thuiswinkel.org


ProductinformatieSocial toolswoensdag 4 november 2009

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews


kindle


Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle


News


beta


• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0


•


Who talks


70 miljoen weblogs

120.000 nieuwe weblogs per dag

1,4 nieuwe blogs per seconde

3000-7000 nieuwe spam blogs

1.5 miljoen artikelen per dag, of

17 posts per seconde

Japanees #1 weblog taal (37%)

Engels #2 weblog taal (33%)

Chinees #3 weblog taal (8%)

70 miljoen weblogs

120.000 nieuwe weblogs per dag

1,4 nieuwe blogs per seconde

3000-7000 nieuwe spam blogs

1.5 miljoen artikelen per dag, of

17 posts per seconde

Japanees #1 weblog taal (37%)

Engels #2 weblog taal (33%)

Chinees #3 weblog taal (8%)woensdag 4 november 2009

Blogs demografie

Bron: Technorati 2008woensdag 4 november 2009

Weblogs


Weblogs

Everyone blogs!woensdag 4 november 2009

RSSwoensdag 4 november 2009

RSS Readers


Email is broken


Communication 2.0


Why callvia computer?


It’spersonal!


The phenomenon


80


“What are you doing in 140 characters”


Customer service


Twittering during TV

High peaks = broadcast

Low peaks =rerun


Track viewers interest


When & howdo I use Twitter?

source: Twitstats.com of @vincentewoensdag 4 november 2009

It’s now mainstream!


tweetdeck


+ TV =Social TV?


Wordprocessing 1951


Wordprocessing 1985


Wordprocessing 2008


Online collaborationwoensdag 4 november 2009

Revisionscompare


Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Best Web 2.0 software


Web 2.0 Trend:Co-Creation


49


Social Networking


88

Internet goes mobile


Mobile internet is where internet was 5 years ago


94

New services:location, location, location


Mobiel internet


Impact of internet on TV!


The New TV?

• Digital TV

• Harddisk recorder / PVR

• HDTV

• Internet TV


1,2 Mio1,5 Mio

BOOM"Platte" TV


Penetration of HD recorders (estimated)


HDTV & PVR’s in US

# PVR’s % PVR’s

2008 28,6M 25%

2014 52,3M 44%source: MAGNA

25% has HDTV & PVRwoensdag 4 november 2009

http://magnainsights.com/

http://magnainsights.com/

Connected devices

0

25

50

75

100

2009 2013

100 M

57 M

Connected devices will almost double in 4 years

source: Park Associates


http://www.cepro.com/article/connected_ce_sales_poised_to_explode_driven_by_consumer_demand/%23When:19:01:00Z

http://www.cepro.com/article/connected_ce_sales_poised_to_explode_driven_by_consumer_demand/%23When:19:01:00Z

Internet overtakes TV

If the current growth continuesthe internet will overtake TV

as most consumed media in 2010


Video Everywhere


3515-02-07 ROOS - Regionale TV in 2010 35woensdag 4 november 2009

3515-02-07 ROOS - Regionale TV in 2010 35woensdag 4 november 2009

http://www.youtube.com/watch?v=6gmP4nk0EOE

http://www.youtube.com/watch?v=6gmP4nk0EOE

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090

75

150

225

300

mill

ions

of u

niqu

e vi

sito

rs

april 2005first video

july 2006Daily more then100 millionwatched videosand 65.000 added

march 2007Viacom sues YouTubefor $1 miljard

october 2006Google buysYouTube for$1,65 billion

now:13 hour of video added every minute

Growth of YouTube


Internetvideois not just YouTube!


Tudou.com bigger YouTube


How big is video?

source: ComScore Feb 2009woensdag 4 november 2009

13,072,164,000 videos available

75.5% of internet audience viewed online video

312 minutes of video watched

on average

3.5 minutes average duration

of the video watched

How big is video?

source: ComScore Feb 2009woensdag 4 november 2009

Online video is the most popular online entertainment, with more than 1 in 2 (50%) Europeans watching video

An increase of over300% since 2006


TV can survive next toPVR & internet

But doesn’treceive undivided

attention...woensdag 4 november 2009

TV vs Web viewingObama inauguration

35.5M TV viewers69.8M Web viewers


43B

57B

Embeds / WidgetsNBC.com

1 Billion full episodestreams in 2 years

43% via embeds & widgets

NBC.com

source: NewTeeVeewoensdag 4 november 2009

http://newteevee.com/2009/04/16/nbc-hits-1b-full-episode-streams/

http://newteevee.com/2009/04/16/nbc-hits-1b-full-episode-streams/

Watch it anywhereSamenvatting

Hele uitzending

Widgets

ClipsUpdates


If you don’t do it, someone else will...


With these HD devices anyone can do it!


Easy & everywhere


Easy & everywhere

• Create videos with ease• Let customers create

videos about youwoensdag 4 november 2009

• Quick & easy -live with 1 click

• If you have a webcamyou can stream

Lifestreaming


Produce your own TV


Lifestreaming


Lifestreaming

• Studio in a box


Lifestreaming

• Live streaming on mobile phone

• Nokia, iPhone, Blackberry

• Put on blogs, facebook

• Robert Scoble popularized


Lifestreaming

Life blogging with mobile without installation


HD Internetvideo

• Super quality

• Available in next 5 years everywhere

Click to play


http://livepage.apple.com/


























http://www.vimeo.com/459938/










Find, Collect, Publish

Find



Find35+ sources (more on the way)


BlogworldInspiring example


Friends & profiles


+35 video sources

& more to follow!woensdag 4 november 2009


Collect



Collect

Drag & dropEdit meta dataSee previews


Player page


Manage video


Publish it with widgets


Elections 2.0

Obama Girl


Elections 2.0


Marketing

2.0


www.vincente.nl

www.yubby.com

www.interimic.nl

[email protected]

www.twitter.com/vincente

Vincent Everts


http://www.vincente.nl

http://www.vincente.nl



mailto:[email protected]




Omroep Brabant tv 2.0

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Transcript of Omroep Brabant tv 2.0