Office of Alumni Relations and the Southeastern Alumni ...friends) with Alumni Association...
Transcript of Office of Alumni Relations and the Southeastern Alumni ...friends) with Alumni Association...
Office of Alumni Relations and the Southeastern Alumni Association
WhyaProgramReview?
SettingtheStageforFutureEngagementWithAlumni
• Historicalsatisfactionwithsuccessfulalumnirelationsleadershipandalumniassociationprogramming,but…• Changesinnationalhighereducationparadigm-especiallyinLouisianahaveresultedin:• Greaterrelianceonprivatefundraising• Greaterneedforadvocacyonbehalfoftheuniversity• Greaterneedforstudentrecruitment• Greaterneedforreal-worldpartnerships
•Newparadigm+changeinalumnirelationsleadership=• Timetoassesscurrentstateandfuturedirection
HOWDOOURAFFILIATEORGANIZATIONSHELPSOUTHEASTERNFULFILLITSMISSION?
•WHATAREOURAFFILIATEORGANIZATIONS?• SoutheasternAlumniAssociation• SoutheasternFoundation• LionAthleticAssociation• InstituteforGlobalandDomesticDevelopment•UniversityFacilitiesInc.
•HOWDOOURAFFILIATEORGANIZATIONSHELPSOUTHEASTERNFULFILLITSMISSION?•Recruit newstudents•Advocate fortheUniversity’smission&programs•Networkinsupportofcareeropportunities&educationalprograms• Fundraise insupportofstudentsandprograms• Facilitate transactions/activitieswheretheUniversityisprohibitedorrestricted
TheRoleoftheDivisionofUniversityAdvancementistoEnsureCoordinationofEffortsbyAffiliateOrganizationstoadvanceSoutheastern’s Mission.
WithintheDivisionofUniversityAdvancement,WhatistheRoleoftheOfficeofAlumniRelations&theAlumniAssociation
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RoleofOfficeofAlumniRelations&AlumniAssociation
•EngagingstudentsandalumniinmultiplewaysinordertofosteracommitmenttosupportSoutheasternandeachother.
Participation&EngagementData
•Givenupcomingchanges,Iaskedforananalysisofalumniparticipationdata…
StatisticalComparisons
Mean 45Median 43Mode 31
Source:Southeastern AlumniDatabase.Statisticalanalysisperformed onallduespayingmembers(alumniandfriends)with AlumniAssociationmembership transactions duringAssociation fiscalyear(July1– June30).Fiscalyear2015-2016isasof4/28/16.Contactable Alumnidataasof5/9/16
Mean,MedianandModeAgeofContactableAlumni
Mean,MedianandModeAgeofDuesPayingAssociationMembers
Mean 58Median 61Mode 68
TotalAlumniandActiveAlumniDuesPayingMembersbyAge
14,953 14,806
11,667
8,641
7,092
2,235
724
2,907
239 199 266 397 510 227 77 33
Age18to32 Age33to42 Age43to52 Age53to62 Age63to72 Age73to82 Age83+ <Unknown>
LivingAlumni AlumniwhoareDuesPayingMembers
3.09% of Southeastern’s Living Alumni
Pay Dues
Source:Southeastern AlumniDatabase.ActiveDuespayingmembersareasof4/28/16.National averagefromTheCouncil forAdvancementandSupport ofEducation- education’s leadingresourceforknowledge, standards,advocacyandtraining inalumnirelations, communications, fundraising, marketingandrelated activities–“CURRENTS” publication, April2014article.
63,025ContactableAlumniComparedto1,948ActiveAlumniDuesPayingMembers
1.60% 1.34% 2.28% 4.59% 7.19% 10.16% 10.64% 1.14%
FreeandCurrentAlumniMembersbyClassYear
2211
92 62 46 33 240
500
1000
1500
2000
2500
Classof2015 Classof2014 Classof2013 Classof2012 Classof2011 Classof2010
Source:Southeastern AlumniDatabase.ActiveDuespayingmembersareasof4/19/16.
3.95% Pay
Dues
2.65% Pay
Dues
2.03% Pay
Dues
1.47% Pay
Dues
1.10% Pay
Dues
2,211 2,332 2,243 2,2712,246 2,188
100% Free
Conclusion
•Thechallenge- effectivelyengageyoungalumni•But,wearenotalone– thisisachallengemanyschoolsarefacing•Ourtask– identifyandimplementnewstrategiesthatwilleffectivelyengagestudentsandyoungalumniinordertoensureaviablefutureforouralumniassociationandfulfillmentofitsroletosupportthemissionofouruniversity.
Buick– ARelevantCaseStudy
Buick– ARelevantCaseStudy
AformerBuickpublicrelationsguyoncetoldme,half-seriously,thetypicaloccupationofaBuickownerwas“retired”andtheaverageagewas“dead.”However…
Buickheldareputationforreliabilityandquality.Itscarsweresoldandservicedbyastrongnetworkofdealers.And,Buickwasstillprofitable,thankstotheloyaltyofitsGreatestGenerationbuyers.So…
Afterreinventingitself,thegeezerdivisionofGMhassprungtolife,becomingoneofthehottest-sellingbrandsintheUnitedStates.
Buick– ARelevantCaseStudy