O’Dwyer’s Healthcare & Medical firms Profiles of€™Dwyer’s Healthcare & Medical firms...

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Healthcare & Medical firmsO’Dwyer’sProfiles of

AGNES HUFF COMMUNICATIONS6601 Center Dr. West, #100Los Angeles, CA 90045310/641-2525www.ahuffgroup.com

Agnes Huff, PhD, President/CEOAnna Jerden, Account Director

Agnes Huff CommunicationsGroup (AHCG) is a full service PRagency specializing in strategiccommunications, brand building,media relations and crisis/reputa-tion management. The firm’shealthcare practice continues toengage audiences and achievemilestones for clients through con-sumer motivation and education,influence and awareness buildingin fields comprising pharmaceuti-cal, biotechnology, diagnosticdevices, healthcare consumer tech-nology, hospital and university,specialty services, practice man-agement, nutraceutical and veteri-nary medicine.

Employing Smarter Marketing

Solutions© founded on the disci-plines of psychology, the firmfocuses on key research, deliveringeffective solutions, includingstrategic public relations counsel-ing, media relations, crisis plan-ning, online marketing, productlaunches, promotions, events andcommunity outreach. An integratedmethodology combines traditionaland emerging media, applying a360-degree spectrum to maximallyimpact core audiences.

AHCG’s strategists have devel-oped global launch campaigns forAllergan’s ophthalmic and derma-tology divisions, Philips’ Sonicarebrand and Medtronic MiniMed’sdiabetes insulin pump. The firm’steam has also handled communica-tions for Los Angeles’ historic 100-year-old Orthopaedic Hospital,Santa Monica-UCLA MedicalCenter, Nelson Spine Institute,Doheny Eye Institute, VCA-Antech and the Joint ReplacementInstitute, among others.

Well known for strategic man-agement of clients’ high stakes,high visibility issues, AHCGemploys its proprietary multi-disci-

plinary communications system, E-SURGE© to protect brands andrepair reputational damage.

Established in 1995, the agencyfounded the PR Agency Networkwith affiliates in Boston, Chicago,Dallas, Los Angeles, Miami, NewYork, and Washington, D.C.

AIRFOIL PR1000 Town Center Drive, Ste. 600 Southfield, MI 48075248/304-1435 Fax: 248/[email protected]

Airfoil works with companiesthat provide technology solutionsto some of the healthcare indus-try’s most prominent medicalcenters and hospitals to assistwith their implementation ofelectronic medical records andother innovative processes.Similarly, we work with majorhealthcare providers themselveson all aspects of their strategiccommunications programs.Medical devices and cosmeticservices represent emerging areasfor Airfoil within the broadhealthcare industry.

This practice is structured toprovide crucial public relationsservices to healthcare corpora-tions, hospitals, medical centers,software providers, medicalresearch firms, companies offer-ing medical products and medicalservices, donor campaigns formedical organizations, and non-profit groups focused on medicalissues.

APCO WORLDWIDEWorldwide Headquarters700 12th Street, N.W., Suite 800Washington, D.C. 20005202/778-1000www.apcoworldwide.com

Margery Kraus, President & CEONeal Cohen, CEO, AmericasBrad Staples, CEO, EMEAChris Murck, CEO, AsiaRobert Schooling, Chair,Worldwide Health Care Practice

APCO Worldwide understandsthe complex public policy, regu-latory, political and reputationalchallenges facing the health careindustry. Our senior talent pro-vides strategic counsel, while our

global presence offers unparal-leled reach to policy-makers andstakeholders in every market.

Founded in 1984, APCO is anindependent global communica-tion consultancy which includesamong its clients seven of the top10 companies on Fortune’sGlobal 500. Core services includeantitrust and competition; coali-tion building; corporate, internal,investor, litigation and onlinecommunication; corporateresponsibility; creative services;crisis management; issue man-agement; trade policy; govern-ment relations; media relations;opinion research; and positioning.

APCO is a certified majoritywomen-owned business.

BERNIE ILSON PR65 West 55th StreetNew York, NY 10019212/[email protected]

Bernard Ilson, Ph.D, PresidentMartin Hassner, Associate

We are one of the most suc-cessful small agencies in the PRbusiness and have been knownfor our placement and creativecampaigns for 40 years.

We are very active in healthand medical areas and bolster itwith our contacts and nationalclients in publishing and enter-tainment.

Among our medical andhealth clients, past and present,are Hypertension Center at NY-Cornell Hospital, Sister to Sister-Everyone Has a HeartFoundation, the AmericanSociety for Hypertension,Procter & Gamble, ShakleeVitamins, American DigestiveDisease Society, Liberty Mutual,Bristol-Myers and GreenMountain Weight ControlCommunity.

We were instrumental in start-ing the Atkins Weight Loss crazefor Dr. Atkins and also the needfor vitamins and supplementswhen we helped to make H. E.Newbold’s “Meganutrients” aten year best seller.

We have been sought out byalmost all of the top ten PR agen-cies to help them bring originali-ty and placements to new prod-uct campaigns.

Agnes Huff Communications Group was integral in thedevelopment of the brand identity for Nelson SpineInstitute (NSI). Working closely with NSI founder andmedical director Dr. Russell Nelson, an accomplishedspine surgeon, the agency used a comprehensive pro-gram that incorporated site development and contentseeding, collateral development, media relations andadvertising to establish NSI as a leading resource forspine care in Southern California.

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BIOSECTOR 2an inVentiv health company450 West 15th Street, 6th FloorNew York, NY 10011212/845-5600212/845-5650www.biosector2.com

Lisa Stockman, ManagingDirector

With offices in New York, LosAngeles and London, B2 is aglobal healthcare public relationsagency and partner to some of theindustry’s most visionary compa-nies. Our dynamic and collabo-rative team is as much on the cut-ting edge of communications asour clients are on the cutting edgeof science. From biotech to bigpharma, device to diagnostics andeverything in between, B2 deliv-ers groundbreaking programs toimprove people’s lives. As part ofthe Chandler Chicco Companies,B2 provides clients with integrat-ed services including design,research and measurement, andbranding.

CAPSTRAT

1201 Edwards Mill Road, 1st Flr.Raleigh, NC 27607919/828-0806www.capstrat.com

Ken Eudy, CEOKaren Albritton, President

Capstrat recognizes that thechanging face of health carechallenges every sector of theindustry. We bring extensiveexperience to the complex regu-latory and political environ-ments in which health care com-panies of all kinds must operate.We’ve helped businesses fromthe largest health insurer inNorth Carolina to a tiny medicalstart-up find innovative ways toreach shareholders, customersand the media. Our list of healthcare clients includes Merck,Blue Cross and Blue Shield ofNorth Carolina,GlaxoSmithKline, Salix,Britthaven, NC Health andWellness Trust Fund, QuintilesTransnational, Rex HealthCare,Siemens Medical Solutions,Talecris and UNC Health CareSystem.

We know how to communi-cate complex messages in waysthat resonate with the audiencesthat matter most.

Capstrat was founded in 1994

and is one of the largest inde-pendent agencies in theSoutheast.

CARMICHAELLYNCH SPONG

110 N. Fifth StreetMinneapolis, MN 55403612/375-8500carmichaellynchspong.com

Douglas K. Spong, APR,PresidentCurtis Smith, Director ofBusiness Development

Health and wellness is a cor-nerstone of Carmichael LynchSpong’s capabilities.

Our Living Well™ team offersa broad range of expertise repre-senting products, services andorganizations that better people’slives. From education about nutri-tion, functional foods andnutraceuticals to empoweringcommunities through fair trade tocomplementary and alternativemedicine, our Living Well teamhas passion for managing a vastportfolio of strategic public rela-tions campaigns, including edu-cation initiatives; influencer rela-tions; reputation-building pro-grams; media outreach cam-paigns; word-of-mouth and grass-roots marketing; experientialmarketing; and integrated mar-keting campaigns. CarmichaelLynch Spong understands theimportance of working withindustry leaders, nutritionists,health-care providers, consumergroups, academia and commoditygroups on a regular basis to fur-ther clients’ objectives.

We represent several leaders inthe health and wellness arenaincluding: American Humane,CaringBridge, The CloroxCompany, DeCare Dental, FairTrade Certified, MartekBiosciences, Trane’s indoor airquality and energy efficiency ini-tiative and ClearWay Minnesota’sQUITPLAN Services.

This past summer, with helpfrom Carmichael Lynch Spong,ClearWay Minnesota expanded apopular photo exhibit and took iton the road. The photo exhibitfeatured the stories of fiveMinnesotans who successfullyquit smoking with the help ofQUITPLAN Services. The exhib-it was on display in Duluth,Cloquet, and downtownMinneapolis at the Crystal Courtin the IDS Center.

Carmichael Lynch Spong is afull-service PR firm that repre-

sents a select but envied portfolioof big-name clients. Rankedamong the 20 largest firms in thecountry, Carmichael LynchSpong has earned a national repu-tation as the undisputed champi-on of best practices.

COONEY/WATERSGROUP

90 Fifth Avenue, Suite 800New York, NY 10011212/886-2200www.cooneywaters.com

Lenore Cooney, ChairmanSherri Michelstein, Lisa Weiss,Fred Lake, Tim Bird, Exec. VPs

Cooney/Waters Group is anindependent, mid-sized firm pro-viding the full range of publicrelations and public affairs servic-es to healthcare, pharmaceuticaland biotechnology enterprises inthe non-profit, government, aca-demic and industrial sectorsthroughout the world.Headquartered in New York,

Cooney/Waters is focused exclu-sively in health and scienceacross many therapeutic areasand health industries and pro-vides all clients, regardless ofsize, direct involvement of along-tenured senior team.

Ranked among the top inde-pendent health care agencies inthe U.S., more than 40 communi-cation professionals have exten-sive expertise in public healtheducation, health/science com-munication, constituency rela-tions/advocacy development,product launches and life cyclemanagement, corporate reputa-tion building and issues manage-ment. The agency serves clientson a global basis through multipleaffiliate relationships forged overthe past two decades.

Recently, Cooney/WatersGroup formed a new company,Alembic Health Communications(www.alembichealth.com), tospecialize in communicationsprograms for clients in the area ofhealth advocacy. Alembic, a

Carmichael Lynch Spong and ClearWay Minnesotaexpanded ClearWay’s photo exhibit, which featuresthe stories of five Minnesotans who successfully quitsmoking with the help of QUITPLAN Services.Pictured here is exhibit participant, Randy Frazier,who was on hand at the Crystal Court in downtownMinneapolis to share his inspirational story.

Profiles of Healthcare & Medical PR Firms

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wholly owned subsidiary ofCooney/Waters, offers a fullrange of communications servic-es to its clients, which include theNational Foundation forInfectious Diseases and theNational Meningitis Association.Cooney/Waters continues tofocus on marketing support,branding programs and issuesmanagement for clients includingThe Coca-Cola Company, UCB,sanofi pasteur, SolsticeNeurosciences, Abbott Fund,Purdue Pharmaceuticals, and oth-ers.

COOPERKATZ &CO.

205 Lexington Avenue, 5th FloorNew York, NY 10016917/595-3030www.cooperkatz.com

Andy Cooper, PrincipalRalph Katz, PrincipalAnne Green, President/COO

CooperKatz & Co. is a mid-sized, New York City-based PRagency offering full-service capa-bilities to a national client base.The firm has deep expertise insupporting the needs of healthproviders and payers, as well asconsultants that serve healthorganizations.

Recent experience includesCapgemini Health (later acquired

by Accenture), a leading processimprovement and informationtechnology consultant to health-care organizations; Tefen USA,an international managementconsultant that designs andimplements hospital businessstrategies and solutions; theNoblis Center for HealthInnovation, a non-profit advisorygroup that provides objectivestrategic thinking and technologi-cal insights in support of healthorganizations’ planning and per-formance; and U.S. PreventiveMedicine, a company working toorganize and advance a culture ofprevention throughout America.

To these organizations,CooperKatz offers an integratedportfolio of capabilities thatinclude brand development, com-munications strategy, programdevelopment, mediarelations/placement and onlinePR services. The firm’s creativeresources also include design-ing/producing meetings, events,business presentations,video/DVDs/CD ROMs, and col-lateral materials.

CORINTH GROUPCOMMUNICATIONS135 West 26th StreetNew York, NY 10001212/255-5340Fax: 212/255-5376www.corinthgroup.com

Founded in 1999, CorinthGroup works with public and pri-vate companies and nonprofitorganizations in the healthcare

sector. Our experience acrossthe healthcare spectrumincludes: Pharma/Biotechnology(Altana Pharma, AxioMed,Bristol-Myers Squibb, Eurand,Fougera, VIRxSYS,Neurobiological Technologies,Inc.); Nonprofits (AmericanLiver Foundation, AmericanSociety for Aesthetic PlasticSurgery, The Iacocca Foundation,New York Business Group onHealth); Publishing (Hippocrates,p4 Healthcare, The New EnglandJournal of Medicine, VentureWireLifesciences); Healthcare Delivery(The International PhysiciansNetwork, Massachusetts GeneralHospital); Healthcare Technology(bWell, CareGain, DestinationRx,Fiserv Health, HealthiNation,NeuroTrax, Rxaminer.com,Skylight Healthcare) andConferences (THINK BLeadership Conference, the WallStreet Journal Healthcare Summit).

COYNE PUBLICRELATIONS

14 Walsh DriveParsippany, NJ 07054973/316-1665www.coynepr.com

1540 Broadway, Suite 1602New York, NY 10036212/938-0166

Thomas F. Coyne, President & CEOKevin Lamb, Vice President,Health Care

Coyne PR is one of thenation’s leading full-service pub-lic relations agencies, represent-ing international corporationsand top national brands.Established in 1991, Coyne PR’ssuccess has been built on a foun-dation of unbridled creativity, afirm strategic approach, impec-cable client service and superiorresults.

Coyne PR’s health care grouphas extensive experience repre-senting clients in a variety ofsectors, including: managedcare, consumer health and well-ness, pharmaceuticals, medicaldevices, bioscience, informationtechnology, public health andsafety and non-profits. Frommedication safety to personal-ized medicine, biosciences tobiotechnology, our team possess-es a wealth of experience com-municating to stakeholdersacross the medical and scientificspectrum.

The group has garnered morethan 35 awards since 2003.

CRT/TANAKA101 West Commerce RoadRichmond, VA 23224804/675-8100www.crt-tanaka.com

Deborah A. Myers, ExecutiveVice President/Health PracticeDirector

CRT/tanaka is an award-win-ning public relations and mar-keting firm known for creativesolutions and workplace cul-ture. With offices in Richmond,New York, Los Angeles andNorfolk, Va., CRT/tanaka hasHealth, Consumer, Corporateand Interactive practices.

The Health Practice provides360 degree marketing and pub-lic relations counsel acrosshealthcare channels, creatingsynergies that drive brand dif-ferentiation and behavioralchanges. The practice’s areasof emphasis include pharma-ceuticals; hospitals and healthsystems; associations; insur-ance; and medical device.

The Health Practice’s capa-bilities include strategic coun-sel, brand and image develop-ment, product development,media relations, interactive newmedia, professional and productline marketing; consumer andphysician advertising, logo andpackage design, special events,crisis communications andissues management, and grass-roots marketing and PR.

Client experience includes:VHA, Inc., a national health-care alliance of more than1,400 hospitals and health sys-tems; AMERIGROUPCorporation, Bon SecoursHealth System, FleetLaboratories, Intelliject,NextWave Pharmaceuticals,GlaxoSmithKline, Novation,Sage Products, CheyenneRegional Medical Center andthe Council for ResponsibleNutrition.

DKC386 Park Avenue SouthNew York, NY 10016212/685-4300

Sean Cassidy, PresidentRobert Leonard, Executive VPTim Sullivan, Senior VP

DKC has a large client rosterof health care providers and

Coyne PR launched Humana’s Freewheelin’ bike-shar-ing program at the 2008 Democratic and RepublicanNational Conventions. From left: LauraLee Munson,Lauren Ely, Wayne Catan, Linda Bernstein Jasper andKevin Lamb.



Cooney/Waters GroupContinued from page 27


offers expertise in developingand implementing brand build-ing marketing and public rela-tions campaigns for healthcareproviders, health service com-panies, academic institutionsand health-focused not-for-profit organizations.

Established in 1991, New York-based DKC is one of the nation’slargest independent public rela-tions and marketing firms. DKCmaintains one of the highestgrossing and most well-connectedprovider-based healthcare prac-tices in the United States.

The firm’s experience includescampaigns on behalf of: Hythiam,Pfizer, Mailman School of PublicHealth at Columbia University,Ortho-McNeil, and Children’sHealth Fund. The firm’s currentroster also includes 10 majoracute care hospitals with variousinstitutes of excellence amongthem, including: ContinuumHealth Partners (Beth IsraelMedical Center, St. Luke’s-Roosevelt, Long Island CollegeHospital, and Kings Highway),Saint Vincent Catholic MedicalCenters, St. Francis Hospital onLong Island, Departments ofNeuro-Oncology and Radiologyat NYU Medical Center,Children’s Hospital at Montefiore,Westchester Medical Center,Stony Brook University MedicalCenter, and Rudolph GiulianiTrauma Center.

DODGE COMMUNICATIONS515 E. Crossville Road, Suite 290Roswell, GA 30075770/998-0500www.dodgecommunications.com

Brad Dodge, President/CEO

Dodge Communications pro-vides comprehensive, integratedmarketing and public relationsto companies in the healthcareindustry, generating brand visi-bility that establishes credibility

and grows market share. Dodgehelps clients identify and lever-age their most compellingstrengths and differentiators,which are then articulatedthrough customized servicesdesigned to reach and persuadedecision makers. Our servicesinclude strategic planning andidentity programs, media andanalyst relations, PR writing,collateral development, adver-tisement and direct marketing,Web design and development,and speakers’ bureau andawards program management.

EDELMAN1500 BroadwayNew York, NY 10036212/[email protected]@edelman.com

Nancy Turett, Global PresidentSusan Isenberg, Director, USHealth Practice

With a mastery of multiplecommunications channels andexpertise in building trusting rela-tionships, Edelman has helpedmany of the world’s leadingorganizations and brands thrive inthe business of health. Our staff— more than four hundred dedi-cated, smart and creative individ-uals — has collaborated withclients to address important glob-al issues, including chronic dis-ease prevention, the health tech-nology revolution, infectious dis-ease pandemics, and access tohealthcare. Edelman’s offeringincludes specialties in Rx Health,Consumer Health, Health Policy& Public Affairs, CorporateHealth, Life Sciences, HealthAlliances, and Health Media, aswell as BioScienceCommunications, our full-servicemedical relations, education andpublishing company.

FLEISHMAN-HILLARD

200 N. Broadway St.St. Louis, MO 63102314/982-1700Fax: 314/982-8642www.fleishman.com

John Graham, ChairmanDave Senay, President & CEOMichael Rinaldo, ManagingDirector, Global Healthcare ClientRelations

Fleishman-Hillard’s health-care practice is one of the largest

and best-regarded in the commu-nications industry. Whether nav-igating the sites and social net-works within the digital land-scape, walking the historic hallsof Congress, or securing front-page positioning in the localnewspaper, Fleishman-Hillard isexpert at driving outcomes andbusiness results that directlyimpact the bottom line. We arepassionate about delivering solidstrategic thinking, appropriatecreative approaches, and execu-tion that is delivered on time, onstrategy, and on budget.

Fleishman-Hillard Healthcareoffers unparalleled breadth anddepth of public relations andpublic affairs expertise throughan unparalleled and connectedglobal network of diverse profes-sionals with access and insightsthat challenge thinking andinfluence decisions. We work invirtually every sector of theindustry — for profit and not-for-profit — representing all ofthe largest pharmaceutical com-panies as well as leading healthfoundations and institutes,patient advocacy and medicalprofessional associations, stateand federal government healthinitiatives, medical device manu-facturers, biotech companies,leading hospital systems andacademic medical centers, con-tract research organizations,insurance companies, andHMOs. This breadth of experi-ence is invaluable to our clientsbecause it means we providecounsel and strategy based onsolid relationships with the keyplayers in the industry and ourdeep understanding of thenuances of an increasing compli-cated healthcare market.

Our healthcare team is com-prised of marketing and commu-nications professionals, formerhealthcare journalists, healthcarepolicy experts, healthcare lawexperts, former government offi-cials, patient recruitment special-ists, and crisis communicationsspecialists who have had sub-stantial experience with allfacets of healthcare communica-tions.

Fleishman-Hillard’s healthcarestaff has developed and managedpre-launch and launch communi-cations for more than 100 prod-ucts in over 40 therapeutic cate-gories. We have similar experi-ence with sustaining marketingprograms for drugs already onthe market, having representedmore than 60 drugs spanning allof the leading therapeutic cate-gories. Communications activi-

ties have ranged from the cre-ation of groundbreaking publiceducation campaigns to buildingunderstanding for basic scienceadvances, from counseling oncritical corporate issues to lead-ing sensitive alliance-buildinginitiatives with third-party allies.

FRENCH / WEST /VAUGHAN

112 East Hargett St. Raleigh, NC 27601 919/832-6300 www.fwv-us.com

Rick French, President/CEO Lauren Taylor, Executive VP,Partner David Gwyn, Executive VP,Partner Jack Glasure, Chief MarketingOfficer

French/West/Vaughan (FWV)is the Southeast’s largest inde-pendent public relations, publicaffairs and brand communica-tions agency, and is the nation’s17th largest independently-owned PR firm. Founded in1997, the agency is headquar-tered in Raleigh, N.C. and alsohas offices in both New YorkCity and Tampa.

FWV’s healthcare practicehas ranked among the 20 largestprivate agency practices in theUnited States every year sinceits inception in 2003. Categoryexperience includes private andclinical practices, research labs,health IT companies, laboratoryand medical device manufac-turers, drug development firmsand large pharmaceutical manu-facturers.

FWV specializes in helpingits healthcare clients increasebrand awareness among keydecision makers for their prod-uct lines and services throughtargeted media coverage, publicaffairs, special events, tradeshow support, emerging mediaapplications and crisis commu-nications.

FWV’s present and pasthealthcare clients includePfizer, GlaxoSmithKline, NewHope Fertility Center,bioMérieux, Structure House,Wellspring, University of NorthCarolina Institute forPharmacogenomics andIndividualized Therapy, A4Health Systems, CardinalHealth, CeNeRx, Foresight,MDeverywhere, Medcryption,Proctor & Gamble (Prilosec),Southtech, Sterling Healthcareand WakeMed.


DKCContinued from page 28

The November issue ofO’Dwyer’s PR Report willshowcase firms that spe-cialize in High-tech PR.

For more info about this issue,

contact Editor Jon Gingerich at

646/843-2080 or

[email protected]

GYMR LLC

1825 Connecticut Ave., N.W.Suite 300Washington, DC 20009-5708202/745-5100Fax: 202/234-6159www.gymr.com

Pattie Yu, Patrick J. McCabe,Sharon M. Reis, SVPsKaren Waller, Becky WattKnight, Partners

Celebrating its 10th year,GYMR (Getting Your MessageRight) is a Washington, D.C.-based public relations agency thatprovides health/healthcare clientswith strategic communicationsthat capitalize on the dynamicsunique to Washington. GYMR’sunique strength is the backgroundof its team — government, advo-cacy, associations, foundations,corporations and nonprofit organ-izations — who execute strate-gies that include image andalliance building, public educa-tion campaigns and media rela-tions to harness the formidableforces of Washington and pro-duce successful results. Theagency has counseled a widerange of clients, including tradeassociations, health voluntaries,coalitions, foundations, corpora-tions, federal and state agenciesand nonprofit groups.

Clients include: AdvaMed,America’s Promise, AmericanAcademy of Family Physicians,American College of Cardiology,American College of EmergencyPhysicians, American College ofNeuropsychopharmacology,American PsychiatricAssociation, Campaign forTobacco Free Kids, DigestiveDisease Week, MarkleFoundation, McArthurFoundation, Mental HealthAmerica, National Association ofPublic Hospitals, NationalInstitutes of Health, NationalSleep Foundation, Robert WoodJohnson Foundation, Universityof California at San Diego andThe Vision Council.

HAGER SHARPINC.

1090 Vermont Ave., N.W.Washington, DC 20005202/842-3600Fax: 202/842-4032www.hagersharp.com

Garry Curtis, President & CEO

Celebrating 35 years, Hager

Sharp Inc. provides communi-cations and public relations serv-ices to clients who want tomake a difference in health com-munications. Firmly rooted insocial marketing and behaviorchange theory, Hager Sharp is aleader in national health andpublic information programs.

Hager Sharp delivers highlypersonal service and creativity instrategic planning, design andimplementation of award-win-ning national health media cam-paigns, often concentrating onmulticultural outreach. We arepartners with our clients in afull-circle approach to changingbehaviors so people can leadhealthier lives.

Current health clients include:National Institute of Diabetes andDigestive and Kidney Diseases(NIDDK); National Heart, Lung,and Blood Institute; Office onWomen’s Health; Annie E. CaseyFoundation’s KIDS COUNT;National Institute ofEnvironmental Health Science’sSister Study (a study designed toexamine the underlying causes ofbreast cancer); and President’sCancer Panel.

These health campaignsinclude a full range of communi-cations support including audi-ence research, message develop-ment, engaging partners, pro-ducing targeted materials forhealth care professionals, themedia and the public – especiallyat-risk audiences; generatingmedia attention and creatingcommunity networks.

HEALTHSTAR902 Broadway, 11th FloorNew York, NY 10010212/532-0909www.healthstarpr.com

Helene Ellison, President & CEOErinn White, GM/EVP RXAlicia Cimbora, GM/EVPConsumer

HealthSTAR Public Relationsis a full service agency dedicatedto healthcare, medical and phar-maceutical communications.HSPR uses strategic media rela-tions to measurably enhance cor-porate image and increase brandshare-of-voice in connectionwith clinical, regulatory andmarketing milestones and incoordination with medical edu-cation, promotion and direct-to-consumer advertising.

HSPR's senior leadershipteam has over 40 years of expe-rience, cumulatively launching

or managing more than 100pharmaceutical, biotech, device,diagnostics or consumer healthproducts.

Headquartered in New YorkCity, HSPR is a part ofHealthSTAR CommunicationsInc., the largest independentmedical communications com-pany in the nation.

HLB

875 N. Michigan Ave., Suite 1340Chicago, IL 60611312/649-0371Fax: 312/[email protected]

Kevin Lynch, Partner

For more than 30 years, HLBCommunications has been help-ing businesses and organizationsamplify the impact of their mar-keting and communications pro-grams. In healthcare, our seniorconsultants have worked closelywith CEOs, presidents and topexecutives at the country’s lead-ing GPOs, academic medicalcenters, hospital and physicianassociations, insurance compa-nies, patient organizations anddrug and medical device manu-facturers.

We deliver strategic solutionsthat produce results by identify-ing and engaging the influencersand advocates you need to besuccessful. Our services includeeverything from organization-al/market assessments, thought

leadership programs to socialmedia and community-basedmarketing. Healthcare is anincredibly complex and confus-ing arena, and we are proud ofthe fact that so many of ourclients tell us, “You guys get it.”

JARRARDPHILLIPS CATE &HANCOCK INC.

The Horse Barn at Maryland Farms 219 Ward Circle, Suite 3Brentwood, TN 37027615/254-0575Fax: 615/843-8431 www.jarrardinc.com

Jarrard Phillips Cate &Hancock is a healthcare publicaffairs firm that helps leaders ofhospitals and healthcareproviders navigate the toughestcommunications and politicalchallenges during times of sig-nificant change or extraordinaryopportunity. We help hospitalswin when it counts.

Our clients turn to us to helpthem tackle mergers and acquisi-tions, workforce challenges,operational and clinical crises,issue management, grassrootsmobilizations, troubling com-petitors, and state and local poli-tics.

We are a team of former jour-nalists, political operatives andhealthcare marketers who havebuilt and run 150+ healthcarecampaigns on behalf of hospitalsacross the U.S.


After back-to-back national events in the nation’s cap-ital, Washington-DC based GYMR Public Relationsheaded to the Big Apple to celebrate the firm’s 10year anniversary. GYMR staffers enjoyed theovernight trip this past June, dining at Tavern on theGreen, and celebrating their good fortune by taking inthe Broadway hit Gypsy where they met Tony-awardwinner Patti LuPone.



JOHN BAILEY &ASSOCS. PR, INC.

755 W. Big Beaver Rd., Ste. 1100Troy, MI 48084248/362-4200www.baileypr.com

John Bailey, President/CEOEmily Palsrok, Vice PresidentHope Brown, Account SupervisorBeckie Thompson, AccountSupervisorNeil DeVries, Account Executive

For more than a decade, JohnBailey & Associates (JB&A)has had extensive experienceworking in the health careindustry. JB&A has proudlyprovided communications serv-ices, including strategic plan-ning and counsel, crisis man-agement counsel, executivevisibility and media coachingprograms, brand marketing andevent management includingcoordinating grand openingsand groundbreakings, tonumerous health care industryclients such as hospitals, healthsystems, insurers and non-prof-it organizations. Additionally,we have created brochures,newsletters, annual reports andcollateral materials for internaland external audiences.

In May 2008, JB&A’s healthcare practice was recognizedby O’Dwyer’s PR Report, rank-ing 45th of PR firms nation-wide specializing in health carepublic relations in net fees andis the only Michigan-basedfirm listed in the top 50.Currently, JB&A representsBlue Cross Blue Shield ofMichigan, Campaign forSmokefree Air, Health CareAssociation of Michigan andthe Michigan Association ofCommunity Mental HealthBoards.

JONES PUBLICAFFAIRS

1025 Vermont Avenue NW Suite1200Washington, DC 20005202/742-5254www.jonespublicaffairs.com

Carrie Jones, Principal,Managing Director

Jones Public Affairs is awoman-owned, boutique health-care public affairs agency thatserves patient advocacy, pharma-ceutical and government entity

clients. Backed by a veteran com-munications specialist and advo-cacy strategist, the Jones PublicAffairs’ team is a highly knowl-edgeable, experienced and talent-ed group who understands thevalue of public relations and sci-ence behind the clients they serve.

Balancing big agency resultswith small firm attention, JonesPublic Affairs offers a full range ofservices, including strategic coun-sel, advocacy relations (patientand professional), customizedpublic relations campaigns, mediarelations, policy support and gov-ernment relations

KATCHER VAUGHN& BAILEY

401 Church St., #2100Nashville, TN 37219615/248-8202Fax: 615/[email protected]

At Katcher Vaughn & BaileyPublic Relations, we have theinside perspective on healthcare.

With evolving technology, anever-changing reimbursementenvironment and increased market-ing competition, the healthcareindustry faces distinctive commu-nications challenges.

Our award-winning track recordincludes strategically planning andimplementing expansion projects,business development, professionalrecruiting, physician office com-munications, patient and communi-ty relations, employee communica-tions, grassroots advocacy cam-paigns and crisis planning andmanagement.

KVBPR’s spectrum of experi-ence includes programs for suchclients as BlueCross BlueShield ofTennessee, Hospital Alliance ofTennessee, Nashville Health CareCouncil and the Tennessee MedicalAssociation, among others.

KETCHUM1285 Avenue of the Americas New York, NY 10019 646/935-3900 www.ketchum.com

Ann Moravick, EVP/DirectorGlobal Healthcare & BrandAdvocacyNancy Hicks, SVP/AssociateDirector, North AmericaHealthcare PracticeAmy McCarthy, SVP/Director,New York Healthcare PracticeSusan Newberry, SVP/Director,Washington D.C. HealthcarePractice

Ketchum, a global full-servicepublic relations agency, is uniquelypositioned to help today’s healthcare organizations navigate adynamic and complex health careenvironment. Our specialists haveexpertise spanning the health carespectrum – pharmaceutical, med-ical devices and biotech, managedcare and health insurers, patientadvocacy, professional associationsand government institutions. Inaddition, the agency is a leader inadvising clients on digital strategies.

We apply these capabilities to anarray of healthcare categoriesincluding, but not limited to,AIDS/HIV, anti-infectives, cardio-vascular, central nervous system,dermatology, diabetes, gastroin-testinal, oncology, ophthalmology,OTC, respiratory, rheumatologyand women’s health.

Our global network of healthcareexperts and specialists offers clientsinsights and experiences in scientif-ic communications, clinical trialrecruitment, advocacy relations,opinion leader development, corpo-rate reputation, regulatory affairs,product launches, disease educa-tion, reimbursement and health pol-icy. Clients include: BoehringerIngelheim, GlaxoSmithKline,Johnson & Johnson, MontefioreMedical Center, Novartis, Roche,Takeda, Wyeth, Cancer TreatmentCenters of America and Hospital forSpecial Surgery.

KOVAK-LIKLY COMMUNICATIONS23 Hubbard Rd.Wilton, CT 06897-3045203/762-8833 Fax: 203/[email protected]

Bruce M. Likly, PrincipalElizabeth D. Likly, Principal

Kovak-Likly Communications isa leading, independent public rela-tions and marketing communica-tions firm focused on the pharma-ceutical, biotech and medical tech-nology industries.

Kovak-Likly distinguishes itselffrom other public relations agen-cies, by providing marketing coun-sel above and beyond public rela-tions activities.

Kovak-Likly’s industry and pub-lic relations experience enables theteam to solve their clients’ mostchallenging business problems;making Kovak-Likly trusted advi-sors and part of your corporate mar-keting team.

Kovak-Likly has successfullyformed close working relationships

with a select number of health careclients since 1985.

Together, we will strengthenyour voice in the marketplace.™

LAVOIE GROUP10 Derby Square, N1Salem, MA 01970978/[email protected]

Donna LaVoie, President & CEO

Founded in 2001, LaVoieGroup provides marketing strate-gy, integrated corporate commu-nications, investor relations andpublic relations to life sciencesand healthcare companies.Offering strategic, personalizedservice with a senior team andtargeted, integrated programs tai-lored to each client’s life cycle.We provide deep understandingof many healthcare sectorsincluding, biotechnology, phar-maceuticals, specialty pharma-ceuticals, drug delivery, and drugdevelopment. Our long-term rela-tionships with key media, ana-lysts, investors and bankers andextensive experience with ven-ture capital, make us a trustedpartner to your organization.

LIPPE TAYLOR235 Park Avenue SouthNew York, NY 10003212/598-4400www.lippetaylor.com

Maureen Lippe, PresidentGerald Taylor, General Manager

Lippe Taylor is an award-winning, fiercely independentagency specializing in reachingwomen with exciting, andengaging campaigns. We are allabout moving the sales needle.

Our healthcare practice isstaffed with seasoned profes-sionals including brand strate-gists and senior social market-ing gurus.

Lippe Taylor understandswomen via our proprietaryDTW: Direct-to-Women®,DTM: Direct-to-Moms® andDirect to Teens®: DTT method-ologies.

We have received multipleindustry awards, including 2008top honors from PR Week andthe Holmes Report. LippeTaylor is also a two-time winnerof PR Week’s Consumer Launchof the Year.

We are Lippe Taylor — speakto us about speaking to her.



MAKOVSKY + CO.16 East 34th StreetNew York, NY 10016212/[email protected]

Ken Makovsky, President & CEOGil Bashe, EVP, Health PracticeKristie Kuhl, SVP, HealthPractice

Founded 29 years ago,Makovsky + Company is notedfor its “power of specializedthinking,” the driving forcebehind an agency-wide focus onclients, products and issuesrequiring a high level of categoryunderstanding and professionalexperience. Makovsky HealthPractice is well regarded for out-standing performance in "issues-marketing communications" —the ability to take on clinical,legal or policy concerns impact-ing brand growth. The measureof our success, and the reward forour passion for client delight, hasbeen 96 percent client retentionduring the past four years.

2008 clients include: Abbott,Alexion, AccuVein, Bausch &Lomb, BioTrove, Covidien, H. D.Smith, Johnson & Johnson,sanofi-aventis, SclerodermaFoundation and Tercica.

MARX LAYNE &COMPANY

31420 Northwestern HighwaySuite 100Farmington Hills, MI 48334248/855-6777, ext 105www.marxlayne.com [email protected]

Michael Layne, Partner

Since 1987, our Healthcaregroup has provided communica-tion and marketing support topharmaceutical companies, insur-ance companies, healthcare facili-ties and medical groups by apply-ing a strategic array of communi-cation tools and extensive experi-ence.

Our account team includesexecutives with extensive health-care marketing backgrounds. Wework regularly with trade, printand broadcast journalists coveringa broad range of health issues.Our experience includes work withthe state’s largest hospice, a globalpharmaceutical manufacturer, astatewide coalition of healthcareprofessionals, medical practice

groups and individual physicians.Together with our Public Affairspractice, our Healthcare group isknowledgeable about consumerconcerns and public policy discus-sions involving senior care issues,health insurance benefits, prescrip-tion costs and importation, homecare, Medicare and Medicaidstrains and other high-impact sub-jects.

Our areas of expertise includepublic relations counsel, mediarelations, media training, reputa-tion management, speech writing,interactive marketing, publicaffairs, employee relations, specialevents, branding and graphicdesign and adversity communica-tions.

MCS1420 State Highway 206Bedminster, NJ 07921908/234-9900www.mcspr.com

Joe Boyd, CEOJeff Hoyak, President

Creativity. As an independenthealthcare public relations agencyMCS is recognized for its strate-gic focus, creativity and knowl-edge of issues affecting the phar-maceutical industry. Our expertisein healthcare communicationsallows us to effectively addressthe evolving issues facing thedynamic pharmaceutical andbiotechnology industries.

Service. From developing inno-vative consumer awareness cam-paigns to helping effect change inthe way physicians practice medi-cine, MCS has medical communi-cations experience in virtuallyevery therapeutic category. Ourservices include corporate andproduct communications, issuesmanagement and crisis prepared-ness, media training and socialmedia counsel.

Results. While the needs ofeach client differ, the fundamen-tals of creative conception, strate-gic planning, professional execu-tion and results that return theclient’s investment define everyproject.

Since its founding in 1985,MCS has worked with the world’sleading pharmaceutical andbiotechnology companies, as wellas major medical and patientadvocacy organizations. Currentclients include Schering-Plough,Genentech, CSL Behring, ScielePharma, Reckitt Benckiser andthe Yul Brynner Head & NeckCancer Foundation.

MOORE CONSULTINGGROUP, INC.

2011 Delta BoulevardTallahassee, Florida 32303850/224-0174Fax: 850/224-9286www.moore-pr.com

Karen Moore, CEO/ President,CPRC, APRTerrie Glover Ard, Senior VicePresident, CPRC, APR

Moore Consulting Group hasbeen recognized as a leader inhealthcare since 1992, when itachieved international attentionand stellar results for promotinginnovative research to help detectmelanoma cancer. Since then, theintegrated communications firmhas helped hospitals rebrand theirimage, implemented publicaffairs and advocacy programsfor PhRMA, and representednational and global pharmaceuti-cal and biotech companies andmajor healthcare associations,including the Florida Academy ofFamily Physicians, AmericanLung Association and NAMI.

Moore Consulting Group hasorchestrated educational outreachto various target audiences,including elected officials, keyinfluentials, provider groups andassociations for healthcare accessand prevention issues. KarenMoore has testified before theU.S. House and SenateHealthcare and AppropriationsCommittees on Medicare andMedicaid. With national rankingsfrom O’Dwyers and PRWeek,Moore Consulting Group haswon more than 320 communica-tions awards for making a differ-ence in the healthcare industryand our track record of deliveringtargeted strategy and cutting edgeresults.

MWW GROUP

One Meadowlands PlazaEast Rutherford, NJ 07073201/[email protected]

Ame Wadler, Executive VP &Chief Management Officer

Effective healthcare communi-cations takes into account a com-plex, nuanced system that balancesscience and the provision of carewith consumer perceptions,provider realities, technology,

business and politics. Numerousstakeholders with divergent needsand agendas must be managed tomeet the goal of bringing state-of-the art solutions to today’s sophis-ticated medical, business and poli-cy needs. MWW Health leverages21 years of healthcare experienceto make science, care and innova-tion accessible to patients, doctors,partners and caregivers by improv-ing the relationship betweenhealthcare professionals andpatients. Our staff has been associ-ated with some of the biggesthealthcare product launches in his-tory as well as managing amongthe most challenging of issuesfrom product safety, liability, payorchallenges, health disparities andchanging diagnosis and treatmentparadigms. Our extensive experi-ence in launching products, man-aging issues, educating con-stituencies, creating markets andworking with regulators and legis-lators ensures that industries andorganizations in the healthcarespace are able to create relevancyand receptivity to their offerings.

PAINE PR19000 MacArthur Blvd., 8th FloorIrvine, CA 92612949/809-6854www.painepr.com

Daryl McCullough, CEOEric Borsum, GM, Los Angeles –Healthcare Practice LeaderJustin McCarthy, Vice President,Business Development

PainePR, regarded as one ofthe nation’s leading mid-sizedfirms, has a reputation for high-quality service, strategic brandbuilding, and creative program-ming.

Clients in the healthcarepractice include AuroraImaging Technology, BeckmanCoulter, University ofCalifornia, Irvine MedicalCenter, and L.A. Care HealthPlan.

PainePR has increasedawareness for Aurora ImagingTechnology’s dedicated breastMRI system within the medicalimaging, breast surgeon andoncology industries.Additionally, PainePR contin-ues to support Beckman Coulterin raising awareness of colorec-tal cancer as a preventable dis-ease, and the available screen-ing options, including itsHemoccult ICT product. ForUC Irvine Medical Center,




PainePR is conducting a mediarelations program around theopening and dedication of anew hospital. Our work withLA Care Health Plan includesincreasing awareness about thenation’s largest public healthplan and it’s Community HealthInvestment Fund program thatfunds services and programs toincrease access to health careservice for vulnerable popula-tions in Los Angeles County.

In addition to work specifi-cally for healthcare companies,PainePR has an expertise inpublic education and socialmarketing initiatives, leadingthe charge to change perceptionor activate consumer behaviorfor established brands and pub-lic initiatives including theCalifornia Department ofPublic Health’s Network for aHealthy California campaign toencourage consumers to eatmore fruits and vegetables andbe physically active.

PADILLA SPEERBEARDSLEY

1101 West River Pkwy., #400Minneapolis, MN 55112612/455-1700www.psbpr.com

Janet Stacey, VP

Padilla Speer Beardsley is a full-service marketing communicationsand public relations firm with head-quarters in Minneapolis and anoffice in New York City.Specializing in healthcare, medicaltechnology/device and bioscienceindustries, our services includephysician, consumer and trade mar-keting, investor relations, branding,media relations, market researchand crisis/critical issues manage-ment.

Whether launching a medicaldevice, facing a difficult corporatedecision, or needing to reach physi-cians, patients, investors or mediawith the newest tools of the trade,the 115 employee-owners of PadillaSpeer Beardsley will add insight,creativity and practical know-howto any marketing challenge.

As a founding member of theWorldcom Public Relations Group,our clients with global needs haveaccess to more than 100 partnerfirms in more than 90 cities on sixcontinents.

PASCALE COMMUNICATIONS430 Devonshire StreetPittsburgh, PA 15213412/526-1756www.pascalecommunications.com [email protected]

Georgette Pascale, President

A virtual PR firm, PascaleCommunications (PC) truly knowsthe pharmaceutical and medicaldevice marketplace. A focus solelyon healthcare PR, coupled with ourability to cultivate and maintainrelationships with the people thatmatter most, is what differentiatesPC from other firms. With com-bined backgrounds in medical writ-ing, event planning, trade/con-sumer PR and integrated market-ing, our team understands the intri-cacies of a well-run healthcare PRcampaign. With extensive knowl-edge of the medical industry, theteam at PC garners press resultsbeyond our clients’ expectations.Our experience spans all facets ofthe pharmaceutical and medicaldevice lifecycle from pre-launchthrough post-launch. We haveexperience in diverse subspecialtiessuch as ophthalmology, dermatol-ogy, neurology and hepatology,among others. PC’s clients include:Advanced Medical Optics (AMO),Inspire Pharmaceuticals, ValeantPharmaceuticals, Valeo Pharmaand many more. For more informa-tion, please visit: www.pas-calecommunications.com.

PEPPERCOM470 Park Ave. SouthNew York, NY 10016212/931-6100www.peppercom.com

Steven Cody, Managing PartnerEdward Moed, Managing Partner

Peppercom is a mid-sized com-munications agency that special-izes in developing strategic andcreative PR programs for health-care companies.

It represents clients in medicaldevices, imaging, research anddevelopment and tort reform. Inaddition to PR campaigns, servic-es include a positioning programto differentiate a client from itscompetitive set, a crisis manage-ment program called CrisisRx,Pain-Based Selling to identify thegap between what client salesforces think customers are think-

ing and what they actually are,and ways to leverage existingpartnerships or develop new ones.PepperDigital and GreenPepperconcentrate on digital and greeninitiatives, respectively, whilePeppercommotions focuses onevents and leverages sponsor-ships.

Peppercom is ranked amongthe top 20 largest independent PR firms in the U.S. by O’Dwyer’s.Current and past clients in thehealthcare space include CatalentPharma Solutions, TNSHealthcare, GE Healthcare, TycoHealthcare, The DoctorsCompany, Forbes Medi-Tech, andMaxMD.

PERITUS PUBLICRELATIONS

200 S. Fifth Street, Suite 503 NLouisville, KY 40205502/585-3919www.perituspr.com

Tim Mulloy, CEO

Healthcare: perhaps the singlemost important issue facing ourcountry today. In this complicatedarena clients need sound consul-tation, honest advice and a teamof experts that deliver results.That’s why so many healthcareinstitutions have turned toPeritus. We know healthcare. Ourexpertise extends to all sectors:from hospitals, doctors, pharma-ceuticals and insurers to non-profit patient advocacy groupsand awareness campaigns.Having a hand in all sides of the

healthcare equation means weprovide an industry-wide per-spective on our clients’ communi-cations needs. We know the play-ers. We know the issues. Weknow how to connect the dots.We’ll take it from here.

PERRY COMMUNICATIONS

GROUP925 L Street, Suite 1200Sacramento, CA 95814916/658-0144Fax: 916/658-0155www.perrycom.com

Kassy Perry, President/CEOCynthia Moore, EVP

Perry Communications Group,Defining Tomorrow’s IssuesTodaySM, is ranked among the topfirms specializing in health carePR by O’Dwyer’s. PerryCommunications Group is anindependent, full-service publicrelations and public affairs firmspecializing in issues manage-ment, media relations and coali-tion building.

Since 1996, Kassy Perry andher award-winning team havehad a profound impact on socie-ty and their clients’ bottom line… with nationally recognizedcampaigns tackling pressingissues facing society includingMedicare, public health, hous-ing, the environment, access toprescription medicines, cancerand mental health.

Clients include: Amylin


Paine PRContinued from page 34

PR news happens more than once a day.

That’s why we created

odwyerpr.com


Pharmaceuticals, Inc., CaliforniaState Parks Foundation, ColonCancer Alliance, Eli Lilly andCompany, Governor’s Councilon Physical Fitness and Sports,HearingMed, Inc.,Pharmaceutical Research &Manufacturers of America andREACH Air Medical Services.

Call us today. See what we cando for you.

THE PHELPSGROUP

901 Wilshire Blvd.Santa Monica, CA 90401310/752-4400www.thephelpsgroup.com

Hank Shaw, Chief MarketingOfficerKristen Bergevin, Vice PresidentPublic Relations

Based in Santa Monica, ThePhelps Group is one of thelargest independent marketingcommunications agencies on theWest Coast. Consistently recog-nized by the Los AngelesBusiness Journal as one ofL.A.’s “Best Places to Work,”The Phelps Group offers award-winning brand strategy anddevelopment, public relations,advertising, direct marketing andcross promotions.

Current healthcare and well-ness clients, most of which areleaders in their industries,include City of Hope,HealthCare Partners MedicalGroup, Junior Blind of America,Los Angeles OrthopaedicHospital and Western Dental.

PUBLIC COMMUNICATIONS

INC.35 E. Wacker DriveChicago, IL [email protected]

Dorothy Pirovano, APR,President & CEORuth Mugalian, PrincipalJill Allread, APR, Principal

Public Communications Inc.has a diverse healthcare practiceproviding comprehensive com-munications services to pharma-ceutical and device firms, health-care providers and medical asso-ciations. Two-thirds of PCI’sclients are in healthcare; manyhave been with the firm 20 yearsor more.

Whether announcing a kneereplacement designed for women,informing physicians about dis-ease management guidelines, ordirecting consumers to free healthscreenings, PCI’s counselors,writers and media relations spe-cialists conduct strategic pro-grams designed to meet eachclient’s goals.

The American Academy ofDermatology, the AmericanCollege of Allergy, Asthma andImmunology, Baxter Healthcareand Zimmer Inc. are among PCI’slong-term healthcare clients.

RACEPOINTGROUP

404 Wyman St., Suite 375Waltham, MA 02451781/487-4600www.racepointgroup.com

Marijean Lauzier, President & CEOLarry Weber, Chairman

Racepoint Group is a global pub-lic relations agency with specialexpertise in digital media relations.

We leverage the power of tradi-tional and digital media relations toelevate premium and emerginghealth, science and technologybrands — generating world-classmedia and analyst coverage thatdirectly impacts mindshare andmarketshare. We lead in the appli-cation of technology to our craftand provide clients with a level ofresearch, analytics and measure-ment that is unmatched in the pub-lic relations industry.

Healthcare clients includeGenzyme, Proventys, Ikonisys andSoar Through Life.

RASKY BAERLEIN70 Franklin StreetBoston, MA 02110617/443-9933

818 Connecticut Avenue NWWashington, D.C. 20006202/530-7701

Rasky Baerlein — one of the top50 communications firms in thenation — develops and executesintegrated communications pro-grams that achieve meaningfulresults for the clients within ourhealthcare practice. Clients include:Blue Cross Blue Shield ofMassachusetts, the state’s largesthealth insurance company, CaritasChristi Health Care, New England’slargest community-based healthcare system, and the Massachusetts-based hospitals within the VanguardHealth System. Rasky Baerlein is a

trusted business partner withclients, providing executive-levelcounsel, crisis/reputation manage-ment, corporate positioning, mediatraining, message development, andan extensive range of both local andnational strategic communicationsand public affairs consulting servic-es. Recently added to the RaskyBaerlein team is Peter Meade, for-mer executive vice president of cor-porate affairs at Blue Cross BlueShield of Massachusetts.

RESOLUTE COMMUNICATIONS276 Fifth Avenue, Suite 608New York, NY 10001212/213-8181Fax: 212/213-8484info@resolutecommunications.comwww.resolutecommunications.com

2nd Floor, India House45 Curlew StreetLondon, SE1 2ND+44 (0)20 7357 8187Fax: +44 (0)20 7357 9553

Anna Korving, Joint ChiefExecutive, Founding PartnerPaul Blackburn, Joint ChiefExecutive, Founding Partner Laurie Hurley, ManagingDirector, New York

Resolute provides real-life prac-tical solutions to your issues, with-out fuss or fluff. We have a proven,

multiple award-winning trackrecord in delivering cost- and time-effective healthcare communica-tions on a US, EU or global scale.We: Create and implement strategi-cally smart medical communica-tions programs aligned with mar-keting objectives to deliver results;Establish and sustain major globalpharmaceutical brands, pre- andpost-launch, working with bigpharma and emerging players;Navigate complicated regulatoryenvironments to establish productsin the marketplace; Reach internaland external influencers and cus-tomers, across medical and con-sumer environments; Work as partof your team to ensure you receivehigh quality seamless support.

Our approach has senior coun-selors lead day-to-day client rela-tionships; our intention is to pro-vide an insightful point-of-viewabout the rapidly changing health-care and media environment andtrends — and explain what it allmeans to our clients’ businessgoals; our style is personal, profes-sional and simple; and our entre-preneurial model means that wevalue every client as our mostimportant.

Partial Client List includes:GSK, Janssen Pharmaceutica,Medicsight, Pfizer Inc., Procter& Gamble PharmaceuticalsGroup, Roche, Shire PLC andUCB Pharma.


Los Angeles Orthopaedic Hospital opened theEverychild Foundation Universally Accessible Playgroundon its downtown campus. Designed to accommodate chil-dren with wheelchairs, leg braces, crutches and otherbarriers that usually leave them sidelined at traditionalplaygrounds, the new playground serves the largestdemographic of physically challenged children in thenation. The Phelps Group handles public relations andbranding initiatives for the hospital.


ROSICA STRATEGIC PR

95 Route 17 SouthParamus, NJ 07652201/843-5600Fax: 201/843-5600www.rosica.com

Chris Rosica, CEO

For over 28 years, RosicaStrategic PR has developed PRprograms and garnered mediacoverage for such healthcareand medical clients asProfessional DisposablesInternational (PDI), the health-care division of Nice-PakProducts, Inc.; The NationalAssociation of Home Care &Hospice; Exergen Corporation;The Rascal Company; MooreMedical Corp.; Physicians for aNational Health Program; andthe NJ Dept. of Health andSenior Services.

Serving PDI’s healthcare andcommercial divisions throughstrategic counsel and mediarelations, Rosica’s PR programis designed to educate all audi-ences about PDI’s pre-mois-tened wipes for proper hygieneand surface sanitation. Keyinfluencers are infection con-trol, medical and long term careprofessionals; decision-makersin hospitals, emergency medical

services and schools, as well asconsumers. Media outreachincludes interviews and eventsthat promote hand hygiene pro-grams in schools and educateconsumers on the prevention ofMRSA and flu and cold viruses,keeping the medical communityabreast of new developmentsand products.

We have demonstrated animpressive track record formedia coverage throughout thecountry in behalf of the yearlyNational Association of HomeCare & Hospice Caring Awards,as well as submit bylined arti-cles and op-eds to papers acrossthe country. We also recentlycreated awareness for a studythat showed home care nursesand aides have difficulty inreaching elderly and disabledpatients in rural areas due to thehigh cost of gasoline.

RUDER FINN301 East 57th StreetNew York, NY 10022212/593-6400www.ruderfinn.com

Susan Hirsch Goldstein, Man.Dir., Global Health Care PracticeSusan Smirnoff, Global Head,Health & Wellness, NYNancy Glick, Exec. VP & Dir.,Health & Nutrition Affairs, Wash. DC

As one of the recognized industryleaders in providing global, national

and regional communications serv-ices to pharmaceutical and biophar-maceutical corporations, medicaldevice companies, trade associa-tions and non-profit organizations inthe health care sector, Ruder FinnHealth Care brings to our clientspractice managers with diverseexperience in such fields as viralmarketing, social networking, jour-nalism, internal communications,managed markets, entertainment,hospital marketing, social work,government relations, public policy,and patient advocacy. Our philoso-phy is rooted in hands-on seniormanagement on all account teams,with relevant specialists engagedfrom all levels across our global net-work.

Along with extensive expertise inlaunching, promoting and brandingfirst-in-class drugs and lifesavingtreatments, Ruder Finn specializesin addressing lifestyle issues andregularly works with associationsand clients on partnerships to estab-lish innovative platforms and breaknew ground in communicatingbranded and non-branded informa-tion. Our media approach andstrategies consistently produce frontpage, high-visibility coverage, andjournalists rely on us for accurateand transparent news and informa-tion. RF also has extensive experi-ence executing communicationsprograms surrounding drug pricingand reimbursement, including issuesparticular to emerging markets.

For corporations, associationsand non-profit organizations, we uti-lize a range of coordinated strategiesand activities — from engaging pol-icy makers and advocacy groups,creating coalitions, mounting stateand national media relations pro-grams and targeting attention-get-ting advertising — to achieve ourclients’ policy and business objec-tives. Ruder Finn also specializes inidentifying and mobilizing third-party groups that have the clout andexpertise to elevate an issue or to puta complicated problem into perspec-tive for policy makers, the mediaand the general public.

SCHWARTZ COMMUNICATIONS

INC.230 Third AvenueProspect Place Waltham, MA 02451781/684-0770www.schwartz-pr.com

Steve Schwartz, CEO & PresidentLloyd Benson, Executive VP

Founded in 1990 by the hus-

band-and-wife team of Steve andPaula Mae Schwartz, SchwartzCommunications today is the sec-ond-largest independent publicrelations agency specializing intechnology and healthcare.Schwartz Communications has220 employees and offices inBoston, London, San Franciscoand Stockholm. The Agency hasgarnered many awards and hon-ors on behalf of its work forclients. Schwartz is a leadingpublic relations agency focusedon the high-technology, medicaldevice, pharmaceutical andbiotechnology industries.

The healthcare practice ofSchwartz Communications worksto generate media coverage formedical device, pharmaceutical,biotechnology and healthcare ITcompanies.

The firm specializes in patientawareness campaigns, the visibil-ity of clinical data, publicizingcritical regulatory milestones,clinical trial recruitment and dis-ease awareness campaigns.Schwartz has been responsiblefor significant medical campaignsof the past decade. Clientsinclude AtheroGenics, CaliperLife Sciences, Cyberonics, HighThroughput Genomics, Hologic,InterCure, Nanosphere, NxStageMedical, Osiris Therapeutics, TheTrizetto Group, WestPharmaceutical Services and oth-ers.

SENSEI MASTERFUL HEALTH COMMUNICATIONS440 Ninth Ave., 16th Flr.New York, NY 10001212/631-0505Fax: 212/631-7779www.senseihealth.com

Susan Wolfson, Founder & CEO

SENSEI Masterful Health is anunconventional New York-basedmarketing communications firm.Visit www.senseihealth.com andyou’ll see SENSEI Health's unique-ness. Founded in 2000 by CEOSusan Wolfson, SENSEI Health is amarketing communications firmspecializing in healthcare, medicaland pharmaceutical communica-tions, women’s health, HIV andadvocacy relations.

SENSEI Health provides itsclients with media and advocacyrelations counsel, issues manage-ment, scientific and consumer com-munications, message development


Rosica Strategic PR held an event in Trenton to bring atten-tion to Fibromyalgia, a chronic illness. A 7’X4' formal reso-lution declaring May as Fibromyalgia Awareness Month,signed by policymakers and patients, was unveiled.



and coaching, brand-positioninginitiatives and relationship-buildingmanagement.

Current clients include BayerConsumer Care, Ortho Biotech andStryker Instruments. SENSEIHealth also has worked withNovartis, GlaxoSmithKline, OR-Live, Adams RespiratoryTherapeutics, PharmaciaDiagnostics, Johnson & Johnson,Montefiore Medical Center and thePreventive Cardiovascular NursesAssociation.

TBC ADVERTISINGAND PR

900 S. Wolfe Street Baltimore, MD 21231410/347-7500www.tbc.us

Brent Burkhardt, Executive VicePresident and Managing Director

Our experienced health carepractice offers clients a team ofsenior-level counselors with estab-lished contacts in the industry andamong top-tier health care mediaat a national level and in more than50 markets. We have developedfully integrated communicationscampaigns for associations, start-ups, and public companies that arere-shaping the health carelandscape. And we have helpedraise the profile of key issues thataffect patients and caregiversacross the country. Among ourmedical, health and nutritionclients, past and present, are:MinuteClinic / CVS CaremarkCorporation, SmartBalance,Genesis HealthCare, TheUniversity of MarylandMedical System, The AmericanVascular Association, The Instituteof Human Virology,Research!America, and theAmerican Geriatrics Society.TBC was founded in 1974 and isone of the largest independentagencies in the U.S.

V-FLUENCE INTERACTIVE PR

7770 Regents Road, #113-576San Diego, CA 92122-1937877/[email protected]

Jay Byrne, President

Studies confirm, healthcare con-

sumers go online before they con-sult a doctor or other sources. Forhealth issues the Web and its arrayof content is more trusted andconsumed than all other mediacombined. For healthcare organi-zations it’s critical to understandhow consumers look, what theyfind and who’s behind this contenton the Web, in blogs and beyond.

v-Fluence Interactive distin-guishes itself from other health-care PR and marketing companiesby answering these questions andmore. We provide the analytics,strategic counsel, execution sup-port and Internet monitoring thathealthcare organizations requireto be visible and influential inspaces that matter most. We deliv-er a prioritized roadmap for onlineengagement — and our executionsupport elevates and protects youronline presence with clear andmeasurable ROI.

For healthcare, it starts online.Leading organizations andbrands start with v-Fluence.Visit v-fluence.com or write [email protected] to begin mak-ing a measurable difference online.

WEBER SHANDWICK

919 Third Ave.New York, NY 10022212/445-8000www.webershandwick.com

Laura Schoen, President, GlobalHealthcare Practice

Weber Shandwick’s globalteam of seasoned healthcarestrategists serves clients acrossthe full range of healthcare sec-tors. Our team offers proficien-cy in biotechnology, pharmaceu-ticals, over-the-counter medica-tions, consumer-health products,medical devices, insurance andhealth-maintenance organiza-tions, healthcare associations,health systems and hospitals.

Key offerings include newproduct launches / drugapprovals, disease awarenessand sustained awareness pro-grams, crisis management,advocacy-group relations,health-policy initiatives, chang-ing treatment paradigms, scien-tific communications, and e-health covering virtually alltherapeutic areas from arthritisto women’s health. Clients include Alpharma,Celgene, CSL Biotherapies,Genentech, Merck, Pfizer,sanofi-aventis and Susan G.Komen for the Cure.

WEISSCOMM PARTNERS

60 Francisco StreetSan Francisco, CA 94133415/362-5018www.wcpglobal.com

Jim Weiss, Chairman & CEODiane Weiser, President & COOJennifer Gottlieb, Man. Dir., NYAngela Gillespie, Man. Dir., SanFranciscoNigel Breakwell, Man. Dir., LondonAmy Martini, Dir., CorporateComms. & Investor Rels.

WeissComm Partners, Inc. isthe largest independent commu-nications agency focused exclu-sively on the healthcare industryserving the corporate, investorand product communicationsneeds of leading biotechnology,pharmaceutical, device and diag-nostic, and health services com-panies.

At WeissComm Partners, ourvision is to be the best independ-ent, integrated, global communi-cations company working withhealthcare organizations wherewe can make a difference withand for people we believe in.

WeissComm offers a full spec-trum of communications servicesgeared to accomplish one thing:build visibility and value for acompany, product or franchise.We corral the entire sphere ofinfluence impacting client repu-tation. We follow the industryand respond to its evolution. Oursenior teams take a practical, tar-geted, and fully-integratedapproach to maximize resultsacross all key audiences. Wedevelop consistent messages andcompelling materials, act onmarket intelligence to giveclients an edge and win over top-tier media and investors withstrategic communications.

No firm knows healthcare PRlike we do. We know messagingand positioning, clinical trials,communications strategy, corpo-rate communications, investorrelations, product communica-tions, media relations, issues andcrisis management, professionaland advocacy relations, and reg-ulatory communications.

Recently named HealthcareAgency of the Year by theHolmes Report, WeissComm isranked among the top independ-ent PR firms in the U.S., servingclients globally with offices inSan Francisco, New York,Chicago, Washington, D.C. andLondon.

WESTSIDE PUBLICRELATIONS

5215 Sepulveda, Ste. 22ACulver City CA 90230310/398-5565www.westsidepr.com

James Harris, Principal

Westside PR helps healthcaretechnology, managed care andfinancial services companies buildbrand awareness and enter newmarkets. Founded in 2000, theagency has extensive experience inmarketing to physicians, hospitals,employers and consumers.

We help launch new products inthe healthcare IT, managed care,employee benefits and risk manage-ment sectors.

Westside provides positioningstrategy, media relations, marketingcommunications and trade showsupport. Our campaigns use print,digital and social media.

Clients include Opus HealthcareSolutions, MidMarket Capital,Evergreen, Re, Isabel Healthcareand Virtual CDO.

ZLOKOWER COMPANY

60 Madison Avenue, Suite 910New York, NY 10010212/447-9292www.zlokower.com

Harry Zlokower, PresidentGail Horowitz, Vice PresidentDavid Closs, Vice President

Zlokower Company is notedfor its excellence in healthcarepublic relations. Since 1998 wecreated media campaigns,newsletters, and brochures forGreenwich Hospital,Westchester Medical Group, TheLeague for the Hard of Hearing,and The Nathaniel WitherellNursing Home, for doctors spe-cializing in radiation oncology,ophthalmology, cosmetic sur-gery and brain surgery and forGeneLink, a genetic testing serv-ice.

We publicized three dimen-sional conformal radiation thera-py for cancer treatment, firstcorneal implant surgery in NewYork City, innovative cosmeticsurgery new hospital buildingopenings and community sup-port campaigns.

Zlokower Company won amajor award for its professionalservices public relations skills. �


Sensei CommunicationsContinued from page 38

1. Edelman New York $106,988,778

2. Ruder Finn New York 52,460,000

3. APCO Worldwide Wash., D.C. 27,337,060

4. WeissComm Partners San Francisco 13,031,000

5. Schwartz Comms. Waltham, MA 10,771,609

6. Cooney/Waters Group New York 10,083,254

7. HealthStar New York 8,965,000

8. Spectrum Science Comms. Wash., D.C. 7,100,134

9. Capstrat Raleigh 5,200,000

10. Communications Strategies Madison, NJ 4,828,557

11. DKC/Dan Klores Comms. New York 4,340,000

12. Vox Medica Philadelphia 4,033,130

13. GYMR Wash., D.C. 3,825,255

14. Makovsky & Co. New York 3,653,000

15. Zeno Group New York 3,426,594

16. MCS Bedminster,NJ 3,324,941

17. French|West|Vaughan Raleigh 3,213,007

18. Davies Santa Barbara 3,000,000

19. CRT/tanaka Richmond, VA 2,928,379

20. Hager Sharp Wash., D.C. 2,899,732

21. Public Comms. Chicago 2,812,113

22. Crosby Marketing Comms. Annapolis 2,341,509

23. RF | Binder Partners New York 2,178,000

24. Coyne PR Parsippany, NJ 2,161,196

25. Perry Comms. Group Sacramento 1,869,975

26. Jarrard Phillips Cate Brentwood, TN 1,717,559

27. McNeely, Pigott & Fox Nashville 1,593,928

28. Qorvis Comms. Wash., D.C. 1,573,792

29. The Rogers Group Los Angeles 1,540,165

30. Moore Consulting Tallahassee 1,397,801

31. M Booth & Assocs. New York 1,379,161

32. Widmeyer PR Wash., D.C. 1,379,000

33. Padilla Speer Beardsley Minneapolis 1,298,165

34. The Haystack Group Atlanta 1,271,000

35. The Zimmerman Agency Tallahassee 1,200,000

36. Gregory FCA Comms. Ardmore, PA 1,038,436

37. Regan Comms. Group Boston 980,700

38. Kwittken & Co. New York 962,214

39. Winning Strategies PR Newark, NJ 931,955

40. Corinth Group New York 925,712

41. LaVoie Strategic Comms. Salem, MA 895,000

42. Ron Sachs Comms. Tallahassee 790,424

43. Borshoff Johnson Matthews Indianapolis 776,517

44. HLB Comms. Chicago 732,267

45. John Bailey & Assocs. Troy, MI 712,143

46. Peppercom New York 703,133

47. Cushman/Amberg Chicago 682,000

48. Rasky Baerlein Boston 678,130

49. Katcher Vaughn & Bailey Brentwood, TN 669,860

50. v-Fluence Interactive PR St. Louis 506,021

51. Lambert Edwards Grand Rapids. MI 495,000

52. Bob Gold & Assocs. Torrance, CA 494,581

53. Cashman + Katz Glastonbury, CT 490,500

54. CooperKatz & Co. New York 487,059

55. Jones Public Affairs Wash., D.C. 470,505

56. The Phelps Group Santa Monica 461,236

57. PRx San Jose 450,874

58. Vollmer PR Houston 448,692

59. Paine PR Los Angeles 443,588

60. Rosica Strategic PR Paramus, NJ 431,800

61. RL PR & Marketing Los Angeles 422,200

62. Standing Partnership St. Louis 421,782

63. Peritus PR Louisville 411,799

64. New West Louisville 400,000

65. Gibbs & Soell New York 396,406

66. L.C. Williams & Assocs. Chicago 352,310

67. 5W Public Relations New York 350,000

68. Marx Layne & Co. Farmington Hills, MI 350,000

69. Maloney & Fox New York 340,000

70. Shift Comms. Brighton, MA 331,404

71. GodwinGroup Jackson, MS 318,600

72. Roman/Peshoff Holland, OH 314,940

73. Kaplow Comms. New York 270,000

74. Bridge Global Strategies New York 252,525

75. Travers, Collins & Co. Buffalo 244,779

76. Access PR San Francisco 214,596

77. Levick Strategic Comms. Wash., D.C. 195,228

78. Sawchuk, Brown Assocs. Albany 191,597

79. IW Group West Hollywood, CA 185,000

80. Airfoil Detroit 183,924

81. Charleston, Orwig Hartland, WI 177,041

82. Linhart PR Denver 164,966

83. Rhea + Kaiser Naperville, IL 154,403

84. Maccabee Group Minneapolis 113,452

85. Jackson Spalding Atlanta 107,574

86. Edge Comms. Encino, CA 104,850

87. Lane Public Relations Portland, OR 101,746

88. Bader Rutter Brookfield, WI 100,000

O’DWYER’S RANKINGSTOP HEALTHCARE & MEDICAL PR FIRMS

© 2008 J.R. O’Dwyer Co.

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