OKC Economic Round Table Presentation
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Transcript of OKC Economic Round Table Presentation
![Page 1: OKC Economic Round Table Presentation](https://reader035.fdocuments.net/reader035/viewer/2022062419/55a0edee1a28abf45e8b45cd/html5/thumbnails/1.jpg)
@ShawneeEDF does Social Media
#onaShoeString
Marketing More with Less in Shawnee, Oklahoma
OKC Economic Round Table
November 2, 2011
Follow Along On Your Smartphone! Just Scan
This QR Code
![Page 2: OKC Economic Round Table Presentation](https://reader035.fdocuments.net/reader035/viewer/2022062419/55a0edee1a28abf45e8b45cd/html5/thumbnails/2.jpg)
How Comfortable Are YOU w/SM?
• 1 – Not Aware of Social Media
Not Comfortable At All
• 3 –Aware Of Social Media
Not Actively Using Social Media
• 5 – I have Social Media Accounts
I Use Social Media Actively
![Page 3: OKC Economic Round Table Presentation](https://reader035.fdocuments.net/reader035/viewer/2022062419/55a0edee1a28abf45e8b45cd/html5/thumbnails/3.jpg)
NEWSFLASHElectronic Media Matters.
![Page 4: OKC Economic Round Table Presentation](https://reader035.fdocuments.net/reader035/viewer/2022062419/55a0edee1a28abf45e8b45cd/html5/thumbnails/4.jpg)
So Why Is Social Media Important??
• Personal Usage vs. Professional Usage
![Page 5: OKC Economic Round Table Presentation](https://reader035.fdocuments.net/reader035/viewer/2022062419/55a0edee1a28abf45e8b45cd/html5/thumbnails/5.jpg)
This is YOUR
current workforce.
This is how he gets his news.
![Page 6: OKC Economic Round Table Presentation](https://reader035.fdocuments.net/reader035/viewer/2022062419/55a0edee1a28abf45e8b45cd/html5/thumbnails/6.jpg)
This is his replacement.
![Page 7: OKC Economic Round Table Presentation](https://reader035.fdocuments.net/reader035/viewer/2022062419/55a0edee1a28abf45e8b45cd/html5/thumbnails/7.jpg)
They DON’T See Your
Help Wanted Ad.
In Other Words….
So Where Do They Get Their News Or Hear About Job Opportunities??
![Page 8: OKC Economic Round Table Presentation](https://reader035.fdocuments.net/reader035/viewer/2022062419/55a0edee1a28abf45e8b45cd/html5/thumbnails/8.jpg)
Through Electronic Medias Like These
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But ESPECIALLY These:
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Those Crazy Young’uns…
• They RESEARCH
• They Look At You BEFORE They Talk To You
• They Compare Your Website To Your COMPETITORS
• They WANT To Work For Tech-Savvy, Modern Companies Who Want To INTERACT With Them
![Page 11: OKC Economic Round Table Presentation](https://reader035.fdocuments.net/reader035/viewer/2022062419/55a0edee1a28abf45e8b45cd/html5/thumbnails/11.jpg)
Hide and Seek – An Online Presence
• www.SEDF.biz
• Monday Memo
• Google Analytics
• Facebook.com/ShawneeEDF
• Twitter - @ShawneeEDF
• Goals are to:
▫ Drive visitors to sedf.biz
▫ Reach the broadest audience possible
▫ Reach audience as fast as possible
▫ Create commUNITY
![Page 12: OKC Economic Round Table Presentation](https://reader035.fdocuments.net/reader035/viewer/2022062419/55a0edee1a28abf45e8b45cd/html5/thumbnails/12.jpg)
Why Integrate Social Media?• SEO – Search Engine Optimization
• High Volume of Small Business Usage
• Real Time Information Source
▫ Information Gone “Viral” – Viral Video Post is reposted or written about so much it takes on a life of it’s own
Typically means the content reaches 100,000 hits in a few hours, often crashing websites from too much traffic as people pass along the information.
• Tools
▫ Wall
▫ Blanket Message to Fan Base (272+)
▫ Analytics on Posts
▫ Events Tab
![Page 13: OKC Economic Round Table Presentation](https://reader035.fdocuments.net/reader035/viewer/2022062419/55a0edee1a28abf45e8b45cd/html5/thumbnails/13.jpg)
Old School + New School = !!!
![Page 15: OKC Economic Round Table Presentation](https://reader035.fdocuments.net/reader035/viewer/2022062419/55a0edee1a28abf45e8b45cd/html5/thumbnails/15.jpg)
Alternative Non-Paid Media #FREE
• Journal Record Coverage
• Square Feet (JR)
• Shawnee Outlook Coverage
• Report Card
• Mom & Pop Data
• National Retailer Data
![Page 16: OKC Economic Round Table Presentation](https://reader035.fdocuments.net/reader035/viewer/2022062419/55a0edee1a28abf45e8b45cd/html5/thumbnails/16.jpg)
In-House Hard Copy
![Page 17: OKC Economic Round Table Presentation](https://reader035.fdocuments.net/reader035/viewer/2022062419/55a0edee1a28abf45e8b45cd/html5/thumbnails/17.jpg)
The Actual Shoe StringElectronic Media Costs
Website Hosting @ $89/Quarter $356.00
Monday Memo Service @ $55/MO $660.00
1 Yr Online Dir. Listing in Trade & Industry Dev. $250.00
Print Media Costs
Business Cards $161.00
Site Selector Piece $66.00
Yellow Pages $175.77
CVB Vistor's Guide $400.00
Local Paper Ads (Xmas, MF) $118.50
Regional Paper Coverage $49.07
TOTAL REOCCURING MARKETING COSTS $2,236.34
![Page 18: OKC Economic Round Table Presentation](https://reader035.fdocuments.net/reader035/viewer/2022062419/55a0edee1a28abf45e8b45cd/html5/thumbnails/18.jpg)
Questions?
Comments?Rachael K. Geiger
Social Media Consultant
405.556.1167
Twitter - @RKBGeiger
SlideShare.net/RKBGeiger
Email and Google+ Handle - [email protected]
Connect to Rachael’s LinkedIn Profile