OGDC 2014_Vietnam Smartphone game market 2013 overview. From vision to action_Mr. Ha Trung Hieu
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Transcript of OGDC 2014_Vietnam Smartphone game market 2013 overview. From vision to action_Mr. Ha Trung Hieu
Source: Top 100 Countries by Game Revenues - Newzoo
Vietnam, the Largest Game Market of South East Asia 2013 (Based on Revenue – in Million USD)
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Vietnam Thailand Indonesia Malaysia Philippines Singapore
Source: Top 100 Countries by Game Revenues - Newzoo
Vietnam is ranked at 6th of the Largest Game Market in Asia
(based on Revenue)
follows China, Japan, Korea, Taiwan and India
and 25th in the world
2013, Vietnam: Monthly Runrate: estimate 2+ mil USD
Total value of Mobile game market: 25,5 mil USD
Market Forcast: 2014: 35 mil USD
2016: 52 mil USD
1. WHAT IS THE WORLD TALKING ABOUT?
2. CONCEPTS WHICH NEED TO BE CROSSED OUT
Source: Report on Researching Game Mobile Market by GMO
The average time spend playing Mobile game
47.5%
35.6%
11.7%
5.3%
Under 1h 1h-2h 2h-3h Over 3h
NON-GAMER
CASUAL GAMER
PROFESSIONAL GAMER
The trend? - Casual to Mid-core
- Social or Puzzle game: mobile version first
Mobile game vs. Console game?
PR pitch: • Convert rate • Active user • They may not install the game right away but
encourage them to click on the ads and install later • Effect on both iOs and Adroid
3. WHO ARE OUR CUSTOMERS?
Vua Thủ Thành CASE STUDY
