Room Rate:Room Rate: $158$158 plus tax*

Arrival Date: _______________ Departure Date: _______________ Occupancy: � Single � Double Special Requests by Availability Only: � Double Beds � King Bed King Bed King Bed Credit Card Guarantee: (for hotel only)** � Visa � MasterCard � American Express � Discover Card Holder’s Name: ___________________________________________________

Account #: _________________________ Exp. Date: _________ Signature: ____________________________________________

*includes resort fee

Account #: _________________________ Exp. Date: _________

Individual Name: ______________________________ Spouse/Guest Name: ____________________________

Business: __________________________________________________________________________________

Billing Address: _____________________________________________________________________________ City: ________________________________ State: _________________ Zip: _________________

Telephone: (_____) ________________________ Fax: (_____) __________________________ E-mail: ___________________________________________________

Registration Fee: $600 ($239 per additional person) **

� Check: Amount Enclosed $: ___________ Credit Card: � Visa � MasterCard � American Express Card Holder’s Name: _________________________________ Account #: ___________________________

Exp. Date: ________ Security Code (on back of card): ___________ Amount Charged: $ _____________

Signature: __________________________________________________________**In the event you must cancel, your registration fee will be refunded, less $15 processing fee.

2011 Retail Beverage Council Educational Seminar & Trade Show

October 9-11 Omni Orlando Resort at ChampionsGate 1500 Masters Boulevard ChampionsGate, FL

Mail Registration Form toMail Registration Form toMail Registration Form toMail Registration Form to::Retail Beverage Council of the

Florida Retail Federation227 S. Adams St

Tallahassee, Florida 32301

Or Fax Registration toOr Fax Registration to: (850) 561-6625

For information or questions, contact:Sherry Whitney at

(888) FL-RETAIL (357-3824)sherry@frf.orgsherry@frf.org • www.frf.orgwww.frf.org

Exhibitor RegistrationExhibitor Registration

The Retail Beverage Council (RBC), a division of the Florida Retail Federation, is a statewide trade association representing the interests of the retail beverage industry in Florida. RBC is here to work for you and your needs in the Florida Legislature, including your regulatory interests.

Register early

for free room

upgrade!

Omni Orlando Resort at ChampionsGate

Signature: ____________________________________________

**72-hour cancellation required on room reservations. *includes resort fee**72-hour cancellation required on room reservations. *includes resort fee

Relax and enjoy the luxurious se� ng of the Omni Orlando Resort at ChampionsGate. The Omni boasts an amazing atmosphere including a long winding lazy pool and so much more to make this a memorable event. Experience true luxury at the low room rate of $158, including resort fee! Please register early to receive FREE ROOM UPGRADE!

Omni ChampionsGate

Exhibitor Registration DetailsExhibit registra� on fee of $600 includes an 8’ x 8’ booth, a 6’ draped table with 2 chairs & waste basket, and a booth iden� fi ca� on sign. The sampling and tas� ng of products is permi� ed and encouraged. Tuesday a� ernoon of RBC’s annual conference will be totally dedicated to the Industry Trade Show. Also included in exhibit fee is entry to all business and social func� ons for one a� endee, including hospitality. Note that you may also go to www.frf.org/rbc.cfm to register for the conven� on and reserve your room online (requires customary one night deposit). There is also a 72-hour cancella� on policy on room reserva� ons.

Business Sessions to Offer an Impressive List of Speakers2011 RBC business sessions’ new format will cover the issues critical to your bottom line. Get inspired to persevere toward mutual success in these changing times.

RBC Educational Seminar The RBC Educa� onal Seminar & Trade Show presents the perfect se� ng to get to know Florida’s leading retailers. Retail par� cipants will include many representa� ves from the independent market (on and off -premise accounts), Buying Groups, and larger chains including ABC Fine Wine & Spirits, Winn-Dixie, Publix, Sweetbay, and Walgreens.

Grand Prize DrawingGrand Prize Drawings totaling $1,000 for retailers par� cipa� ng in RBC’s Trade Show.

“Working Together”

October 9 - 11 Omni Orlando Resort at ChampionsGate1500 Masters Blvd ChampionsGate, FL

Exhibitor Registra� on

Your Exhibit FeeCovers It All

Exhibit Space in RBC’s Industry Trade Show

& Workshops

Breakfasts & Luncheons

Receptions & Dinners

Wine & Spirits Tastings

Hospitality SuitesRBC Golf Tournament

Networking Opportunitieswith Retailers, State Regulators

& State Officials

Pool View at Sunset

New

Trade Show

Format

New Business

Session FormatSurprise

Entertainment! Session Format2011 Retail Beverage Council

Educational Seminar & Trade Show