Ollie Sharpe - LinkedIn - September 26th

LinkedIn and the changing face of Recruitment

Ollie SharpeUK Sales ManagerLinkedIn

#SourceIn SourceIn London

LinkedIn


Connect the world’s professionals to make them more productive and

successful

Why members come to LinkedIn

©2013 LinkedIn Corporation. All Rights Reserved. 5

EverywhereWork wherever our

members work

InsightsBe great at what

you do

IdentityConnect, find, and

be found


Insights: Influencers


Everywhere: Apply for a Job on Mobile

7

8

Members worldwide

238m+Registered members as

of Sept 2013

3M+

21M+India

8M+

Canada

84M+USA

13M+Brazil

42M+APAC

M+

200+Countries and territories

65%Of LinkedIn members are

outside of the US

LinkedIn’s global footprint is expanding:

EMEA74M+ UAE

1M+

3M+DACH

5M+Italy

5M+France

5M+Spain

4M+NL

13M+UK

1M+Sweden

Amy Miller

do we want this slide here as well as the previous?

#SourceIn SourceIn London 11

21% 15% 44% 20%

ActiveSending out resumes and actively looking for a new position.

TiptoerThinking about changing jobs and reaching out to close associates.

ExplorerNot looking for a job but willing to discuss a new opportunity with recruiters.

Super PassiveHappily employed and not interested in a new opportunity.

Together known as Approachable.


There are fundamental differences between active and passive candidates

Active Candidate- Ready to apply online- Searching for opportunities- Responds quickly- Accepts best job offered now

Passive Candidates- Do not have a current CV- May listen to opportunities- Seek additional information- Will move for the right job

#intalent

The Changing Landscape

The Social Web

©2013 LinkedIn Corporation. All Rights Reserved.

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Social networking haschanged the behavior of online users.

Changes the way users

- Process information - Make buying decisions - Look for employment

People expect information to be relevant and personalised.

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93%of recruiters use or plan to use

LinkedIn for recruiting

Source: Jobvite 2012 Social Recruiting Survey.


Your biggest concern today?

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Source: LinkedIn Recruitment Trends survey, 2013.

“there’s not a lot of quality talent.”



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Source: LinkedIn Recruitment Trends survey, 2013.

“a lot of competition.”

Ian MullenMarketing Manager, Emerald Technology



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“establishing my firm as a trusted partner.”

Alison RecordonBusiness Improvement Manager, Impellam

Relationships


What you can be doing for free


Identity: build personal, professional brand

Skills & Expertise

Thought Leading Updates

Summary and Experience

Your visual identity and headline

Groups &Associations

Recommendations

1. Photo2. Headline3. Updates

4. Summary


Use your network to add insights to your workflow


22

Outlook Integration Email Signature

Google Toolbar Mac Search Widget


Insights: share and learn knowledge


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Relevant, recommended news

Engaging, informative insights

LinkedIn Today Thought-leadership

Why are followers important..

of members are more likely to share information as a result of following a company 61%

3x more likely to apply for jobs posted by companies they follow

78% more likely to accept an approach

6x more likely to view your Careers Page

Build a community: Engage, analyze, optimize

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Analyze & Optimize

Engage Followers: Post Updates

Build Community: Acquire Followers

Establish company and profile Presence:

Develop Branding Assets

xyzCo

xyzCo

Ed Franklin

Grow Your Career by Following:

XYZ.CO

Cecile, get the latest on XYZ.CO Jobs, News & more!

XYZ.CO

Grow Your Career by Following:

XYZ.CO

Cecile, get the latest on XYZ.CO Jobs, News & more!

XYZ.CO

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Engage and build relationshipsDeliver regular updates to your followers’ network update streams

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3

Measure your impactDetailed follower analytics

Trackcompany

update engagement

metrics

Segment followers on targetable dimensions

Track new follower acquisition

Insights for Updates

1 LinkedIn Follower Report, US, January 20122 LinkedIn internal data, global, January 2012

South Africa: 1.75mio members+ 1500 new members per day


Our Enterprise Solutions

HireEngage the world’s best passive talent

SellEngage the world’s

decision makers

MarketEngage most

effectively with professionals


HireEngage the world’s best passive talent


MarketEngage most effectively with professionals


It all starts with your presence on LinkedInYour chance to showcase your Talent and your Company

Your Employee’s Profiles- The first thing potential candidates see - Daily contact with your clients

Your Company Pages- Promote your expertise - Showcase live roles

Your Followers- Build trusted relationships with a wider network- Engage potential clients & candidates


SellBuild trust with clients


Interested in our corporate solutions?

Email me with company name and how many employees you have.

To: [email protected]

mailto:[email protected]

Ollie Sharpe - LinkedIn - September 26th

Technology

Transcript of Ollie Sharpe - LinkedIn - September 26th