eStandby Upgrade® is Nor1’s signature technology solution created to increase wallet share for hotels while giving their guests a better stay. Embraced by hotels as a brand-standard, mission-critical tool, eStandby Upgrade is currently generating revenue for international mega-chains, regional hotel groups and independent hotels and resorts of all sizes.

eStandby Upgrade employs the industry’s most sophisticated pricing and merchandising engine, PRiME™, to make dynamic, guest-centric, individually customized, upsell offers. eStandby Upgrade is a post-reservation solution which means guests are willing

to pay for an upgrade on top of the reservation they already confirmed. Every eStandby Upgrade request fulfilled by a property is additional revenue.

PRiME applies unprecedented analytics to achieve optimal eStandby Upgrade pricing and merchandising, thereby achieving a maximal ADR boost.

Our data shows that guests find eStandby Upgrade offers extremely relevant and compelling; contributing to their overall guest satisfaction. Because we are intelligently selecting and ordering the offers, the potential revenue capture is significant.

Offer Your Guests A Better Stay While Boosting Your Bottom Line

Nor1’s signature solution is a cost-free, easy-to-manage program that increases RevPAR and boosts guest satisfaction.

HOW IT WORKS

After making a reservation with your hotel, the guest is presented an upsell offer either on the brand.com booking confirmation page or through your property’s confirmation email for which they can commit to pay only if that upgrade is available at check-in.

Guests view an easy-to-use web page, complete with high-quality photos and detailed descriptions. Upon check-in, if the hotel was able to fulfill the eStandby Upgrade, the guest is notified and the eStandby fee is added to the guest’s bill. If not, the original reservation stands and the guest pays nothing extra.

Upsell offers built by PRiME, our data-driven pricing and merchandising engine, are the key to generating additional revenue from existing guests and fostering loyalty that assures long term revenue.

The uncertainty of being awarded a non-guaranteed eStandby Upgrade prevents guests from associating the price of an eStandby Upgrade with the market value of a guaranteed room reservation. This enables PRiME to adjust eStandby Upgrade pricing up or down as needed without compromising the integrity of guaranteed room rates.

FOR THE GUEST

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The Technology Leader in Upsell Solutions

Nor1 does not charge for implementation or ongoing maintenance. In fact, Nor1 only makes money when eStandby Upgrades makes money for your property. We do this through a revenue-share of the income a hotel collects from the upsell solution. This performance-based commission structure is advantageous for your hotel given the on-going enhancements Nor1 continually makes in analytics, systems, technology integration, user interfaces, and reporting.

is an innovative upsell solutionthat will increase your hotel’s:

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• ADR• Net Profit• RevPAR

• RevPAG• Guest Satisfaction

“Nor1 has proved to be a professional and dependable partner for Kimpton. Their eStandby Upgrade solution has added tremendous revenue to the bottom line for us and eachof Kimpton’s properties was eager to roll out the solution. Now we don’t open a new property without ensuring Nor1 will be in place.”

— Kathleen Sanford Reidenbach Vice President, Revenue Management & Distribution, Kimpton Hotels

BENEFITSGrow Your Revenue: Every eStandby Upgrade that is fulfilled by your property is found money. Revenue results from eStandby are solid from the start and only get better over time as the solution gets “smarter” with each guest interaction.

No Risk: eStandby Upgrade is a cost-free solution. There are no out-of-pocket upfront costs or any ongoing maintenance cost. Nor1 is only paid a share of the incremental revenue your property collects after eStandby upgrades are fulfilled.

Easy to Implement and Manage: Free integration and on-going support are just one of the reasons that eStandby is a no-brainer for hotels looking to increase their revenue. Nor1’s account team is available to assist your property with all ongoing content management and provides on-demand analysis and recommendations to help hotels maximize revenue. Ask us about two-way integration between eStandby and your PMS.

Consistent Branding: eStandby is integrated with your brand booking engines and guest communications.

Supports Existing Loyalty Programs: The eStandby system can identify guests who have requested an eStandby Upgrade and are also a member of the property’s loyalty program. All communication with the guest is professional and appears to come directly from the hotel to enhance the guest’s experience and increase loyalty.

WHAT DOES IT COST?

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The Technology Leader in Upsell Solutions

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