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History:Engro foods limited is subsidiary of Engro corporation which is one of the most reputed enterprises in Pakistan which is holding from more than 40years the business area of fertilizers and chemicals. Exxon chemical was the first name till 1991, after that they decided to make their fertilizers business globally and sold their equity of 75% of share in existing companies. Exxon chemical was named as Engro corporation Pakistan. In 2005-06 Engro foods was started and top quality brands were launched. Introduction:12 brands 45% market share of dairy productsMarket share in 300+ cities in Pakistan , 18 states in USA and 4 provinces in Canada18th largest customer of tetra pack world wide2 Processing plant.2000+ milk collection centres. 1 Dairy farm Core Values:Ethics and IntegrityHealth, Safety & EnvironmentInnovation & Risk TakingOur PeopleCommunity & Society

Engro Leadership:

Muhammad Aliuddin AnsariChairmanSarfaraz A. RehmanCEO & President

Directors:

Ruhail MohammedShahzada DawoodMuhammed AminMujahid HamidSabrina DawoodRoshaneh ZafarAbdul Samad CompetitorsIn Dairy Products:HaleebNestleGourmet milkIn ice cream:WallsGourmet ice cream

Competition:

Products Portfolio:

Products Launching Year: Al Safa Halal:Expand your palate with halal food

Recognized for being among the most successful and widely purchased halal food brands of USA and Canada.

Olpers Milk:Give your day a fresh start with Olpers!

Olpers Flavored Milk:Savour the flavor of tradition in every sip ofmilk

Tarang:Tarang in your tea-cup makes for sheer bliss

Omung Dobala:High nutrition at a very low price...

Dairy Omung:The next best thing to regular milk!

Olpers Lite:Embrace the lighter side of milk!

Olpers Cream:Every day is a celebration with our Crme de la Cream!

Omore:One of the famous ice cream brand in Pakistan. Available in 24 different flavours.

Omung Lassi:Beat the heat with Omung Lassi!

Olpers Tarrka:Give your food some tarrka!

Price:Engro Foods set prices of their products according their competitor prices.

Their price are few low from its competitors price.

Omore price range:CupsRs.230Soft serve ice creamRs.10-201 Ltr ice cream cubRs.1502 Ltr ice cream cubRs.275ConesRs.30Ice popRs.20

Place:1st Plant SahiwalLocated at a distance of 8 kilometers from the National Highway.2nd Pant:Situated in Sukhar, Sindh.

Distribution Channel:INDIRECT DISTRIBUTION CHANNEL:

Engro Distributors Retailers ConsumersDistribution Networks:Engro focus on every major city of Pakistan.All the transportation is outsourced.Engro have many distributors across Pakistan.

According to the distribution, Pakistan has divided into three Geographical zones.

Distribution Zones:North Zone: Rawalpindi PeshawarCentral Zone: Lahore Gujranwala MultanSouth Zone: Karachi Sukhar Nawab ShahPromotion:Advertising: vehicle Advertising, Outdoor billboards, Point of sale displays and Ads on television. When Engro foods was initially launched its product, they adopt a unique way of advertising.Message: Linked Engro foods with joy and happiness so their tagline/ slogans is ART OF HAPPINESS.Use print media, electronic media, and other communication like billboards.Special Campaigns like in RamzanSales Promotion:Allow trade discounts and trade promotion.