Gamification - inspiração no curso de Gamification de Kevin Werbach
Octalysis: The Strategy Dashboard (Gamification)
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The Strategy Dashboard
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Yu-kai Chou shares his Strategy Dashboard engagement process with clients in the Octalysis Framework within Gamification.
Transcript of Octalysis: The Strategy Dashboard (Gamification)
The Strategy Dashboard
Strategy Dashboard
1. Define: Business Metrics - Game Objective!2.Define: Users - Players!3.Define: Desired Actions - Win-State!4.Define: User Stats - Feedback !5.Define: Incentives - Drives
Strategy Dashboard
BUSINESS METRICS
WIN-STATE
PLAYER
DESIRED ACTIONS
COMMITS
RESULTS
IMPACT
FEEDBACK STATS
PROGRESS
TRACKS
INCENTIVES
EMBEDDED
Strategy Dashboard
1. The minimum viable information to design a fully gamified campaign!
2.The Strategy Dashboard is meant to be a living reference!
3.In an Octalysis Design Campaign, you will constantly refer back to the Strategy Dashboard!
4.In an Octalysis Design Campaign, you will constantly modify the Strategy Dashboard
BUSINESS METRICS
BUSINESS METRICSEND RESULTS OF WHAT YOU WANT TO IMPROVE
Should be Quantifiable (A/B Test, Benchmark Success, etc.)
BUSINESS METRICS
Needs to be in the Order of Priority (Critical!)
Business Metrics become the Game Objective
Write down your Business Metrics in the
right priority
PROCESS
BUSINESS METRICS
DEFINE USERS
Personas
What Motivates Them
What Women See What Men See
What Motivates Them
Core Drives That Motivate them (2,3,3)
Anti-Core Drives
Write down your Targeted User Types and their
create an Octalysis Chart
PROCESS
BUSINESS METRICS
PLAYER
PROCESS
BUSINESS METRICS
PLAYER
?
DEFINE DESIRED ACTIONS
Chronological Order
No Step is Too Trivial
Leads to Win-States
Write down a list of all your Desired Actions in
Chronological Order
PROCESS
BUSINESS METRICS
WIN-STATE
PLAYER
DESIRED ACTIONS
COMMITS
RESULTS
IMPACT
DEFINE Feedback Mechanics
1. WHAT USERS USE TO KEEP TRACK OF THEIR PROGRESS TOWARDS WIN-STATE!
2.Examples: POINTS, LEVELS, STAGES, TROPHIES, AVATARS!
3.SHOULD REEMPHASIZE ON THE CORE DRIVES
Write down a list of Feedback Mechanics that you can interact with your
users with
PROCESS
BUSINESS METRICS
WIN-STATE
PLAYER
DESIRED ACTIONS
COMMITS
RESULTS
IMPACT
FEEDBACK MECHANICS
PROGRESS
TRACKS
DEFINE INCENTIVES
1. Within your power, if you could give users everything they want, what would it be?!
2.“Within your power” is important to define!3. Rewards, 8 Core Drives, or SAPS!4.Strategically place them in different Win-
States
SAPS (Zichermann)
1.Status!2.Access!3.Power!4.Stuff
Best Reward: Boosters (CD3)
Best Reward: Boosters (CD3)
Reward Context
1. Fixed-Action Rewards: Earned Lunch!2.Random Rewards: Mystery Box!3.Sudden Rewards: Easter Egg!4.Rolling Rewards: Lottery!5.Social Treasure: Gifting!6.Prize Pacing: Collection Set
Strategy Dashboard
BUSINESS METRICS
WIN-STATE
PLAYER
DESIRED ACTIONS
COMMITS
RESULTS
IMPACT
FEEDBACK STATS
PROGRESS
TRACKS
INCENTIVES
EMBEDDED
Level 2 Octalysis Implementation
!For the excellent understanding and application of
Gamification Core Drives and Motivation !
Average Joey !
is awarded this certificate in honor of achieving !
THE OCTALYSIS FRAMEWORK - LEVEL ONE !
standards and conditions for mastery
Yu-kai Chou
Octalysis Certificate of Completion
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