October 8, 2013

WELCOME!

Thank you for joining us!

PRESENTERS

•Amy Einhorn, Publisher and Vice President of Amy Einhorn Books at Penguin Random House

•Jennifer Hart, Senior Vice President, Associate Publisher and Group Marketing Director at William Morrow

•Melissa Nicholas, Associate Director, Account Marketing & Retail Operations at Hachette Book Group

•Karen Torres, Vice President, Account Marketing & Retail Operations at Hachette Book Group

•Moderator: Suzie Brown, Senior Buyer at Baker & Taylor

AMY EINHORN

Amy Einhorn has been in publishing for over 20 years. A graduate of Stanford University, she has worked at Farrar, Straus and Giroux, Poseidon Press, Washington Square Press, and Warner/Grand Central Publishing. Her eponymous imprint launched in 2009 with the #1 NYT bestseller The Help by Kathryn Stockett. The imprint is dedicated to publishing books that hit the sweet spot between literary and commercial. Other bestsellers published by Amy Einhorn include the recent #1 NYT bestseller The Husband’s Secret by Liane Moriarty, the #1 NYT bestseller Let’s Pretend This Never Happened by Jenny Lawson, The Weird Sisters by Eleanor Brown, City of Women by David Gillham, The Postmistress by Sarah Blake, The Book of Awesome by Neil Pasricha, as well as I Like You by Amy Sedaris, Good Grief by Lolly Winston, and Widow of the South by Robert Hicks.

JENNIFER HART

Jennifer Hart is the SVP, Associate Publisher and Group Marketing Director at William Morrow where she has worked on the campaigns for New York Times bestselling authors including Adriana Trigiani, Dennis Lehane, Meg Cabot, Wiley Cash and Christina Baker Kline. She is also the creator of BookClubGirl.com, a blog that spawned a monthly radio podcast with authors and their fans, and a vibrant Facebook page that serves as a book club resource. In addition, Jennifer oversees the marketing and publishing of the Agatha Christie catalog.

MELISSA NICHOLAS

Melissa Nicholas is the Associate Director of Account Marketing & Retail Operations at Hachette Book Group. After graduation from Fordham University, Melissa worked as a Bookseller and General Manager before moving to Hachette in 2011. At Hachette, Melissa works closely with Karen Torres on Library Marketing efforts. Melissa has attended 8 library conferences and 13 library buzz panels and is looking forward to many more.

KAREN TORRES

Karen Torres is the V.P., Director of Account Marketing and Retail Operations at Hachette Book Group USA, which includes the imprints: Grand Central Publishing, Little, Brown & Co., Faith Words/ Jericho Books/ Center Street, Orbit/ Yen Press, Redhook and Little Brown Books for Young Readers. Karen’s passion for great books is evident in her service to booksellers and librarians alike as she champions great books via special events & author tours, handing out galleys at library conferences, hosting library previews, and participating in various book panel discussions.

WEBINAR OVERVIEW

•Current and upcoming Fiction trends

•Make Fiction

•Impact of eBooks on the category

•Best ways for readers to discover new Fiction

•Best practices for libraries to promote Fiction

•Biggest releases for the Fall

•Q&A session

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WHAT ARE THE BIGGEST FICTION TRENDS FOR THE FALL?

•Long-awaited Fiction

•Historical Fiction

•Fiction to celebrate October as National Reading Group Month

•New Adult genre

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BESIDES THE OBVIOUS SEASONAL TITLES FOR THE HOLIDAYS, IS THERE ANY SEASONALITY TO FICTION? WHY DO CERTAIN TITLES DO BETTER THIS TIME OF YEAR THAN OTHERS?

•Long-awaited Fiction

•Debut, or Make, Fiction

•Literary “back to school” Fiction

WHAT MAKES FOR GREAT DEBUT, OR MAKE, FICTION?

•Stories that have never been told before with some “wow” factor

•Smart writing that conveys a strong voice

•Great, solid storytelling

ARE THERE ANY TRENDS IN MAKE FICTION?

•Outsiders looking in

•Literary Fiction

•Titles with a non-fictional historical hook, such as the retelling of an event or the life story of a famous person

•Thrillers (the “next” Gone Girl)

ARE CERTAIN AUTHORS OR FICTION GENRES BIGGER IN DIGITAL THAN OTHERS?

•Bestselling authors with an established track

•Commercial Fiction, Mystery, Suspense, and Romance

•New Adult genre

•Potential for Debut Fiction due to broader audience

WHAT KINDS OF PUBLISHING CHANGES ARE BEING MADE IN RESPONSE TO THE SUCCESS OF EBOOKS?

•Releasing almost all print titles simultaneously as eBooks

•Adjusting the publishing schedule for hardcover to paperback conversions

•Releasing more titles in trade paperback original, especially Commercial Fiction and Debut Fiction

•Able to take chances on titles by trying them out as e-originals before publishing them in print

ARE THE AUDIENCE DEMOGRAPHICS FOR FICTION CHANGING DUE TO EBOOKS?

•Even broader audience brought to category due to eBooks

•Changing habits of the reader

•Ability for readers to find titles that weren’t previously available but now are digitally

WHAT VENUES OR TYPES OF MEDIA ARE WORKING TO FURTHER PROMOTE FICTION?

•Combining standard marketing tactics, such as author appearances and national print advertising, with new, innovative efforts online and digitally

•Social media

•Word of mouth

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WHAT IS THE BEST WAY FOR READERS TO DISCOVER NEW FICTION?

•NEW LibraryReads list

•Indie Next list

•Book websites such as GoodReads, EarlyWord, and LibraryThing

•Reviews in major publications like The New York Times, Publishers Weekly, Library Journal, USA Today, People, etc.

•Word of mouth

WHAT IS THE BEST WAY FOR LIBRARIES TO PROMOTE FICTION?

•Libraries as centers of discovery

•Celebrate October as National Reading Group Month by supporting and encouraging reading groups through book displays and access to bonus material

•Make recommendations via the “If you like this, you’ll like that” model

•Staff picks

•Promote local authors

HOT FALL FICTION

HOT FALL FICTION

HOT FALL FICTION

HOT FALL FICTION

HOT FALL FICTION

HOT FALL FICTION

HOT FALL FICTION

RESOURCES Amy Einhorn Books:www.penguin.com/amyeinhorn

Hachette Book Group:http://www.hachettebookgroup.com/books/

HarperCollins Publishers Fiction Reading Guide:http://www.harpercollins.com/readers/browseGuides.aspx?type=subject&sort=ae&subject=fiction

Book Club Girl (Jennifer Hart’s blog):http://www.bookclubgirl.com/

Indie Next List:http://www.indiebound.org/indie-next-list

LibraryReads List:http://libraryreads.org/

New York Times Book Review:http://www.nytimes.com/pages/books/index.html

EarlyWord:http://www.earlyword.com/

LibraryThing:http://www.librarything.com/

GoodReads:http://www.goodreads.com/

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