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ASSOCIATION BETWEEN PRESERVICE TEACHERS PERSONAL DIFFERENCES AND THEIR FACEBOOK USE:A COMPARATIVE STUDY IN TURKEY AND THE USAOuzhan Atabek & Soner YildirimMiddle East Technical UniversityAnkara, TurkeyINTRODUCTIONSocial Networking Services (SNS) are being used for educational purposes.

Facebook (FB) is overwhelmingly the most popular SNS (>1 billion active users).

FB is promoting its use for educational purposes and developing infrastructure for advanced educational apps. (facebook.com/education)2PURPOSETo shed light on the relationship among personality, motivation, motives, and attitude associated with FB use in a cross-cultural fashion.

It is essential to produce knowledge before it becomes a widespread/official tool.3RESEARCH QUESTIONSTo what extent personality traits, motivation to use FB, attitude towards FB, and motives to use FB is related to the number of friends on FB?To what extent personality traits, motivation to use FB, attitude towards FB, and motives to use FB is related to the duration of FB membership?To what extent personality traits, motivation to use FB, attitude towards FB, and motives to use FB is related to the time spent on FB during a day?To what extent personality traits, motivation to use FB, attitude towards FB, and motives to use FB is related to the level of privacy of FB profile?4RESEARCH DESIGN5

SAMPLING6GroupSample SizePercentage in Total SampleTurkey64184.12USA12115.87Total762100* 16 of the Turkish respondents were interviewed for QUAL GENDER7GroupGenderFrequencyPercentage in the Country SamplePercentage in the Total SampleTurkeyMale12319.1916.14Female51880.8167.98USAMale108.261.31Female11191.7414.57TotalMale133 -17.45Female629 -82.55AGE8GroupMinimumMaximumMeanMedianTurkey173221.2921.00USA185623.8322.00Overall21.6921.00INSTRUMENTATIONNEO Five Factor InventoryCMC motivation scaleFB motives scaleFB attitude scaleFB use scale

Demographics items9NEO Five Factor InventoryRobert McCrae and Paul Costa. 1985. 60 items.Shortened version of NEO PI-R. 240 items.Based on trait theory of personalityNeuroticism (N)Extraversion (E)Openness to experience (O)Agreeableness (A)Conscientiousness (C)Highly used/testedMulticultural

10Facebook MotivesDeveloped by Pavica Sheldon. 2008. 38 item.

Dimensions:Virtual community (Friendship)Relationship maintenance (Relationship)Passing time

Removed Dimensions:EntertainmentCoolnessCompanionship11Motivation, Attitude and UseMotivation scale: Spitzberg. 2006. 6 items.FB attitude scale: Ross et al. 2009. 7 items.FB use scale: (Adapted from)Ross et al. 4+ items.number of friends on FBduration of FB membershiptime spent on FB during a daylevel of privacy of FB profile12VARIABLES13Independent VariablesDependent VariablesFriendCountDurationIntensityProfileSeePersonalityNeuroticismConscientiousnessExtraversionAgreeablenessOpenness to ExperienceMotivesPassing TimeFriendshipRelationshipMotivationAttitudeDATA ANALYSISFactor AnalysesExploratory factor analysisConfirmatory factor analysis

Regression AnalysesOrdinal Logistic RegressionBinomial Logistic RegressionMultiple Linear Regression14FINDINGS15Independent VariablesDependent VaraiblesFriendCountDurationIntensityProfileSeeTRUSTRUSTRUSTRUS*Neuroticism