A Social Media Report on

RADIO TAXI SERVICE PROVIDERS

IN INDIAPeriod of analysis : 1st Oct – 11th Nov 2014

Summary

Ola Cabs has the highest share of voice at 46%

The negative sentiment among customers is high for Meru and Easy Cabs

Uber has the largest fan base on Facebook. This may be due to its

international presence. Fan size of Uber is 170 times that of Easy Cabs

Ola is the most followed radio taxi service provider on Twitter

• Males are more likely to talk about cabs than female

• Youths tend to talk more about taxi services as compared to elder age

group.

• 80% of the buzz around Radio taxi service providers is on Twitter

• Ola and Uber have city specific Twitter handles

• Ola and Meru have dedicated support handles on Twitter -

@support_ola and @meru_cares

• Meru Cabs has a hate-handle on Twitter

Play Store Ratings

• Mobile App of Uber is the highest rated app on Play Store followed by

Meru Cabs

Hashtag campaigns by OLA Cabs increased the buzz for the brand

-50

0

50

100

150

200

250

300

350

400

450

1-Oct 4-Oct 7-Oct 10-Oct 13-Oct 16-Oct 19-Oct 22-Oct 25-Oct 28-Oct 31-Oct 3-Nov 6-Nov 9-Nov

OLA Meru Uber Easy TABCab Mega

OLA Cabs led the buzz with 5.6K mentions followed by MeruCabs with 2.3K mentions, Uber 1.9K mentions, MegaCabs

0.6K mentions, Easycabs 0.3K mentions. TAB Cabs has the least social media buzz with only double digit mentions

5.6KMENTIONS OF

OLA CABS 2.3KMENTIONS OF

MERU CABS

#OLAConnects

contest by OLA Cabs#DontDrinkDrive

and promo code

“uber300freeride” of

Uber India

Social media buzz trend of radio taxi service providers, Source: Simplify360

Period of analysis : 1st Oct – 11th Nov 2014

OLA has the highest Share of Voice

46%

19%

16%

10%

5%

3% 1%

Ola

Meru

Uber

TaxiForSure

Mega

Easy

TABCab

OLA cabs leads the share of voice at 46% followed by Meru cabs

Share of voice of radio taxi service providers, Source: Simplify360

Demographic Analysis

82.71% 17.29%

Males are more active on social media

on discussions on Cabs Services

71%

24%

4% 1%

13-20 21-30 31-40 40+

Youths are more active when it comes to

posting/discussing their views on Cab Services.

The elder age group is relatively inactive on Social

media

60%22%

19%

Neutral Positve Negative

What led to positive Buzz ?

What led to negative Buzz ?

OLA Cabs

https://twitter.com/socio_foodie/status/532039848563986432

https://www.facebook.com/181897891838024/posts/

959004244127381

https://twitter.com/sripurna987/status/53209630107

7262337

https://twitter.com/shekhar_vdy/status/531710083227340800

Meru Cabs

55%

12%

33%

Neutral Positve Negative

What led to positive Buzz ?

What led to negative Buzz ?

https://twitter.com/ksharmaabhinav/status/5251557751659028

48

https://www.facebook.com/200220286704050/posts/8040484263212

30

https://twitter.com/nnrajesh/status/531385718908538880 https://twitter.com/nishant_247/status/530702501364781056

A large number of Meru cab users are unsatisfied. They have a very high negative sentiment towards the

brand. This has led to the creation of hate accounts on Twitter

Hate Twitter handles for Meru - @MeruCabSucks

Uber Cabs

62%

22%

16%

Neutral Positve Negative

What led to positive Buzz ?

What led to negative Buzz ?

https://twitter.com/shearsha/status/531757536194482176 https://plus.google.com/107753860172255878171/posts/dodYqLKAqho

https://twitter.com/ChiragSabunani/status/530604481851

842560

https://twitter.com/kumarsumit_13/status/532056186577645568

Mega Cabs

60%25%

15%

Neutral Positve Negative

What led to positive Buzz ?

What led to negative Buzz ?

https://twitter.com/jogikhalid/status/521920072705523712 https://twitter.com/TheHumerus/status/521547855589171200

https://twitter.com/ladythinkalot7/status/524525248490655744 https://www.facebook.com/427172434064099/posts/65873534757447

2

Easy Cabs

52%

10%

38%

Neutral Positve Negative

What led to negative Buzz ?

https://www.facebook.com/228057536200/posts/1015268608932120

1

TaxiForSure

52%

11%

37%

Neutral Positve Negative

What led to positive Buzz ?

What led to negative Buzz ?

https://twitter.com/ericayalagi/status/528748199268216834https://twitter.com/UrfiShaikh/status/530995728751927296

“I am not at all satisfied with the services of the

Taxifor sure.Very unreliable and actually costly affair.

I Will not suggest any one to use this.I had

bad experienceThey come late and charge more.

It seems they are cheating their customers by

charging unethically.

Think twice before going with them”

http://www.mouthshut.com/review/Taxiforsure-com-review-usmmuospns

booked a cab 1 day before my journey date. Got

confirmation within a minute via sms/email. Guess

what, I waited for more than an hour, and they did

not even bother to send a taxi! Called them more

than 10 times, did not pick my call. Finally I had to

settle for an auto. The most shittiest service I ever came across.http://www.mouthshut.com/review/Taxiforsure-com-review-slupsllqns

TABCab

60%22%

19%

Neutral Positve Negative

What led to positive Buzz ?

What led to negative Buzz ?

INSUFFICIENT DATA

Majority of the buzz for cab industry on social media is from Twitter

80%

16%

2% 1% 1%1%

TWITTER

FACEBOOK

GOOGLE +

DISCUSSIONS

NEWS

VIDEOS

Uber has the largest fan base on Facebook

4,603

11,904

22,604

38,036

87,544

99,799

785,128

The fans of Uber is 170 times than of EasyCabs

Facebook fans of radio taxi service providers, Source: Simplify360

198

470

506

1,669

1931

3,361

OLA is the most followed taxi service provider on Twitter

Uber is not included because it has only city specific twitter handles

Twitter followers of radio taxi service providers, Source: Simplify360

Ola and Uber have city specific Twitter handles

Ola_Mumbai

Ola_Bangalore

Ola_Delhi

Ola_Chennai

Ola_Hyderabad

Ola_Nagpur

Ola_Nasik

Ola_Coimbatore

Ola_Jaipur

Ola_chandigarh

Ola_Ahmedabad

Ola_Goa

Ola_Pune

Ola_Indore

Ola_Amritsar

Ola_Vizag

Ola_Ludhiana

Ola_Lucknow

Ola_Surat

Uber_Kolkata

Uber_BLR

Uber_Mumbai

Uber_Delhi

Uber_Chennai

Uber_Pune

Uber_HYD

Uber_CHD

Uber_Jaipur

Uber_AHM

Ola and Uber have reached out to a wider audience because of city specific twitter handles

OLA Cabs and Meru Cabs have dedicated support handles

Dedicated support twitter handles by

OLA and MERU has given them edge over

their competitors

Apps Comparison

3.0

3.6

3.7

3.8

4.1

4.2

Google Play Store Ratings Uber has the highest rating, though it also includes its international users.

EasyCabs does not have Android App on Play Store.

Google playstore rating of radio taxi service providers,

Ratings are on a scale of 5. The higher the better

Source: Simplify360

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