of Search Engine Optimization - FTDi.comof Search Engine Optimization ... Search Engine Optimization...

52
April 20, 2011 Scratching the Surface of Search Engine Optimization Social Media and

Transcript of of Search Engine Optimization - FTDi.comof Search Engine Optimization ... Search Engine Optimization...

April 20, 2011

Scratching the Surface of

Search Engine Optimization

Social Media and

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

• Browsers • Programs which help us view pages on “the web.”

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

• Search engines – Programs which help us find things on “the web.”

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

Google

72%

Yahoo

14%Bing

10%

Others

4%

Google

Yahoo

Bing

Others

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

Here you are.

Who are they?

They look just

like you.

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

Search Engine Optimization

is the process of YOU organizing your

website to maximize the number of

views it receives in the organic results

of the search engines.

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

Organic is......................

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

• Domain Names

• Makes it easier for your customers to remember

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

• Email • [email protected]

versus

[email protected] [email protected]

[email protected]

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

• Set up a word document with log in info for

all sites and keep it in a safe place.

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

• Your page title

– 70 characters or less

– Parallel titles across site

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

• Meta Tags

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

• Alt Attribute (Alt Tag)

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

• Inbound links from other sites

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

• Homework

– Compile a list of local professional sites

• Funeral Homes

• Restaurants/Caterers

• Hotels/Event Halls

• Photographers

• Hair Stylists

• Car Dealerships

• Dress Shops

• Bakeries

– Set up a page of reciprocating links

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

• Google Places

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

• Google Places

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

• Google Places

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

• Google Places

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

• Google Places

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

• Google Places

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

• Build Citations

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Search Engine Optimization

• Build Citations

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Social Media

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Social Media

• What is Social Media?

Social media is the use of web-based and mobile

technologies to turn communication into interactive

dialogue.

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Social Media

• Facebook

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Social Media

• Facebook

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Social Media

• Facebook

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Social Media

• Facebook

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Social Media

• Facebook

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Social Media

• Facebook

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Social Media

• Facebook

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Social Media

• YouTube

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Social Media

• YouTube

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Social Media

• YouTube

This is the

important

section.

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Social Media

• YouTube No web addresses (www.ABCFlowershop.com)

No brackets <<< >>>

No email addresses ([email protected])

Character limit for Description is <1000 including spaces

Character limit for Tags is <426 excluding spaces

use “ ” for phrases – do not use commas

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Social Media

• YouTube

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Social Media

• YouTube

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Social Media

• Badges

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Social Media

• Widgets

FTD Confidential/Proprietary documents and should not be copied or redistributed.

Scratching the Surface on SEO and Social Media

Questions?

Want links of related

topics?

Email

[email protected]

Re: SEO Webinar