October 3, 2015 SILENCER 1 October 3, 2015 SILENCER 1 The Silencer Milestone Old Dominion University...

April 21, 2023 SILENCER 1April 21, 2023 SILENCER 1

The SilencerMilestone

Old Dominion University CS 410 Red Group

April 21, 2023 SILENCER 2

Organizational Organizational ChartChart

Project ManagerBrendan

Geoghegan

Hardware and Finance

SamuelShelor

Web Design andSoftware

Developer

Donnie Goodson

Lead Software Developer

Duc Nguyen

Statistical Analyst

Reda Elgourbi

Marketing andDocumentation

DylanWheeler

Wireless

Dr. Stephan Olariu

Wireless

Dr. Michele Weigle

Software Design

Dr. StevenZeil

Member

Consultant


Teen Crash Driver May Have Been Texting

ProblemProblem

http://abcnews.go.com/GMA/story?id=3379012

http://abcnews.go.com/GMA/story?id=3379012


Problem Problem StatementStatement

•Cell phone use while driving is dangerous!


•Each year, about 42,000 peopledie in U.S. auto accidents.

•Driver distraction is the number one cause of auto accidents.

Source: NHTSA

Fatalities & Driver Fatalities & Driver DistractionDistraction

http://www.nhtsa.dot.gov/


Leading Cause of Death


Source: StatisticsTop10

Teenagers Are Dying!!Teenagers Are Dying!!

http://www.statisticstop10.com/Causes_of_Death_Older_Teens.html


• 50% of teenagers admit to talking or texting while driving.

Deadly HabitDeadly Habit

Source: The Today show

http://www.msnbc.msn.com/id/21134540/vp/23791723#23791723


State LawsState Laws


Purchase the Silencer.

Download software directly from our Bluetooth device into

your children’s cell phone.

Lock our Bluetooth device into the car.

LET US PROTECT YOUR CHILDREN!

Feel safe

Let Us Protect Your Let Us Protect Your ChildrenChildren


Our SolutionOur Solution


What is in the box?


Bluetooth DevicePre-loaded With Cell Phone Software

Secured Case Instruction Manual

What’s in the What’s in the Box?Box?

http://www.slipperybrick.com/category/bluetooth/page/3/

http://www.hand-gun-safes.com/tundra-gun-safe/handgun-safe-tundra.htm


MFCDMFCD

Wireless Bluetooth Connection to Phone

Silencer Installed in Car

Software on Silencer Silencer Software Includes Specific Phone Brands

Cell Phone The SilencerSilencer Software

Phone Brand A

Phone Brand C

CarPhone Brand B


Change to

Controlled State


Car Starts…Car Starts…


Go Back to

Original State


Car Stops…Car Stops…


Scenario 2:Driver makes an emergency call


Make a CallDriverSilenced

Phone

Callee

No911?

Yes

Record the Number

Scenario 1Scenario 1


Driver exits the vehicle with out turning off car.


Leave the car,

RebootDriver Cell Phone

YesIn

Silencer’s Range

No

PhoneDisable

Phone Enable



Scenario 3:Parent in car, kids wants to use their phone


Input PasswordParentSilencedPhone

Phone

Enable



What We Don’t DoWhat We Don’t DoDisable 911

Block Cell Phone Reception

Disable Phones Without Our Software

Will Not Initially Support All Brands

Eliminate Car Accidents

April 21, 2023 SILENCER 19April 21, 2023 SILENCER 19

Bluetooth on the Bluetooth on the RiseRise

(1) “Bluetooth 2005” (2) “Nokia Predicts”

1 12 2

Year

April 21, 2023 SILENCER 20April 21, 2023 SILENCER 20April 21, 2023 SILENCER 20

Initial Manufacturer Initial Manufacturer SupportSupport



Risk MatrixRisk Matrix

KEY1. Workarounds Making Solution Worthless2. Competition Solving the Problem First3. Lack of Understanding in the Domain4. Not Enough Customers Attracted5. Unintentional Creation of Safety Issues6. Security Problems with Bluetooth7. Customers Unable to Install SW/HW8. Dependency on Cell Phone Companies


CompetitionCompetition


Project ScheduleProject ScheduleThe Silencer

Data / Documentation

Interface

Hardware

Software

Bluetooth

Connection Established

GUI

Established

PIN System

On / Off Alert

Transmitter

Bluetooth

Car

Phone

Cell Phone

SDK

Installation

I.D.Silencer Code

Exceptions

Tailored to

Specific Brands

Stop Capabilities

Proper

Activation / Deactivation

Outgoing Functionality

Programs on Phone

Incoming Calls

Allow 911


Phase 0 Phase 0 Organizational ChartOrganizational Chart

Brendan GeogheganProject Manager

Duc NguyenLead Software Developer

Samuel ShelorFinance / Hardware

Dylan WheelerMarketing / Documentation

Reda ElgourbiStatistical Analyst

Donnie GoodsonSoftware / Web Design


WBS Phase 0WBS Phase 0

(Please see page 1-5 in the WBS handout for additional information)


• MFCD

• Organization Chart

• Competition Matrix

• Risk Matrix

• Financial Plan

• WBS

• SBIR I Grant Proposal

Phase 0 Major Phase 0 Major DeliverablesDeliverables


Brendan GeogheganProject Manager

Duc NguyenLead Software Developer

Samuel ShelorFinance / Hardware

Dylan WheelerMarketing / Documentation

Reda ElgourbiStatistical Analyst

Donnie GoodsonSoftware / Web Design

Dr. Steven ZeilSoftware Design

Consultant

Dr. Stephen OlariuWireless Expert

Dr. Michele WeigleWireless Expert


April 21, 2023 SILENCER 28(Please see page 5-8 in the WBS handout for additional information)




• Documentations– Product Description Paper– Prototype Development Environment

Requirements– Prototype Product Specification– Prototype Test Plan/Procedures– Product/Prototype User's Manuals

• Prototype Demonstration– Prototype Presentation I– Final Prototype Demonstration

• SBIR II Grant Proposal


Prototype MFCDPrototype MFCDWireless Bluetooth Connection

“Phone” “Silencer”

Phone Brand C Silencer SoftwarePhone Brand A

Phone Brand B

Phone Brand C


Phase 1 BudgetPhase 1 Budget

Total Budget of Phase 1: $79,500


Phase 2 Organizational ChartProject Manager


Finance / Hardware

Marketing / Documentation

Statistical Analyst

Software / Web Design

Software Consultant

HR Representative

Software Engineer

Technical Writer

Web Developer

Software Tester

Bluetooth Expert

Budget / Financial Consultant

Research Assistant

Hardware Tester

Website Tester




• Management Plan– Personnel Plan

• Marketing Plan

• Testing & Evaluation Plan

• Working Product Model


Project Manager


Finance / Hardware

Marketing / Documentation

Statistical Analyst

Software / Web Design

HR Representative

Software Engineer

Web Developer

Budget / Financial Consultant

Research Assistant

Manufacturing Compay

Market Researcher

Marketing Expert

Advertising Expert

Product Pricing Expert

Payroll

Tax Expert

Corporate Lawyer




• Production Plan– Retail– Online– Contract with Car Companies– Government Contract

• User Manual

• Marketing Plan

• Online Support


• Employees $1,133,000• Building and Supplies $337,000• Marketing $147,000

• Total $1,617,000$1,617,000

Budget Estimate Phase 3Budget Estimate Phase 3


Price PointPrice Point

$100.00$100.00 Per Per SilencerSilencer


Market PotentialMarket Potential12,500,000 Drivers 15-20 Years Old in the United States

Assuming 5% of the US Market:625,000 * $100 = $62,500,000

NHTSA

However, the market could obviously extend into other countries.

http://www-nrd.nhtsa.dot.gov/pdf/nrd-30/NCSA/TSF2005/810630.pdf


When will we break When will we break even?even?


Why Are We Doing Why Are We Doing This?This?


Questions?Questions?Project Manager

BrendanGeoghegan

Hardware and Finance

SamuelShelor

Web Development and Software

DeveloperDonnie

Goodson


Duc Nguyen

Statistical Analyst

Reda Elgourbi

Marketing and

DocumentationDylan

Wheeler

Wireless

Dr. Stephan Olariu

Wireless

Dr. Michele Weigle

Software Design

Dr. StevenZeil

Member

Consultant


References

• AT&T. <http://businessesales.att.com/>.

• Autozone . <http://www.autozone.com/>.

• BestBuy. <http://www.bestbuy.com/>.

• "Bluetooth 2005 Future Trends and Opportunities in the Worldwide Market". Context World. October 2004. <http://www.contextworld.com/SpecialReportsBluetooth.html>.

• Circuit City. <http://www.circuitcity.com/>.


http://businessesales.att.com/products_services/tollfreeproduct_catalogdisplay.jhtml

http://www.autozone.com/R,NONAPP1043/store,2023/shopping/accessoryProductDetail.htm


References

• GoDaddy. Economy Plan. <http://www.godaddy.com>.

• Lowes. <http://www.lowes.com>.

• “IDC Finds Slower Growth in the Mobile Phone Market in 2007”. IDC25 Jan. 2008. <http://www.idc.com/>.

• "Nokia Predicts Increase in Sales of Bluetooth Cell Phones". Telecommunications Industry News. 5 Jan. 2006. <http://www.teleclick.ca/>.

• Office Depot. <http://www.officedepot.com/>.



References

• Top 10 Hosting List. 4 March 2008. <http://www.top10hostinglist.com/>.


October 3, 2015 SILENCER 1 October 3, 2015 SILENCER 1 The Silencer Milestone Old Dominion University...

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