Olivier Karg Max Keetman Denise van der Meer Rafaël Todorovici Felicia Peerenboom
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Transcript of Olivier Karg Max Keetman Denise van der Meer Rafaël Todorovici Felicia Peerenboom
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Olivier KargMax Keetman
Denise van der MeerRafaël Todorovici
Felicia Peerenboom
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BACK GROUND Direct seller of cosmetics and beauty
products Leader in
Fragrances Toiletries Global cosmetics
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HAZEL’S PERCENTAGE OF COMPANYS SALES BY KEY SECTORS
Sun careSkin careFragrancesMen's grooming productsColours CosmeticsHair Care
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PROBLEMS Sales begun to delince Door-to-door products Teenagers and young women Annual sales growth < 1.5 %
New CEO Strategic Vision New product New advertisement New logo
SOLUTION
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NEW PRODUCT Swagg-on!
5 Variants
Fair Medium Olive Brown Black
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NEW LOGO
• Attractive for teenagers and young women• New reputation• Related to our new product : Swag-on
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MISSION STATEMENT
‘With this new line of products, Hazel will become one of the lead cosmetics companies worldwide. Products will be innovative and extensively researched. Our companies image will be one appealing to young people, who are willing to spend some money on cosmetics.’
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