Olaia Caicoya portfolio - Retail

Olaia Caicoya / graphic design portfolio Logotypes

Olaia Caicoya / graphic design portfolio Publications

TitleInteractive application form for new designers

ClientSwarovski Collective

DescriptionInformation document and interactive applica-tion form with data about Swarovski Collec-tive, portraying images of past collaborating designers and relevant features.

Technical featuresFull colour interactive PDF to download from the website

Olaia Caicoya / graphic design portfolio

TitleSwarovski Collective lookbook Autumn Winter 2014

ClientSwarovski Collective

DescriptionDesign and layout of the lookbook showing the designers that collaborate with Swaro-vski Collective in the Autumn Winter 2014 season. And art direction and retouching of the images.

Technical featuresOnline version in PDF format. A4 size.

Publications


TitleBourgeois Boheme AW16 lookbooks

ClientBourgeois Boheme

DescriptionConcept and design of five lookbooks for the AW16 shoe collection, mixing photoshoot images and pack shot images.

Technical featuresPrinted in CMYK in offset and online version in PDF format. A4 size.

Publications


Lookbook www.sequeldenim.com

Mod. 113

Mod. 201

TitleLookbook

ClientSequel (Spanish fashion brand)

DescriptionDesign and layout of the lookbook showing the season garments in different formats.

Technical featuresPrinted in CMYK in offset 135 gsm paper and online version in PDF format.

Publications

Olaia Caicoya / graphic design portfolio Advertising

TitleInvitations

ClientAtelier Swarovski

DescriptionInvitation for an event to present the new Atelier Swarovski jewellery collaboration with key designers.

Technical featuresDouble sided A5 invitation. Printed in lithography, CMYK

INVITES YOU TO DISCOVER THE ATELIER SWAROVSKI BY EMMA J SHIPLEY COLLECTION AT A SCARF STYLING BREAKFAST

TUESDAY 22ND JULY8.30-11AM

THE GLADE AT SKETCH9 CONDUIT STREETLONDON W1S 2XG

ATELIERSWAROVSKI.COM

PLEASE RSVP BY (DATE)[email protected]

Olaia Caicoya / graphic design portfolio Advertising

TitleMega light box

ClientSwarovski

DescriptionArtwork for Autumn Winter 2014 Swarovski collection to be displayed on mega light boxes during Art Basel (Switzerland(. These light boxes were designed for larger outdoor advertising during the fair.

Technical featuresMega light box 1520 x 2440 mm

Olaia Caicoya / graphic design portfolio Press releases

TitlePress information pieces

ClientSwarovski

Description“Into the Blue” trend alert. Press information pu-blished on Swarovski Press Room showcasing the latest trends on colours, styles, jewellery and fashion.

Technical featuresA4 size. Online version

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PRESS INFORMATION

Turquoise, ultramarine, indigo, electric, pastel – the Spring/Summer 2014 collection is awash with a full and

vibrant palette of blues in all their glorious nuances. Blue is the key shade for this summer, and Swarovski

presents it in both monochrome and gradations of color to produce jewelry creations that will appeal to all

tastes and styles.

With an injection of electric blue, the “Amazing” theme is an explosion of color and features two contrasting

materials. The clean lines of “Amazing” give pride of place to a mix of lightly grained leather and crystals in a

multitude of dazzling blue shades and tones. With its masculine chain, the matching “Amazing” plate necklace

alternates sections of Crystal Rock, with a naturalmineral effect, and segments featuring elegant crystals in

different shapes, sizes, and blue hues. An exquisite union of the refinement of high jewelry and a subtle touch

of modernity.

Both easy-to-wear and versatile, the best-selling “Slake” bracelet continues to be the must-have accessory

this summer. Simply wrap around your wrist and see how the beautiful crystals, with their microfiber setting,

instantly capture the light. The “Slake” bracelet looks great when stacked and is available in an extensive

color palette, including several intense blues for the season, among which is the wonderfully refreshing Crystal

Metallic Blue, with its multi-tonal crystals.

At the cooler end of the spectrum, it is the glacier blue shade that Swarovski has selected for the iconic

“Nirvana” ring this summer. Enveloped in faceted crystal, this contemporary, opulent, simply beautifully crafted

ring shimmers magnificently as it catches the light.

Swarovski presents blue in all its infinite variations with sheer sparkle and endless brilliance, demonstrating its

wealth of unique crystal color expertise.

Spring/Summer 2014 TrendINTO THE BLUE


TitlePhotoshoot tiara

ClientSwarovski

DescriptionArt direction of the photoshoot of the Swarovski tiara designed by Shaun Leane for the Vienna Opera Ball 2014.

Photo art direction


TitleEmail banners


DescriptionDifferent email banners portraying Atelier Swarovski jewellery pieces for each season and also for special occasions.

Technical featuresThe banners are 600 x 90 pixels and they are inserted in the emails after the signature

Web design

Olaia Caicoya / graphic design portfolio Web design

TitleDigital newsletters


DescriptionPeriodical newsletters

Technical featuresSeasonal ewsletter to send to Swarovski subscriptors by email. Showing some of the key pieces for that specific season. It features interactive buttons.


TitleDesigns made for Topshop

ClientTopshop

DescriptionMotifs inspired by different sources and media

Technical featuresTo be printed onto different Topshop garments in Summer 2016

Digital textile design

Work cut outInspired by the painter Caio Fonseca

Surplus madeIrregular shapes in grey - green tones

DrfiterBoho Persian print


TitleDigital textile design scarves

ClientHola Ola Designs (my own company)

DescriptionDesigns made digitally for printing on textile surfaces. They are part of a collection based in the four seasons, asigning a colour palette, an animal and a geometric shape for each season.

Technical featuresPrinted onto silk habotai in a specialised London printer

Digital textile design

[email protected]/ 07964058809

Olaia Caicoya portfolio - Retail

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