October 15, 2016 2016 MN Blogger Conference Jasmine Brett...
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Seek and Leverage Media Opportunities Jasmine Brett Stringer 2016 MN Blogger Conference October 15, 2016
Transcript of October 15, 2016 2016 MN Blogger Conference Jasmine Brett...
Seek and Leverage Media Opportunities
Jasmine Brett Stringer2016 MN Blogger Conference
October 15, 2016
About Me
Minnesota transplant
First Blog, Thoughts From Jasmine
My BIG opportunity
Deep down inside dream
Turning the dream into reality
Turning the Dream into Reality
Corporate Career
Physical Computing
Lifestyle Expert
RoyalWedding
Farewellto OprahParty
TWITTER TCL Contest
CBS SocialMedia
Happy Hour
MEDIA
- The main means of mass communication (especially television, radio, newspapers, the Internet)
- Collective communication outlets or tools that are used to store and deliver information
New Media vs. Traditional Media
What media opportunities would you like to pursue?
Why?
What value do you add?
Are you seeking media opportunities?
Seeking Media Opportunities
1. Identify platforms or media opportunities2. Intention: Personal understanding of why you are seeking the opportunity
a. Building a brandb. Credibilityc. Promote your business, an idea, a productd. Engagee. Connectf. Inform
3. What value do you adda. Expertiseb. Perspectivec. Needd. Filling a voide. Storyteller
Prepare
Press Kit/Media Kit Headshots
Connect
Connect
Develop a relationship with platforms, producers, editors, reporter, influencers and bookers
1. Research2. Identify3. Connect on social media (Twitter, Facebook Fan Pages, Instagram, Blogs)4. Watch5. Casually Engage6. Introductory Email
a. Local Mediab. “Moment of Synergy”
7. Watch and casually engage8. Pitch
Introductory Email
● Establishing direct contact● Radar● Short, simple and direct
○ Who you are and your expertise (value add)○ Experience○ Soft Close
● Easy and light tone
Connect
Develop a relationship with platforms, producers, editors, reporter, influencers and bookers
1. Research2. Identify3. Connect on social media (Twitter, Facebook Fan Pages, Instagram, Blogs)4. Watch5. Casually Engage6. Introductory Email
a. Local Mediab. “Moment of Synergy”
7. Watch and casually engage8. Pitch
Pitch
● Applicable● Timely● Personalized● Resonate with audience (readers, listeners or viewers)● Answer a question or solve a problem
Pitch Example #1
1. ConnectionApplicable
2. Experience
3. Answer Question
4. Soft Close4
Pitch Example #2
1. ConnectionApplicable
2. Experience
3. Answer Question
4. Soft Close
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4
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Get the Email
Tips
● Patience● Be Prepared● DELIVER (Be GREAT!)● Establish Rapport - Build Relationship● Authentic● On Brand● Don’t be afraid of small opportunities● Collaborate● Don’t ask other people for contact information● Network ● Remember your WHY● Reassess your WHY● Continuously engage with various media platforms● Invest - classes, reel, coaching, headshots, equipment, etc.
●
Tools
HARO - Help a Reporter Out
#Journchat
National Day Calendar
My Blog U - Media Kitty - Travel Massive Pitching Notes
Facebook Groups
Meetups
Cision
Reel Media Group
Dont’s ● Hire a publicist right away● NO Sponsored post● Do not call reporters, producers, editors or bookers● Do not send follow-up emails unless you have an established relationship ● Send pitches with attachments
○ YES: Websites, YouTube, Vimeo○ NO: Dropbox links
● Over complicate pitches and ideas● Get discouraged
Questions
Stay in Touch
Social Media● Twitter/Instagram/Snapchat:
@carpediemjbs● Facebook: Carpe Diem with
Jasmine
Email: [email protected]
Websitewww.carpediemwithjasmine.com
