Older collectors

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    06-Jan-2016
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Young children. Older collectors. THE IDEA. Use stop animation to replicate the lyrics of the song. - Build a LEGO house - Knock It Down - All for you - Date like situation. Theme being- ‘’LEGO, create good times’’. Aimed towards older people. - PowerPoint PPT Presentation

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Older collectorsYoung children

THE IDEA.

Use stop animation to replicate the lyrics of the song.- Build a LEGO house- Knock It Down- All for you- Date like situation

Theme being- LEGO, create good times

Aimed towards older people

Current ads are aimed more at younger children

Current ads may alienate potential older customers by using child like ads.Results from our own independent research.Thanks, any questions?