OLD

ECONOM

Y

NEW

ECONOM

Y

MARKET

NETWOR

K

MATERIA

L

IMMATERI

AL

OBJECTIVE

SERVICE

POSSESS

ACCESS

TO HAVE

TO BE

THE MARKET GENERAL EVOLUTION

STRENGHTS WEAKNESSES

OPPORTUNITIES

Meets the consumer desire to change and to adapt colors to the current trends. Provides different solutions for the personalization of interiors Easy to apply products IMPA has the necessary expertise to tackle the decoration market Italian style.

There are lots of decoration products on the market

to offer and work out solutions together with architects and

designers

to break away from the monotony of existing products

ADVANTAGES AND DISADVANTAGES OF IMPA SUPERIOR DECORATION LINE

Because a decorative product line needs a distinctive character to break out of the undifferentiated offer of paint and varnish, through a modern image in line with current design and lifestyle trends.

To make the products more specific and distinctive.

To have from the beginning a trademark gathering innovative, dynamic and contemporary products/solutions/ideas.

To have a trademark that will gain value in time.

WHY THE ORIZZONTI TRADEMARK?

THE NEW LINE OF

SUPERIOR DECORATION PRODUCTS

These products are designed to meet the need for personality, emotion and change, both in the case of “top” users always looking for different and innovative solutions of high style content, and of those who want a modern product, with a medium spending power.

The line provides solutions to the desire for unique and personalized interiors (private/public), increasingly asked by designers and consumers who wish to distance themselves from the ordinary and the déjà vu.

It offers products that are easy to apply

Helps the creative talent of architects and designers

Allows to express the potential of fashion and “Made in Italy” style

We must remember that consumers first see the results they want to achieve and only later find the product that will produce them (together with the price).

The product, by interpreting the user’s needs and, why not, his dreams, is then seen as the ideal solution for which even a reasonably higher price becomes acceptable.

To impress and create emotions, the product must be seen and touched, and become an emotional experience.

COLOR IS EMOTION

Appeal as a selling tool In our business we must consider one fundamental thing, i.e. that behind every work requiring painting there is always a user of that paint or color.

That means that even products commonly classified as professional, are destined, no matter who uses them, to a customer and therefore product communication must be targeted not only at dealers and contractors, but also directly at the person that product is meant for (the final user), to involve him beyond the mere issue of price.

We do not sell paint cans, we sell results, answers and ideas.

WHY IS A GOOD PRESENTATION OF “COLOR” IMPORTANT?

Because it is part of the very essence of our company

Because it is the added value of every building work: even in more structural types of work, being the part that will be finally seen and appreciated visually, it is also the one that will qualify the whole work. A good work that is “badly finished” risks to look like bad work.

Because this is the aspect that satisfies and emotionally gratifies the user

Because it qualifies the contractor work and the dealer’s service

Because it offers greater profit margins to manufacturers and dealers

Lastly, because it is one factor that more than anything else can be a real passepartout to drive products and sales

THE ORIZZONTI LINE

This line is based on colors developed with tintometric techniques. At the moment, already 8 products out of 14 are tintometer based, and we hope to develop many more with the same technique.

Quality and reliability

Flexibility and versatility, so that the operator can find new ways to render his work.

The objective is to offer not just the product, but also the various effects to be obtained from it, for instance with the application/combination of different products. We can thus increase the range of solutions offered to the customer without increasing the number of products.

In line with the requirements of modern living.

Water based, eco-friendly products

TECHNICAL AND STYLE CHARACTERISTICS OF THE PRODUCTS

DESCRIPTION OF THE PRODUCT LINE

14 products 2 primers / 3 lime paste products 9 products resin based in acqueous emulsion

PRODUCT DESCRIPTION COLOUR PALETTE1 ALOHA pearly finish 302 FIONA metal look finish 83 FUJI soft touch transparent finish 844 GEA rustik look decorative finish 335 RAJIA shaded venetian stucco effect 366 STELLA micaceous decorative finish with a velvet effect 167 KALLE venetian stucco 498 HAMBRA semi-covering finish with a hazy effect 249 FLORA antique look finish 35

10 ARKEA lime based marmorino plaster11 MUSA lime paste12 PHEDRA mineral paint

13 ALBA primer14 LUNA texturized primer

24

All products of the Orizzonti line are characterized by an image of strong character and appeal.

As well as on the use of color, we worked on modern graphics, not traditional ones, quite new for the sector.

THE PACKAGING

THE HYBRID

SWEET SINPHONY

BACK TO THE ROOTS

Examples of effects, where the products are combined Examples of effects, where the products are combined togethertogether

THE HYBRIDSophisticated and elegant colors

KALLE

and

ALOHA

SWEET SINPHONYwarm, bright and fancy colors

LUNA (yellow)

and

KALLE

BACK TO THE ROOTSWarm, soft and involving colors

LUNA

and

FIONA

REFERENCES

(latest works)

BURJ AL-FATEHHOTEL

& SHOPPING

MALL IN

KHARTOUM SUDAN

Hall:

KALLE +

MUSA+

STELLA

Executive Lunch:

KALLE +

MUSA+

PINTOLAK

Lifts:

KALLE +

MUSA

Longe bar

KALLE+

MUSA+

PINTOLAK

rooms:

MUSA+

PINTOLAK+

SERENA EXTRA

Swimming pool

KALLE+

RUBBER ONE+

PINTOLAK

Relaxroom:

KALLE

Restaurants

STELLA+

KALLE+

PINTOLAK

Restaurants

STELLA+

KALLE+

PINTOLAK

NEW VENTURA

Fitness Centre

in

Pieve di Soligo

(Treviso – Italy)

NEW VENTURA

Fitness Centre

in

Pieve di Soligo

(Treviso – Italy)