‘Ohana Dialogues Community Outreach and Qualitative Data Collection March 24, 2015.
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Transcript of ‘Ohana Dialogues Community Outreach and Qualitative Data Collection March 24, 2015.
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‘Ohana Dialogues
Community Outreach and Qualitative Data
Collection
March 24, 2015
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MissionHACBED is a nonprofit intermediary that works to build the capacity of families and communities so that they have choice and control to push at social, economic, and environmental justice.
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Agenda Quantitative vs. Qualitative ‘Ohana Dialogue Overview Helpful Tips Practice Session & Reflection Process & Follow-up Pros & Cons Examples & Discussion
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Quantitative Data Collection Survey /
Questionnaire / Test
Market Research Financial Review Etc.
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Qualitative Data Collection Interviews Focus Groups Observation Etc.
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Examples of Use Strategic Planning Program
Evaluation Supplementing
Quantitative Research
Etc.
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‘Ohana Dialogue Overview Facilitated small
group talk stories Facilitator & recorder Open ended
questions Informal setting
Synthesis of stories into themes
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Open-Ended Questions What is working well?
Frame the conversation positively What are some challenges/areas of
improvement? Negatives
What’s one thing you wish you could change? Excite & mobilize people
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Helpful Tips Active Listening
Do not interrupt interviewee Allow them to finish stories Ask follow-up questions to their stories (not just
a list of pre-written questions) Do not lead the interviewee – Avoid loaded
questions Do not assume you know the answer or ask for
confirmation
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Tips cont… Empathize
Observe in addition to listening
Immerse yourself in the story – Try to understand what they are feeling
Ask related questions
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Try it out! “Tell Me a Time When” activity
One person records, the other tells a story Tell a real story about a memorable work
experience/moment (positive) Listener should record as accurately as
possible Switch After story telling, ID 3 common themes
between the 2 stories
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Reflection How did it feel?
As the story teller?
As the listener? Questions? Comments?
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‘Ohana Dialogue Process Facilitator & Recorder Team Individual Synthesis of Themes Group Discussion of Overall Themes Report Back to Participants
Co-Determine Next Steps
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Pros Often unearths vivid stories Puts interviewee at ease
Encourages narrative Provides a listener
Good for getting at difficult answers or sensitive issues indirectly
Builds or strengthens relationships
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Cons Time consuming
Especially compared to traditional interviews Requires patience – Takes time to get to real
answers (indirectly) Intensive recording can be strenuous Additional analysis required – Post session
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Organizational Alignment Example
Worked with a placement agency Recently replaced original (and only) leader Financially struggling Rift between employees (2 offices) Communication issues and unwillingness to
change
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Community Outreach Example Went into community to collect
qualitative financial data Underrepresented communities Spoke with families, parents, children, etc. One-on-one and focus groups Was able to reveal stories that could not
be told with data alone
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Discussion Do you see potential for you to
incorporate ‘Ohana Dialogues in your work?
If so, how?