Om Quality

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    QUALITY

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    QUALITY Many organizations have found quality is a wonderful tonic for

    improving operations

    Quality or the lack of quality affects the entire organization from

    supplier to customer & from product design to maintenance Quality is the ability of a product or service to meet customer needs

    In other words we can say that quality is fitness for use

    It is the conformance to requirements

    INTERNATIONAL QUALITY STANDARDS TOTAL QUALITY MANAGEMENT

    It refers to a quality emphasis that encompasses the entireorganizations from supplier to customer.TQM stresses a commitment

    by management to have a continuing company wide drive towardexcellence in all aspects of products & services that are important tothe customer

    TQM is management of an entire organizations so that it excels in allaspects of products & services that are important to the customer.

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    TOTAL QUALITY MANAGEMENT

    Continuous Improvement

    Six Sigma

    Employee Empowerment

    Benchmarking

    Just-in-Time (JIT)

    Taguchi Concepts

    Knowledge of TQM Tools

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    TOOLS OF TQM Check sheets

    Scatter Diagrams

    Cause-and-Effect Diagram Pareto Charts

    Flow Charts

    Histograms

    Statistical Process Control (SPC)

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    To Make the Quality Focus Work

    Motorola:

    Aggressively began a worldwide education

    program to be sure that employees understood

    quality and statistical process control

    Established goals

    Established extensive employee participation and

    employee teams

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    Ways in Which Quality Can ImproveProductivity

    Sales Gains Improved response

    Higher Prices

    Improved reputation

    Reduced Costs Increased productivity

    Lower rework and scrap costs

    Lower warranty costs

    Increased

    Profits

    Improved

    Quality

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    Flow of Activities Necessary to AchieveTotal Quality Management

    Organizational Practices

    Quality Principles

    Employee Fulfillment

    Customer Satisfaction

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    Organizational Practices

    Leadership

    Mission statement

    Effective operating procedure Staff support

    Training

    Yields: What is important and what is to beaccomplished

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    Quality Principles

    Customer focus

    Continuous improvement

    Employee empowerment

    Benchmarking

    Just-in-time

    Tools of TQM

    Yields: How to do what is important and to beaccomplished

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    Employment Fulfillment

    Empowerment

    Organizational commitment

    Yields: Employees attitudes that they canaccomplish what is important and to be

    accomplished

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    Customer Satisfaction

    Winning orders

    Repeat customers

    Yields: An effective organization with acompetitive advantage

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    Definitions of Quality

    ASC: Product characteristics & features that

    affect customer satisfaction

    User-Based: What consumer says it is

    Manufacturing-Based: Degree to which a

    product conforms to design specification

    Product-Based: Level of measurableproduct characteristic

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    Operation

    Reliability & durability

    Conformance

    Serviceability

    Appearance

    Perceived quality

    Quality

    Dimensions of Quality for Goods

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    Under-standing

    Tangibles

    Reliability

    CommunicationCredibility

    Security

    Responsiveness

    Competence

    Courtesy

    Access

    1995 Corel Corp.

    Service Quality Attributes

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    Importance of Quality

    Costs & market

    share

    Companys

    reputation

    Product

    liability

    International

    implications

    Increased

    Profits

    Lower CostsProductivity

    Rework/Scrap

    Warranty

    Market Gains

    Reputation

    VolumePrice

    Improved

    Quality

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    Established in 1988 by the U.S. government

    Designed to promote TQM practices

    Some criteria

    Senior executive leadership; strategic planning;management. of process quality

    Quality results; customer satisfaction

    Recent winners Corning Inc.; GTE; AT&T; Eastman Chemical.

    Malcom Baldrige National QualityAward

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    6

    -1

    Costs of Quality

    It is the cost of doing things wrong- that is the price of

    nonconformance. Four major categories of costs are associated withquality called cost of quality (COQ).

    Prevention costs - reducing the potential for

    defects (Eg:training,quality improvementprograms)

    Appraisal costs - evaluating products( Eg:testing, labs, inspectors )

    Internal failure - of producing defective partsor service (Eg : rework, Scrap)

    External costs - occur after delivery( Eg:Returned goods, lost goodwill )

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    International Quality Standards

    Industrial Standard Z8101-1981 (Japan) Specification for TQM

    ISO 9000 series (Europe/EC)

    Common quality standards for products sold inEurope (even if made in U.S.)

    ISO 14000 series (Europe/EC)

    Standards for recycling, labeling etc.

    ASQC Q90 series; MILSTD (U.S.)

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    TraditionalQuality Process (Manufacturing)

    Specifies

    Need

    Customer

    Interprets

    Need

    Marketing

    Designs

    Product

    Defines

    Quality

    Engineering

    Produces

    Product

    Plans

    Quality

    Monitors

    Quality

    Operations

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    TQM

    Encompasses entire organization, from supplier

    to customer

    Stresses a commitment by management to have

    a continuing, company-wide, drive toward

    excellence in all aspects of products and

    services that are important to the customer.

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    Organizational Practices

    Quality Principles

    EmployeeFulfillment

    Attitudes(e.g., Commitment)

    How to Do

    What to Do

    Effective

    Business

    Customer

    Satisfaction

    Achieving

    Total Quality Management

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    Demings Fourteen Points

    Create consistency of purpose

    Lead to promote change

    Build quality into the products

    Build long term relationships

    Continuously improve product, quality, andservice

    Start training Emphasize leadership

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    Demings Points - continued

    Drive out fear

    Break down barriers between departments

    Stop haranguing workers

    Support, help, improve

    Remove barriers to pride in work

    Institute a vigorous program of educationand self-improvement

    Put everybody in the company to work onthe transformation

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    Concepts of TQM

    Continuous improvement

    Employee empowerment

    Benchmarking Just-in-time (JIT)

    Taguchi concepts

    Knowledge of TQM tools

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    Continuous Improvement

    Represents continual improvement of

    process & customer satisfaction

    Involves all operations

    & work units

    Other names Kaizen (Japanese)

    Zero-defects Six sigma

    1984-1994 T/Maker Co.

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    Shewharts PDCA Model

    4.Act 1.Plan

    3.Check 2.Do

    Identify the

    improvementand make a plan

    Test the

    plan

    Is the

    plan

    working

    Implemen

    t the plan

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    Employee Empowerment

    Getting employees involved in product &

    process improvements 85% of quality problems are due to process & material

    Techniques Support workers

    Let workers make decisions

    Build teams & quality circles

    1995 Corel Corp.

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    Quality Circles

    Group of 6-12 employees from same

    work area

    Meet regularly to solve work-related

    problems

    4 hours/month

    Facilitator trains & helps

    with meetings

    1995 Corel Corp.

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    Benchmarking

    Selecting best practices to use

    as a standard for performance

    Determine what to benchmark

    Form a benchmark team

    Identify benchmarking partners

    Collect and analyze benchmarking information

    Take action to match or exceed the benchmark

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    Resolving Customer Complaints

    Best Practices

    Make it easy for clients to complain

    Respond quickly to complaints

    Resolve complaints on the first contact Use computers to manage complaints

    Recruit the best for customer service jobs

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    Just-in-Time (JIT)

    Relationship to quality:

    JIT cuts cost of quality

    JIT improves quality

    Better quality means less inventory and better,

    easier-to-employ JIT system

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    Just-in-Time (JIT)

    Pull system of production/purchasing

    Customer starts production with an order

    Involves vendor partnership programs toimprove quality of purchased items

    Reduces all inventory levels

    Inventory hides process & material problems

    Improves process & product quality

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    Just-In-Time (JIT) Example

    Scrap

    Work in process inventory level

    (hides problems)

    Unreliable Vendors Capacity Imbalances

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    Just-In-Time (JIT) Example

    Scrap

    Reducing inventory reveals

    problems so they can be solved.

    Unreliable Vendors Capacity

    Imbalances

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    Tools for TQM

    Quality Function Deployment House of Quality

    Taguchi technique

    Quality loss function Pareto charts

    Process charts

    Cause-and-effect diagrams Statistical process control

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    Quality Function Deployment(QFD)

    Determines what will satisfy the customer

    Translates those customer desires into the

    target design

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    Taguchi Techniques

    Experimental design methods to improveproduct & process design

    Identify key component & process variablesaffecting product variation

    Taguchi Concepts

    Quality robustness

    Quality loss function

    Target specifications

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    Ability to produce

    products uniformly

    regardless of

    manufacturing

    conditions

    Put robustness in

    House of Qualitymatrices besides

    functionality 1984-1994 T/Maker Co.

    1995 Corel Corp.

    Quality Robustness

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    Shows social cost ($) of deviation from target

    value

    Assumptions Most measurable quality characteristics (e.g., length,

    weight) have a target value

    Deviations from target value are undesirable

    Equation: L = D2C

    L = Loss ($); D = Deviation; C = Cost

    Quality Loss Function

    Q lit L F ti

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    Quality Loss Function

    Frequency

    Target Upper Lower

    Target-oriented quality

    yields more product in

    the "best" category

    Distribution of Specifications for Products Produced

    Conformance-oriented

    quality keeps products

    within 3 standarddeviations

    Loss

    High Loss

    Low Loss

    Unacceptable

    Poor

    Fair

    Good

    Best

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    The specifications for the

    diameter of a gear are

    25.00 0.25 mm.

    If the diameter is out of

    specification, the gear

    must be scrapped at a cost

    of$4.00. What is the loss

    function?

    1984-1994 T/Maker Co.

    Quality Loss Function Example

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    L = D2C = (X - Target)2C

    L = Loss ($); D = Deviation; C = Cost

    4.00 = (25.25 - 25.00)2C

    Item scrapped if greater than 25.25(USL = 25.00 + 0.25) with a cost of $4.00

    C = 4.00 / (25.25 - 25.00)2 = 64

    L = D2 64 = (X - 25.00)264 Enter various X values to obtain L & plot

    Quality Loss Function Solution

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    Freq.

    XTarget USLLSL

    A study found U.S. consumers preferred Sony TVs

    made in Japan to those made in the U.S. Bothfactories used the same designs & specifications. Thedifference in quality goals made the difference in

    consumer preferences.

    Japanese factory(Target-oriented)

    U.S. factory(Conformance-oriented)

    Target Specification Example

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    Quality Loss Function; Distribution of

    Products Produced

    Low loss

    High loss

    Frequency

    Lower Target Upper

    Specification

    Loss (to

    producing

    organization,

    customer, and

    society)

    Quality Loss Function (a)

    Unacceptable

    Poor

    Fair

    Good

    Best

    Target-oriented

    quality yields

    more product in

    the best

    categoryTarget-oriented

    quality brings

    products toward the

    target valueConformance-oriented

    quality keeps product

    within three standarddeviations

    Distribution of

    specifications for product

    produced (b)

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    PDCA Cycle

    4.Act:

    Implementthe plan

    1.Plan:

    Identify theimprovementand make a

    plan

    3.Check:

    Is the plan

    working

    2.Do:

    Test the plan

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    Tools of TQM Tools for generating ideas

    Check sheet

    Scatter diagram

    Cause and effect diagram

    Tools to organize data Pareto charts

    Process charts (Flow diagrams)

    Tools for identifying problems Histograms Statistical process control chart

    l f

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    Seven Tools for TQM

    l f l f

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    Pareto Analysis of Wine Glass Defects(Total Defects = 75)

    54

    125 4 2

    72%

    88%93% 97% 100%

    0

    10

    20

    30

    40

    50

    60

    70

    Scratches Porosity Nicks Contamination Misc.

    Causes, by percent total defects

    Frequency

    (Number)

    0%

    20%

    40%

    60%

    80%

    100%

    Cumulativ

    ePercent

    72% 16% 5% 4% 3%

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    Shows sequence of events in process

    Depicts activity relationships

    Has many uses Identify data collection points

    Find problem sources

    Identify places for improvement Identify where travel distances can be reduced

    Process Chart

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    SUBJECT: Request tool purchase

    Dist (ft) Time (min) Symbol Description

    D Write order

    D On desk

    75 D To buyer

    D Examine

    = Operation; = Transport; = Inspect;

    D = Delay; = Storage

    Process Chart Example

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    Used to find problem sources/solutions

    Other names

    Fish-bone diagram, Ishikawa diagram

    Steps

    Identify problem to correct

    Draw main causes for problem as bones

    Ask What could have caused problems in these

    areas? Repeat for each sub-area.

    Cause and Effect Diagram

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    Too manydefects

    Problem

    Cause and Effect Diagram Example

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    Method Manpower

    Material Machinery

    Too manydefects

    Main Cause

    Main Cause

    Cause and Effect Diagram Example

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    Method Manpower

    Material Machinery

    DrillOvertime

    Steel

    Wood

    Lathe

    Too manydefects

    Sub-Cause

    Cause and Effect Diagram Example

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    6-55

    Method Manpower

    Material Machinery

    DrillOvertime

    Steel

    Wood

    Lathe

    Too manydefects

    Tired

    Old

    Slow

    Cause and Effect Diagram Example

    Fi hb Ch t P bl ith Ai li

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    6-56

    Fishbone Chart - Problems with AirlineCustomer Service

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    Uses statistics & control charts to tell whento adjust process

    Developed by Shewhart in 1920s

    Involves Creating standards (upper & lower limits)

    Measuring sample output (e.g. mean wgt.)

    Taking corrective action (if necessary) Done while product is being produced

    Statistical Process Control (SPC)

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    Produce GoodProvide Service

    Stop Process

    Yes

    No

    Assign.

    Causes?Take Sample

    Inspect Sample

    Find Out WhyCreate

    Control Chart

    Start

    Statistical Process Control Steps

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    Process Control Chart

    Plot of Sample Data Over Time

    0

    20

    40

    60

    80

    1 5 9 13 17 21

    Time

    SampleV

    alue Sample

    Value

    UCL

    Average

    LCL

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    Control Chart

    Patterns to Look for in

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    Patterns to Look for inControl Charts

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    Involves examining items to see if an item isgood or defective

    Detect a defective product

    Does not correct deficiencies in process orproduct

    Issues

    When to inspect Where in process to inspect

    Inspection

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    When and Where to Inspect

    At the suppliers plant while the supplier is producing

    At your facility upon receipt of goods from the supplier

    Before costly or irreversible processes

    During the step-by-step production processes

    When production or service is complete

    Before delivery from your facility

    At the point of customer contact

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    Inspection Points in Services

    Organization What is Inspected Standard

    Jones Law

    Office

    Receptionist

    performance

    Billing

    Attorney

    Is phone answered by the

    second ring

    Accurate, timely, and

    correct format

    Promptness in returning

    calls

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    Inspection Points in Services

    Organization What is Inspected Standard

    Hard Rock

    Hotel

    Reception desk

    Doorman

    Room

    Minibar

    Use customers name

    Greet guest in less than 30

    seconds

    All lights working, spotlessbathroom

    Restocked and chargesaccurately posted to bill

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    Inspection Points in Services

    Organization What is Inspected Standard

    Bayfield

    Community

    Hospital

    Billing

    Pharmacy

    Lab

    Nurses

    Admissions

    Accurate, timely, and correct format

    Prescription accuracy, inventory accuracy

    Audit for lab-test accuracy

    Charts immediately updated

    Data entered correctly and completely

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    Inspection Points in Services

    Organization What is Inspected Standard

    Hard Rock

    Cafe

    Busboy

    Busboy

    Waiter

    Serves water and bread within

    1 minute

    Clears all entre items andcrumbs prior to desert

    Knows and suggest specials

    and desserts

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    Inspection Points in Services

    Organization What is Inspected Standard

    Nordstroms

    Department

    Store

    Display areas

    Stockrooms

    Salesclerks

    Attractive, well-organized,

    stocked, good lighting

    Rotation of goods, organized,clean

    Neat, courteous, very

    knowledgeable

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    Inspection Points in Services

    BankTeller

    stations

    Loan

    accounts

    Checking

    accounts

    Shortages, courtesy,

    speed, accuracy

    Collateral, proper credit checks,

    rates, terms of loans, default

    rates, loan rates

    Accuracy, speed of entry,

    rate of overdraws

    Organization Some Points ofInspection Issues to Consider

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    Inspection Points in Services

    Retail storeStockrooms

    Display areas

    Sales counters

    Clean, uncluttered, organized,

    level of stockouts, amply

    supply, rotation of goods

    Attractive, well-organized,

    stocked, visible goods, good

    lighting

    Neat, courteous knowledgeable

    personnel; waiting time;

    accuracy in credit checking and

    sales entry

    Organization Some Points ofInspection

    Issues to Consider

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    Inspection Points in Services

    Restaurant

    Kitchen

    Cashier station

    Dining areas

    Clean, proper storage,

    unadulterated food, health

    regulations observed, well-organized

    Speed, accuracy, appearance

    Clean, comfortable,

    regular monitoring by

    personnel,

    Organization Some Points ofInspection

    Issues to Consider

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    Service quality is more difficult to measure

    than for goods

    Service quality perceptions depend on

    Expectations versus reality

    Process and outcome

    Types of service quality Normal: Routine service delivery

    Exceptional: How problems are handled

    TQM In Services

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    Goods versus Services

    Can be resold

    Can be inventoried

    Some aspects ofquality measurable

    Selling is distinct

    from production

    Reselling unusual

    Difficult to

    inventory

    Quality difficult to

    measure

    Selling is part ofservice

    Good Service

    d d

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    Goods versus Services - continued

    Product istransportable

    Site of facilityimportant for cost

    Often easy toautomate

    Revenue generatedprimarily fromtangible product

    Provider, not productis transportable

    Site of facilityimportant forcustomer contact

    Often difficult toautomate

    Revenue generatedprimarily fromintangible service.

    Good Service

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    Under-standing

    Tangibles

    Reliability

    CommunicationCredibility

    Security

    Responsiveness

    Competence

    Courtesy

    Access

    1995 Corel Corp.

    Service Quality Attributes

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    Determinants of Service Quality

    Reliability consistency and dependability Responsiveness willingness/readiness of

    employees to provide service; timeliness

    Competence possession of skills andknowledge required to perform service

    Access approachability and ease of contact

    Courtesy politeness, respect, consideration,friendliness of contact personnel

    Determinants of Service Quality -

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    Determinants of Service Quality

    Continued

    Communication keeping customers informed inlanguages they understand

    Credibility trustworthiness, believability,

    honesty Security freedom from danger, risk or doubt

    Understanding/knowing the customer making

    the effort to understands the customers needs Tangibles the physical evidence of the service

    QUALITY CIRCLE

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    QUALITY CIRCLE

    A group of employees meeting regularly with a facilitator to solve work

    related problems in their work area.

    The members receive training in group planning , problem solving &

    statistical quality control

    INTERNATIONAL QUALITY STANDARDS

    SIX SIGMA : The term is popularized by Motorola , Honeywell & General

    Electric, has two meaning in TQM.In a statistical sense it describes aprocess , product , or service with an extremely high capability (99.9997%

    accuracy )

    A program to save time , improve quality & lower costs.

    Six sigma is a comprehensive system a strategy , a discipline & a set of

    tools for achieving & sustaining business success.