Omega USPs
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Transcript of Omega USPs
OMEGAMaking the Right “Choices”
Why OMEGA?
Classical appeal
Outstanding construction featuresFabulous Designing
Exclusivity
High quality substantiated with long warranty periods
Associated with precision, accuracy and a pioneering spirit
First among the brands to come up with Co-axial Technology
Official time keeper of sporting events like Olympics and Golf tournaments
Presence across 50 countries with 250 boutiques’ locations across the world
OMEGAThe signs of excellence
OMEGACo-axial Technology
The co-axial escapement functions with a system of 3 pallets that separates the locking function from the impulse.
Co-axial escapement significantly reduces friction, theoretically resulting in longer service intervals and greater accuracy over time.
It functions with virtually no lubrication. It utilizes radial friction instead of sliding friction.
OMEGABiggest Competition: ROLEX
OMEGAHow is it better?
Superb movements at cost efficiency
More expensive
Most of their designs have not changed much since the 1930's.
Rolex offers more options such as precious stones
Uses the conventional lever escapement
Rolex models for women are simply too masculine
Omega designs are more edgy and modern.
Uses newish materials and horology in interesting ways.
Makes both quartz and automatic models
Uses co-axial escapement.
Omega designs are more edgy and modern.
Passed NASA's numerous tests, including exposure to extreme temperatures, vacuum, intense humidity, corrosion, shock, pressure, and vibration.
OMEGAOther Competitors
TAG HEUER CARTIER
LONGINES
Deville
OMEGAEminent Models
Constellation
SeamasterSpeedmaster