of broiling fesh. Vetra cried out in agony. There is no password! He felt himself drifting toward...
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B2B E-COMMERCE BEST PRACTICES AND RECOMMENDATIONS Jiří Šoman, UX Designer
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. What do you want!La chiave, the raspy voice replied. The password.But... I dont The intruder pressed down again, grinding the white hot object deeper into Vetras chest. There was the hiss of broiling fesh. Vetra cried out in agony. There is no password! He felt himself drifting toward unconsciousness. The fgure glared. Ne avevo paura. I was afraid of that.Vetra fought to keep his senses, but the darkness was closing in. His only solace. What do you want!La chiave, the raspy voice replied. The password.But... I dont The intruder pressed down again, grinding the white hot object deeper into Vetras chest. There was the hiss of broiling fesh. Vetra cried out in agony. There is no password! He felt himself drifting toward unconsciousness. The fgure glared. Ne avevo paura. I was afraid of that.Vetra fought to keep his senses, but the darkness was closing in. His only solace. What do you want!La chiave, the raspy voice replied. The password.But... I dont The intruder pressed down again, grinding the white hot object deeper into Vetras chest. There was the hiss of broiling fesh. Vetra cried out in agony. There is no password! He felt himself drifting toward unconsciousness. The fgure glared. Ne avevo paura. I was afraid of that.Vetra fought to keep his senses, but the darkness was closing in. His only solace. What do you want!La chiave, the raspy voice replied. The password.But... I dont The intruder pressed down again, grinding the white hot object deeper into Vetras chest. There was the hiss of broiling fesh. Vetra cried out in agony. There is no password! He felt himself drifting toward unconsciousness. The fgure glared. Ne avevo paura. I was afraid of that.Vetra fought to keep his senses, but the darkness was closing in. His only solace
Transcript of of broiling fesh. Vetra cried out in agony. There is no password! He felt himself drifting toward...
B2B E-COMMERCE BEST PRACTICES AND RECOMMENDATIONS
Jiří Šoman, UX Designer#
B2B BASIC FACTS
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• B2B = selling to other businesses rather then directly to customers#
• ! B2B customers copy B2C in their behavior#• The biggest difference in B2B is that people that are
visiting your site are doing so because it is their job#• ! 70% site activity is focused on the process of finding
information#• ! 50% of customers using search box to find what they
are looking for#• Mostly the finding process start at search engine like
Google, not at your site.#• B2B buyers many times know exactly what they want#• Second most important page is product detail page#
B2B CUSTOMERS COPY B2C IN THEIR BEHAVIOR
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B2B customers copy B2C in their behavior##• ! B2B customers are also B2C consumers#• Customers expectations followed B2C shopper
practices#• Two windows phenomenon#• Intuitive and user friendly interface#• Personalization and customization#• Mobile shopping + multi-channel support#
B2B CUSTOMERS COPY B2C IN THEIR BEHAVIOR
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Two windows phenomenon#
B2B CUSTOMERS COPY B2C IN THEIR BEHAVIOR
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Mobile shopping#
Responsive site#
B2B CUSTOMERS COPY B2C IN THEIR BEHAVIOR
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Mobile shopping#
Mobile app#
B2B CUSTOMERS COPY B2C IN THEIR BEHAVIOR
WITH MORE USERS ONLINE THAN EVER BEFORE, BE SURE THAT E-COMMERCE PROCESSES ARE SIMPLIFIED#
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B2B ARE VISITING YOUR SITE BECAUSE IT IS THEIR JOB
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The biggest difference in B2B is that people that are visiting your site are doing so because it is their job##• Make their job easier#• Provide them with the right tools and great user experience#• Streamline and enclose your checkout process#• Checkout without registration or automatic account
registration#• Possibility to connect credit card and reuse it time by time#• Integration to ERPs#• Punch out shopping#• Customer specific catalogue and pricing#• Customer self-service and administration#• Split shipping#
B2B ARE VISITING YOUR SITE BECAUSE IT IS THEIR JOB
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Customer self-service and administration#
B2B ARE VISITING YOUR SITE BECAUSE IT IS THEIR JOB
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Enclosed checkout process#
70% OF ACTIVITY IS FOCUSED ON FINDING INFORMATION
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70% site activity is focused on the process of finding information##• Finding information = using navigation, product categories, tags,
filters and search#• Create an intuitive navigational structure#• F shape design pattern for usability#• Categories overview#• Suggested products#• Add breadcrumbs navigation#• Product selectors / wizards#• Multiple ways to filter and sort#• Sales statistic for each one product#• Display ratings#• Highlight call to actions#• Avoid 404 pages#• Product comparison shopping#
70% OF ACTIVITY IS FOCUSED ON FINDING INFORMATION
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F Shape pattern#
70% OF ACTIVITY IS FOCUSED ON FINDING INFORMATION
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Categories overview#
70% OF ACTIVITY IS FOCUSED ON FINDING INFORMATION
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Navigation#
70% OF ACTIVITY IS FOCUSED ON FINDING INFORMATION
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Navigation#
70% OF ACTIVITY IS FOCUSED ON FINDING INFORMATION
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Suggested product#
70% OF ACTIVITY IS FOCUSED ON FINDING INFORMATION
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Breadcrumbs#
70% OF ACTIVITY IS FOCUSED ON FINDING INFORMATION
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Filtering and sorting#
70% OF ACTIVITY IS FOCUSED ON FINDING INFORMATION
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Product compare#
70% OF ACTIVITY IS FOCUSED ON FINDING INFORMATION
IF SOMEONE IS BROWSING FOR CHEESE, PERHAPS THEY WOULD LIKE CHUTNEY TO GO WITH IT#
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50% OF CUSTOMERS ARE USING SEARCH BOX
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50% of customers using search box to find what they are looking for##• It’s really important element#• Easy to use and really quick search option#• Available on every page#• Auto complete feature#• Possibility to buy goods right from here#• Unit of measure searching#• Search results, Filtering options and Facet search#
50% OF CUSTOMERS ARE USING SEARCH BOX
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Search box#
50% OF CUSTOMERS ARE USING SEARCH BOX
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Search suggestions#
50% OF CUSTOMERS ARE USING SEARCH BOX
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Example – add to cart button in search box#
FINDING PROCESS START AT SEARCH ENGINE
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Mostly the finding process start at search engine (Google), not at your site##• Search engine optimization (on-page, off-page)#• Pay per click advertising#• Should consider putting product catalogue in front of
login screens to allow indexing#• ! Google comparison shopping site#• XML sitemap / XML product feed#
B2B BUYERS KNOW EXACTLY WHAT THEY WANT
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B2B buyers many times know exactly what they want##• The ability to directly enter/search via the code (part
no, SKU code) and quantity#• Allow B2B buyers to upload excel, xml or csv file with
the codes and quantity#• Routine/repeat order support#• Bulk ordering capabilities#• Competitor cross reference#
B2B BUYERS KNOW EXACTLY WHAT THEY WANT
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Bulk ordering, order repeating#
PRODUCT DETAIL PAGE
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Second most important page is product detail page##• Most traffic comes to this page#• Quotes#• Rich description#• Part no.#• Images with zoom#• Technical specs#• Alternate products#• Related products#• Accessories#• In stock vs. out of stock#• Sharing of product detail page#
PRODUCT DETAIL PAGE
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Quotes#
PRODUCT DETAIL PAGE
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Images with zoom#
PRODUCT DETAIL PAGE
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Alternate, related products and accessories#
PRODUCT DETAIL PAGE
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Description and technical spec#
PRODUCT DETAIL PAGE
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Product page sharing#
And many more suggestions, recommendatios you already have:##• Summary Webshop UX Analysis and Surveys.ppt#• recommendation-makro-final.docx#
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ALL WEB PAGES, ALL WEBSHOPS, USERS, GROUP OF USERS ARE DIFFERENT SO WE NEED TO DO TESTING#
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INSPIRATION
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Cdwg.com#Amazon.com#Homedepot.com#Grainger.com#Diytrade.com#Globalsources.com#Wallmart.com#Ioffer.com#Ebay.com#Alibaba.com#Dhgate.com##
Made-in-china.com#Quill.com#Megapixel.cz#Euronics.cz#Zappos.com#
RESOURCES
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AdaptivePath.com#AlistApart.com#Baymard.com#Humanfactors.com#Lukew.com#SmashingMagazine.com#SomethingDigital.com#Uie.com#Usabilitypost.com#Useit.com#UXdesign.com#UXmatters.com#UXmovement.com#Webdesignerdepot.com###
ITbusinessedge.com#NNgroup.com#Econsultancy.com#Webdesign.tutsplus.com#Toprankblog.com#Browsediet.com#Bradfrostweb.com#Kissmetrics.com##
