Olivian Breda - Basic SEO (IAA Young Professionals, 2015.04.08)

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Basic SEO – Olivian Breda IAA YP, 2015.04.08

Transcript of Olivian Breda - Basic SEO (IAA Young Professionals, 2015.04.08)

Page 1: Olivian Breda - Basic SEO (IAA Young Professionals, 2015.04.08)

Basic SEO – Olivian BredaIAA YP, 2015.04.08

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Foto: www.olivian.ro/seo-iaa/

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Olivian BredaFreelancer Internet marketing (iunie 2009 – prezent; anterior, din 2007 – Cratima, freelancer, Webvertise)

•Realizare site-uri WordPress (instalare, customizare): electroservice.ro, albasoft.ro, psihologieanalitica.ro, explorecamino.ro,trainart.ro/blog.

•Audit optimizare pentru motoarele de căutare: teri.ro, vreaumobila.ro, librariasophia.ro, citycompass.ro.

•Audit uzabilitate: orange.ro, e-oferta.ro, imobiliare.ro.

•150+ site-uri auditate, 50+ de site-uri realizate.

•Exemple audituri: http://goo.gl/37kOF & http://goo.gl/cA04G

Performanțe:

•Co-fondator lumeaseoppc.ro (2010-prezent).

•Co-autor “Cine ești tu, doctore?” – cetd.ro (2013).

•Blogger: olivian.ro, olivianbreda.com, audithink.com, cetd.ro.

•Contribuitor analize seogan.ro (2011-2013).

•Membru al juriului gpec.ro (2010, 2011).

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Comunicare & PR? Challenge accepted!

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Ce este SEO? (Q&A)

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Hint: nu ține de trafic!

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• http://searchengineland.com/seotable

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http://moz.com/blog/ranking-factors-2013 - notă: nu știe nimeni 100% exact

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Taguri la blog. Exemplu – blog pentru asta

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Meta tag-ul Keywords

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Avansat: URL-uri dinamicesite.ro/articol-despre-reclamesite.ro/page.php?id=11

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Ce faci dacă ai de optimizat o pagină pentru 2 termeni?

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Mobile contează?

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Viteza site-ului?

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Conținut și comunități

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Rolul unui specialist SEO (naming / business)

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Google+?

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Cum suntem față de 2005? Ex: jobs

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WordPress e mai bun pentru SEO? Ex: magazin online

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Duplicate content?

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Timeline Google search

http://blog.crazyegg.com/2013/11/14/google-hummingbird-change-approach-seo/

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Timeline algoritmi Google pe un an

http://www.highposition.com/blog/visible-search-without-page-one-position-one/

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Meta – despre practici în SEO

• „Funcționează tactica / tehnica / strategia / planul / ideea X în Google?”

• Răspuns – „Depinde cărei variante de Google ne adresăm”.

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Cum obții linkuri, ca ONG? (Q&A)Ex.: Comparatie cu Obor; Connections; Network

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Unde să fie amplasat linkul?

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YouTube?

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Remarketing / Retargeting?

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Blog + Newsletter + Social media?

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ContactOlivian Breda, Internet marketer

0724-94.71.47

http://olivian.ro/http://olivianbreda.com/

http://lumeaseoppc.ro/

http://cetd.ro/

http://www.linkedin.com/in/olivianhttp://twitter.com/olivianbredahttps://www.facebook.com/olivian.breda