Official Logo Art & Style Guide University of Missouri - Saint Louis

All logo art is supplied for the official reproduction of the University of Missouri - Saint Louis (UMSL) Tritons properties only

by the media, licensed manufacturers, sponsors, and their advertising agencies for the express purpose of planning and

executing product, promotion, advertising, packaging, and display materials relating to and in support of the UMSL Tritons.

All logos are the property of University of Missouri - Saint Louis and may be used only with written permission. These logos

cannot be altered in any way. The colors shown in this guide are an approximation of the of their related colors in the

Pantone Matching System. Pantone is a registered trademark of Pantone, Inc. Please contact University of Missouri - Saint

Louis with any questions regarding usage. UMSL logo marks are trademarks of University of Missouri - Saint Louis, 2008.

i

Contents

Primary Mark: UMSL Trident4-Color Process Logo .............................................................................................. 1

4-Color Process Logo: White, Black, Gold, & Red Backgrounds ............................................2

2-Color Process Logo ..............................................................................................3

2-Color Process Logo: White, Black, Gold, & Red Backgrounds ............................................4

Grayscale Logo .......................................................................................................5

Grayscale Logo: White, Black, Gold, & Red Backgrounds .......................................................6

Black and White Logo ............................................................................................7

Black and White Logo: White, Black, Gold, & Red Backgrounds ...........................................8

Secondary Mark: UMSL Tritons4-Color Process Logo ..............................................................................................9

4-Color Process Logo: White, Black, Gold, & Red Backgrounds .......................................... 10

2-Color Process Logo .............................................................................................11

2-Color Process Logo: White, Black, Gold, & Red Backgrounds .......................................... 12

Grayscale Logo ..................................................................................................... 13

Grayscale Logo: White, Black, Gold, & Red Backgrounds ..................................................... 14

Black and White Logo .......................................................................................... 15

Black and White Logo: White, Black, Gold, & Red Backgrounds ......................................... 16

ii

Table of Contents • ii

Tertiary Mark: UMSL Diagonal4-Color Process Logo ............................................................................................ 17

4-Color Process Logo: White, Black, Gold, & Red Backgrounds .......................................... 18

2-Color Process Logo ............................................................................................ 19

2-Color Process Logo: White, Black, Gold, & Red Backgrounds ..........................................20

Grayscale Logo ..................................................................................................... 21

Grayscale Logo: White, Black, Gold, & Red Backgrounds .....................................................22

Black and White Logo .......................................................................................... 23

Black and White Logo: White, Black, Gold, & Red Backgrounds .........................................24

Sports Specific Marks4-Color Process Logo ............................................................................................ 25

4-Color Process Logo: Variants ............................................................................................26

2-Color Process Logo ............................................................................................ 27

2-Color Process Logo: Variants ............................................................................................28

Grayscale Logo ..................................................................................................... 29

Grayscale Logo: Variants .......................................................................................................30

Black and White Logo .......................................................................................... 31

Black and White Logo: Variants ...........................................................................................32

Alternative Marks4-Color Process Tritons Logo ............................................................................... 33

Alternates:4-Color, 2-Color, Black and White ..........................................................................34

Alternates:4-Color, 2-Color, Grayscale ....................................................................................35

Primary Type FaceBarmeno: Regular, Medium, Bold, Bold Oblique ....................................................................37

File IndexPrimary, Secondary, and Tertiary Marks .............................................................. 39

Alternative Marks, Fonts, Legacy Files................................................................. 43

Legacy Files (continued) ...................................................................................... 45

UMSL Red Pantone • 1807 C

UMSL Yellow Pantone • 124 C

UMSL Classic Pantone • 134 C

1

Primary Mark: UMSL Trident4-Color Process Logo

Filename: UMSL_PrimaryMark

UMSL Red Pantone • 1807 C

UMSL Yellow Pantone • 124 C

UMSL Classic Pantone • 134 C

2

1 • 2

1

3 4

2

4-Color Process Logo: White, Black, Gold, & Red Backgrounds

Filenames:1 - 4 : UMSL_PrimaryMark

UMSL Red Pantone • 1807 C

UMSL Classic Pantone • 134 C

3

1 • 3

2-Color Process LogoFilename: UMSL_PrimaryMark_2C

UMSL Red Pantone • 1807 C

UMSL Classic Pantone • 134 C

4

1 • 4

1

3 4

2

2-Color Process Logo: White, Black, Gold, & Red Backgrounds

Filenames:1 - 4 : UMSL_PrimaryMark_2C

1 • 5

5

Grayscale LogoFilename: UMSL_PrimaryMark_Gray

6

1 • 6

1

3 4

2

Grayscale Logo: White, Black, Gold, & Red Backgrounds

Filenames:1 - 4 : UMSL_PrimaryMark_Gray

7

1 • 7

Black and White LogoFilename: UMSL_PrimaryMark_BW

8

1 • 8

1

3 4

2

Black and White Logo: White, Black, Gold, & Red Backgrounds

Filenames:1 : UMSL_PrimaryMark_BW

2 : UMSL_PrimaryMark_BW_BlackBG 3 : UMSL_PrimaryMark_BW

4 : UMSL_PrimaryMark_BW_RedBG

UMSL Red Pantone • 1807 C

UMSL Yellow Pantone • 124 C

UMSL Classic Pantone • 134 C

9

Secondary Mark: UMSL Tritons4-Color Process Logo

Filename: UMSL_SecondaryMark

UMSL Red Pantone • 1807 C

UMSL Yellow Pantone • 124 C

UMSL Classic Pantone • 134 C

UMSL Red Pantone • 1807 C

UMSL Yellow Pantone • 124 C

UMSL Classic Pantone • 134 C

10

2 • 10

1

3 4

2

4-Color Process Logo: White, Black, Gold, & Red Backgrounds

Filenames:1 - 4 : UMSL_SecondaryMark

UMSL Red Pantone • 1807 C

UMSL Yellow Pantone • 124 C

11

2 • 11

2-Color Process LogoFilename: UMSL_SecondaryMark_2C

UMSL Red Pantone • 1807 C

UMSL Yellow Pantone • 124 C

12

2 • 12

1

3 4

2

2-Color Process Logo: White, Black, Gold, & Red Backgrounds

Filenames:1 : UMSL_SecondaryMark_2C

2 : UMSL_SecondaryMark_2C_BlackBG 3 : UMSL_SecondaryMark_2C

4 : UMSL_SecondaryMark_2C_RedBG

13

2 • 13

Grayscale LogoFilename: UMSL_SecondaryMark_Gray

14

2 • 14

1

3 4

2

Grayscale Logo: White, Black, Gold, & Red Backgrounds

Filenames:1 : UMSL_SecondaryMark_Gray

2 : UMSL_SecondaryMark_Gray_BlackBG 3 : UMSL_SecondaryMark_Gray

4 : UMSL_SecondaryMark_Gray_RedBG

15

2 • 15

Black and White LogoFilename: UMSL_SecondaryMark_BW

16

2 • 16

1

3 4

2

Black and White Logo: White, Black, Gold, & Red Backgrounds

Filenames:1 : UMSL_SecondaryMark_BW

2 : UMSL_SecondaryMark_BW_BlackBG 3 : UMSL_SecondaryMark_BW

4 : UMSL_SecondaryMark_BW_RedBG

UMSL Red Pantone • 1807 C

UMSL Yellow Pantone • 124 C

UMSL Classic Pantone • 134 C

17

Tertiary Mark: UMSL Diagonal4-Color Process Logo

Filename: UMSL_TertiaryMark

UMSL Red Pantone • 1807 C

UMSL Yellow Pantone • 124 C

UMSL Classic Pantone • 134 C

UMSL Red Pantone • 1807 C

UMSL Yellow Pantone • 124 C

UMSL Classic Pantone • 134 C

18

3 • 18

1

3 4

2

4-Color Process Logo: White, Black, Gold, & Red Backgrounds

Filenames:1: UMSL_TertiaryMark

2: UMSL_TertiaryMark_BlackBG 3: UMSL_TertiaryMark

4: UMSL_TertiaryMark_RedBG

UMSL Red Pantone • 1807 C

UMSL Yellow Pantone • 124 C

19

3 • 19

2-Color Process LogoFilename: UMSL_TertiaryMark_2C

UMSL Red Pantone • 1807 C

UMSL Yellow Pantone • 124 C

20

3 • 20

1

3 4

2

2-Color Process Logo: White, Black, Gold, & Red Backgrounds

Filenames:1 : UMSL_TertiaryMark_2C

2 : UMSL_TertiaryMark_2C_BlackBG 3 : UMSL_TertiaryMark_2C

4 : UMSL_TertiaryMark_2C_RedBG

21

3 • 21

Grayscale LogoFilename: UMSL_TertiaryMark_Gray

22

3 • 22

1

3 4

2

Grayscale Logo: White, Black, Gold, & Red Backgrounds

Filenames:1 : UMSL_TertiaryMark_Gray

2 : UMSL_TertiaryMark_Gray_BlackBG 3 : UMSL_TertiaryMark_Gray

4 : UMSL_TertiaryMark_Gray_RedBG

23

3 • 23

Black and White LogoFilename: UMSL_TertiaryMark_BW

24

3 • 24

1

3 4

2

Black and White Logo: White, Black, Gold, & Red Backgrounds

Filenames:1 : UMSL_TertiaryMark_BW

2 : UMSL_TertiaryMark_BW_DarkBG 3 : UMSL_TertiaryMark_BW

4 : UMSL_TertiaryMark_BW_DarkBG

UMSL Red Pantone • 1807 C

UMSL Yellow Pantone • 124 C

UMSL Classic Pantone • 134 C

VOLLEYBALL

25

Sports Specific Marks4-Color Process Logo

Filename: UMSL_Volleyball

UMSL Red Pantone • 1807 C

UMSL Yellow Pantone • 124 C

UMSL Classic Pantone • 134 C

BASEBALL

SOCCER

VOLLEYBALL

BASKETBALL

SOFTBALL

ATHLETICS

GOLF

TENNIS

TRITON CLUB

BASEBALL

SOCCER

VOLLEYBALL

BASKETBALL

SOFTBALL

ATHLETICS

GOLF

TENNIS

TRITON CLUB

UMSL Red Pantone • 1807 C

UMSL Yellow Pantone • 124 C

UMSL Classic Pantone • 134 C

26

4 • 26

Filename(s): UMSL_NameOfSport [e.g. UMSL_Baseball]

4-Color Process Logo: Variants

UMSL Red Pantone • 1807 C

BASKETBALL

UMSL Classic Pantone • 134 C

27

4 • 27

2-Color Process LogoFilename: UMSL_Basketball_2C

UMSL Red Pantone • 1807 C

UMSL Classic Pantone • 134 C

BASEBALL

SOCCER

VOLLEYBALL

BASKETBALL

SOFTBALL

ATHLETICS

GOLF

TENNIS

TRITON CLUB

4 • 28

28

Filename(s): UMSL_NameOfSport_2C [e.g. UMSL_Baseball_2C]

2-Color Process Logo: Variants

BASEBALL

29

4 • 29

Grayscale LogoFilename: UMSL_Baseball_Gray

BASEBALL

SOCCER

VOLLEYBALL

BASKETBALL

SOFTBALL

ATHLETICS

GOLF

TENNIS

TRITON CLUB

30

4 • 30

Filename(s): UMSL_NameOfSport_Gray [e.g. UMSL_Baseball_Gray]

Grayscale Logo: Variants

TRITON CLUB

31

4 • 31

Black and White LogoFilename: UMSL_TritonClub_BW

BASEBALL

SOCCER

VOLLEYBALL

BASKETBALL

SOFTBALL

ATHLETICS

GOLF

TENNIS

TRITON CLUB

32

4 • 32

Filename(s): UMSL_NameOfSport_BW [e.g. UMSL_Baseball_BW]

Black and White Logo: Variants

UMSL Red Pantone • 1807 C

UMSL Yellow Pantone • 124 C

UMSL Classic Pantone • 134 C

33

Alternative Marks4-Color Process Tritons Logo

Filename: Tritons

UMSL Red Pantone • 1807 C

UMSL Yellow Pantone • 124 C

UMSL Classic Pantone • 134 C

UMSL Red Pantone • 1807 C

UMSL Yellow Pantone • 124 C

UMSL Classic Pantone • 134 C

34

3 • 34

Files Located in Alternates Folder

Alternates: 4-Color, 2-Color, Black and White

UMSL Red Pantone • 1807 C

UMSL Yellow Pantone • 124 C

UMSL Classic Pantone • 134 C

UMSL Red Pantone • 1807 C

UMSL Yellow Pantone • 124 C

UMSL Classic Pantone • 134 C

35

3 • 35

Files Located in Alternates Folder

Alternates: 4-Color, 2-Color, Grayscale

37

Primary Type Face

BarmenoABCDE FG H I J KLM NOPQRSTUVWXYZ

abcdefghi jk lmnopqrstuvwxyz 01234567890

Barmeno MediumABCDE FG H I J KLM NOPQRSTUVWXYZ

abcdefghi jk lmnopqrstuvwxyz 01234567890

Barmeno BoldABCDE FG H I J KLM NOPQRSTUVWXYZ

abcdefghi jk lmnopqrstuvwxyz 01234567890

Barmeno Bold Skewed 10°ABCDE FG H I J KLM NOPQRSTUVWXYZ

abcdefghi jk lmnopqrstuvwxyz 01234567890

Barmeno: Regular, Medium, Bold, Bold Oblique