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OGLIVY AND MATHER

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INTRODUCTION

Ogilvy & Mather is an international advertising,marketing and public relations agency in

Manhattan (USA) and owned by the WPP Group.

The company operates 497 offices in 125

countries with approximately 16,000 employees

http://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Public_relationshttp://en.wikipedia.org/wiki/Manhattanhttp://en.wikipedia.org/wiki/WPP_Grouphttp://en.wikipedia.org/wiki/WPP_Grouphttp://en.wikipedia.org/wiki/Manhattanhttp://en.wikipedia.org/wiki/Public_relationshttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Advertising

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Early clients

The company became a leading worldwideagency by the 1960s. Central to its growth was its

strategy of building brands such asAmerican

Express,B.P, Ford, Barbie, Maxwell House, IBM,

Kodak, Nestl, and Unileverbrands Pond's andDove

http://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/American_Expresshttp://en.wikipedia.org/wiki/American_Expresshttp://en.wikipedia.org/wiki/BPhttp://en.wikipedia.org/wiki/Fordhttp://en.wikipedia.org/wiki/Barbiehttp://en.wikipedia.org/wiki/Maxwell_Househttp://en.wikipedia.org/wiki/IBMhttp://en.wikipedia.org/wiki/Kodakhttp://en.wikipedia.org/wiki/Nestl%C3%A9http://en.wikipedia.org/wiki/Unileverhttp://en.wikipedia.org/wiki/Pond'shttp://en.wikipedia.org/wiki/Dove_(brand)http://en.wikipedia.org/wiki/Dove_(brand)http://en.wikipedia.org/wiki/Pond'shttp://en.wikipedia.org/wiki/Unileverhttp://en.wikipedia.org/wiki/Nestl%C3%A9http://en.wikipedia.org/wiki/Kodakhttp://en.wikipedia.org/wiki/IBMhttp://en.wikipedia.org/wiki/Maxwell_Househttp://en.wikipedia.org/wiki/Barbiehttp://en.wikipedia.org/wiki/Fordhttp://en.wikipedia.org/wiki/BPhttp://en.wikipedia.org/wiki/American_Expresshttp://en.wikipedia.org/wiki/American_Expresshttp://en.wikipedia.org/wiki/Brand

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Awards and achievements Ogilvy & Mather was built on Ogilvy's principles,

in particular, that the function of advertising is tosell and that successful advertising for anyproduct is based on information about its

consumer. One of the greatest successes was "Only Dove is

one-quarter moisturizing cream". This campaignhelped Dove become the top selling soap in theU.S.

In 2007, Ogilvy Stockholm developed the"Animals in the Womb" campaign forFord Flexifuel, which was nominated forthe Cannes Lion Award and for the Guldgget

Award in 2008

http://en.wikipedia.org/wiki/Flexifuelhttp://en.wikipedia.org/w/index.php?title=Cannes_Lion_Award&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Guld%C3%A4gget_Award&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Guld%C3%A4gget_Award&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Guld%C3%A4gget_Award&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Guld%C3%A4gget_Award&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Guld%C3%A4gget_Award&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Cannes_Lion_Award&action=edit&redlink=1http://en.wikipedia.org/wiki/Flexifuel

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Only Dove is one-quarter

moisturizing cream"

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Continue

Creative agency of the year 2007

Abby Award

Premier Ad Agency in the Brand Equity Reckoner,

2008

Ranked among top 20 global agencies in GunnReport 2008

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CLIENTS

Unilever (Parent Company)(since 1954) Nestle (since 1956)

Mattel (since 1959)

American Express (since 1962)

Gillette (since 1962)

Ford (since 1975)

GlaxoSmithKline (since 1983)

Tobacco Institute (ended 1998)

BP (since 1999)

SAP (since 1999)

http://en.wikipedia.org/wiki/Unileverhttp://en.wikipedia.org/wiki/Nestlehttp://en.wikipedia.org/wiki/Mattelhttp://en.wikipedia.org/wiki/American_Expresshttp://en.wikipedia.org/wiki/Gillette_(brand)http://en.wikipedia.org/wiki/Fordhttp://en.wikipedia.org/wiki/GlaxoSmithKlinehttp://en.wikipedia.org/wiki/Tobacco_Institutehttp://en.wikipedia.org/wiki/BPhttp://en.wikipedia.org/wiki/SAP_AGhttp://en.wikipedia.org/wiki/SAP_AGhttp://en.wikipedia.org/wiki/BPhttp://en.wikipedia.org/wiki/Tobacco_Institutehttp://en.wikipedia.org/wiki/GlaxoSmithKlinehttp://en.wikipedia.org/wiki/Fordhttp://en.wikipedia.org/wiki/Gillette_(brand)http://en.wikipedia.org/wiki/American_Expresshttp://en.wikipedia.org/wiki/Mattelhttp://en.wikipedia.org/wiki/Nestlehttp://en.wikipedia.org/wiki/Unilever

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Motorola (since 2000)

Coca-Cola Company (since 2001)

Cisco (since 2002)

DHL (since 2002)

DuPont (since 2003) Lenovo (since 2005)

NexCen Brands (since 2007)

Adidas (since 2007)

Siemens (since 2008) British Gas (since 2008)

Amway (since 2009)

Vodafone (2009)

http://en.wikipedia.org/wiki/Motorolahttp://en.wikipedia.org/wiki/Coca-Cola_Companyhttp://en.wikipedia.org/wiki/Ciscohttp://en.wikipedia.org/wiki/DHLhttp://en.wikipedia.org/wiki/DuPonthttp://en.wikipedia.org/wiki/Lenovohttp://en.wikipedia.org/wiki/NexCen_Brandshttp://en.wikipedia.org/wiki/Adidashttp://en.wikipedia.org/wiki/Siemenshttp://en.wikipedia.org/wiki/Centricahttp://en.wikipedia.org/wiki/Amwayhttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Amwayhttp://en.wikipedia.org/wiki/Centricahttp://en.wikipedia.org/wiki/Siemenshttp://en.wikipedia.org/wiki/Adidashttp://en.wikipedia.org/wiki/NexCen_Brandshttp://en.wikipedia.org/wiki/NexCen_Brandshttp://en.wikipedia.org/wiki/NexCen_Brandshttp://en.wikipedia.org/wiki/Lenovohttp://en.wikipedia.org/wiki/DuPonthttp://en.wikipedia.org/wiki/DHLhttp://en.wikipedia.org/wiki/Ciscohttp://en.wikipedia.org/wiki/Coca-Cola_Companyhttp://en.wikipedia.org/wiki/Coca-Cola_Companyhttp://en.wikipedia.org/wiki/Coca-Cola_Companyhttp://en.wikipedia.org/wiki/Motorola

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Major clients in India IDBI Mutual Fund (Mutual fund); SBI Mutual Fund(Mutual Fund);

TTK Textiles (Tantex/Textile);

J K Tyres (Tyres);

Pantaloon Fashion India Ltd. (Garments) Levers,

Asian Paints,

Cadbury,

Pidilite Industries Ltd. (Fevicol)

Louis Philippe (corporate); UTI (MIP'97/Financial);

TVS Suzuki (corporate):

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Tata Telservices (corporate),

Tata Communications Ltd (corporate);

Hindustan Lever Ltd (Brooke Bond, Lipton - tea and

health);

Discovery Channel Inc (Discovery Channel -

television channel);

ITC Ltd (corporate);

MIRC Electronics Ltd (Onida - television);

The Chase Manhattan Bank (corporate);

Birla 3M Ltd (Scotch Brite - cleaning aid);

J M Morgan Stanley (J M Morgan Stanley -investment bank);

Hero Honda Motors Ltd (bikes);

United Television (television media);

Castrol India Ltd (Castrol - lubricants);

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Om subsiadiaries

O & M Subsidiaries

Ogilvy & Mather Advertising

Ogilvy One Worldwide

Ogilvy PR

Ogilvy Action

Meridian Communications

Neo Oglivy

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Ogilvy and mather competitors

.JWT

.LINTAS .McCANN-ERICKSON

.MUDRA

.LEO- BURNETT

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Indian scenario

First advertising agency in India

Eeecutive Chairman Piyush Pandey

Local perspective in accordance with Indian culture

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Indian offices

NEW DELHI

KOLKATA

MUMBAI

HYDERABAD

BENGALURU

CHENNAI

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Thank you