Old Dominion Data Capture + Game Concept · OLD DOMINION GAME FUNCTIONALITY Page 5 • Fans enter...
Transcript of Old Dominion Data Capture + Game Concept · OLD DOMINION GAME FUNCTIONALITY Page 5 • Fans enter...
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OLD DOMINION
DATA CAPTURE GAME CONCEPT
2016
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OLD DOMINION
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PRESALE CAMPAIGN OBJECTIVES
Maximize data collection in relevant tour markets
Engage fans with nostalgic 80s-style shooter game and exclusive limited edition Meat and Candy skinned guitar giveaway
1.
Use collected data to maximize ticket sales and tour awareness
2.
3.
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OLD DOMINION
DATA CAPTURE ENTRY MECHANISM
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OLD DOMINION
GAME DESIGN: OPTION 1
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OLD DOMINION
GAME DESIGN: OPTION 2
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OLD DOMINION
GAME FUNCTIONALITY
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• Fans enter their email and location to play game and the chance to win a limited edition Meat and Candy guitar
• Fans have 3 opportunities or ‘lives’ to shoot as much meat and candy as possible
• Fans lose a life if they are hit by the falling meat and candy
• Once fan loses all of their “lives,” a social share option appears with their score and link to the game, as well as additional messaging teasing the tour announce
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OLD DOMINION
Wednesday, August 17
10:00AM ET
DATA CAPTURE + GAME LAUNCH Data capture entry mechanism + game launched
on fullscreen.com/olddominion.
Promotion via email, banner on
oldominionband.com, Facebook ads and social
posts
Wednesday, August 24
10:00AM LOCAL
PRESALE LIVE Presale begins on fullscreen.com/olddominion.
‘On sale now’ messaging revealed on all social channels, banner on olddominionband.com
and Facebook ads
Monday, August 22
10:00AM ET
TOUR ANNOUNCE Tour and presale are announced on
fullscreen.com/oldominion.
Promotion via banner on olddominionband.com,
socials, email to all existing and new sign ups and
Facebook ads
August 17 - August 22
TIME TBD
REMINDER MESSAGING Social posts, press coverage
and continued Facebook ad spend
SUGGESTED CAMPAIGN TIMELINE
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Friday, August 26
10:00AM LOCAL
GENERAL SALE Presale links swapped out with general sale links
on fullscreen.com/olddominion