Type survey: Public survey (Vinaresearch)

Age: over 16 years old

Respondents: 337

Location: Ho Chi Minh, Ha Noi, Da Nang, and other cities

Company: W&S Online Market Research Co.

New Released

No. 1-14-20120109-10-0

【REPORT】

Shirts are always considered as traditional polite costumes of Vietnamese men in office. In order to study

about men interests and shirts shopping habits, W&S company has implemented the survey "Office Shirts

Shopping Habits Of Vietnamese Men" for male members from many cities based on Vinaresearch online

panellists.

Survey started from 05/01/2012 to 09/01/2012 with 337 respondents.

1. In total 337 men were asked, three types of collar shirt types chosen by the most of respondents are the

classic straight (43.6%), the narrowest point straight (35.6%), and old-fashioned button-down (35.3%).

2. Cotton is still the most favorite material choice for their office shirts with up to 68% of answers.

3. Colors, shirt style and prices in turn are the top priorities when the customers choose an office shirt with

respectively accounting for 50.4%, 35.6%, and 25.9% of answering.

4. Most male respondents likely consult from their lover or wife's opinions when buying shirts accounted for

34.1% of choices.

6. The highest price and the lowest price of an office shirt that the most respondents possess are respectively

200.000 ~ 400.000 VND and 200.000 VND. The average price of an office shirt that most male consumers

have is 200.000 ~ 400.000 VND.

7. White, light blue and blue are popular colors as the consumers choose for their office shirts with different

numbers items. Violet, yellow and purple seems not to be favorite colors for office shirts.

Topic

Investigation Summary

Sample

Over 73% of respondents usually wears office shirts to the workplace.

Only 9.6% of respondents would not wear office shirts for going to work and 16.8% of surveyed

people sometimes wearing shirt to the workplace.

The type of collar shirt possessed by most respondents is the classic straight point, which up to 43.6% of

choices.

"Narrow straight point", old-fashioned "button-down" and medium spread respectively accounted for

35.6% and 35.3% of choices. The collar styles which the percentage is lower than 30% selected are

"Wide spread" (18.4%), Tab (16.6%) and Rounded spread (15.1%). "Pinned" is not considered as a

good choice for an office shirt with only 10% of selection.

Q1. Do you usually wear office shirts to your workplace? [SA] <n=827>

Survey Result

73.5%

16.8%

9.6%

Yes

Sometimes

No

Q3. Which is the popular fabric among your office shirts? [MA] <n=337>

Q2. What type of shirt collar do you mostly have? [MA] <n=827>

In total 337 people were asked, 68.8% of respondents would likely pick cotton as their most favorite material

for office shirts.

Followed by Cotton, Mixed Cotton seems to be the popular material for consumers to select an office

shirt with 22.3% of answers.

43.6%

35.6% 35.3%

30.9%

18.4% 16.6% 15.1%

10.1%

1.5% 0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%

Classic

straight

point

Narrow

straight

point

Button

down

Medium

spread

Wide

spread

Tab Rounded

spread

Pinned Other

4.7%

0.3%

0.3%

0.3%

0.6%

1.2%

1.5%

22.3%

68.8%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%

I don't know

Other

Oxford

Twill

BroadCloth

Linen

Poplin

Mixed Cotton

Cotton

Q4. What are your priority standards for choosing office shirts? [Type number] <n=337>

The first consideration to buy an office shirt of consumers is the color of the shirt with 50.4% of selections.

The next prioprities for selecting an shirt are shirt style and prices in turn of 35.6% and 25.9% of

surveyed people.

The standards with less prioprity are sleeve style, color of buttons and shirts that do not need to be

ironed.

50.4%

15.4%

8.0% 6.2%

1.8% 1.8% 0.3% 0.3%

0.3% 0.3%

10.8%

35.6%

12.9%

6.0% 7.5%

13.3%

6.9%

25.9%

19.6%

5.7%

9.6%

3.6% 3.9%

1.2% 1.5% 1.2%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

First choice Second choice Third choice

Q5. Who do you usually consult with when buying office shirts? [SA] <n=337>

Lower than 200,000 VND is chosen by the most of respondents (63.8%) as the cheapest price.

Q6. How much are your office shirts (VND)? [Matrix] <n=337>

32.6% of men chooses 200-400,000 VND as the highest price for an office shirt they bought.

The other factors such as your own opinion, sales person and family partly affect to the decision of

consumers as buying an office shirt with respectively 24%, 19.6%, and 13.6% of respondents.

Most male consumers preferly consult from a partner or wife's opinions as buying shirts, accounted for 34.1%

of answers.

34.1%

24.0%

19.6%

13.6%

7.7%

0.9%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

Lover or wife Own opinion Sales person Family Friends Other

32.6%

7.7%

24.9%

43.0%

3.9% 10.7%

63.8%

16.9%

0.0% 0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

Highest Price

Average Price

Lowest Price

Grey, Pink, Yellow, and Purple are unpopular color for an office shirt up to more than 60% of

respondents have none of office shirts with these colors.

Q10. Among the office shirts, how many shirts with following colors do you have?

[Matrix] <n=337>

White, blue and light blue are the most favorite colors of office shirts with over 70% of respondents owning at

least 1 to 2 items.

73.6% 69.4% 66.2%

49.6% 39.2%

31.2% 30.6% 29.7%

4.2%

24.0% 27.6% 30.6%

40.1% 49.6%

54.6% 54.6%

41.8%

38.6%

7.4% 6.2% 12.5% 12.2%

18.7%

38.3%

11.9%

Purple Yellow Pink Grey Black Blue Light Blue Other White

None 1 ~ 2 items 3~4 items 4~5 items Over 6 items

In the comparison of other age groups, respondents aged over 30 years old show the preference for three types

of collar shirt such as classic straight point, narrow straight point and button down.

Compared to other cities of Vietnam, respondents coming from Hanoi greatly favored classic straight point,

narrow straight point, and button down.

39.2% 38.6%

53.9%

61.9%

32.4% 30.1%

43.4%

61.9%

21.6%

27.1%

56.6%

71.4%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

16_19 years old 20_29 years old 30_39 years old over 40 years old

Classic straight point

Medium spread

Narrow straight point

Button down

Tab

Wide spread

Pinned

Rounded spread

Other

51.4%

41.0%

29.7%

50.0%

45.8%

36.6%

21.6% 24.6%

38.5%

34.1%

27.0%

16.9%

23.9% 21.6%

14.6% 12.7%

6.8%

9.8% 10.8%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Hanoi Ho Chi Minh Da Nang Other

Classic straight point

Narrow straight point

Button down

Medium spread

Tab

Wide spread

Rounded spread

Pinned

Other

The interest of price and brand of office shirt are majorly different between different age groups of

consumers. Specifically, the interest of price decreases gradually following the increase of the age of

consumers while the interest of color significantly increases.

Moreover, with the group of consumer aged over 30 years old, famous brand plays an important factor

impacting to their choices for office shirts.

59.5%

68.7%

72.4%

85.7%

47.3%

57.8%

64.5% 61.9%

44.6% 43.4% 42.1%

47.6%

12.0%

18.4% 19.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

16_19 years old 20_29 years old 30_39 years old Over 40 years old

Color Price Shirt Style

Shirt Material Suitable to body Coolness of shirt

Shirt Collar Famous Brand Do not need to iron shirt

No idea Sleeve Style Button Color

Other

For the consumers with personal income belonging to group A and B, price and shirt material are not

considered to be the important factors for selecting office shirts.

However, brand is seriously considered by consumers of these group.

With the consumers aged over 30 years old, they would be remarkably affected by the consult of sale person as

buying shirts at the stores.

32.4%

38.6%

28.9%

23.8%

28.4%

15.1%

25.7%

25.3%

18.4%

28.6%

5.4%

10.8%

44.7%

47.6%

0% 20% 40% 60% 80% 100%

16_19 years old

20_29 years old

30_39 years old

Over 40 years old

Lover or wife

Family

Your own opinion

Friend

Sale person

Other

61.1%

72.3%

94.1%

100.0%

50.2%

44.6%

26.5%

17.6%

49.3%

61.5%

79.4%

100.0%

45.7%

43.1%

41.2%

23.5%

44.8%

38.5% 15.4%

35.3%

29.4%

0% 20% 40% 60% 80% 100%

Class D

Class C

Class B

Class AColor

Price

Shirt Style

Suitable to body

Shirt Material

Coolness of shirt

Shirt Collar

Famous Brand

Do not need to iron shirt

Sleeve Style

No idea

Button Color

Other

1. Marital Status

3. Location

2. Age

22.0%

49.3%

22.6%

6.2%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

16_19 years old 20_29 years old 30_39 years old over 40 years old

42.1%

34.7%

12.2% 11.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

HaNoi HoChiMinh DaNang Other

68.5%

31.5%

Not married

Married

Attributes

4. Monthly Personal Income

W&S Co., Ltd

31C Ly Tu Trong St., Ben Nghe Ward, District 1, HCM city.

Tel: (08) 38 223 215 Fax: (08) 38 223 216

E-mail: info@vinaresearch.jp

4. Monthly Personal Income

The copyrights of this report belong to W&S market research company. The

results of this survey can be publicly used, but must be cited and sourced from

Vinaresearch. In the circumstance of using the table and graphs from results of

this survey, the data at the source must be clearly stated and based on survey

results collected from Vinaresearch

29.4%

19.6%

16.6%

11.6%

4.7%

3.0%

2.7%

3.0%

4.5%

2.7%

1.5%

0.9%

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%

No personal income

0_3 million VND

3_5 million VND

5_7 million VND

7_10 million VND

10_15 million VND

15_20 million VND

20_25 million VND

25_30 million VND

30_40 million VND

40_50 million VND

Over 50 million VND

Contact Info

1.5%

4.2%

4.7%

5.0%

5.3%

8.3%

10.4%

15.7%

17.8%

27.0%

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%

Unemployment

Director/CEO

Self-employment

Contract Staff

Employees of the government

Partime Job

Other

Employees of private enterprises

Employees of State enterprises

Student