October 2009. Live – a magazine for him Live is another innovative magazine from The Mail on...
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Transcript of October 2009. Live – a magazine for him Live is another innovative magazine from The Mail on...
October 2009
Live –
a m
ag
azi
ne f
or
him
Live is another innovative magazine from The Mail on Sunday. It is the only weekly men’s magazine in national press, launched in October 2005, designed to give our male readers a reason to by the newspaper package every week.Editorial content is topical, lively and packed with information and recommendations for the male consumer on all he needs to know about the latest technology, cars, style, leisure activities, food, drink and entertainment.Live magazine has been showered with commendations in the last two years: it is the first British publication to win a prestigious American Society of Journalists and Authors award, for freelance journalist Jonathan Green, awarded to narrative or literary journalism dealing with major topics. Green’s work for the magazine has also won accolades from Amnesty International, the Foreign Press Association and the Magazine Design and Journalism Awards.
Colu
mnis
tsOur star columnists top and tail the magazine.Every week, Dylan Jones, style guru and Editor of GQ magazine offers his witty and incisive take on life as a modern man.
Piers Morgan, broadcaster, media personality and author of best-selling books The Insider, and Don’t You Know who I Am? entertains us with a feast of frank (sometimes frankly indiscreet!) and funny anecdotes from his busy social diary.
Last year, Piers was awarded the accolade of Columnist of the Year by the Magazine Design and Journalism Awards panel. The judges commented: “Piers treats the A-list like a bunch of mates in the pub. The copy is a hoot; the insights often startling,”
Featu
res
and
reg
ula
rsLive magazine’s features range across a broad spectrum of topics, all designed to entertain and inform.Our cover stars - Hollywood icons, men in the public eye, sporting personalities - are always profiled in depth.
It’s A Man’s World features a celebrity’s view of their personal style, concentrating on clothes and accessories.Objects of Desire reviews a selection of covetable and exclusive consumer goods with a distinct male appeal: cameras no bigger than a credit card, hi-tech desk lamps, must-have watches, designer barbecues and top-end hi-fi cables have all been featured in recent issues.
Boys’
toys/
Tech
Gadgets and boys’ toys are at the heart of Live. Technology advances almost on a daily basis and readers who want to remain well-informed only have to turn to our regular reviews of the latest developments in HDTV, digital cameras, mobile phones, broadband access etc.
All the questions on what’s available, how much it costs, is it good value and how quickly will it become obsolete are answered every week by our expert reviewers.
Live’s games and gadgets expert, Rob Waugh, reviews the latest in must-have entertainment in his Live for Tech column. Readers can expect fair and frank reviews of new computer games and gadgets on the market, with regular sneak previews and insider information.
Male
sty
leMale style and fashion are integral to the magazine. Every week, It’s A Man’s World focuses on the fashion, style and grooming habits of a man in the public eye. Our Live for Style pages track down the latest wardrobe essentials so that readers can be assured of the correct wear for every occasion, whether it’s work or play, business or pleasure.Plus, twice a year we dedicate a whole issue to male style, featuring spring and autumn fashion, accessories and male grooming collections.The next style special is planned for October 4 2009.
Rep
ort
ag
eLive shows its investigative credentials with regular real-life coverage of life at its grittiest. We have gained a reputation for tackling the toughest stories, helped by our award-winning regular correspondent Jonathan Green, honoured at Press Gazette’s 2008 Magazine Design and Journalism Awards and the Foreign Press Awards for his expose: The Dirty Secret of Your NHS, plus an Amnesty International Media Award for his report Selling Soccer into Slavery, a report on the exploitation of young Senegalese men, promised Premier League riches. In 2007, Jonathan helped Live become the first British publication to win a prestigious American Society of Journalists and Authors award and was voted Best Feature Writer at the 2007 Magazine Design and Journalism Awards.
In recent issues, Jonathan exposed Sudan’s grave future and its implications for the West; TV reporter Donal Macintyre has investigated Manchester gangster culture and how our privacy is being increasingly compromised by cctv; BBC and AL-Jazeera correspondent Nadene Ghouri spent time with the police in war-torn Kabul and Phil Robinson reported on the battle for control between the Triads, the Government and the casinos in Macau.
Moto
rsLive’s regular motoring columnist is TV chef James Martin. James has a lifelong passion for cars, a rare eye for what makes a car great and a provocative way of explaining why. He owns one of the country’s most impressive collections of performance cars, motorbikes and other motoring paraphernalia so he’s the perfect man to excite Live readers with his passion and strong views on all things fuel-driven.
Recent issues have seen him driving his dream car, a 1960s Ferrari 250 GT, chasing track-day thrills in a Lotus 2-Eleven, being driven around Silverstone by Grand Prix star Jenson Button and checking out new models from VW, Fiat, BMW and Land Rover.
Food
and
dri
nk
Tom Parker Bowles is Live’s resident foodie. Every week he writes a lively and inventive column centred around good food and drink. The topic could be a restaurant review with featured recipes from the chef, ideas for using seasonal produce, the latest kitchen gadgets, cookery books or new drinks on the market.
Tom is passionate about food and in particular, British produce. Readers are assured of enthusiasm and great recommendations, living up to the magazine’s credo of making sure our readers are the best-informed (and best-fed!) in the market.
Olly Smith joined the magazine in 2009 as our wine guru, bringing vast expertise and enthusiasm. He tastes hundreds of wines a week and his knowledge of everything from bargain-basement to the most rarified vintages has seen him voted International Wine and Spirits Communicator 2009. Olly also sits on the judging panels for the International Wine Challenge and the Decanter Awards.
Sp
eci
al is
sues
Throughout the year we publish a number of special issues themed around topics of high reader interest, plus the occasional collector’s edition.
Specials in 2009 have featured active travel and a food issue in January, motors specials in February and August plus spring/summer style in March.
A Premiership special was published on August 9 and autumn/winter style is planned for October 4.
Cre
ati
ve s
olu
tions
Live magazine is the perfect vehicle in which to showcase your products and brands.
Our great relationship with readers offers highly-attractive opportunities to position a product within a stylish editorial environment, with all the implied endorsement that an advertisement promotion can bring.
Our in-house creative solutions team will run a project from briefing through to publication, liaising with client and agency throughout, to ensure that the finished product meets all expectations.
Seven-d
ay T
V lis
ting
sLive offers readers a critical guide to the week’s programmes, helping them to plan their TV viewing.
Screen Detective finds the hidden gems tucked away in the schedules and our picks of the day recommend best programme, film and soap, plus other shows of interest.
Our satellite pages concentrate on primetime viewing, allowing us to include the maximum number of channels, including entertainment and drama, documentary, sport and movies.
Fractional ads are available on the listings pages: a solus box on the right hand side of the terrestrial spread and a full-width strip on satellite.
Sun
day n
ew
spap
ers
: ci
rcu
lati
on
3,026
2,039
1,234 1,204
640 599 586
405 382
164
0
500
1,000
1,500
2,000
2,500
3,000
3,500
NOW MOS SMR STI SXP STL PPL OBS DSS IOS
Th
ou
san
ds
Source: ABC March – August 2009
All
adu
lts
5,274
4,376
3,935
2,730
2,4322,204
1,8271,738
1,6391,520
1,2631,109
666463
0
1,000
2,000
3,000
4,000
5,000
6,000
Weekend You Live ST Mag Culture Style Tel Mag Heat FHM TMS Mag GUA Wkd OM Q GQ
Covera
ge '0
00
s
Population: 49,336,000 - Source: NRS Jul 2008 – Jun 2009
AB
C1 a
du
lts
3,419
2,951
2,642
2,421
2,154
1,956
1,596
1,346
1,144991 962 939
444353
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
Weekend You Live ST Mag Culture Style Tel Mag TMS Mag GUA Wkd OM Heat FHM Q GQ
Covera
ge '0
00
s
Population: 27,540,000 - Source: NRS Jul 08 – Jun 09
Men
2,404
1,8581,781
1,439 1,414
1,270
1,030
875798
650575
513
392279
0
500
1,000
1,500
2,000
2,500
3,000
Weekend You Live ST Mag FHM Culture Style Tel Mag TMS Mag GUA Wkd OM Q GQ Heat
Covera
ge '0
00
s
Population: 24,023,000 - Source: NRS Jul 08 – Jun 09
AB
C1 m
en
1,506
1,269 1,2451,186
1,102
903
802755
680
587
520
344293
177
0
200
400
600
800
1,000
1,200
1,400
1,600
Weekend ST Mag You Live Culture Style FHM Tel Mag TMS Mag GUA Wkd OM Q GQ Heat
Covera
ge '0
00
s
Population: 13,380,000 - Source: NRS Jul 08 – Jun 09
Ad
ult
s in
tere
sted
in
cars
and
moto
ring
1,751
1,576
1,476
1,103
1,016958
839
666
543
399
295 291 287 262
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
Weekend You Live ST Mag FHM Culture Style Tel Mag TMS Mag Heat GUA Wkd Q OM GQ
Covera
ge '0
00
s
Population: 15,135,000 - Source: NRS Jul 08 – Jun 09
Ad
ult
s w
ith
2+
cars
in
house
hold
2,167
2,067
1,881
1,563
1,394
1,256
954
827761
711
541488
297224
0
500
1,000
1,500
2,000
2,500
Weekend You Live ST Mag Culture Style Tel Mag TMS Mag FHM Heat GUA Wkd OM Q GQ
Covera
ge '0
00
s
Population: 19,099,000 - Source: NRS Jul 08 – Jun 09
Ad
ult
s w
ho a
re inte
rest
ed
in
fo
od
and
dri
nk
3,445
2,970
2,634
1,885
1,7071,608
1,265
1,068 1,040918
812 782
329 292
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
Weekend You Live ST Mag Culture Style Tel Mag TMS Mag Heat GUA Wkd FHM OM Q GQ
Covera
ge '0
00
s
Population: 25,499,000 - Source: NRS Jul 08 – Jun 09
Ad
ult
s w
ho a
re in
tere
sted
in
tele
vis
ion
4,394
3,489
3,174
1,9751,795
1,6111,417 1,412
1,161 1,132940
836
473330
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
Weekend You Live ST Mag Culture Style Heat Tel Mag FHM TMS Mag GUA Wkd OM Q GQ
Covera
ge '0
00
s
Population: 34,876,000 - Source: NRS Jul 08 – Jun 09
Ad
ult
s w
ho h
ave d
igit
al TV
4,696
4,021
3,623
2,452
2,1691,976
1,6271,524 1,512
1,335
1,053948
623
418
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
Weekend You Live ST Mag Culture Style Heat FHM Tel Mag TMS Mag GUA Wkd OM Q GQ
Covera
ge '0
00
s
Population: 43,253,000 - Source: NRS Jul 08 – Jun 09
Ad
ult
s w
ho h
ave b
road
ban
d Inte
rnet
at
hom
e 3,469
3,112
2,804
2,394
2,119
1,919
1,371 1,358 1,358 1,317
1,119
964
570
411
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
Weekend You Live ST Mag Culture Style Heat FHM Tel Mag TMS Mag GUA Wkd OM Q GQ
Covera
ge '0
00
s
Population: 34,187,000 - Source: NRS Jul 08 – Jun 09
Ad
ult
s w
ho a
re in
tere
sted
in
fash
ion
an
d c
loth
es
2,2902,206
1,915
1,442
1,335
1,225 1,193
772 760 726
574511
327264
0
500
1,000
1,500
2,000
2,500
Weekend You Live Heat ST Mag Style Culture FHM Tel Mag TMS Mag GUA Wkd OM Q GQ
Covera
ge '0
00
s
Population: 20,153,000 - Source: NRS Jul 08 – Jun 09
Ad
ult
s w
ho a
re in
tere
sted
in
healt
h a
nd fi
tness 3,169
2,785
2,477
1,705
1,5301,448
1,143 1,123992
920
750674
344 311
0
500
1,000
1,500
2,000
2,500
3,000
3,500
Weekend You Live ST Mag Culture Style Heat Tel Mag TMS Mag FHM GUA Wkd OM Q GQ
Covera
ge '0
00
s
Population: 24,430,000 - Source: NRS Jul 08 – Jun 09
Live w
ill w
ork
for
you
Live magazine is read by 4 million people every week and with 2.7 million ABC1 readers is second only to You in the Sunday supplement marketplace.