Omnichannel Retail is Evolving. Be Prepared.

THE RETAILER THE CUSTOMER RETAIL IS IN FLUX As digital, mobility and analytics collide, both the consumer and the retailer are moving toward a real-time, personalized and enhanced brand experience. Brands are facing increased pressure to prioritize IT initiatives that will help deliver against evolving omnichannel demands. Strategic investments in the 5 business drivers below will enable transformational changes by optimizing legacy network designs, improving performance and streamlining operations to better compete in today's retail environment. EMPOWERED SHOPPERS Omnichannel shoppers have a 30% higher lifetime value than those who shop using only one channel. 5 4. DATA INTEGRATION Collect and connect omnichannel data analytics to extract BI and actionable customer insight, driving engagement, retention and brand affinity. 1. NETWORK EVOLUTION Build a scalable, elastic and cloud-connected network architecture to better compete in today's omnichannel retail landscape. 2. SECURITY Maintain brand trust and loyalty by leveraging next-generation security solutions to help prevent data breaches, detect malicious activity and protect sensitive information. 1 eMarketer, "Omnichannel Strategies Benefit Sales," 2015 2 Infosecurity Magazine, "Retailers Take 197 Days to Discover Advanced Attacks," 2015 3 Innovative Retail Technologies, "Retail Tech Spending 2016," 2015 4 Cisco, "Beyond Big Data: How Next-Generation Shopper Analytics and the Internet of Everything Transform the Retail Business," 2014 5 Forrester Research, Inc., "Brief: Best Practices in Deploying a Customer Engagement Network in Retail," February 2, 2016 3. HYBRID CLOUD Overhaul legacy systems and on-premises applications by moving to scalable, agile and transformational cloud architectures to "right size" the data center. 5. CONNECTED RETAIL Increase bandwidth and throughput at the store to help minimize downtime, support digital demands and improve performance of operational, marketing, and sales support applications. 68% OF RETAIL EXECUTIVES CONFIRM THAT OMNICHANNEL STRATEGIES HAVE INCREASED SALES. 1 44% OF RETAILERS EXPERIENCE OVER 50 CYBER ATTACKS EACH MONTH. 2 WI-FI 10x ADDITIONAL CAPACITY TO ACCOMODATE IN-STORE DIGITAL DEMANDS. 5 RETAILERS SHOULD PLAN FOR 52% OF RETAILERS ARE ACTIVELY MOVING APPLICATIONS TO THE CLOUD IN 2016. 3 mPOS VIDEO ANALYTICS SaaS APPLICATIONS IoT CONNECTIVITY DIGITAL SIGNAGE 11% IN ADDITIONAL NET PROFIT THROUGH ADVANCED IN-STORE ANALYTICS. 4 RETAILERS CAN GAIN UP TO IS EVOLVING. BE PREPARED. OMNICHANNEL RETAIL

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Transcript of Omnichannel Retail is Evolving. Be Prepared.

Page 1: Omnichannel Retail is Evolving. Be Prepared.

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THE RETAILER

THE CUSTOMER

RETAIL IS IN FLUXAs digital, mobility and analytics collide, both the consumer and the retailer are

moving toward a real-time, personalized and enhanced brand experience.

Brands are facing increased pressure to prioritize IT initiatives that will help deliver against evolving omnichannel demands. Strategic investments in the 5 business drivers below will

enable transformational changes by optimizing legacy network designs, improving performance and streamlining operations to better compete in today's retail environment.

EMPOWERED SHOPPERS Omnichannel shoppers have a 30% higher lifetime value

than those who shop using only one channel.5

4. DATA INTEGRATIONCollect and connect omnichannel data analytics to extract BI and actionable customer insight, driving engagement, retention and brand affinity.

1. NETWORK EVOLUTIONBuild a scalable, elastic and cloud-connected network architecture to better compete in today's omnichannel retail landscape.

2. SECURITYMaintain brand trust and loyalty by leveraging next-generation security solutions to help prevent data breaches, detect malicious activity and protect sensitive information.

1 eMarketer, "Omnichannel Strategies Benefit Sales," 20152 Infosecurity Magazine, "Retailers Take 197 Days to Discover Advanced Attacks," 20153 Innovative Retail Technologies, "Retail Tech Spending 2016," 20154 Cisco, "Beyond Big Data: How Next-Generation Shopper Analytics and the Internet of Everything Transform the Retail Business," 20145 Forrester Research, Inc., "Brief: Best Practices in Deploying a Customer Engagement Network in Retail," February 2, 2016

3. HYBRID CLOUDOverhaul legacy systems and on-premises applications by moving to scalable, agile and transformational cloud architectures to "right size" the data center.

5. CONNECTED RETAILIncrease bandwidth and throughput at the store to help minimize downtime, support digital demands and improve performance of operational, marketing, and sales support applications.

68%OF RETAIL EXECUTIVES CONFIRM THAT OMNICHANNEL STRATEGIES HAVE INCREASED SALES.1

44%OF RETAILERS EXPERIENCE OVER 50 CYBER ATTACKS EACH MONTH.2

WI-FI

10xADDITIONAL CAPACITY TO ACCOMODATE IN-STORE DIGITAL DEMANDS.5

RETAILERS SHOULD PLAN FOR

52%OF RETAILERS ARE ACTIVELY MOVING APPLICATIONS TO THE CLOUD IN 2016.3

mPOS

VIDEO ANALYTICS

SaaS APPLICATIONS

IoT CONNECTIVITY

DIGITAL SIGNAGE

11%IN ADDITIONAL NET PROFIT THROUGH ADVANCED IN-STORE ANALYTICS.4