1. Issue 03 | 2008/2009of RFID Technology The Knowledge Magazine from EBV Elektronik RFID technology | 06 As diverse as its many usesData protection | 20 No fundamentally new requirementsPromoting and monitoring | 22 Interview about the work of the EU CommissionMore safety in theatre | 52 RFID ensures more efficient processes in hospitalsDemo project | 65 Demonstrating how RFID works as a systemLooking into the future | 72 RFID experts on trends in the industry

2. Market Overview The RFID boomis only just beginning! Increasingly global flows of goods, nesses, helping select the right compo- more and more stringent product nents and collaborating with the user traceability requirements and the on producing a customized system so- need for efficient production pro-lution. cesses all demand an informationThe important factor here is the in- system which can be used to identifyternational presence of EBV in EMEA, deliveries and individual productsmaking it possible to simplify and ac- reliably, but which can also be ac- celerate the flow of a companys goods companied by individual data. RFIDacross national borders using RFID. provides these options, and as aOur RFID specialists receive conti- consequence, the market for RFIDnuous training in this and, if required, systems is booming. According to acan also call on the expertise of our study by IDTechEx, it will grow frompartners component manufacturers a global 5.29 billion dollars at presentand system houses. to more than five times that amount We mediate in the necessary RFID over the next ten years.technology and expertise and are also Although the majority of reportssystem suppliers with comprehensive is still about pilot projects in largesolutions. Large companies benefit from companies, RFID is also a technology for small to medi-this, as do small to medium-sized enterprises for whom um-sized enterprises. This is borne out by figures fromwe can facilitate entry into RFID technology. This is the Germany, at least according to the RFID Report 2008only way to ensure that the potential of RFID technology from the Institute of Information Technology and Socie-actually bears fruit and is successful in use for all those ty (Institut fr Informatik und Gesellschaft) of the Uni-involved. versity of Freiburg, 26 per cent of small to medium-sized businesses surveyed are already using RFID, whilst a This is precisely what I hope for your RFID project EBV much larger proportion of companies consider RFID sui- would be delighted to help you with it! table for their business, but are still too reluctant to use this innovative ID technology. This is where EBV, with its product portfolio and ex- tensive network of partners, can play an important role. EBV applications specialists are currently determining Slobodan Puljarevic the potential of an RFID application for smaller busi- President & CEO, EBV Elektronik THE QUINTESSENCE | of RFID Technology 3. editOrial Dear Reader, A chip in your arm opens the front door, replaces your keys and credit cards, gets you into the right clubs and, in an emergency, provides a doctor with immediate ac- cess to the necessary medical information. This is the image called up in many peoples minds by the term RFID technology and for many, it is a nightmarish image which conjures up Orwells Big Brother. This certainly isnt the complete pie in the sky, but the real benefit of RFID technology is in quite different fields. In this edition of our knowledge magazine, we would like to introduce RFID and its wide variety of applications. Reports about the use of RFID in a hospital, in a retail environment and on Australian cattle farms illustrate the benefits and the improvements in processes. You can also find out about the technical principles on which it is based and in the process, realize the breadth of this technology and its potential applications. In high-level round-table discussions, experts from the RFID sector users, researchers, manufacturers and con- sultants throw light on the current state of the art and on the future development of RFID. It goes without saying that Editorial the issue of data protection is also covered. One thing becomes clear: in most sectors, the time for RFID pilot projects is over, but there are still challenges ahead. These include making the benefits of this tech- nology clear to end-users and thus promoting acceptance by the public. It is also important to create structures which enable small and medium-sized enterprises, too, to implement complex RFID projects in a sensible way. One thing is certain, however RFID will be optimizing processes in more and more sectors and opening up com- pletely new opportunities.One really important thing: The Quintessence is intended for you our readers and customers! Your feedback, whether in the form of suggested to- pics for us to cover, criticism or queries, will help us continue developing the magazine. I look forward to hearing your opinions and ideas! You can contact me at bernd.schlemmer@ebv.com.Best regards, Bernd Schlemmer, Director Communications, EBV ElektronikTHE QUINTESSENCE | of RFID Technology 4. COntents Contents RFID makes work more interesting and rewarding.15 Round-table discussion on trends in the technology2239 Grant-aided by the European CommissionRFID chip for Australia's cattle Opening Overview of RFIDApplications 26Market Overview |2What is RFID?|6Secure handling | 20 RFID in practice | 27The RFID boom Fundamentals ofof dataEstablished areasis only just beginningthe technology Data security, or theand weird surveillance society?applicationsEditorial |360 years old,|9RFID is opening upyounger than everPerspective of| 22 Welcome to a | 33new opportunities History of RFIDthe European new shopping age Commission Application of RFIDReliable | 11Interview with in the Metro Groupsdata transferMr. RFID:Future StoreMiddleware as theDr. Florent Frederixbridge to the IT worldRFID for | 39Australias cattleTrends in RFID | 15 How RFID is makingRound-table life easier for farmersdiscussion withleading manufacturersTHE QUINTESSENCE | of RFID Technology 5. COntents ContentsIf it enhances patient safety, RFIDwill be welcomed with open arms. 72Round-table discussionon the future of RFID52 78 Hospital applicationsRFID terminologyCompany and Future Good to know27 Products63of RFID 7278Entrance tickets| 45 RFID more than | 63 A network of| 72 Glossary | 78with added value just a chip with an partners deliveringKey terms shownBenefits for visitorsantenna added valuein the text in italics and organisers EBV offers solutionsRound-table discussion explained in brief with leading expertsLocking plan on| 47Inventory| 65Imprint| 82an electronic card managementIntelligent lockingwith added value Picture credits| 82system thanks to RFIDRFID live in action RFID in the | 52 Product| 68hospital PresentationsRFID improves qualityRFID solutions from:and cuts costs Atmel, NXP and Texas InstrumentsNFC technology| 58Uncomplicated,user-friendlycommunicationswith the NokiaNFC mobile phoneTHE QUINTESSENCE | of RFID Technology