OER AND

MAINSTREAM ADOPTION

Apri l 2014

TRACKING PROGRESS

ALONG THE WAY

BARBARA CHOW &

KATHY NICHOLSON

GOALS OF THE OER GRANTEE MEETING

PROVIDE AN UPDATE FROM HEWLETT’S EDUCATION PROGRAM

ENCOURAGE FIELDBUILDING & NETWORKING

ARTICULATE VALUE PROPOSITION FOR OER PROJECTS

CITE SUPPORTING EVIDENCE FOR OER PROJECTS

LEARN ABOUT OTHER OER EFFORTS

OER PORTFOLIO TRANSITIONS

DANA

SCHMIDT

JACQUELINE

NADER

CATHY

TORRES MERCADO

TJ

BLISS

CATHY

CASSERLY

OER PORTFOLIO TRANSITIONS

VIC VUCHICKATHY NICHOLSON

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OERPORTFOLIO GOAL

To equalize access to knowledge for teachers and students around the globe and improve the practices of teaching and learning through OER

SHARED VALUES IN THE OER COMMUNITY

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Open can deliver equal or better quality resources at a lower cost

Knowledge is a public good

Everyone can contribute

Continuous improvement around open resources can improve learning outcomes

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OERIS NOT A PRODUCT

It’s a way of thinking, teaching, and learning

HEWLETT FOUNDATION SUPPORTS AN OER ECOSYSTEM

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OER INFRASTRUCTURE

EDUCATIONAL EFFECTIVENESS

Supportive

Policies

High-quality

Supply

Implementable

Standards

Field-building

Activities

Opportunistic

Innovation

Influential

Research

TO REACH EVERYONE, GO MAINSTREAM

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So, our ultimate goal is mainstream adoption

OER can unlock enormous benefits for student learning outcomes through personalization

For all students to benefit, OER will have to shift from the exception to the default

CONDITIONS ARE RIPE FOR OER IN MAINSTREAM EDUCATION

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Economic stress

Rise of digital technology in schools

High cost of higher education

High demand for higher education

Greater expectations around openness

Common Core

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How will we know if we’re making progress toward mainstream adoption?

ANALYSIS OF THE U.S. MARKET

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Market Analysis:

K-12 and Higher

Education

institutions

Data sources

• Surveys:

Harris Interactive,

Babson, Hardin

• Grantee reports

• Field Interviews

Worked with Boston Consulting Group

FROM IDEA TO MAINSTREAM: 15-20%

Source: Everett Rogers, Diffusion of Innovations, Figure 1-2 (Ch. 1)

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Rogers Diffusion Curve Market Share (%)

ROGERS DIFFUSION CURVE

At “green shoots” (15-20% market share), adoption accelerates

Time

Innovation 1 Innovation 2 Innovation 3

Ad

op

tio

n (

%)

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OER Positive “green shoots” but still a ways to go before mainstream adoption

OUR PLANS FOR TRACKING PROGRESS

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Work within a measureable scope;

just the U.S. for now

Track K-12 and Higher Education markets

as separate fields, with some similarities

Think about getting to “green shoots,”

aiming for the mainstream

FOCUS: SUPPORT THE WHOLE OER LIFE CYCLE

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EDUCATION IP POLICY

PROCUREMENT POLICY

SUPPLYCONTENT CREATION

CONTENT MAPPING

AGGREGATION

DEMAND

REVIEW & QUALITY CONTROL

ADOPTION

AWARENESS

K-12 MARKET INDICATORS

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• Quality (as perceived by teachers)CONTENT CREATION

• Discoverability and mapping to standardsCONTENT MAPPING

• Aggregation as “off-the-shelf” productsAGGREGATION

• Awareness (among teachers)AWARENESS

• Use (by teachers and states/districts)ADOPTION

• Rated or reviewed by teachersREVIEW & QUALITY CONTROL

• Favorable state policy environmentPROCUREMENT POLICY

• Clarity around teacher IP ownershipEDUCATION IP POLICY

CONTENT CREATIONK-12

DATA SOURCE

BCG survey data

N= 165

MAIN IDEA

% of teachers

satisfied with the

quality of OER

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73% are Satisfied or Very Satisfied with OER

20%

53%

22%

VERY SATISFIED

SATISFIED

NEUTRAL

NOT SATISFIED 5%

“GOOD &

BECOMING

BETTER.”

"THE

MATERIALS

ARE OK BUT

NOT GREAT”

AWARENESSK-12

DATA SOURCE

BCG survey data

N = 308

MAIN IDEA

% of teachers that

report they are

aware of OER

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51% of Surveyed Teachers are Aware of OER

19%

32%

21%

28%NEVER HEARDABOUT

NOT KNOW MUCH ABOUT

SOMEWHAT AWARE

VERY AWARE

ADOPTIONK-12

DATA SOURCE

BCG survey data

N = 377

MAIN IDEA

% of teachers

that report

they use OER

20

56%

10%

33%

N O T US I NG O ER

AS S UPPL EMENTALR ES OURCE

AS PR I MAR Y R ES OURCE

43% of K-12 Teachers Use OER as a Resource

K-12 MARKET INDICATORS

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• Quality (as perceived by teachers)CONTENT CREATION

• Discoverability and mapping to standardsCONTENT MAPPING

• Aggregation as “off-the-shelf” productsAGGREGATION

• Awareness (among teachers)AWARENESS

• Use (by teachers and states/districts)ADOPTION

• Rated or reviewed by teachersREVIEW & QUALITY CONTROL

• Favorable state policy environmentPROCUREMENT POLICY

• Clarity around teacher IP ownershipEDUCATION IP POLICY

Green shoots?

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• Quality (as perceived by faculty & CAOs)CONTENT CREATION

• Discoverability of resourcesCONTENT MAPPING

• Aggregation as “off-the-shelf” productsAGGREGATION

• Awareness (among faculty & CAOs)AWARENESS

• Use by faculty; state OER initiativesADOPTION

• Rated or reviewed by facultyREVIEW & QUALITY CONTROL

HIGHER EDUCATION MARKET INDICATORS

CONTENT CREATIONHIGHER ED

DATA SOURCE

Babson survey data

N = 2,512

MAIN IDEA

% of Chief Academic

Officers (CAOs) that

report OER

is valuable

57% of Surveyed CAOs Report that OER is Valuable

57%

39%

5%OER IS NOT VALUABLE

NEUTRAL

OER IS VALUABLE

Source: Allen, I.E. and J. Seaman 2012

AGGREGATIONHIGHER ED

DATA SOURCE

grantee reports

MAIN IDEA

number of

textbooks

available

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Solid Progress on Textbooks For 50 Most Popular Classes

CURRENTLY AVAI LABLE (5)

I N -PROGRESS (8)

AWARENESSHIGHER ED

DATA SOURCE

Babson survey data

N = 2,512

MAIN IDEA

% of Chief Academic

Officers (CAOs) that

report they are

aware of OER

87% of Surveyed CAOs Are Aware of OER

14%

38%

36%

13%NOT AWARE

SOMEWHAT AWARE

AWARE

VERY AWARE

Source: Allen, I.E. and J. Seaman 2012

ADOPTIONHIGHER ED

DATA SOURCE

Sakai survey data

MAIN IDEA

% of faculty

that report

they use OER

8% of Surveyed Higher Ed Faculty Use OER

4%

4%

92%

H AVE N O T US ED

US ED O ER I N MY TEAC H I NG

PU B L I SHE D O E R MYS E L F

Source: Sakai MISI 2010

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• Quality (as perceived by faculty & CAOs)CONTENT CREATION

• Discoverability of resourcesCONTENT MAPPING

• Aggregation as “off-the-shelf” productsAGGREGATION

• Awareness (among faculty & CAOs)AWARENESS

• Use by faculty; state OER initiativesADOPTION

• Rated or reviewed by facultyREVIEW & QUALITY CONTROL

HIGHER EDUCATION MARKET INDICATORS Green

shoots?

"There needs to be one place to find all the material,

sorted by subject and standards.”

“I have to fish through content ...

it's hard to find anything useful in a timely way.”

“There aren't a lot of places that aggregate …

things that fit together well.”

TRACKING REVEALS KEY CHALLENGES…

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… AND OPPORTUNITIES

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Proven Efficacy

CCSS Alignment

Discoverability

Easy to Teach

District Suggestion

Low Cost

Complete Material Offering

Coverage of Subjects

Wide Adoption

Other

Trusted Quality

23%

13%

19%

12%

9%

8%

6%

3%

2%

1%

4%

K-12 TEACHER SURVEY

What, if true, would

make you willing

to adopt OER?

(% of respondents)

Source: BCG 2012

OER DASHBOARD: NEXT STEPS

1. CONTINUE TO REFINE METRICS & SOLICIT FEEDBACK FROM OER COMMUNITY

2. SHARE DASHBOARD WITH OER COMMUNITY

3. UPDATE ANNUALLY

THANK YOU!

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