Group Members:

Daipayan DuttaKrutika Talwade

Founded in 1948 by David Ogilvy which became Ogilvy and MatherStarted with no clients and only a staff of twoTo be a stand out company ,Ogilvy knew he needed to be a strong brand.

First two fundamental components: quality and diversity of the people, and the quality and class of the operation.

History

Third Component: believe in the brands “Every advertisement is part of the long-term investment in the personality of the brand”

Tried to make sure the core goal was to make advertising that sells to build a brand.

Background of OgilvyFounded in 1948

497 offices in 125 countries

16,000 employees worldwide

Services Fortune Global 500 companies including: •American Express•BAT•BP•Cisco•Coke•DuPont•Ford•Gillette•IBM•Johnson & Johnson

•Kodak•Kraft•Lenovo•Mattel•Motorola•Nestlé•SAP•Unilever•Yahoo!

Services Provided By OgilvyOgilvy focuses on advertising, marketing, and public relations.

•Advertising•Brand Identity•Creative Design•Customer Analytics•Crisis and Issues Management•Direct Marketing•Digital Production •Digital Media & Search Marketing•Digital Marketing•Experiential Marketing

•Media Relations•Promotional Marketing•Public Relations•Public Affairs•Retail Design•Strategic Planning•Sustainability•Sales Acceleration•Trade Marketing•Viral Marketing•Loyalty Marketing

- 1st Advertising agency in India

- Started in 1980 with one client – Vimal - A subsidiary of WPP Group - Global revenues US$ 4.9 billion

Indian Scenario

- Offices in India - New Delhi, Kolkata, Mumbai, Hyderabad

SWOT Analysis

STRENGTHS WEAKNESSManpower

Experience Pricing Strategy

Global Presence In Markets

Brand Equity Old School Concept Of AdvertisingRural Marketing

Creativity

SWOT Analysis

OPPORTUNITIES THREATS

Using old clients Economic crisisBrand Image Tough competitionUntapped areas like web Changes in the taste &marketing preferences of clients.

How does Ogilvy differentiate themselves from other agencies?

Offering multiple services (advertising, brand identity, digital and media search marketing, media relations, sustainability, and viral marketing)

High quality standards

Emphasis on creativity

Digital Capabilities

Factors for Success in India

Human Resources

First – Mover Advantage

India as a global sourcing base

India as back-office operations hub

India as a source for managerial talent

Recommendations on Pain-Points

O&M should increase its operations for the global clientele.

It should focus on Database Marketing and B2B Communications and the other to do the ‘creative’ for international clients like Perfetti and Coke

Focus on concept development

O&M should increase the workforce engaged in database management and other back-office operations.

Complaint by customers about worms in dairy milk chocolates a month before diwali

Sales dropped by 30% in just 10 weeks

Challenge was to restore confidence in key Stakeholders

Set of media desk, leaflets and postersWith contact numbers

New purity sealed packaging testimonial Add on tv

Case study on Cadbury

Gold Winners

Ogilvy India Vodafone "Zoozoos

Ogilvy Delhi Coca-Cola Sprite "Seedhi Baat, No Bakwaas

Ogilvy Hyderabad:Bajaj Pulsar

Silver Winners

Vodafone "Zoozoos on your mobile

Awards for o&m

Tatasky adds

Asian paints

Few Ads of O&M

VIDEO

Award winning advertisement for anti smoking and tobacco campaign by O&M India