Olx case study

ux case study

olx mobile app

Hello I am Jeetendra

ux ui visual designer

about me

Passionate about designing brands, creating lasting impressions and crafting

beautiful solutions.

Studied Graphic Design from Govt. College of Art & Craft and Rabindra Bharati

University, kolkata and continues to develop skills in User Experience Design.

initial brief

OLX - free classifieds app that lets buy and sell second-hand goods locally.

first appearance

OLX asks to check for location. This is good because then the app can use that to

customise my home screen experience. Maybe show recent listings in popular

categories. Maybe show some good deals, or listings getting the most clicks. All

this would really help to decrease the exits from home screen and engage the user

more.

The app could not figure out my location automatically so prompted me to

manually choose the country, state, city and area.

home screen A generic home

screen that is dull

and uninteresting.

Multiple icon colour,

looking like rainbow.

losing user attention.

some colors are so

dull it cannot visible

at high contrast

display.

While there are multiple forms

of the condition, red/green color

blindness is the most common

Reparation of menu

at main navigation.

1. Mobile and

Electronic and be

combine together as

Electronics &

Appliance.

2. Car and Bikes

combines together

into Autos.

The observation…that the

number of objects an average

person can hold in working

memory is about seven.

Miller’s Law

main navigation

menu reparation

main navigation

Listed navigation is

present at home

screen. Each list

contain icon and

text. While the icon

size is variable. It

should be same. The

spacing between

icon and text

required more space.

Here Bikes create more

dominancy, due to it bigger

appearance.

main navigation

user interaction

While long tap on the

list menu the tap

color changed and

it's too dark the

badge items

disappear / not

readable.

Improper colour style causes

accessibility issue.

category page

product listview

list type product

listing. While colour

theory not properly

applied. Product

block and

background colour

are similar. It cannot

difference in low

contrast display

setting. And spacing

two products is very

less.



category page

product gridview

Grid type product

listing. Product block

and background

colour are similar.

Grid view is much

better than list view.



category page

navigation

Confusing

navigation. Unable to

understand the uses.

It look like tab, but it

not. all three are

different. There is no

demarcation

between the links /

menu.

Recognition rather than recall:

Minimize the user's memory

load by making objects, actions,

and options visible. The user

should not have to remember

information from one part of the

dialogue to another.

Product page

product details

Visibility of system

status is missing.

Products headline

required on top

rather than the

image bottom.



Product page

product details

Navigation icon lost

due to dark

background.

Consistency and standards

missing!

Submit a Free Ad

Create advt form

There is no way to

undo a text edit on

Android! Avoid

pissing the user off

by giving him no

choice to revert to an

earlier state

User control and freedom

missing.

Overall the user experience is average. It's required to improve the design.

Negative space is required.

Tap area is too less.

Need to improve products listing page, it's too dull (list view)

Some usability issue is there.

Visibility of system status often unavailable.

conclusion

Thanks!

[email protected]

Olx case study

Design

Transcript of Olx case study