EXCLUSIVELYCURATEDBY:

OFFICIALSHOWREPORT2018

HYALURONICACID2.0

Hyaluronicacidisgettinganupgradewithaseriesofnewproducts,puttingthismoisture-boosting

ingredienttothefore.Specialformulationstargetingmen,higherconcentrationsdevelopedforhome-use,andnovelcross-categoryproductsareallowingthis

timelessclassictoreinventitself.

QUICKFIXFast,easy,efficient- anewsetoftoolshelps

consumersperfecttheirbeautyroutineswithzerofussandtime-savingapplicationtechniques.Thesequick-fix,on-the-goproductsareanidealfitforthefast-

paced,versatilelifestylesoftheMillennialgeneration.

ALLTHATGLITTERS

Intunewithtoday’sInstagramculture,incessantlylookingforwaystoshineonline,glitterishavingamajorrevival.Visibleparticles,addingsparkletoanypartofthefaceorbody,oncepopularinthe70’s,arenowconsideredcoolagainbyyoungergirls.Thetrendisreflectedinnovelformulationsfromprofessionalmake-upartists,socialmediastars,andinfluencers.

COLORSORCERYThealchemyofbeautyproductsabletochange,

releaseorhidecoloruponapplicationisanewsourceoffascination.Notmerelyagimmick,thesenovelformulationsarealsomulti-taskingintheirabilityto

provideavastspectrumofskincarebenefitscombinedinonerecipe.

BODY-LICIOUSTheglobalwellnesstrendisinfluencingwhatweeat,howweexerciseandwhatweputonourskin.No

wonderthefocusrestsnolongerexclusivelyonfacialproducts,butafull-bodyexperience,mimickingthe

benefitsofspatreatmentsandpushingtheagendafortheuseofnaturalingredients.

Introducing COSMOPROF TRENDS curated by BEAUTYSTREAMS, renownedbeauty trend forecasting source. The report showcases selected productsexhibited at COSMOPROF WORLDWIDE BOLOGNA 2018, and analyzes the latestbeauty trends they represent.

TREND:COLORSORCERYThealchemyofbeautyproductsabletochange,releaseorhidecoloruponapplicationisanewsourceoffascination.Notmerelyagimmick,thesenovelformulationsarealsomulti-taskingintheirabilitytoprovideavastspectrumofskincarebenefitscombinedinonerecipe.

SKINCARE

EYRACOSMETICS- ITALYBLUEVENOMHall19PC(L15)

COLORCOSMETICS

ITALCOSMETICI- ITALYJELLYHYDRATINGMAKEUPCREAMHall18(D36-E21)

NAILS

NESPERTA- POLANDSEMILACFLASHSUNLIGHTHall36(N18-O17)

SKINCAREEYRACOSMETICS- ITALYBLUEVENOMHall19PC(L15)Thisnaturallyblueformulaisasexoticasitlooks.Withscorpion,viper,andbeevenomsasitsprincipalingredients,thecreamisananti-agingpowerhouse,withanabsorptionpotentialofupto350%,thankstoanenzymewhichinnaturehelpsthevenomtopenetratefasterintothevictim.Uppedwithhyaluronicacid,vitaminE,argan oil,panthenol,betacarotene,andascorbicacid,itreduceswrinklesandspeedsupwoundhealing,withouttransferringitscolorontotheskin.

TREND:COLORSORCERY

COLORCOSMETICSITALCOSMETICI- ITALYJELLYHYDRATINGMAKEUPCREAMHall18(D36-E21)Atthecoreofthismake-upcreamaremicroencapsulatedpigmentsthatreleasecolorduringapplication,smoothingthecomplexion.Theresultisamoreevenskintoneandfinerpores.Duetoacombinationofactiveagents,thisjelly-texturedformulaalsocomeswithanti-agingbenefits:champagneandgrapeextractsspurantioxidantactionandprotectagainstUVrays,whilehyaluronicacidandbaobaboilprovidemoistureandemollients.

TREND:COLORSORCERY

NAILSNESPERTA- POLANDSEMILACFLASHSUNLIGHTHall36(N18-O17)Keepingupwiththediverseschedulesoftoday’swomen,thisseriesofsixnailpowderscomeswithahighlevelofflexibility,quicklychangingcolorundertheinfluenceofsunlight.Itgivestheweareran opportunitytoremainlow-keyinaprofessionalenvironment,whileshowingmorecharacterinaprivateormorerelaxedsetting.

TREND:COLORSORCERY

TREND:BODY-LICIOUSTheglobalwellnesstrendisinfluencingwhatweeat,howweexercise,andwhatweputonourskin.Nowonderthefocusrestsnolongerexclusivelyonfacialproducts,butafull-bodyexperience,mimickingthebenefitsofspatreatmentsandpushingtheagendafortheuseofnaturalingredients.

SKINCARE

HELANS.R.L.- ITALYFIRMINGCREAMINTENSEANTI-SLACKENINGHall21N(F2-G1)

SKINCARE

ALMAK- ISRAELRESHAPEDEADSEAMUDSCRUBHall19PC(C12)

SKINCARE

THEOPHILEBERTHON-FRANCETHEBODYSERUMWITH6NATURALACTIVEINGREDIENTSHall19PC(J9)

SKINCARE

HEMPCARE- ALLEGRINI- ITALYHEMPCARE- DRYBODYOILHall19PC(I10)

SKINCARE

D’ALCHEMY- POLANDNECK&DÉCOLLETAGEWRINKLEREFILLHall19PC(L3)

TREND:BODY-LICIOUS

SKINCAREHELANS.R.L.- ITALYFIRMINGCREAMINTENSEANTI-SLACKENINGHall21N(F2-G1)Dieting,hormonalimbalance,andpregnancycancauseskinslackening.Tocounteractthat,Helan proposesatargetedformulabringingbacktonicityandelasticitytotheinnerarm,innerthigh,belly,andbuttocks.Thecreamlimitswaterloss,re-normalizestheskin’sbarrier,andre-enforcesintra-cellularcohesionviaessentialsugars.PomegranateextractsandBulbine frutescens aidintheformationofnaturalcollagen,whilenourishingtheskinisamixofargan,avocado,passionfloweroils,andUcuúba butters,whicharerichinfattyacids.

SKINCARETHEOPHILEBERTHON-FRANCETHEBODYSERUMWITH6NATURALACTIVEINGREDIENTSHall19PC(J9)Thisall-in-oneactionserumissuitableforbody,hair,andskin.Formulatedwithoutanywaterorconservatives,itspowercomesentirelyfromasetof100%natural,activeingredients,whichincludeolive,macadamia,sweetalmond,sunfloweroil,andorganiccamelina oil,alongwithtocopherol(vitaminE).Theseofferstrongsofteningandmoisturizingbenefits,protectcells,andnourishskin.Whenappliedduringamassage,thedry-oilformulaalsosmoothsoutcelluliteandenhancesmicrocirculation.

TREND:BODY-LICIOUS

SKINCAREALMAK- ISRAELRESHAPEDEADSEAMUDSCRUBHall19PC(C12)ReshapeDeadSeaMudScrubcombinesPhytoless (aplant-based,skin-firmingcomplexthathasbeenclinicallyproven)withmineral-richmudfromtheDeadSea.WhilePhytolessfightscellulite,thenutritivemudboostsmicrocirculationwhenappliedwithmassageaction.Madeof100%naturaloils,extracts,andgenuineDeadSeaminerals,includingapricotseedpowder,argan oil,andSheabutter,thescrubexfoliatesandreshapesfatcells,leavingasmoothappearanceandpreparingskinforthebrand’stoninganti-cellulitegel.

TREND:BODY-LICIOUS

SKINCAREHEMPCARE- ALLEGRINI- ITALYHEMPCARE- DRYBODYOILHall19PC(I10)MadewithorganichempoilgrowninItaly,alongsideacombinationofotherorganicingredientssuchasalmondoil,thisdry-oilformulabringsradianceandsoftnesstoskin,withoutmakingitgreasy. Naturallyrichinvitaminsaswellasomega-3andomega-6,hempisconsideredanelixirofyouth,abletoimprovethequalityandstrengthofskinthankstoitsmoisturizing,nourishing,andantioxidizing properties.

TREND:BODY-LICIOUS

SKINCARED’ALCHEMY- POLANDNECK&DÉCOLLETAGEWRINKLEREFILLHall19PC(L3)Thisthoughtfulanti-agingformulaisdesignedtofillinandevenoutwrinklesontheneckanddécolleté,brightenhyperpigmentation,andstimulatetheproductionofbeta-endorphins,whicheliminatetheeffectsofstress.Itcomesinabiophotonic glassbottleofferingmaximumUVprotectiontopreserveitsnatural,botanicalingredientsandcontainsplanthydrosols(insteadofordinarywater)obtaineddirectlyfromplantsmakingthisproductparticularlyrichinnutrients.Puredamaskroseessentialoilisusedinsteadofsyntheticfragrance.

TREND:BODY-LICIOUS

TREND:HYALURONICACID2.0Hyaluronic acid is getting an upgrade with a series of new products, puttingthis moisture-boosting ingredient to the fore. Special formulations targetingmen, higher concentrations developed for home-use, and novel cross-category products are allowing this timeless classic to reinvent itself.

SKINCARE

66°30- FRANCEHYPER-HYALURONICANTI-AGINGORGANICSERUMFORMENHall19EG(41)

SUPPLEMENT

ENZYMPRO- SWITZERLANDREGULATPRO®HYALURONHall22(A71)

SKINCARE

HBWTECHNOLOGY- FRANCESKINFACE50SERUMHall38(A33)

HAIR

MAXXELLE- ITALYHAIRRECOVERYSERUMHall35(B70)

COLORCOSMETICS

MADARACOSMETICS- LATVIACITYCC/HYALURONICANTI-POLLUTIONCCCREAMSPF15Hall21N(C14)

SKINCARE66°30- FranceHYPER-HYALURONICANTI-AGINGORGANICSERUMFORMENHall19EG(41)Thisserumhasbeenspecificallyformulatedformen.Itisalcohol-freeandboastsanunusuallyhighconcentration(10to50timeshigherthanstandardproductsonthemarket)ofvegetal,lowmolecular-weightsodiumhyaluronate,imbuingtheitemwithstronganti-inflammatoryaction,capabletosootherazorburnsanddeliveranti-agingbenefits.Theproductisalsocertifiedorganic.

TREND:HYALURONICACID2.0

SKINCAREHBWTECHNOLOGY- FRANCESKINFACE50SERUMHall38(A33)Targetingmaturewomen,this“better-aging”serumblendsthreetypesofhyaluronicacid(low,medium,andhighmolecularweight)with11vitaminsandfivecellgrowthfactors(IGF1,acidFGF,basicFGF,VEGF,EGF),allowingagingcellstosendsignalsofdistress,whichdiminishwithage.Theactionissaidtorelaxskin,stimulatecellulargrowth,andincreasethebiosynthesisofcollagen.Partofthecompany’shomecareline,itallowstoachieveresultssimilartoprofessionalcabintreatments.

TREND:HYALURONICACID2.0

HAIRMAXXELLE- ITALYHAIRRECOVERYSERUMHall35(B70)Whilehyaluronicacidhasbeenlongneglectedasanactiveingredientinhaircareproducts,thisfillerserumforhairmixesthemoisturizingagentwithhydrolyzed keratinandapricotkerneloil,providinganintensivereconstructionofthehairfiber.Itisbilledtorestoredamagedhair’swaterbalance,protectitfromstress,whileaddingbody.FreeofSLES,parabens,andsilicone,thisitemfurtherdeliversonitsnaturalpromisewithacertifiedcompostablepackagingthatbiodegradeswithouttoxicresidue.

TREND:SELFIE-READYTREND:HYALURONICACID2.0

COLORCOSMETICSMADARACOSMETICS- LATVIACITYCC/HYALURONICANTI-POLLUTIONCCCREAMSPF15Hall21N(C14)OrganicskincarebrandMadara introducesanewapproachtoUVprotection,developedspecificallyfortheurbandweller.Itsnewcolor-correcting(CC)creamcombinesbeautifyingactionwithananti-pollutionformulaandthehydratingpropertiesofhyaluronicacid.Whileshieldingskinfromurbantoxinsthatareknowntoclogpores,disturbtheskin’smicrobiome,andcauseinflammation,thissunscreenproductinstantlyimprovescomplexion,provideslastinghydration,andgetsridofdullnessaswellasdarkspots.

TREND:HYALURONICACID2.0

SUPPLEMENTENZYMPRO- SWITZERLANDREGULATPRO®HYALURONHall22(A71)Inthisanti-agingbeautydrink,theingestionofhyaluronicacidishelpedbyaveganandorganicconcentrateproducedbyso-calledcascadefermentation.Thispatentedprocessbreaksdownactiveingredientsintoabioavailableform,makingiteasierforthebodytoabsorbthemandhavethempenetratedeeper.Testedbyindependentparties,thedrinkimprovesskinmoistureandelasticity,whilealsogivingaboosttonail,hair,andconnectivetissue.

TREND:SELFIE-READYTREND:HYALURONICACID2.0

TREND:ALLTHATGLITTERSIn tune with today’s Instagram culture, incessantly looking for ways to shineonline, glitter is having a major revival. Visible particles, adding sparkle to anypart of the face or body, once popular in the 70’s, are now considered cool againby younger girls. The trend is reflected in novel formulations from professionalmake-up artists, social media stars, and influencers.

COLORCOSMETICS

INTERCOSGROUP- ITALYDRAMABLASTFIREWORKSLIPSTICKHall15(C10-D9)

COLORCOSMETICS

PHARMACOS- ITALY3DMETALEYESHADOWHall15B22-C30

COLORCOSMETICS

CLAREBLANC- POLANDMAGICDUST- PURESILVERHall19EG(15)

COLORCOSMETICSINTERCOSGROUP- ITALYDRAMABLASTFIREWORKSLIPSTICKHall15(C10-D9)Thislipstickmarriescomfortwith3Dspecialeffects,thankstothecompany’srecipebasedoncolor dimensiontechnologiesandlong-wearpolymers,whichproducepearlescenteffectsthatarealmostself-illuminating.Ametallicconcentratedescendsonthelipslikelooseglitter,whilemeltingsoftlyforafull-color effect.Theresultisathree-dimensionalsparklebutwithavelvetytexture.

TREND:ALLTHATGLITTERS

COLORCOSMETICSPHARMACOS- ITALY3DMETALEYESHADOWHall15B22-C30Conceivedasa“cream-to-powder”blend,thistalc-freeeyeshadowiseasytoapplywithafirmyetcreamytexture,whichfixesinstantlyandlastslonger.Pigmentsmeltinanovelmixofresins,waxes,andoilsproducingamultidimensional,yetweightlessfinishthatilluminatestheeyeandleavesnovolatilecomponents.

TREND:ALLTHATGLITTERS

COLORCOSMETICSCLAREBLANC- POLANDMAGICDUST- PURESILVERHall19EG(15)Thismulti-useproductcanbeappliedasaneyeshadowaswellasahighlightertothefaceandbody.Whenaddedtoothercosmetics,suchaspowders,lipglosses,andfoundations,itgivesproductsafreshglow.Madeof30%puresilver,theshimmery,highlylight-reflectivedustisavailableinfourpigmentedshades:puresilver,coldbeige,warmgold,andgoldenrose.

TREND:ALLTHATGLITTERS

TREND:QUICKFIX

PERSONALCARE

TREDA- TURKEYREMOVERETOUCHPENHall22(A37-B38)

SKINCARE

FOREO- SWEDENUFOHall19PC(D4-E3)

Fast, easy, efficient - a new set of tools helps consumers perfect theirbeauty routines with zero fuss and time-saving application techniques.These quick-fix, on-the-go products are an ideal fit for the fast-paced,versatile lifestyles of the Millennial generation.

SKINCARE

BIOTRISSEAG- SWITZERLANDCRYSTALPEELINGLENSHall38(A49)

NAILS

THESIGNTRIBEBYCOSNOVA– GERMANYNAILFIX&CHILLHall19PC(H18-I19;H24-I25)

PERSONALCARETREDA- TURKEYREMOVERETOUCHPENHall22(A37-B38)Witheyebrowgroomingproductstrending,thisretouchpenistappingintothezeitgeistwithalittleextra.The100%liposoluble waxformula,packedintoanergonomicapplicator,isaneasywaytoreshapeeyebrowsonthegoandgetridoffacialhairwhereneeded.Producedfromrealbeeswax,itrequiresnoheatbeforeuseandfitsintoeverypocket.

TREND:QUICKFIX

SKINCAREFOREO- SWEDENUFOHall19PC(D4-E3)Hereisadevicedesignedtoturnalengthy20-minutesheetmasktreatmentintoa90-secondtreat.ItcombinesHyper-InfusionTechnology(heating,cooling&T-Sonicpulsations)withred(anti-aging),green(brightening)andblue(anti-acne)LEDlighttherapy.Tobeactivated,masksareattachedtotheapp-controlleddevice,whichthenglidesacrosstheface.Heatopensthepores,pulsationshelptransportactiveingredientsintotheskin,whilethecoldlockstheminside.

TREND:QUICKFIX

SKINCAREBIOTRISSEAG- SWITZERLANDCRYSTALPEELINGLENSHall 38(A49)Thisnaturalpeelingdevicecomeswithapatentedabrasivesurfacemadeofquartz,saidtostimulatecellactivity,remedyimperfections,andimprovepenetrationofskincareproducts,whilegentlyexfoliatingandcleansingskin.Thecrystallensisadjustable,allowingtoregulatethedepthofdermabrasion.Itcanbeusedwithorwithoutadditionalcosmeticproducts,andisalsosuitableforsensitive,dryandproblematicskin.

TREND:QUICKFIX

TREND:QUICKFIX

NAILSTHESIGNTRIBEBYCOSNOVA–GERMANYNAILFIX&CHILLHall 19PC(H18-I19;H24-I25)Billedasthefirstnailpolisherasercreamonthemarket,thisformulaisfreeoftheunpleasantsmellsofregularnailpolishremovers,makingitpossibletouseitinsocialsettingswithoutupsettinganyone.Aminutefollowingapplication,thecreamcanberemovedwithacottonpad.Infusedwithanourishingcomplex,includingmacadamia,sweetalmond,argan,andsesameoils,aswellasvitaminE,theitemalsoleavesnailandcuticleswellhydratedandhealthy.

ExclusiveReportCuratedby: