ΔΗΜΟΣΙΕΥΣΕΙΣ ΜΕΛΩΝ ΣΕΠ-ΔΕΟ23

ΔΗΜΟΣΙΕΥΣΕΙΣ ΣΕ ΑΚΑΔΗΜΑΪΚΑ ΠΕΡΙΟΔΙΚΑ

1. Giannikis, S., Grougiou, V. and Kapoutsis, I., 2019, “The effects of entrepreneurial orientation

on job stressors and the moderating role of high-performance work systems: employee

perspectives from two industries”, The International Journal of Human Resource Management,

DOI: 10.1080/09585192.2019.1629983.

2. Grougiou, V., Balabanis, G., and Manika, D. 2018, “Does humour influence perceptions of the

ethicality of female-disparaging advertising?”, Journal of Business Ethics,

https://doi.org/10.1007/s10551-018-4032-x.

3. Grougiou, V., Dedoulis, E., and Leventis, S., 2016, “Corporate social responsibility reporting

and organizational stigma: the case of “sin” industries”, Journal of Business Research, 69(2),

pp.: 905-914.

4. Vlachvei, A. and Kyparissis, A. (2017). “Museums on Facebook Wall: a Case Study of

Thessaloniki’s Museums” Tourismos: an International Multidisciplinary Journal of Tourism,

Vol.12 (3), pp.75-96.

5. Notta O. and Vlachvei A (2017). “Competitive Strategies and Managers’ Perceptions in Greek

Food Manufacturing Firms” Strategic Innovative Marketing, pp 245-251, Springer International

Publishing

6. Vlachvei, A. and Notta, O. (2016) “Firm Competitiveness- Theory, Evidence and

Measurement” in “Factors affecting Firm Competitiveness in the Modern Business World”

Vlachvei, Notta, Karantininis and Tsounis (eds), IGI Global, 2016

7. Indounas, K. (2019), “Market based pricing in B2B service industries”, Journal of Business and

Industrial Marketing, Vol. 34 No. 5, pp. 1030-1040 (Impact Factor: 1.961, ABS List).

8. Indounas, K. (2018), “Market structure and pricing objectives in the services sector”, Journal of

Services Marketing, Vol. 32 No. 7, pp. 792-804 (Impact Factor: 2.421, ABS List).

9. Tsafarakis S., Gkorezis P., Nalmpantis D., Genitsaris E., Andronikidis A., Altsitsiadis E. (2019),

Investigating the preferences of individuals on public transport innovations using the Maximum

Difference Scaling method, European Transport Research Review, vol. 11, issue 3, p. 617-633

(Impact Factor: 1,758).

10. Tsafarakis S., Kokotas T., Pantouvakis A. (2018), A multiple criteria approach for airline

passenger satisfaction measurement and service quality improvement, Journal of Air Transport

Management, 68, p. 61-75 (Impact Factor: 2,038).

11. Tsafarakis S., Saridakis C., Matsatsinis N. & Baltas G., (2016), Private Labels and Retail

Assortment Planning: A Differential Evolution Approach, Annals of Operations research, vol.

247, issue 2, p. 677-692 (Impact Factor: 1,406, 3*ABS).

12. Saridakis C., Tsafarakis S., (2017), An Evolutionary Algorithm for Optimal Fuel-Type

Configurations in Car Lines, International Journal of Industrial and Manufacturing

Engineering, vol. 11, no 8, p. 2041-2045.

13. Tsafarakis S., (2016), Redesigning product lines in a period of economic crisis: a hybrid

simulated annealing algorithm with crossover, Annals of Operations research, vol. 247, issue

2, p. 617-633 (Impact Factor: 1,406, 3*ABS).

14. Bigne, E., Chatzipanagiotou, K. and Ruiz-Mafe, C. (2019) Pictorial content, sequence of

conflicting online reviews and consumer decision- making: the stimulus-organism-response

model revisited. Journal of Business Research, (Accepted for Publication)

15. Chatzipanagiotou, K., Christodoulides, G., & Veloutsou, C. (2019). Managing the consumer-

based brand equity process: A cross-cultural perspective. International Business Review, 28(2),

328-343. (doi:10.1016/j.ibusrev.2018.10.005)

16. Ruiz-Mafe, C., Chatzipanagiotou, K. and Curras-Perez, R. (2018) The role of emotions and

conflicting online reviews on consumers' purchase intentions. Journal of Business Research,

89, pp. 336-344. (doi:10.1016/j.jbusres.2018.01.027)

17. Chatzipanagiotou, K., Veloutsou, C. and Christodoulides, G. (2016) Decoding the complexity

of the consumer-based brand equity process. Journal of Business Research, 69(11), pp. 5479-

5486. (doi:10.1016/j.jbusres.2016.04.159)

18. Gounaris, S., Chatzipanagiotou, K., Boukis, A. and Perks, H. (2016) Unfolding the recipes for

conflict resolution during the new service development effort. Journal of Business Research,

69(10), pp. 4042-4055. (doi:10.1016/j.jbusres.2016.03.046)

19. Papadas, K-K., Avlonitis, G., Carrigan, M. and Piha, L. (2019). The interplay of strategic and

internal green marketing orientation on competitive advantage. Journal of Business Research,

Vol. 104, pp. 632-643.

20. Piha, L. and Avlonitis, G. (2018). Internal brand orientation: conceptualisation, scale

development and validation. Journal of Marketing Management, Vol. 34, Iss. 3-4, p. 370-394.

21. Alevizopoulos, A., Zosimas, D., Piha, L., Hanna, M. and Charitopoulos, K. (2016). Μanaging

small ureteral stones conservatively: a retrospective study on follow up and cost- effectiveness

of medical expulsive treatment vs early surgery. Current Urology, Vol. 9, Iss.1, pp. 36–43.

22. Piha, L. and Avlonitis, G. (2015). Customer Defection in Retail Banking: attitudinal and

behavioral consequences of failed service quality. Journal of Service Theory and Practice, Vol.

25 Iss. 3, pp. 304 - 326.

23. Baltas, G., Kokkinaki, F. & Loukopoulou, A. (2017). Does variety-seeking vary between

hedonic and utilitarian products? The role of attribute type. Journal of Consumer Behaviour,

16, e1-e12.

24. Halkias, G., & Kokkinaki, F. (2017). Schema strength, processing opportunity, and the

rewarding nature of incongruity resolution in advertising. International Journal of Advertising,

36, 415-438, doi: 10.1080/02650487.2016.1169579.

25. Tsiotsou, R.H. (2019). Rate my firm: cultural differences in service evaluations. Journal of

Services Marketing, Vol. 33 Issue 7(forthcoming). 2018 Journal Impact Factor: 2.42

26. Τsiotsou, R. H. (2016) An SDL Experience-Based Framework for Sport Marketing, The Service

Industries Journal, Vol. 36 Issue 11-12, pp. 478 – 509, 2015 Journal Impact Factor: 0.78

27. Furrer, O., Sudharshan, D., Tsiotsou, R.H. and Liu, B. (2016). A Framework for Innovative

Service Design. The Service Industries Journal, Vol. 36 Issue 9-10, pp. 452 - 471 2015 Journal

Impact Factor: 0.78

28. Tsiotsou, R. H. (2016). The Social Aspects of Consumption as Predictors of Consumer Loyalty:

Online vs. Offline Services, Journal of Service Management. Vol. 27 Issue 2, pp. 91 –

116. 2015 Journal Impact Factor: 2.23.

29. Tzoumaka, E., Tsiotsou, R.H., and Siomkos, G. (2016). Delineating the role of endorser’s

perceived qualities and consumer characteristics on celebrity endorsement

effectiveness. Journal of Marketing Communications 22(3), pp. 307-326. ABS

2010=2. 10.1080/13527266.2014.894931

30. Tsiotsou, R. H. (2015). The Role of Social and Parasocial Relationships on Social Networking

Sites Loyalty. Computers in Human Behavior Vol. 48, p. 401-414. 2014 Journal Impact

Factor: 2.69

31. Hatzithomas, L., Zotou, A. Y & Palla P.J., (2016). Measuring the impact of competitive

advertising environment and ad-exposure time on 3D posters' effectiveness. Journal of

Customer Behaviour, 15(2), 153-172.

32. Giannarakis, G., Andronikidis, A. and Sariannidis, N. (2019) Determinants of environmental

disclosure: investigating new and conventional corporate governance characteristics, Annals

Operations Research, doi.org/10.1007/s10479-019-03323-x

33. Stamos, A., Goddyn, Η., Andronikidis, Α., and Dewitte, S. (2018) Pre-exposure to tempting

food reduces subsequent snack consumption in healthy-weight but not in obese-weight

individuals, Frontiers in Psychology, 9:685. doi:10.3389/fpsyg.2018.00685

34. Stylos, N., Vassiliadis, C., Bellou, V., and Andronikidis, A. (2017) Linking the dots among

destination images, place attachment, and revisit intentions: A study among British and Russian

tourists, Tourism Management, 60, pp.15-29

35. Gotzamani, K. Georgiou, A., Andronikidis, A. and Kamvysi, K. (2017) Introducing

Multivariate Markov Modelling within QFD to Anticipate Future Customer Needs in Product

Design, International Journal of Quality and Reliability Management, Vol. 35, Issue: 3, 762-

778

36. Alexiadou, C., Stylos, N., Andronikidis, A., Bellou, V. and Vassiliadis, C. (2017) Quality in

bank service encounters: Assessing the equivalence of customers’ and front-line employees’

perceptions, International Journal of Quality & Reliability Management, Vol. 34, Issue: 9,

pp.1431-1450

37. Paltayian, G., Georgiou, A., Gotzamani, K. and Andronikidis, A. (2017). Aligning customer

requirements and organizational constraints to bank service processes and strategies, Business

Process Management Journal, Vol.23, Issue: 5, pp.1018-1042, https://doi.org/10.1108/BPMJ-

10-2015-0140

38. Bellou, V. and Andronikidis, A. (2017) Organizational Service Orientation and Job Satisfaction:

A Multidisciplinary Investigation of a Reciprocal Relationship, Euromed Journal of Business,

Vol. 12, Issue: 1, pp. 73-86

39. Stylos, N., Vassiliadis, C. A., Bellou, V., & Andronikidis, A. (2016). Destination images,

holistic images and personal normative beliefs: Predictors of intention to revisit a destination.

Tourism Management, 53(April), 40–60. doi:10.1016/j.tourman.2015.09.006

40. Vassiliadis, C., Bellou, V., Priporas, C., and Andronikidis, A. (2015) Exploring the Negotiation

Thesis Consistency: A Segmentation among Ski Resort Tourists, Journal of Hospitality &

Tourism Research, Vol. 42, Issue: 5, pp. 716-739, DOI: 10.1177/1096348015597030

41. Fotiadis, A., Vassiliadis, C. and Adronikidis, A. (2015). Can stressful events affect our tourism

consumption? Empirical results of preliminary focus group analysis to student groups in Greece

with the use of a life stress inventory model. European Journal of Tourism Research, 9, pp. 57-

66

42. Priporas, C., Vassiliadis, C., Bellou, V., and Andronikidis, A. (2015) Exploring the constraint

profile of winter sports resort tourist segments, Journal of Travel Research, Vol. 54, Issue: 5,

pp. 659-671

43. Katsonis N., Katavelos A., Theocharis D., Tsekouropoulos G. (2018) “Advertising Agency

Selection, Customer Retention and Satisfaction Factors: An Exploratory Research in the Greek

Advertising Market”, Special issue on: IJTMKT- ICCMI2017 Effective Use of Technology in

Companies Marketing Dynamics, International Journal of Technology Marketing

44. Tsekouropoulos G. (2016) “ Green Marketing and Entrepreneurship : The Strong

Environmental Value For sustainable Development”, Book of Economics and Governance of

Sustainability :Tourism and New Media vol .378.9, pp.37-45

45. Georgios Tsekouropoulos (2018) “Viral Advertising: Message quality, trust and consumers

intention to share the content in Social Media”, Special issue on: IJTMKT- ICCMI2017

Effective Use of Technology in Companies Marketing Dynamics, International Journal of

Technology Marketing (IJTMKT)

46. Georgios Tsekouropoulos (2019) Journal of Tourism, Heritage Services Marketing (ISSN 2529-

1947), “Consumer Behavior Towards Online Food and Beverage Shopping in Greek Market”

47. Georgios Tsekouropoulos (2019) Tourismos Journal “Consumer Behavior of Tourists Towards

Online Food and Beverage Shopping in Greece”( letter of acceptance)

48. Giovanis, A., Tsoukatos, E, and Vrontis, D. (2019), “Customers’ intention to adopt proximity

m-payment services: empirical evidence from Greece”, Journal of Global Business and

Economic Review, (in press).

https://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=gber.

49. Giovanis, A., Rizomyliotis, I. and Kavoura, A. (2019), “On the relationships between digital

brand evidence, relationship quality and behavioral intentions among online tourism agencies’

customers”, European Journal of Tourism Research, (forthcoming).

50. Giovanis, A., Athanasopoulou, P. Assimakopoulos, C. and Sarmaniotis, C. (2018), “Adoption

of mobile banking services: a comparative analysis of four competing theoretical models”,

International Journal of Bank Marketing, Vol. 37, No. 5, pp. 1165-1189.

51. Giovanis, A. Assimakopoulos, C. and Sarmaniotis, C. (2018), “Adoption of mobile self-service

retail banking technologies: the role of technology, social, channel and personal factors”,

International Journal of Retail & Distribution Management, Vol. 47, No. 9, pp. 894-914.

52. Giovanis, A. and Athanasopoulou, P. (2018), “Understanding Lovemark brands: dimensions

and effect on brand loyalty in high-technology products”, Spanish Journal of Marketing-ESIC,

Vol. 22, No. 3, pp. 272-294.

53. Rizomyliotis, I. Poulis, N, Giovanis, A., Konstantoulaki, K., Kostopoulos. I. (2017), “Applying

FCM to improve customer loyalty: evidence from the Kuwaiti mobile telecoms industry”,

Journal of Strategic Marketing, https://doi.org/10.1080/0965254X. 2018.1479720

54. Rizomyliotis, I., Konstantoulaki, K., Kaminakis, K., Giovanis, A. and Papastathopoulos, A.

(2018), “Antecedents of customer loyalty in the mobile telecommunication market: a cross-

cultural investigation”, Academy of Marketing Studies, Vol. 22, No. 4, pp. 1-10.

55. Giovanis, A., Pierrakos, G., Rizomyliotis, I. and Binioris, S. (2018), “Assessing service quality

and customer behavioral responses in hospital outpatient services: a formative measurement

approach”, International Journal of Quality and Service Sciences, Vol. 10, No. 2, pp. 98-116.

56. Giovanis, A. and Athanasopoulou, P. (2018), “Consumer-brand relationships and brand loyalty

in technology-mediated services”, Journal of Retailing and Consumer Services, Vol. 40, No. 1,

pp. 287-294.

57. Giovanis, A. (2017), “The development of loyalty with online services customers”,

International Journal of Strategic Innovative Marketing, Vol. 4 No. 3, pp. 1-16.

58. Konstantoulaki, K., Rizomyliotis, I., Giovanis, A., Conti, V. and Kallandranis, C. (2017),

“Sponsoring sports teams with low media exposure: an exploratory investigation on small and

medium sized B2B firms”, International Journal of Marketing Studies, Vol. 9, No. 5, pp. 77-

94.

59. Giovanis, A. and Athanasopoulou, P. (2017), “Brand loyalty drivers of Gen Y-ers in emerging

devices”, Marketing Intelligence and Planning, Vol. 35 No. 6, pp.805-821.

60. Giovanis, A.N. and Melanthiou, Y. (2017), “Retailer loyalty in the online context: the influence

of transactional and relational experiences assessment”, Journal of Customer Behavior, Vol. 16

No. 1, pp. 35-60.

61. Giovanis, A., and Tsoukatos, E. (2017), “An integrated model of the effects of service

evaluation, corporate image and switching barriers on customer loyalty”, Journal of

Transnational Management, Vol. 22 No.1, pp. 4-24.

62. Giovanis, A., Zondiros, D. and Tomaras, P. (2016), “Investigating the consumer-brand

relationships’ development for technology-mediated self-services using the relationship

commitment paradigm”, International Journal of Internet Marketing and Advertising, Vol.10,

No.3, pp.186 – 206.

63. Giovanis, A. (2016), “Consumer-brand relationships’ development in the mobile internet

market: evidence from an extended relationship commitment paradigm”, Journal of Product

and Brand Management, Vol. 25 No6, pp. 568-585.

64. Giovanis, A.N., Athanasopoulou, P. and Tsoukatos, E. (2016), “The role of corporate image

and switching costs in the service evaluation process: evidence from the mobile telephony

industry”, EuroMed Journal of Business, Vol. 11 No. 1 pp. 132 – 158.

65. Athanasopoulou, P. and Giovanis, A.N. (2015), “The effect of respect and rapport on

relationship quality and customer loyalty”, Journal of Customer Behaviour, Vol. 14 No. 4, pp.

331-351.

66. Giovanis, A.N. and Pierrakos G. (2015), “Symmetric and asymmetric effects of primary

healthcare attributes on patient satisfaction: Do they vary across patients?”, The Marketing

Review, Vol. 15 No. 4, pp. 439-463.

67. Giovanis, A.N., Athanasopoulou, P. and Tsoukatos, E. (2015). “The role of service fairness in

the service quality – relationship quality – customer loyalty chain: An empirical study”, Journal

of Service Theory and Practice, Vol. 25 No. 6, pp. 744-776.

68. Athanasopoulou, P., Giovanis, A. and Avlonitis, G.J. (2015). “Marketing strategy decisions for

brand extension success”, Journal of Brand Management, Vol. 22 No. 6, pp. 487-514 (Scopus,

ABS List, IF = 1,564).

69. Giovanis, A. (2015), “Relationship quality and consumer loyalty in high-tech services: the dual

role of continuance commitment”, International Journal of Strategic Innovative Marketing,

Vol. 2 No. 2, pp. 1-15.

70. Papista, E. Chrysochou, P. Krystallis, A. and Dimitriadis, S. (2018) “Types of Value and Cost

in the Consumer-Green Brands Relationship and Loyalty Behaviour”, Journal of Consumer

Behaviour, 17(1) [Impact factor (2017): 1.659]

71. Perrea, T. Krystallis, A. and Chrysochou, P. (2017) “Much too New to Eat it? The Impact of

Customer Value on Product Evaluations in the Context of Novel Food Products”, Journal of

Product and Brand Management, 26(6): 616-630 [Impact factor (2017): 2.757]

72. Dornyei, K. Krystallis, A. and Chrysochou, P. (2017) “The Impact of Product Assortment Size

and Attribute Quantity on Information Acquisition”, Journal of Consumer Marketing, 34(3):

191-201

73. Caracciolo, F. Cicia, G. Del Guidice, T. Gembalo, L. Krystallis, A. Grunert, K. and Lombardi,

P. (2016) “Human Values and Preferences for Cleaner Livestock Productions”, Journal of

Cleaner Production, 112: 121-130 [Impact factor (2017): 5.651]

74. Reinders, M. Banovic, M. Guerrero, L. and Krystallis, A. (2016) “Consumer perceptions of

farmed fish: A cross-national segmentation in five European countries”, British Food

Journal, 118(10): 2581 - 2597 [Impact factor (2017): 1.289]

75. Krystallis, A. (2015) “Motivation and Cognitive Structures of Store vs. Manufacturer Brand

Consumers”, Journal of Consumer Behaviour, 14: 270–284 [Impact factor (2017): 1.659

76. Vecchio, R. Annunziata, A. Krystallis, A. and Pomarici, E. (2015) “Consumers’ Literacy and

Preferences for Sustainability Labels: an Exploratory Analysis on Italian Young

Adults”, International Journal of Globalisation and Small Business, 7(3/4): 221 - 233

77. Banovic, M. Reinders, M. Claret, A. Guerrero, L. and Krystallis, A. (2019) "One Fish, Two

Fish, Red Fish, Blue Fish": How ethical beliefs influence consumer perceptions of "blue"

aquaculture products?” Food Quality and Preference, 77: 147-158 [Impact factor (2017):

3.652]

78. Banovic, M. Reinders, M.J. Claret, A. Guerrero, L. and Krystallis, A. (2019) “A cross-cultural

perspective on impact of health and nutrition claims, country-of-origin and eco-label on

consumer choice of new aquaculture products” Food Research International, 123, 36-

47 [Impact factor (2017): 3.520]

79. Del Giudice, T. Cicia, G. Grunert, K. Krystallis, A. Zhou, Y. Cembalo, L. Verneau, F. and

Caracciolo, F. (2016) “New trends in the Chinese diet: cultural influences on consumer

behavior”, Italian Journal of Food Science, 5(2): 52-73 [Impact factor (2015): 0.615]

80. Banovij, M. Krystallis, A. Guerrerro, L. and Rainders, M. (2016) “European consumers as

creators of new aquaculture product ideas using projective and creative techniques”, Food

Research International, 87: 211-223 [Impact factor (2017): 3.520]

81. Ares, G. Giménez, A. Vidal, L. Yanfeng, Z. Krystallis, A. et al. (2016) “Do we all perceive

food-related wellbeing in the same way? Results from a cross-cultural study using a new

wellbeing questionnaire”, Food Quality and Preference, 52: 62-73 [Impact factor (2017):

3.652]

82. Cicia, G. Caracciolo, F. Cembalo, L. Del Giudice, T. Grunert, K.G. Krystallis, A. Lombardi, P.

and Zhou, Y. (2016) “Food Safety Concerns in Urban China: Consumer Preferences for Pig

Process Attributes”, Food Control, 60: 166–173 [Impact factor (2017): 3.667]

83. Perrea, T. Grunert, K.G. and Krystallis, A. (2015) “Consumer Value Perceptions of Food

Products from Emerging Processing Technologies: a Cross-cultural Exploration”, Food Quality

and Preference, 39: 95-108 [Impact factor (2017): 3.652]

84. Nijssen, E.J. Reinders, M.J. Krystallis, A. and Tacken, G. (2019) “Developing an

internationalization strategy using diffusion modeling: the case of Greater

Amberjack”,Fishes, 4(1): 12

85. Pomarici, E. Lerro, M. Chrysochou, P. Vecchio, R. and Krystallis, A. (2018) “One Size Does

(obviously not) Fit All: Segmenting US Consumers on their Wine Attribute Preferences through

Best-Worst Scaling”, Wine Economics and Policy, 6(2): 98-106

86. Krystallis, A. Chrysochou, P. Perrea, T. and Tzagarakis, N. (2017) “A Retrospective View on

Designation of Origin Labeled Foods in Europe”, Journal of International Food & Agribusiness

Marketing, 29(3): 217-233

87. Manganari E., and Dimara, E. (2017) “Enhancing the Impact of Online Hotel Reviews through

the Use of Emoticons”, Behavior and Information Technology, Vol. 36, 674-686,

http://dx.doi.org/10.1080/0144929X.2016.1275807 (ABS ranking: 2, IF: 1.388).

88. Dimara E., Manganari, E. and Skuras D. (2017) “Survey data on factors influencing

participation in towel reuse programs” Data in Brief Journal, Vol. 10, 26-29.

89. Dimara E., Manganari, E. and Skuras D. (2017) “Don’t change my towels please: Factors

influencing participation in towel reuse programs,” Tourism Management, Vol. 59, pp. 425-

437. http://dx.doi.org/10.1016/j.tourman.2014.11.004) (ABS ranking: 4, IF: 3.140).

90. Charatsari, C., and Lioutas, E.D. (2019) Evaluating agricultural extension and education

projects: The VELVET approach. Development in Practice. In press. (Indexed in Scopus and

Thomson Reuters, SJR: 0,427)

91. De Rosa, M., Charatsari, C., La Rocca, G., Lioutas, E.D. (2019). Knowledge systems in the

agrifood supply chains: A cross-country study. International Journal of Applied Logistics. doi:

10.4018/IJAL.2020010101. (Indexed in Google Scholar). Special Issue on: Cross-country

supply chain management perspectives and issues.

92. Charatsari, C., Kitsios, F., and Lioutas, E.D. (2019). Short food supply chains: The link between

participation and farmers’ competencies. Renewable Agriculture and Food Systems. In press.

doi: 10.1017/S1742170519000309(Indexed in Scopus and Thomson Reuters, Impact factor:

1,771).

93. Lioutas, E.D., Charatsari, C., La Rocca, G., & De Rosa, M. (2019). Key questions on the use of

big data in farming: An activity theory approach. NJAS-Wageningen Journal of Life Sciences.

In press. doi: 10.1016/j.njas.2019.04.003.Special issue: Social responses to ‘Smart Farming’:

emerging (re)configurations of practices and institutions.(Indexed in Scopus and Thomson

Reuters, Impact factor: 2,525).

94. Lioutas, E.D., Charatsari, C., Černič Istenič, M., De Rosa, M., and La Rocca, G. (2019). The

challenges of setting up the evaluation of extension systems by using a systems approach: The

case of Greece, Italy and Slovenia. Journal of Agricultural Education and Extension, Vol. 25,

No. 2, pp. 139-160 (Indexed in Scopus and Thomson Reuters, Impact factor: 1,388).

95. Charatsari, C., and Lioutas, E.D. (2019). Is current agronomy ready to promote sustainable

agriculture? Identifying key skills and competencies needed. International Journal of

Sustainable Development & World Ecology, Vol. 26, No. 3, pp. 232-241 (Indexed in Scopus

and Thomson Reuters, Impact factor: 2,811).

96. Charatsari, C., Kitsios, F., Stafyla, A., Aidonis, D. and Lioutas, E.D. (2018). Antecedents of

farmers’ willingness to participate in short food supply chains. British Food Journal, Vol. 120,

No. 10, pp. 2317-2333(Indexed in Scopus and Thomson Reuters, Impact factor: 1,717).

97. Lioutas, E.D., and Charatsari, C. (2018). Green Innovativeness in farm enterprises: What makes

farmers think green? Sustainable Development, Vol. 26, No. 4, pp. 337-349 (Indexed in Scopus

and Thomson Reuters, Impact factor: 3,821).

98. Charatsari, C., and Lioutas, E.D. (2018). Environmental education in university schools: A

study in a logistics faculty. Applied Environmental Education & Communication, Vol. 17, No.

2, pp. 124-135 (Indexed in Scopus, SJR1: SJR: 0,654).

99. Charatsari C., Koutsouris A., Lioutas E.D., Kalivas A. and Tsaliki E. (2018). Promoting lifelong

learning and satisfying farmers’ social and psychological needs through Farmer Field Schools:

Views from rural Greece. Journal of Agricultural and Food Information, Vol. 19, No.4, pp. 66-

74 (Indexed in Scopus and Thompson Reuters, SJR: 0,500).

100. Hossayni, A.M., Mirakzadeh, A.A., and Lioutas, E.D. (2017). The Social Impacts of Dams on

Rural Areas: A Case Study of Solaiman Shah Dam, Kermanshah, Iran. Journal of Sustainable

Rural Development, Vol. 1, No. 2, pp. 189-198 (Indexed in Google Scholar).

101. Charatsari C. Lioutas E.D., and Koutsouris A. (2017). Farmers’ motivational orientation toward

participation in competence development projects: A self-determination theory perspective. The

Journal of Agricultural Education and Extension. Vol. 23, No. 2, pp. 105-120 (Indexed in

Scopus and Thomson Reuters, Impact factor: 1,388).

102. Lioutas, E.D., and Tzimitra-Kalogianni, I. (2015). ‘I saw Santa drinking soda!’Advertising and

children’s food preferences. Child: Care, Health and Development. Vol. 41, No. 3, pp. 424-433

(Indexed in Scopus and Thomson Reuters, Impact factor: 1,918).

103. Krasonikolakis, I., Vrechopoulos, A., Pouloudi, A. and Dimitriadis, S. (2018) "Store Layout

Effects on Consumer Behavior in 3D Online Stores", European Journal of Marketing, Vol. 52,

Issue 5/6, pp. 1223 - 1256.

104. Lazaris, C., Vrechopoulos, A. and Doukidis, G. (2017) "Physical Web Atmospherics: Utilizing

Internet of Things to Conceptualize Store Atmosphere in Omnichannel Retailing", International

Journal of Technology Marketing, Vol. 12, No. 4, pp. 389-416.

105. Koutsiouris, V., Vrechopoulos, A. and Doukidis, G. (2016) Classifying, Profiling and Predicting

User Behavior in the context of Location Based Services, Journal of Electronic Commerce

Research, Vol. 17, No. 4, pp. 339-356.

106. Giannoukou, Ι. and Sarmaniotis, C. “Operation of Hotels in Greece towards Strategic

Sustainable Development” TOURISMOS: An international multidisciplinary refereed journal

of tourism (accepted)

107. Assimakopoulos, C., Papaioannou, E. and Sarmaniotis, C. (2017), “Service quality of online

transactions: the PayPal case”, Int. J. Electronic Marketing and Retailing, Vol. 9, No. 4, pp.

378-397, 2018, doi.org/10.1504/IJEMR.2018.094992.

108. Aramendia-Muneta, M.E., Cristina O., Hatzithomas, L. (2019) Gender stereotypes in original

digital video advertising, Journal of Gender Studies.

109. Tsichla, E., Hatzithomas, L., Boutsouki, B., Zotos, K. (2019), Greek Political Advertising in

Retrospect: A Longitudinal Approach, Communication Research Reports, 36(5), 404-414.

110. Margariti K., Boutsouki C., Hatzithomas L. (2019), The dilemma of luxury brand extensions,

Journal of Global Fashion Marketing, 10(4), 305-323

111. Margariti K., Boutsouki C., Hatzithomas L. and Zotos Y. (2019), Visual Metaphors in Food

Advertising: A cross-cultural study, Food Research International, 115, 338-351.

112. Hatzithomas L., Misirlis N., Boutsouki C., and Vlachopoulou M. (2019). Understanding the

Role of Personality Traits on Facebook Intensity, International Journal of Internet Marketing

& Advertising, 13(2), 99 – 119.

113. Hatzithomas L., Gkorezis P., Zotou, A, and Tsourvakas, G. (2018), The impact of Atmospherics

on WOM about Short-Life-Cycle Products: The Case of Motion Pictures, Journal of Product &

Brand Management. 27(5), 471-483.

114. Kotzaivazoglou D., Hatzithomas L. and Tsichla E. (2018), Gender Stereotypes in

Advertisements for Male Politicians: Longitudinal Evidence from Greece, International Review

on Public and Nonprofit Marketing, 15(3), 333-352.

115. Riskos K, Hatzithomas L., Boutsouki C., and Zotos, Y. (2017). Corporate Facebook Posts in

the UK and Greece: A Content Analysis, International Journal of Internet Marketing &

Advertising, 11(3), 233-251.

116. Hatzithomas L., Fotiadis, T. and Coudounaris, D. (2016). Standardization, Adaptation and

Personalization of International Corporate Social Media Communications, Psychology &

Marketing, 33(12), 1098-1105.

117. Hatzithomas L., Boutsouki, C. and Ziamou, L. (2016). A Longitudinal Analysis of the Changing

Roles of Gender in Advertising: A Content Analysis of Super Bowl Commercials, International

Journal of Advertising, 35(5), 888-906.

118. Hatzithomas L., Boutsouki, C., and Zotos, Y. (2016). The role of economic conditions on

humour generation and attitude towards humorous TV commercials, HUMOR: International

Journal of Humor Research, 29(4), 483-505.

119. Hatzithomas L., Zotou, A., and Palla, P. (2016). Measuring the impact of Competitive

Advertising Environment and Ad-Exposure Time on 3D Posters’ Effectiveness, Journal of

Customer Behaviour, 15(2), 153-172.

120. Tsichla, E., Hatzithomas L., and Boutsouki, C. (2016). Gender differences in the interpretation

of a Museum’s web atmosphere: A Selectivity Hypothesis Approach, Journal of Marketing

Communications, 22(2), 563-586.

121. Konstantoulaki, K., Rizomyliotis I. and Papangelopoulou A. (2019). Personalised Content in

Mobile Applications and Purchase Intentions: An Exploratory Study. Business and

Management Studies. Accepted.

122. Poulis, A., Rizomyliotis, I. and Konstantoulaki, K. (2018). Do firms still need to be social? Firm

Generated Content in social media. Information, Technology & People. 32 (2), pp.387-404.

(ABS 3*)

123. Rizomyliotis, I., Poulis A., Giovanis A. Kostantoulaki, K., and Kostopoulos, G. (2018).

Applying FCM to Predict the Behaviour of Loyal Customers in the Mobile Telecommunications

Industry. Journal of Strategic Marketing, 1-15. (ABS 2*)

124. Rizomyliotis, I., Konstantoulaki, K., Kaminakis, K., Giovanis, A. and Papastathopoulos, A.

(2018). Antecedents of customer loyalty in the mobile telecommunication market. A Cross-

Cultural Investigation. Academy of Marketing Studies Journal. 2(4), 1-10. (ABCD 1*)

125. Rizomyliotis, I., Kostantoulaki, K., Kostopoulos, G., (2018). Reassessing the effect of Colour

on Attitude and Behavioural Intentions in Promotional Activities: The Moderating Role of

Mood and Involvement. Australasian Marketing Journal, Vol. 26, (3), p.204-215 (ABS 1*)

126. Konstantopoulou, A., Rizomyliotis, I., Kostantoulaki, K., Raghad B. (2018). Improving SMEs

competitiveness with the use of Instagram Influencer Advertising and eWOM. ISSN 1934-

8835. DOI https://doi.org/10.1108/IJOA-04-2018-1406 (In Press). International Journal of

Organizational Analysis. (ABS 1*, ABDC 2*)

127. Konstantoulaki, K., Rizomyliotis, I., Giovanis A., Conti, V., and Kallandranis, C.

(2017). Sponsoring Sports Teams with Low Media Exposure: An Exploratory Investigation on

Small and Medium Sized B2B Firms. International Journal of Marketing Studies. 9 (5), 77-95.

128. Rizomyliotis, I., Konstantoulaki, K., Kostopoulos, G., & Poulis, A. (2017). Re-assessing the

influence of mental intangibility on consumer decision-making. International Journal of

Market Research, 59 (4), 409-422. (ABS 2*, ABDC 2*)

129. Kostopoulos, G., Rizomyliotis I., & Konstantoulaki, K. (2015). Determinants of Physicians'

Purchase Intention for Innovative Services. Integrating Professional Characteristics with

Technology Acceptance Model and Theory of Planned Behaviour. International Journal of

Innovation Management, 19(02), 1550024. (ABS 2*)

130. Irene C. Kamenidou *, Spyridon A. Mamalis, Stavros Pavlidis and Evangelia-Zoi G. Bara

(2019), ‘’Segmenting the Generation Z Cohort University Students Based on Sustainable Food

Consumption Behavior: A Preliminary Study’’ Sustainability, vol. 11, issue 3, pp. 837-859

131. Chaima Derbali, Drakos Periklis, Mamalis Spyridon, Gert van Dijk, George Angelakis,

(2018), ‘’ Factors That Influence Consumer Buying Behavior of Fresh Packaged Food in

Tunisia’’, International Journal of Food and Beverage Manufacturing and Business Models

(IJFBMBM) 3(2)

132. Tsourgiannis, L. and Valsamidis, S. (2019), "Digital marketing in tourism: why Greek tourists

use digital marketing applications like Airbnb", International Journal of Culture, Tourism and

Hospitality Research, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJCTHR-

03-2019-0043

133. Tsourgiannis L., Markopoulos T., Zoumpoulidis V. (2019) An Examination of Consumers’

Attitudes Towards Genetically Modified-Food: The Greek Case. In: Kavoura A., Kefallonitis

E., Giovanis A. (eds) Strategic Innovative Marketing and Tourism. Springer Proceedings in

Business and Economics. Springer, Cham, pp. 469-477.

134. Pantouvakis, A. and Karakasnaki, M. (2019), «Exploring the links between talent philosophies

and talent management in service organizations«, Industrial and Commercial Training, Vol. 51,

No. 4, pp. 277-286. (Scopus, Cite score 2018: 1.03)

135. Karakasnaki, M., Vlachopoulos, P., Pantouvakis, A. and Bouranta, N. (2018), “ISM Code

implementation: an investigation of safety issues in the shipping industry”, WMU Journal of

Maritime Affairs, Vol. 17, pp. 461-474. (Scopus, Cite score 2017: 1.06)

136. Tsafarakis, S., Kokotas, S. and Pantouvakis, A. (2018), “A multiple criteria approach for airline

passenger satisfaction measurement and service quality improvement”, Journal of Air

Transport Management, Vol. 68, pp. 61-75. (ABS, Scopus, SSCI, IF= 2.357)

137. Pantouvakis, A. and Karakasnaki, M. (2018), “The human talent and its role in ISM Code

effectiveness and competitiveness in the shipping industry”, Maritime Policy and Management,

Vol. 45, No. 5, pp. 649-664. (Scopus, SSCI, IF=1,741)

138. Pantouvakis, A. and Karakasnaki, M. (2018), “The role of Agility and Organizational Learning

Culture in forming Long Lasting relations in Shipping”, International Journal of Shipping and

Transport Logistics, Vol. 10, No. 2, pp. 160-180. (ABS, Scopus, SSCI, IF=1.493)

139. Pantouvakis, A., Vlachos, I. and Zervopoulos, P. D. (2017), “Market orientation for sustainable

performance and the inverted-U moderation of firm size: Evidence from the Greek shipping

industry”, Journal of Cleaner Production, Vol. 165, pp. 705-720. (Scopus, IF=5,715)

140. Pantouvakis, A., Krasanakis, S. and Patsiouras, C. (2017), “An investigation of the opportunistic

relationships among shipping companies and ship-brokers”, SPOUDAI Journal of Economics

and Business, Vol.67, No. 1, pp. 71-80.

141. Pantouvakis, A. and Bouranta, N. (2017), “Agility, Organizational Learning Culture and

Customer Relationship Quality in the port sector”, Total Quality Management and Business

Excellence, Vol. 28, No. 3-4, pp. 366-378. (ABS, Scopus, SSCI, IF=1,32)

142. Pantouvakis, A. and Karakasnaki, M. (2017), “Role of the human talent in total quality

management–performance relationship: an investigation in the transport sector”, Total Quality

Management and Business Excellence, Vol. 28, No. 9-10, pp. 959-973. (ABS, Scopus,

IF=1,368)

143. Psomas, E., Bouranta, N. and Pantouvakis, A. (2017), “Identifying the Critical Determinants of

TQM and their Impact on Company Performance: evidence from the Hotel Industry of

Greece”, TQM Journal, Vol. 29, No. 1, pp. 147-166. (ABS, Scopus)

144. Pantouvakis, A. and Patsiouras, C. (2016), “Tourist Selection Criteria and Motivation: Does

Nationality matter”, SPOUDAI Journal of Economics and Business, Vol. 66, Issue 1-2, pp 22-

31. (Econlit)

145. Pantouvakis, A. and Patsiouras, C. (2016), “Exploring the role of Leadership Style on the

Service Quality – Customer Satisfaction link: Evidence from a B2B

environment”, International Journal of Quality and Services Science, Vol. 8, Issue 1, pp. 88-

101. 146. Pantouvakis, A. and Renzi, M.F. (2016), “Exploring Different Nationalities’ Perceptions of

Airport Service Quality”, Journal of Air Transport Management, Vol. 52, pp. 90-98. (ABS,

Scopus, SSCI, IF=1,084)

147. Pantouvakis, A. and Psomas, E. (2016), “Exploring Total Quality Management Applications

under uncertainty: A research agenda for the shipping industry”, Maritime Economics and

Logistics, Vol. 18, No. 4, pp. 496-512.

148. Pantouvakis, A. and Karakasnaki, M. (2016), “An empirical assessment of ISM Code

effectiveness on performance: the role of ISO certification”, Maritime Policy and

Management, Vol. 43, No. 7, pp. 874-886.

149. Pantouvakis, A. and Patsiouras, C. (2015), “Satisfaction Formation and Typology of Bar

Customers”, Tourismos: An International Journal, Vol. 10, Issue. 1.

150. Psomas, E. and Pantouvakis, A. (2015), “ISO 9001 Overall Performance Dimensions: an

Exploratory Study” , The TQM Journal, Vol. 27, Issue 5, pp. 519-531. (ABS, Scopus)

ΔΗΜΟΣΙΕΥΣΕΙΣ ΣΕ ΠΡΑΚΤΙΚΑ ΣΥΝΕΔΡΙΩΝ

1. Giovanis, A., Kavoura, A., Rizomyliotis, A., Varelas, S, and Vlachvei, A. (2019). ‘Exploring the

Factors Affecting Consumer Acceptance of Proximity M-Payment Services’ in Strategic

Innovative Marketing and Tourism, A., Kavoura, Kefallonitis and Giovanis eds, Proceedings of

the 7th ICSIMAT, Springer Proceedings in Business and Economics, Springer International

Publishing.

2. Notta, O., Tsikalis, D. and A. Vlachvei (2019) “Wine routes in Greece: Business strategies and

competitiveness in wine tourism firms” in TOURMAN 2019 Conference Proceedings “3rd

International Scientific Conference “Tourism, travel and hospitality at crossroads: The way

ahead”, Christou, Alexandris and Fotiadis (eds), Thessaloniki, Greece, 24-27 October 2019

(forthcoming)

3. Evangelou, El, Iliopoulou, Ef., Evangelou,P, Vlachvei, A and Th. Monovasilis (2019) “Airbnb

and Greek travelers” in TOURMAN 2019 Conference Proceedings “3rd International Scientific

Conference “Tourism, travel and hospitality at crossroads: The way ahead”, Christou, Alexandris

and Fotiadis (eds), Thessaloniki, Greece, 24-27 October 2019 (forthcoming)

4. Vlachvei, A., Notta, O. Kyparissis, A. and Th. Monovasilis (2018). Food related behavior of

travelers in Thessaloniki” in TOURMAN 2018 Conference Proceedings “In search of excellence

in tourism, travel & hospitality”, Christou, Alexandris and Fotiadis (eds), Rhodes, Greece, 25-28

October 2018, ISBN: 978-960-287-159-1, pp. 66-73.

5. Notta, O., Vlachvei, A. and Grigoriou, E. (2018). “Effects of the Greek Financial Crisis to the

Food Manufacturing Firms” in Advances in Time Series Data Methods in Applied Economic

Research, Tsounis and Vlachvei (eds), Proceedings of the 2018 International Conference on

Applied Economics (ICOAE), Springer Proceedings in Business and Economics, Springer

International Publishing, AG2018, pp. 547-560

6. Vlachvei, A., Grigoriou, E. And Notta, O. (2017). “ Greek Wineries on Facebook Wall” in

Advances in Panel Data Analysis in Applied Economic Research, Tsounis and Vlachvei (eds),

Proceedings of the 2016 International Conference on Applied Economics (ICOAE), Springer

Proceedings in Business and Economics, Springer International Publishing AG2017, pp.849-860

7. Indounas, K. (2019), “The role of Psychology in explaining how consumers evaluate prices”, 8th

International Conference on Social Science, Dubrovnik, Croatia.

8. Indounas, K. (2019), “New product pricing in B2B markets”, Academy of Marketing Science

World Marketing Congress, Edinburgh, Scotland.

9. Indounas, K. (2016), “Pricing new business-to-business products in a recession period”, Global

Marketing Conference, Hong Hong.

10. Tsafarakis S., Gkorezis P., Nalmpantis D., Genitsaris E., Andronikidis A., Altsitsiadis E. (2018),

Investigating the preferences of individuals on public transport innovations using the Maximum

Difference Scaling method”, Proceedings of the Transport Research Arena conference (TRA),

April 16-19, Vienna, Austria.

11. Tsafarakis S., Bekos S., (2018), “Measuring preferences of Airbnb users: a conjoint analysis

study”, 7th International Symposium and 29th National Conference on Operational Research, June

14-16, Chania, Greece.

12. Krassadaki E., Tsafarakis S. (2018), “Analysing customers' satisfaction data via MCDA and fuzzy

set methods”, 7th International Symposium and 29th National Conference on Operational

Research, June 14-16, Chania, Greece

13. Saridakis, C. & Tsafarakis S. & Baltas, G. (2016), “An Artificial Neural Networks Approach for

the Identification of Causal Pathways to Loyalty in the Automobile Market”, Proceedings of the

Global Marketing Conference (GMC), July 21-24, Hong Kong.

14. Khan, M.A., Veloutsou, C. and Chatzipanagiotou, K. (2019) Consequences Towards Brands After

a Service Failure: A Holistic View. 14th Global Brand Conference, Berlin, Germany, 8-10 May

2019

15. Bigne, E., Chatzipanagiotou, K. and Mafe, C. (2019) Type of Eye Gaze Affects Ewom Adoption:

An Eye Tracking and Self-report Study. 10th Innovation, Entrepreneurship, Knowledge Academy

(INEKA) Conference, Verona, Italy, 11-13 June 2019

16. Gounaris, S., Karantinou, K., Chatzipanagiotou, K. and Koritos, C. (2019) A Fresh Insight into

the Management of the Servicescapes. 48th EMAC Annual Conference, Hamburg, Germany, 28-

31 May 2019.

17. Fang, X., Chatzipanagiotou, K. and Veloutsou, C. (2019) The Impact of Different Aspects of

Perceived Authenticity on the Tourist-Destination Relationship Quality. 22nd AMS World

Marketing Congress, Edinburgh, UK, 9-12 July 2019.

18. Veloutsou, C. , Chatzipanagiotou, K. and Christodoulides, G. (2018) The Consumer-Based Brand

Equity Deconstruction and Restoration Process: Lessons from Unliked Brands. In: 8th Global

Innovation and Knowledge Academy (GIKA), Valencia, Spain, 25-27 June 2018

19. El-Manstrly, D., Chatzipanagiotou, K. and Dalakoura, A. (2018) Contextualising Consumers

Personality Traits and General Coping Strategies in Service Failure: Their Effects on Vindictive

WOM. In: 47th EMAC Annual Conference, Glasgow, UK, 29 May - 1 June 2018

20. Ruiz-Mafe, C., Chatzipanagiotou, K. and Curras-Perez, R. (2017) What Drives Perceived Value

of Collaborative Learning? An FSQCA Approach. In: 11th International Technology, Education

and Development Conference (INTED 2017), Valencia, Spain, 6-8 March 2017, pp. 4935-4943.

ISBN 9788461784912 (doi:10.21125/inted.2017.1148)

21. Chatzipanagiotou, K., Veloutsou, C., and Christodoulides, G. (2017) Managing the consumer-

based brand equity process across countries. In: AMA Global Marketing SIG, Havana, Cuba, April

6-8, 2017 (nominated for the best paper award)

22. Veloutsou, C., Chatzipanagiotou, K. and Christodoulides, G. (2017) Consumer-Based Brand

Equity Development Process: A Diagnostic Tool for Least Favourite Brands. In: 12th Global

Brand Conference, Kalmar, Sweden, 26-28 Apr 2017

23. Ruiz C., K. Chatzipanagiotou, and R. Curras-Perez (2016), What drives perceived value of

collaborative learning? A social approach perspective, In: 11th annual International Technology,

Education and Development Conference (INTED), Spain, Valencia 2017

24. Ruiz C., K. Chatzipanagiotou, and R. Curras-Perez (2017) The role of emotions and conflicting

online reviews on consumers' purchase intentions, In: 7th Global Innovation and Knowledge

Academy (GIKA) Conference, Lisbon, Portugal, June 28-30, 2017

25. Boukis, A., Chatzipanagiotou, K., Kostopoulos, G., and Yuksel, R. (2016) The Impact of Pro-

Customer Deviance and Customer's Participation on Customers' Cognitive and Affective

Outcomes. In: Academy of Marketing Science (AMS) Conference, Orlando, FL, USA, 18-21 May

2016

26. Boukis, A., Gounaris, S., Chatzipanagiotou, K., and Chryssochoidis, G. (2016) Managing NSD

Multifunctional Teams: An Internal Market Orientation Perspective. In: 23rd Innovation and

Product Development Management Conference, Glasgow, Scotland, 12-14 Jun, 2016

27. Boukis, A., and Chatzipanagiotou, K. (2016) Legitimate Customer Consequences Deriving from

Customer-Oriented Deviance. In: 2016 Global Marketing Conference, Hong Kong, China, 21-24

July 2016, pp. 1377-1378.

28. Chatzipanagiotou, K., Gounaris, S., Boukis, A., and Perks, H. (2016) Applying a Fuzzy Set

Qualitative Comparative Analysis for Conflict Resolution During New Service Development. In:

2016 Global Marketing Conference, Hong Kong, China, 21-24 July 2016, p. 79.

29. Chatzipanagiotou, K., Veloutsou, C., and Christodoulides, G. (2016) The Consumer-Based Brand

Equity Process: An fs/Qualitative Comparative Analysis Approach. In: 6th Global Innovation and

Knowledge Academy (GIKA 2016), Valencia, Spain, 20-23 March 2016

30. Gounaris, S., Chatzipanagiotou, K., Boukis, A., and Perks, H. (2016) How Conflict-Handling

Approaches and Team Dynamics Shape NSD Conflict Resolution. In: Global Marketing

Conference, Hong Kong, China, 21-24 Jul 2016,

31. Piha, L., Papadas, K-K., and Davvetas, V. (2019). “Brand orientation: conceptualization, scale

development and validation”. INEKA (Innovation, Entrepreneurship and Knowledge Academy)

Annual Conference, University of Verona, Italy, 11 – 13 June.

32. Piha, L., Papadas, K-K., and Davvetas, V. (2019). “United We Brand: The impact of internal

brand orientation on performance and the moderating role of interdepartmental conflict”. 48th

EMAC (European Marketing Academy) Conference, University of Hamburg, Germany, May 28

- May 31.

33. Piha, L, Papadas, K-K., and Makri, K. (2018). “People make branding: the effect of personal

branding on career success and the moderating role of country support”. 47th EMAC (European

Marketing Academy) Conference: “People Make Marketing”, University of Strathclyde, Glasgow,

UK, May 29- June 1.

34. Papadas, K-K., Piha, L., and Avlonitis, G. (2017). “Green and Competitive: a holistic marketing

approach”. 8th EMAC (European Marketing Academy) Regional Conference, The West

University of Timisoara, Timisoara, Romania, 20-22 September.

35. Piha, L., Papadas, K-K., and Navarro, R. (2017). “To Be or To Be Branded? Towards the

Development of a Personal Branding Theory”. BAM (British Academy of Management) Annual

Conference. Warwick Business School, University of Warwick, 5-7 September.

36. Giannopoulos, A.A., Piha, L. and Pappa, E. (2016). “Destination Branding Effectiveness: the case

of France and Greece”. 4th International Conference on Contemporary Marketing Issues,

Alexander Technological Educational Institute of Thessaloniki, Manchester Metropolitan

University supported by the Greek Marketing Academy, Heraklion, Crete, Greece, 22-24 June.

37. Kousi, S., & Kokkinaki, F. (2016). The asymmetric nature and motivation of experiential and

material purchases, and their impact on happiness. In P.Moreau and S. Puntoni (Eds), Advances

in Consumer Research Volume 44, pp. 516-517. Duluth, MN: Association for Consumer Research.

(Proceedings of the 2016 European Conference of the Association for Consumer Research, Berlin,

Germany).

38. Kousi, S., & Kokkinaki, F. (2016). Happiness and the asymmetric motivation behind experiential

and material purchases. Proceedings of the 2016 Global Marketing Conference, Hong Kong.

39. Baltas, G., Kokkinaki, F., & Loukopoulou, L. (2016). The interaction of product category and

attribute type on variety-seeking behaviour. Proceedings of the 30th Annual Conference of the

British Academy of Management, Newcastle, UK.

40. Baltas, G., Kokkinaki, F., & Kontopoulou, V. (2016). Counterfeit Luxury Brands and Competition

for Status: An Evolutionary Approach. Proceedings of the 30th Annual Conference of the British

Academy of Management, Newcastle, UK.

41. Baltas, G., Kokkinaki, F., & Loukopoulou, L. (2016). Not seeing the forest for the trees: The role

of specificity effect on variety-seeking behavior. Proceedings of the Annual Conference of the

Society for the Advancement of Behavioral Economics (SABE)/ International Association for

Research in Economic Psychology (IAREP), Wageningen, Netherlands.

42. Baltas, G., Kokkinaki, F., & Loukopoulou, L. (2016). Seeking- Simplicity: Variety-Seeking as a

heuristic for solving Choice- Overload. Proceedings of the Annual Conference of the Society for

the Advancement of Behavioral Economics (SABE)/ International Association for Research in

Economic Psychology (IAREP), Wageningen, Netherlands

43. Tsiotsou, R, and Mavragani, E. (2019), Delineating User Generated Content to Profile Travelers:

A Cross-National Approach. AMA Global Marketing SIG Conference, Buenos Aires, Argentina.

44. Rodoula H. Tsiotsou (2018). Investigating Differences in Hotel Reviews Across European

Regions. In Proceedings of the Global Conference on Business, Hospitality and Tourism Research

(GLOSEARCH), October 2-5, 2018, Ho Chi Minh City, Vietnam.

45. Rodoula H. Tsiotsou (2018). An Investigation of the Antecedents of Customer Co-creation and

Co-production in Health Services. In Proceedings of the 10th AMA SERVSIG 2018 –International

Service Research Conference, (p. 430-434) June 14-16, Paris, France.

46. Rodoula H. Tsiotsou (2018). Cross Cultural Differences In Hotel Attribute Appraisals: A Supra-

National Approach, In Proceedings of the 2018 AMA Global Marketing Sig Conference, May 21-

23, 2018, Santorini, Greece.

47. Rodoula H. Tsiotsou (2017). Predicting High and Low Customer Engagement in Health Services.

In Proceedings of the 17th International RESER Conference. P. 527-529, (September 7-9, 2017),

Bilbao, Spain.

48. Tsiotsou, R.H. and Hatzithomas, L. (2017). Banner Advertising Effectiveness: An Experimental

Study. 5th International Conference on Contemporary Marketing Issues (ICCMI) (June 21-23,

2017), Thessaloniki, Greece.

49. Rodoula H. Tsiotsou (2017). Predicting High and Low Customer Engagement in Health Services.

In Proceedings of the 17th International RESER Conference. (September 7-9, 2017), Bilbao,

Spain.

50. Rodoula H. Tsiotsou (2017). “Black Friday”: Attitudes, Behavior and Intentions of Greek

Consumers. Proceedings of Advances in National Brand and Private Label Marketing, Francisco

J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Kusum L. Ailawadi, and Maria Jesus Yague-

Guillen (Eds), 4th International Conference on Research in National Brand and Private Label

Marketing, Barcelona, Spain (June 28-30, 2017), (pp. 11-17), ISBN 978-3-319-59700-3.

51. Rodoula H. Tsiotsou and Yannis A. Hajidimitriou (2017). Key Factors for Successful Export

Performance of Small and Medium-Sized Greek Firms in the Turmoil. Proceedings of the AMA

Global Marketing SIG "Global Marketing in an Era of Change" April 6-8, 2017, Havana, Cuba.

(pp. 1-8) .

52. Rodoula H. Tsiotsou (2016). Predicting high and low engagement in social networking sites.

Proceedings of the 9th AMA SERVSIG 2016 –International Service Research Conference.

Maastricht, June 17-19, 2016, The Netherlands.

53. Palla P. J., & Zotou A. (2016) Information Processing And Attitude Strength In The Online

Environment: Does Consumers’ Locus Of Control Matter? 16th ICORIA (International

Conference on Research in Advertising) European Advertising, Ghent University.

54. Theodosiou, M., Andronikidis, A., Morgan, R., West, D., and Katsikea, E. (2019) “Deploying

Human Capital: Implications for Service Quality and Customer Outcomes”, 2019 AMA Winter

Academic Conference: Understanding Complexity, Transforming the Marketplace, Austin, TX,

February 22-24, 2019.

55. Kamvysi, Κ., Andronikidis, A., Gotzamani, K., and Georgiou, A.C. (2018), “A Decision

Framework for Sustainable Supply Chain Management in Tourism: A consolidated QFD

framework”, 47th EMAC Annual Conference, People Make Marketing, University of Strathclyde,

Glasgow, UK, May 29-June 1.

56. Katsikea, E., Theodosiou, M., Andronikidis, A., West, D. (2018) “Implications of Service Climate

on Customer and Service Performance”, 2018 AMA Winter Academic Conference: Integrating

Paradigms in a World where Marketing is Everywhere, New Orleans, LA February 23-25, 2018.

57. Kamvysi, Κ., Andronikidis, A., Georgiou, A.C., and Gotzamani, K. (2018), “A QFD framework

for Sustainable Supply Chain Management in Tourism”, 8th International Conference on Tourism

(ICOT) 2018, Kavala, Greece, June 27- 30.

58. Grougiou, V., Giannikis, S., and Andronikidis, A. (2018) “The strenuous effects of innovation on

service employees”, Global Alliance of Marketing & Management Associations (GAMMA):

Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing

and Management, 2018 Global Marketing Conference (GMC), Tokyo, Japan, July 26-29, 2018.

59. Bellou, V., Economou, A. and Andronikidis, A. (2018), “Examining organizational service

orientation and job satisfaction”, Global Alliance of Marketing & Management Associations

(GAMMA): Bridging Asia and the World: Searching for Academic Excellence and Best Practice

in Marketing and Management, 2018 Global Marketing Conference (GMC), Tokyo, Japan, July

26-29, 2018.

60. Tsafarakis, S., Gkorezis, P., Nalmpantis, D., Genitsaris, E., Andronikidis, A., and Altsatsiadis, E.

(2018) “Investigating the preferences of individuals on Public Transport innovations using the

Maximum Difference Scaling method”, Proceedings of 7th Transport Research Arena, TRA 2018,

Vienna, Austria, April 16-19, 2018

61. Georgiou, A.C., Kamvysi, Κ., Gotzamani, K., and Andronikidis, A. (2017), "Utilizing Customer

Requirements’ Data to Link Quality Management and Services Marketing Objective", 17th

conference of the Applied Stochastic Models and Data Analysis (ASMDA) International

Conference in De Morgan House of the London Mathematical Society, London, UK, 6-9 June

2017.

62. Stylos, N., Bellou, V., Vassiliadis, C. and Andronikidis, A. (2016) Beliefs and perceived social

factors as antecedents of tourists’ intention to revisit a destination: The role of need for variety and

alternatives, 45th EMAC Conference, EMAC 2016: Marketing in the age of data, BI Norwegian

Business School, Oslo, Norway, 24-27 May 2016.

63. Itsines, G., Panagiotidis, T. and Andronikidis, A. (2016) Causality analysis of the relationship

between commodity prices and the BDI Index, 2nd International Conference in Applied Theory,

Macro and Empirical Finance, University of Macedonia, Thessaloniki, Greece, 6-7 May, 2016.

64. Belenioti, Z.C., Andronikidis, A. And Vassiliadis, C. (2015) Classifying and Profiling Social

Media Users: An Integrated Approach, The European Conference on Media, Communication and

Film 2015, EUROMEDIA2015, The Thistle Brighton, Brighton, United Kingdom, 13-16 July

2015.

65. Stylos, N., Alexiadou, C., Vassiliadis, C. and Andronikidis, A. (2015) Evaluating service quality

in bank encounters: An examination of factorial equivalence, 44th EMAC Conference, EMAC

2015: Collaboration in research, KU Leuven Business School, Leuven, Belgium, 26-29 May 2015.

66. Kamvysi, Κ., Gotzamani, K., Andronikidis, A. and Georgiou, A.C. (2015), "Incorporating a

Multivariate Markov Chain model into QFD framework", 16th conference of the Applied

Stochastic Models and Data Analysis (ASMDA) International Society, Piraeus, Greece, June 30th-

July 4th.

67. Tzoulis I. , Andreopoulou Z. , Trigkas M. Tsekouropoulos G., (2016) “Green Supply chain, wood

production and market: pressures and practices”, 4nd International Conference on Contemporary

Marketing Issues, (ICCMI, 2016), 22-24 June 2016, Heraklion, Greece

68. Tsekouropoulos Georgios, Dimitrios Theoharis, “Application of modern administration and

marketing functions in the dominant Greek companies in food and drink branch”, 5nd International

Conference on Contemporary Marketing Issues, (ICCMI, 2017), 21-23 June 2017, Thessaloniki,

Greece

69. Georgios Tsekouropoulos., Dimitrios Theocharis (2018) “Viral Marketing: Sharing content in

Social media and the impact of message quality and trust”, 6th International Conference on

Contemporary Marketing Issues (ICCMI) 2018, Athens, Greece on 27-29 of June 2018

70. Kriva M. Malama E.I. 2017, Event marketing: adopting experiential marketing to enhance

consumers’ interaction”, Proceedings of 5th International Conference on Contemporary

Marketing Issues, Thessaloniki, Greece, 21-23 June

71. Athanasopoulou, P. and Giovanis, A. (2019), “Cultural differences in the effect of hotel service

characteristics on customer satisfaction: Evidence from online reviews”, Proceedings of 10th

EMAC: Regional Conference, Innovations in Marketing Models and Customer Experience

Management: Emerging Markets Perspectives, Sept. 25-27, St. Petersburg, Russia, (forthcoming).

72. Varelas, S., Kavoura, A., Giovanis, A., Tiago, T.B. and Tiago F. (2018), “Strategic Synergies and

Co-Marketing – A Case Study of the Airline Sector”, in Strategic Innovative Marketing and

Tourism, A. Kavoura et al. (eds.), Springer Proceedings in Business and Economics, Springer,

Cham, pp. 629-635 https://doi.org/10.1007/978-3-030-12453-3_72.

73. Giovanis, A., Kavoura, A. Rizomyliotis, I., Varelas, S. and Vlachvei A., (2018), “Exploring the

factors affecting consumer acceptance of proximity m-payment services”, in Strategic Innovative

Marketing and Tourism, A. Kavoura et al. (eds.), Springer Proceedings in Business and

Economics, Springer, Cham, pp. 551-558. https://doi.org/10.1007/978-3-030-12453-3_63.

74. Konstantoulaki, Κ., Yigitbas, A., Giovanis, A. and Rizomyliotis, I. (2018), “Understanding

consumers’ attitudes and behavioural intentions to-wards corporate social responsibility in the

airline industry: the role of perceived value and expectations”, in Strategic Innovative Marketing

and Tourism, A. Kavoura et al. (eds.), Springer Proceedings in Business and Economics, Springer,

Cham, pp. 673-681. https://doi.org/10.1007/978-3-030-12453-3_78

75. Athanasopoulou, P. and Giovanis, A. (2018), “Asymmetric effects of consumer generated content

on customer satisfaction of hotel customers”, Proceedings of Global Marketing Conference, July

26-27, Tokyo, Japan, pp. 872-876.

76. Athanasopoulou, P. and Giovanis, A. (2018), “The nature of customer involvement in new service

development: current issues and future challenges”, Proceedings of Global Marketing Conference,

July 26-29, Tokyo, Japan, pp.339-340.

77. Athanasopoulou, P. and Giovanis, A. (2018), “Social media and marketing strategy in educational

services”, Proceedings of 11th Annual EuroMed Conference of the EuroMed Academy of

Business, September 12-14, 2018, Valletta, Malta, pp. 89-96. (ISBN: 978-9963-711-67-3).

78. Giovanis, A., Athanasopoulou, P. and Kavoura, A. (2018), “Exploring the effects of service

branding on brand relationship quality and brand performance: Evidence from the mobile

telecommunications industry”, Proceedings of 6th International Conference on Contemporary

Marketing Issues (ICCMI), June 27-29, Athens, Greece, pp. 49-58 (ISBN: 978-960-287-156-0).

79. Giovanis, A., Athanasopoulou, P., and Mamalis, S. (2017). “Consumer-brand relationship

development process in the context of online booking services: the role of cognitive and affective

drivers”, in Strategic Innovative Marketing, A. Kavoura et al. (eds.), Springer Proceedings in

Business and Economics, Springer, Cham, pp. 213-220, https://doi.org/10.1007/978-3-319-

56288-9_29.

80. Pierrakos, G. Latsou, D. Platis, C., Goula, A., Giovanis, A.N. and Pateras, J. (2017). “Assessment

of inhabitants’ health care needs in local community”, in Strategic Innovative Marketing, A.

Kavoura et al. (eds), Springer Proceedings in Business and Economics, Springer, Cham, pp. 391-

397, https://doi.org/10.1007/978-3-319-33865-1_49.

81. Athanasopoulou, P., Giovanis, A.N., Karounis, V., Tsoukatos, E. (2017), “Involving Customers

In New Service Development: Past, Present And Future”, Proceedings of 10th Annual EuroMed

Conference of the EuroMed Academy of Business, Sept. 13-15, Rome, Italy, pp. 141-149. (ISBN

978-9963-711-56-7).

82. Giovanis, A., and Athanasopoulou, P. (2017), “Factors Influencing the Adoption of M-Banking in

Greece”, Proceedings of 5th International Conference on Contemporary Marketing Issues

(ICCMI), June 21-23, Thessaloniki, Greece, pp. 291-298 (ISBN: 978-960-287-156-0).

83. Giovanis, A., and Athanasopoulou, P. (2016), “Drivers of customer loyalty in fast fashion

retailing: do they vary across customers?”, Proceedings of 9th Annual EuroMed Conference of the

EuroMed Academy of Business, September 14-16, Warsaw, Poland, pp. 863-873. (ISBN: 978-

9963-711-43-7).

84. Athanasopoulou P, Karounis V. and Giovanis, A.N. (2016), “Customer involvement in new

service development: a review & research agenda, Proceedings of 4th International Conference on

Contemporary Marketing Issues (ICCMI), June 22-24, Crete, GR, pp. 97-98.

85. Giovanis, A., Athanasopoulou, P. (2016), “The effects of brand identity on loyalty in online

retailing: the role of value, satisfaction, trust and commitment”, Proceedings of 4th International

Conference on Contemporary Marketing Issues (ICCMI), June 22-24, Crete, GR, pp. 374-382.

86. Athanasopoulou, P. and Giovanis, A. (2015), “The role of social media in the marketing strategy

of fitness centres”, Proceedings of 8th Annual EuroMed Conference of the EuroMed Academy of

Business, September 16-18, Verona, Italy, pp. 186-192. (ISBN: 978-9963-711-37-6).

87. Giovanis, A., Pierrakos, G., Panagiotakopoulou, K. and Sarris, M. (2015), “Linking service quality

to emotional responses and behavioral intentions for primary healthcare services: a formative

measurement specification”, Proceedings of 8th Annual EuroMed Conference of the EuroMed

Academy of Business, September 16-18, Verona, Italy, pp. 1019-1032. (ISBN: 978-9963-711-37-

6).

88. Giovanis, A., Athanasopoulou, P. (2015), “The impact of consumer-brand relationships on brand

loyalty: evidence from the high-tech service context”, Proceedings of 3rd International Conference

on Contemporary Marketing Issues (ICCMI), 30 June – 2 July, London, UK, pp. 229-238.

89. Krystallis, A. and Zaharia, V. (2016) “When does it pay to be good? Impact of CSR Elements on

Consumer Responses: the Mediating role of Attributions”, Developments in Marketing Science:

Proceedings of the Academy of Marketing Science 2016 Congress (WMC/AMS), 20-22 July,

Paris, France, Springer

90. Perrea, T. Mamalis, S. Melfou, K. Papanagiotou, P. and Krystallis, A. (2015) “Exploring the

moderating role of Consumer Ethnocentrism on Consumer Value Perceptions towards Own-

country Geographic Indication (GI) Foods”, 145th EAAE Seminar, 14-16 April, Parma, Italy

91. Theotokis, A. and E. Manganari, (2015) “The Impact of Choice Architecture on Sustainable

Consumer Behavior: The Role of Guilt,” Journal of Business Ethics, Vol. 131, No. 2, 423-437.

(ABS ranking: 3, IF: 1.837).

92. Manganari E., and Dimara, E. (2017) “Enhancing the Impact of Online Hotel Reviews through the

Use of Emoticons”, Behavior and Information Technology, Vol. 36, 674-686,

http://dx.doi.org/10.1080/0144929X.2016.1275807 (ABS ranking: 2, IF: 1.388).

93. Manganari E., Dimara E. and Tzagkarakis, M. (2015) “The effect of online reviews in the hotel

industry: The role of emoticons”, ICBTS Conference, 13-15 April, Paris

94. Dimara E., Manganari, E. and Skuras D. (2017) “Don’t change my towels please: Factors

influencing participation in towel reuse programs,” Tourism Management, Vol. 59, pp. 425-437.

http://dx.doi.org/10.1016/j.tourman.2014.11.004) (ABS ranking: 4, IF: 3.140).

95. Manganari E., Dimara, E. and Theotokis A. (2015) “Greening of the Lodging Industry: Current

status, trends and perspectives for green value,” Current Issues in Tourism, Vol. 19, No. 3, pp.

223-242. (ABS ranking: 2, IF: 1.733).

96. Dimara E., Manganari, E. and Skuras D. (2017) “Survey data on factors influencing participation

in towel reuse programs” Data in Brief Journal, Vol. 10, 26-29

97. Dimara E, Manganari, E. and Skuras D. (2015) “Consumers’ willingness to pay premium for green

hotels: Fact or Fad?” 15th International Marketing Trends Conference, 24-25 January, Paris.

98. Lioutas E.D., and Charatsari, C. (2020). Smart farming and short food supply chains: Two

diametrically opposed options or a promising way towards sustainability? Paper accepted for oral

presentation at 14thEuropean IFSA Symposium, 20-26 March 2020, Evora-Portugal.

99. Voutsa, M., Boutsouki, C., Hatzithomas, L., Tsichla, E. (2019), Elicited emotions by disparaging

humorous ads: The moderating role of gelotophobia, gelotophilia, and katagelasticism.

International Symposium on Consumer Personality in Contemporary Contexts, Thessaloniki,

Greece.

100. Vasilakou, E., Theodorakioglou, F., Hatzithomas, L., Boutsouki, C., (2019), Self-construals and

soft-/hard-sell appeals in purchase intention: The mediating effect of perceived threat to freedom,

International Symposium on Consumer Personality in Contemporary Contexts, Thessaloniki,

Greece.

101. Margariti, K., Boutsouki, C., and Hatzithomas, L. (2019), The effectiveness of "white" space in

print advertising: An examination across gender in the Indian market, International Symposium

on Consumer Personality in Contemporary Contexts, Thessaloniki, Greece.

102. Margariti, K., Tsichla, E., Hatzithomas, L. and Voutsa, M. (2019), Physiological versus Self-report

Measures in Emotional Advertising, Considering the Moderating Role of Social Desirability: A

Research Agenda, 7th International Conference on Contemporary Marketing Issues, Heraklion,

Crete, Greece, 10- 12 July, 2019.

103. Voutsa, M., Boutsouki, C., Hatzithomas, L., and Tsichla, E. (2019), Gelotophobes, gelotophiles,

katagelasticists and their media preferences: A new market’s psychographic variable, 7th

International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 10- 12

July, 2019.

104. Voutsa, M., Hatzithomas L., and Boutsouki C. (2018). Superiority Theory and Disparagement

Humor: The Role of Gelotophobia, Gelotophilia, and Katagelasticism, EAA Advances in

Advertising Research, Springer Gabler, Vol. IX.

105. Margariti, K. Boutsouki C., and Hatzithomas L. (2018). Less is More or Less is A Bore?, EAA

Advances in Advertising Research, Springer Gabler, Vol. IX.

106. Margariti K., Boutsouki C., Zotos, Y. and Hatzithomas L. (2018), Cross Cultural Advertising: Is

a Metaphorical, Visual Language Always The Answer?, 17th International Conference on Research

in Advertising (ICORIA), Valentia, Spain.

107. Voutsa M., Hatzithomas L. and Boutsouki C. (2018), Is this a joke? Disparaging humorous

advertising effectiveness through the advertising character’s gender, 17th International Conference

on Research in Advertising (ICORIA), Valentia, Spain.

108. Hatzithomas L., Tsichla E., Boutsouki C. and Rizou C. (2018), The battle of the sexes:

Investigating gender and type of sport in the efficacy of athlete endorsements, 47th European

Marketing Academy Conference, At Glasgow, UK.

109. Armirioti, M., Voutsa M., Hatzithomas L. and Boutsouki C. (2018), Sexual Humorous Appeals in

Advertising: A Moderated Mediation Approach Conference Paper, 47th European Marketing

Academy Conference, At Glasgow, UK.

110. Margariti K., Boutsouki C. and Hatzithomas L. (2018), White space: Balancing between

something and nothing, 47th European Marketing Academy Conference, At Glasgow, UK.

111. Voutsa M., Hatzithomas L. and Boutsouki C. (2017), Superiority Theory and Disparagement

Humor: The Role of Gelotophobia, Gelotophilia and Katagelasticism, 16th International

Conference on Research in Advertising (ICORIA), Ghent, Belgium.

112. Margariti K., Boutsouki C. and Hatzithomas L. (2017), Less is More or Less is Bore?, 16th

International Conference on Research in Advertising (ICORIA), Ghent, Belgium.

113. Tsiotsou, R. and Hatzithomas, L. (2017), Banner Advertising Effectiveness: An Experimental

Study, 5th International Conference on Contemporary Marketing Issues, At Thessaloniki, Greece.

114. Hatzithomas L., Misirlis, N., Boutsouki, C. and Vlachopoulou M. (2017), Effects of Personality

Traits on Facebook Use, 5th International Conference on Contemporary Marketing Issues, At

Thessaloniki, Greece.

115. Kitsos M., Hatzithomas L. and Boutsouki C. (2017), The Indirect Effect of Brand Involvement on

Brand Loyalty: The Mediating Role of Consumer Engagement and Satisfaction, 5th International

Conference on Contemporary Marketing Issues, At Thessaloniki, Greece.

116. Demetriou, P., Dekoulou, E. and Hatzithomas L. (2017), The Impact of Storytelling on Consumer

Responses: An Experimental Study, 5th International Conference on Contemporary Marketing

Issues, At Thessaloniki, Greece.

117. Voutsa M., Hatzithomas L., Boutsouki C., Zotos Y. (2016). The Impact of Gelotophilia and

Katagelasticism on the Effectiveness of Disparagement Humor, 15th International Conference on

Research in Advertising (ICORIA), Ljubljana, Slovenia.

118. Margariti K., Boutsouki C., Hatzithomas L. and Zotos Y. (2016). A Typology of Minimalism in

Advertising, 15th International Conference on Research in Advertising (ICORIA), Ljubljana,

Slovenia.

119. Mouratidis A., Hatzithomas L., Boutsouki C. and Vlachopoulou M. (2016). How to write

Facebook posts for a global brand, 4th International Conference on Contemporary Marketing

Issues, Heraklion Crete, Greece.

120. Yfantidou I., Hatzithomas L., and Tsourvakas G. (2016). International green advertising

practices: A longitudinal study of Clio award winning advertisements, 4th International

Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece.

121. Hatzithomas L., Manolopoulou A. and Boutsouki C. (2016). Visual Metaphors in Online

Advertising: The Role of Hard-Sell versus Soft-Sell Advertising Copy, 45th European Marketing

Academy Conference, At Oslo, Norway.

122. Tsichla, E., Hatzithomas L., Boutsouki C. and Zotos K. (2016). In Good Times and Bad Times…

A Longitudinal Analysis of Greek Election Campaigns, 45th European Marketing Academy

Conference, At Oslo, Norway.

123. Boutsouki C., Hatzithomas L., Ziamou P., and Gkotzampougiouki M. (2015). A cross-cultural

analysis of message content in corporate Facebook posts: Message strategies and consumer

response, EAA's 14th International Conference on Research in Advertising (ICORIA), London,

UK.

124. Hatzithomas L., Evagorou R., Boutsouki C., and Zotos Y. (2015). Guilt appeals in social ads:

experimenting with Google AdWords, 44th Annual Conference of the European Marketing

Academy, Leuven, Belgium.

125. Margariti K., Boutsouki C., Hatzithomas L. (2015). Mass marketing strategies: do they affect

consumers’ perception towards luxury branding?, 3th International Conference on Contemporary

Marketing Issues, London, UK.

126. Konstantoulaki, K., Kaimakis, K., Rizomyliotis, I., Lionakis, I., (2019). Smartphone users’

preferences: What is the role of personalization and shareability as mobile application attributes?

7th International Conference on Contemporary Marketing Issues, 10-12 July 2019, Heraklion,

Crete, Greece.

127. Konstantoulaki, K., Yigitbas, A., Giovanis, A., and Rizomyliotis, I., (2018). Understanding

Consumers’ Attitudes and Behavioural Intentions towards Corporate Social Responsibility in the

Airline Industry: The Role of Perceived Value and Expectations, Strategic Innovative Marketing

and Tourism - 7th ICSIMAT, Athens, Greece, 2018, Springer Proceedings in Business and

Economics.

128. Magrizos, S., Kostopoulos, G., Rizomyliotis, I., Anagnostopoulos, D. and Konstantoulaki K.

(2017). Corporate Social Responsibility Across Cultures: Do All Fans Care The Same? The 25th

EASM Conference, 5-8 September 2017, Bern and Magglingen, Switzerland, Challenges and

Developments of Sport Organisations, Book of Abstracts.

129. Rizomyliotis, I., Konstantoulaki, K., Kaminakis, K., Papastathopoulos, A., Farouk, S. (2016).

Enhancing the Performance of Service Providers in Emerging Markets: An Empirical, Cross-

Cultural, Multi-Group Investigation of Customer Loyalty in the UAE Mobile Telecommunication

Sector, 2nd International Conference on Organization & Management, Abu Dhabi, UAE.

130. Rizomyliotis I., Poulis, A., Konstantoulaki, K., Kostopoulos, G. (2016). A fuzzy logic approach

of customer loyalty in the Kuwaiti mobile telecom industry. Proceedings of the American

Marketing Association (AMA) Conference, August 5-7, Atlanta, GA.

131. Rizomyliotis I., Konstantoulaki, K., Kostopoulos, G., Poulis, A., Wood, M. (2016). The effect of

mental intangibility on the size of the consideration set: the moderating role of knowledge.

Proceedings of the 45th European Marketing Conference (EMAC), Oslo, Norway, May 24-27,

2016.

132. Mai, D., Kemp, L., Konstantoulaki, K. Female Self-gifts Buying Behavior: Impulse Purchase and

Product Involvement. (2015). Academy of Marketing Science, World Marketing Congress, July

14 – July 18 in Bari, Italy.

133. Poulis, A., Wisker, Z. Rizomyliotis I., Konstantoulaki, K., (2015). Modeling the relationship

between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU)

on a firm’s performance: A comparative study between the UK and UAE. Proceedings of the 44th

European Marketing Conference (EMAC), Leuven, Belgium, May 26-29, 2015.

134. E. Kleiousis, A. Terzoglou, D. Valsamidis, L. Tsourgiannis (2019) Corporate governance: a

comparative analysis of the accounts of the telephone companies Cosmote, Vodafone and Wind :

Sykianakis N., Polychronidou P., Karasavvoglou A. (eds) Economic and Financial Challenges for

Eastern Europe. Springer Proceedings in Business and Economics. Springer, Cham, 461-471

https://doi.org/10.1007/978-3-030-12169-3_31 (B31)

135. Lioutas, E.D. Charatsari, C., De Rosa, M., La Rocca, G., and Černič Istenič, M. (2019). Redefining

the value of agricultural innovation: Between value propositions and value co-creation. 24th

European Seminar on Extension and Education: Agricultural Education and Extension tuned on

innovation for sustainability. Experiences and perspectives. 18-21 June 2019, Acireale-Italy.

136. Lioutas, E.D., Charatsari, C., De Rosa, M., La Rocca, G. (2019). It is smarter but is it smart? And,

if so, is it farming? Managing the transition from process-driven to data-driven farming. 28th ESRS

Conference European Society for Rural Sociology Conference, Trondheim, Norway. June 25-28,

2019.

137. Bartoli, L., De Rosa, M., Charatsari, C., and Lioutas, E.D. (2019).The role of innovation support

services in boosting innovation in female-owned Italian farms. Is being entrepreneurial enough?

24th European Seminar on Extension and Education: Agricultural Education and Extension tuned

on innovation for sustainability. Experiences and perspectives. 18-21 June 2019, Acireale-Italy.

138. Lioutas, E.D., Charatsari, C., De Rosa, M. and La Rocca, G. (2018). Knowledge systems in the

agrifood chains: A cross-country study. 4th Olympus International Conference on Supply Chains.

14-15/9/2018, Katerini-Greece.

139. Charatsari, C., Kitsios, F., and Lioutas, E.D. (2018). Developing short food supply chains: The

dual role of farmers’ competencies. 4th Olympus International Conference on Supply Chains. 14-

15/9/2018, Katerini-Greece.

140. Lioutas, E.D., Charatsari, C., De Rosa, M., and La Rocca, G. (2018). Knowledge and innovation

in the agrifood supply chain: Old metaphors and new research directions. 13th Symposium of the

International Farming Systems Association, July 1-5 2018, Chania-Greece.

141. Charatsari, C., Papadaki-Klavdianou, A., Koutsouris, A., and Lioutas, E.D. (2018). Agronomic

education and the quest for sustainability: Is there a link? 13th Symposium of the International

Farming Systems Association, July 1-5 2018, Chania-Greece.

142. Lioutas E.D., Charatsari C., Černič Istenič M., De Rosa M., and La Rocca G. (2017). Evaluating

extension systems using a systems approach: A comparative study in Greece, Italy and Slovenia.

23rd European Seminar on Extension Education, 4-7 July 2017, Chania, Greece.

143. Charatsari C., Kitsios F., Stafyla A., and Lioutas E.D. (2017). Developing alternative food

networks: What strengthens farmers’ willingness to participate in short food supply chains? 23rd

European Seminar on Extension Education, 4-7 July 2017, Chania, Greece.

144. Charatsari C., Koutsouris A., Lioutas E.D., and Kalivas A. (2016). Building social capital and

promoting participatory development of agricultural innovations through farmer field schools: The

Greek experience. 12th European Symposium of International Farming Systems Association

(IFSA). 12-15 July, 2016. Harper Adams University, UK

145. Charatsari C., Koutsouris A., Lioutas E.D., Kalivas A., Tsaliki E. (2015). Social and psychological

dimensions of participation in Farmer Field Schools: Lessons from rural Greece. International

Conference Meanings of the Rural - Between Social Representations, Consumptions and Rural

Development Strategies. 28-29 September, 2015. University of Aveiro, Portugal

146. Lioutas E.D., Triantafillou D., Aidonis D., and Folinas D. (2015). Why do farmers adopt green

innovations? Development of a new scale. 22nd European Seminar on Extension Education, 28/4-

1/5, 2015, Wageningen-The Netherlands

147. Charatsari C., Papadaki-Klavdianou A., and Lioutas E.D. (2015). Assessing educational and

training needs of farmers: Some methodological issues. 22nd European Seminar on Extension

Education, 28/4-1/5, 2015, Wageningen-The Netherlands

148. Folinas D., Aidonis D., Lioutas E.D., Manikas I. and Triantafillou D. (2015). Consumers’

acceptance of green food products. Proceedings of the 1st International Conference on Agrifood

SCM & Green Logistics, May 27-30, 2015, Porto Carras - Greece.

149. Lazaris, C., Vrechopoulos, A. and Doukidis, G. (2018) Consumer Acceptance of Proximity-Based

Location Services in Omnichannel Retailing: Exploring Implications for Mobile Channels & Store

Atmosphere, 6th International Conference on Contemporary Marketing Issues (ICCMI) 2018, 27-

29 June, Athens, Greece.

150. Lazaris, C., Vrechopoulos, A. and Doukidis, G. (2016) Store Atmosphere in “Physical Web”

Retailing: An IoT Disruption to Omnichannel Evolution. 4th International Conference on

Contemporary Marketing Issues (ICCMI) 2016 Heraklion, Greece, 22-24 June, 2016,

151. Assimakopoulos, C., Papaioannou, E., Sarmaniotis, C., and Gounas, A. "Examining the Service

Quality Dimensions of a Greek Price Comparison Platform: The Scroutz.gr case", 4th

International Conference on Contemporary Marketing Issues (ICCMI 2016), 22-24 June 2016,

Heraklion, Crete, Greece, pp.178-184.

152. Assimakopoulos, C., Papaioannou, E., and Sarmaniotis, C., “Customer Centric Orientation of

Companies Management and Its Effectiveness on International B2B Strategy”, 5th International

Conference on Contemporary Marketing Issues (ICCMI 2017), 21-23 June 2017, Thessaloniki,

Greece, pp.207-213.

153. Sarmaniotis C., Assimakopoulos C., Kostoglou I., Papaioannou E., "Factors moderating guest’s

satisfaction over Mediterranean countries", 6th International Conference on Contemporary

Marketing Issues (ICCMI 2018), Athens, Greece, 27-29 June 2018, pp. 590-596.

154. Papaioannou, E., Sarmaniotis, C. and Assimakopoulos, C. " Social media marketing in the hotel

industry: a case study of a hotel chain in Brussels", in TOURMAN 2018, 2nd International

Scientific Conference In search of excellence in tourism, travel & hospitality management 25-28

October 2018, Rhodes, Greece, pp. 105.

155. Assimakopoulos, C., Pavlidou, M., Kostoglou, I., Sarmaniotis, Ch., Papaioannou, E., "How the

trip type and Hotel’s facilities are related", TOURMAN 2018, 2nd International Scientific

Conference "In search of excellence in tourism, travel & hospitality management" 25-28 October

2018.

156. Assimakopoulos, C., Sarmaniotis, Ch., Papaioannou, E., Antoniadis, I., Kotzaivazoglou, I., "The

Effect of Customer-Centric Orientation and International Strategy Effectiveness on Hotels", 3rd

International Scientific Conference “Tourism, travel and hospitality at crossroads: The way

ahead” (TOURMAN 2019), Thessaloniki, Greece, 25-28 OCT 2019

157. Assimakopoulos, C., Pesiou, K., Sarmaniotis, C., "Study of the Peer to Peer Money Transfers

Using FinTech Platforms", in International Conference on Contemporary Marketing Issues (7th

ICCMI 2019), Heraklion, Crete, Greece, 10- 12, July, 2019, pp. 205-208

ΒΙΒΛΙΑ/ ΚΕΦΑΛΑΙΑ ΣΕ ΒΙΒΛΙΑ & ΣΥΛΛΟΓΙΚΟΥΣ ΤΟΜΟΥΣ

1. Βλάχβεη Ασπασία ΜΑΡΚΕΤΙΝΓΚ Aρχές Στρατηγικές, Εξελίξεις και Νέα Δεδομένα., Β’

έκδοση, Εκδόσεις Μπένου, ISBN978-960-359-156-6, pp. 1-628, 2019.

2. Vlachvei, A., Notta, O., Karantininis, K. and Tsounis, N. (eds) “Factors affecting Firm

Competitiveness in the Modern Business World”, IGI Global, ISBN978-1-5225-0843-4, pp. 1-

358, 2017.

3. Tsounis, N. and A. Vlachvei (eds) Advances in Panel Data Methods in Applied Economic

Research, Proceedings of the 2017 International Conference on Applied Economics (ICOAE),

Springer Proceedings in Business and Economics, Springer International Publishing, 2017

4. Tsounis, N. and A. Vlachvei (eds) Advances in Applied Economic Research, Proceedings of

the 2016 International Conference on Applied Economics (ICOAE), Springer Proceedings in

Business and Economics, Springer International Publishing AG 2017, ISBN 978-3-319-48453-

2, pp.1-887.

5. Παπαβασιλείου, Ν. και Ηντουνας, Κ. (2017), Η Τιμολογιακη Στρατηγικη της Επιχείρησης,

Unibooks, Αθηνα.

6. Ηντουνας, Κ. (2019), «Λειτουργία Μάρκετινγκ», σε Σαλαβου, Ε., Εισαγωγη στο Μάνατζμεντ:

Εταιρικές Λειτουργίες, Κεφάλαιο 3, Εκδόσεις Εταιρίας Αξιοποιησεως και Διαχειρίσεως της

Περιουσίας του ΟΠΑ, Αθηνα.

7. Avlonitis, G., Gounaris, S., Tsiotsou, R. (2016). Services Marketing: Management, Strategies

and New Technologies. Broken Hill Publishers ISBN: 9789963258567 (in Greek)

8. Palla, P. J., & Zotos, Y. (2017). Gaining Attention Online: Do the Levels of Product

Involvement and Website Interactivity Matter? An Eye-Tracking Approach. In Advances in

Advertising Research (Vol. VII) (pp. 65-78). Springer Fachmedien Wiesbaden. European

Advertising Academy [EAA] ISBN: 978-3-658-15219-2

9. Palla, P. J., Tsiotsou, R. H., & Zotos, Y. C. (2016). Effective Interactive Websites: Examining

the Moderating Role of Involvement. In Looking Forward, Looking Back: Drawing on the Past

to Shape the Future of Marketing (pp. 338-342). Springer International Publishing. ISBN: 978-

3-319-24182-1.

10. Zotos Y., Zotou A., Kyrousi A., Boutsouki C., Palla P. and Hatzithomas L.,

Διαφημιση: Σχεδιασμός, Ανάπτυξη, Αποτελεσματικότητα (2018), University Studio Press,

6η Έκδοση, Thessaloniki.

11. Wirtz, J. and Lovelock, C. (2016), Services Marketing: People, Technology. NJ, World

Scientific Publishing Company, Επιμέλεια: Α. Γιοβάνης και Π. Αθανασοπουλου – (Κωδικός

Βιβλίου στον Ευδοξο: 77118262).

12. Krystallis, A. (2017) “The Concept of Authenticity and its Relevance to Consumers: Country-

and Place- level Destination Branding in the Context of Food Authenticity” in: Georgiou, K.

(Ed.) Food Authentication: Analysis, Regulation and Consumers, Willey-Blackwell, ISBN:

978-1-118-81026-2

13. Perrea, T. Mamalis, S. Melfou, K. Papanagiotou, P. and Krystallis, A. (2016) “Exploring the

moderating role of Consumer Ethnocentrism on Consumer Value Perceptions towards Own-

country Geographic Indication (GI) Foods” in: Arfini, F. Mancini, M.C. Veneziani, M. and

Donati, M. (eds) Intellectual Property Rights for Geographical Indications, Cambridge

Scholars Publishing, ISBN: 978-1-4438-9481-4

14. Krystallis, A. “Citizens vs. Consumers: 0 - 1’ (2015) “Is Consumption Behaviour Congruent

with Citizens’ Attitudes towards Sustainable Pork Production?” in: Vlachos, I. and Malindretos,

G. (Eds) Markets, Business and Sustainability, pp.73-97, Bentham Science Publishers, ISBN:

978-1-68108-026-0

15. Βρεχόπουλος, Α., Λάζαρης, Χ. και Φραϊδάκη, Κ. (2019) Ψηφιακό Μάρκετινγκ: Διεπιστημονική

Προσέγγιση, Πρακτικές και Κατευθύνσεις, Κεφάλαιο στο Επετειακό Βιβλίο του Εργαστηρίου

ELTRUN με τίτλο «Το Ψηφιακό Μέλλον» (υπό δημοσίευση).

16. Λάζαρης, Χ., Βρεχόπουλος, Α. και Δουκίδης, Γ. (2019) Ο Μετασχηματισμός του Πολυκαναλικού

Λιανεμπορίου σε Πανκαναλικό και η Επίδρασή του στην Συμπεριφορά Καταναλωτή, Κεφάλαιο στο

Επετειακό Βιβλίο του Εργαστηρίου ELTRUN με τίτλο «Το Ψηφιακό Μέλλον» (υπό δημοσίευση).

17. Βρεχόπουλος, Α. (2016) Τα Χαρακτηριστικά του Έλληνα Online Καταναλωτή, Ενότητα στο

βιβλίο του Γ. Σιώμκου (2016) με τίτλο «Συμπεριφορά Καταναλωτη», Εκδόσεις Λιβάνη.

18. Σαρμανιώτη, Χ. (2019), ΜΑΝΑΤΖΜΕΝΤ: Μια ολοκληρωμένη προσέγγιση, Επικαιροποιημένη

έκδοση, Θεσσαλονίκη, Εκδόσεις Ζυγός.

19. Sotiriadis, M. and Sarmaniotis, C. (2016). “Collaborating to provide attractive hotel guests’

experiences”. In: Sotiriadis, M. and Gursoy, D. (Eds), Handbook of Managing and Marketing

Tourism Experiences. (Chapter 9). Publisher: Emerald Publishing UK.

20. Rizomyliotis, I., Konstantoulaki, K., and Kostopoulos, G. (2017). Business-to-Business

Marketing Communication. Value and Efficiency considerations in recessionary times.

Palgrave McMillan. London. Monograph.

21. Poulis, A., Rizomyliotis I., and Konstantoulaki, K. (2017). Digital Branding Fever. Business

Expert Press. New york.

22. Kemp, Laurence, Li-Wei Mai, and Kleopatra Konstantoulaki. "Female Self-Gifts Buying

Behaviour: Impulse Purchase and Product Involvement." In Rediscovering the Essentiality of

Marketing. Springer International Publishing, 2016. 129-137

23. L. Tsourgiannis, G.Florou, Th. Markopoulos, S. Anastasiadou, C.Tsitsakis (2019) How

mosquitoes affect tourism enterprises in Greece? Ιn: Sykianakis N., Polychronidou P.,

Karasavvoglou A. (eds) Economic and Financial Challenges for Eastern Europe. Springer

Proceedings in Business and Economics. Springer, Cham, 461-471 https://doi.org/10.1007/978-

3-030-12169-3_31 (B30)