October 4th Webinar Slides - AWWA Creating Community – Better India Through Better Water
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Transcript of October 4th Webinar Slides - AWWA Creating Community – Better India Through Better Water
Creating an International Community
Why and How AWWA Decided to Open and Office in IndiaBy
David LaFrance, AWWA Gaurav Sood, AWWAIndia
AWWA Faced a Saturated Market0.528 Billion Population
$17 Trillion GDP
HSBC Report:Global market will increase 2-3% per yearover next 4 decades AND emerging markets will contribute twice as much as developed economies.
7%
24%
7.106 Billion Population
$72 Trillion GDP
AWWA’s Reach Beyond North America
AWWA’s Reach Beyond North America
International Members
Members = 1,069Countries = 91
ACE16 Attendees = 442 from 52 countries
ACE Announcement = 5 Languages
Initial Strategy Purpose
Focus AWWA’s international efforts on countries with demonstrated demand for AWWA offerings by leveraging the synergy between AWWA staff and the
volunteer International Council
FOCUS
• Countries with Proven Demand• Publication Sales
• Membership
• ACE Attendance
• ACE Exhibits
• Countries with Capability & Capacity• AFFORDABILITY--GDP/Capita
• PUBLIC HEALTH NEEDS--Human Development Index (HDI)
• PROTECTION--Rule of Law Index (RLI)
• ENTRY--Global Competitive Index (GCI)
Australia
Japan
UK
Korea
Germany
Singapore
India
Seven “Tier 1” Countries
AWWAIndia
A Better India Through Better Water
AWWAIndia – Goals &
Objectives
• Market Visibility
• Thought Leadership
• Product Sales
• Revenue
Approach
Awareness
Engagement
Purchase
Behind the Scenes • Developed AWWAIndia Business
Plan – Q2 2014
• Establishment of AWWAIndiaStrategic Board
• Introduced AWWAIndia – Q1 2015
• Contract with MCI for India Office – March 2015
• Established AWWAIndia Office in Mumbai – July 2015
• Staff & Board Orientation
Building Awareness: AWWAIndia Website
Building Awareness: EDM Campaign CalendarMonths Oct'15 Dec'15 Jan'16 Feb'16 Mar'16 Apr'16 May'16
Date 5 20 26 30 23 15 20 22 25 16 23 25 26 9 15 22 23 31 5 6 8 19 26 12 24 31
eDM
no.
123456789
101112
Building Awareness:
Print Collaterals
Awareness & Building Engagement
• Investigative Trips With Workshops
• AWWAIndia Office Launch Event
• Engage and Support other Associations
• Presidential Tours and Workshops
• Promotional Booths at Industry Events
• History of Chlorination in America
• Sharing Case Studies and Best Practices
• Round Table Discussions
• Getting Featured in Trade Publications
AWWAIndia Growth Story
130% Growth in Individual
Membership (200 members from 87
members)
300% Growth in Service Providers Membership (3
service providers from 0)
100% Growth in Utility
Membership (1 Utility from 0)
NEXT STEPS
• Re-evaluate focus countries – Q3 2016
• Update membership and training goals – Q3 2016
• Develop AWWAIndia Training Calendar – Q4 2016
• Launch India Specific E-Newsletter – Q1 2017
• AWWA session at IWWA conference – Q1 2017
• Expand international footprint at ACE – Q2 2017
• AWWAIndia Conference – Q4 2017
Thank you