OBGYN Presentation 11-11-14 - New

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Transcript of OBGYN Presentation 11-11-14 - New

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Who I AmJust a little about me…I am a young, driven and enthusiastic entrepreneur with a passion for cars and love for dogs. When I am not at the beach having fun or racing around burning gas, I am consistently creating new and innovative processes and strategies for my advertising company.

While attending CSUF for Finance and Real Estate, I became engulfed in marketing and advertising. Since then, I have been called upon to help several real estate and finance companies to create inbound marketing strategies that focus on customer acquisition and brand enhancement.

I eventually branched out and created an ad company to increase the results and success for my clients. I founded The Ad Firm based on the idea of providing a great service that promotes and increases clients revenue. By sticking with these basic guidelines, I have been able to grow The Ad Firm into one of the top players in the Internet marketing industry.

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My passions include:◦ Understanding the platform that customers live and

breathe on◦ A/B testing to find out what drive people to take certain

actions◦ Determining what gets the best conversions

Why It Matters

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People are using Google to search.◦ Google.com has received an est. 4,840,295,000 visits over

the last 30 days.

People engage on social platforms. ◦ As of 2014, more than 1.8 billion Internet users have

accessed social networks with 170 million located in the U.S.

People are using mobile devices to search. ◦ As of 2013, worldwide mobile phone Internet user

penetration was 73.4%. In 2017, figures suggest that more than 90%.

The State of Online

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Both search and social channels provide an informational resource to users. (This is where YOUR customers are going for information!!!)◦ Ex. within 50 miles of Atlanta, potential reach with

Facebook ads for women 13-65 is 1,800,000 people.

Did you know… You can have targeted ads on popular medical

sites like WebMD or BabyCenter within a matter of hours!

Why It Is Valuable

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Have a website On-page optimization

◦ Title Tags

◦ On-Page Content

How to Rank on Google?

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How to Rank on Google Cont. Citations: Google and hundreds of other directories

Five Star Reviews:

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Call Tracking can help you get Internet leads and determine which channels are bringing the best ROI.

What Can Happen as a Result?

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A quick note about:

Conversion rate optimization

A/B testing

Multi-variant testing

It will provide you with the best, longest ROI of most marketing initiatives.

Testing and Optimizing

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StemCyte had a .07% conversion rate when I started working with them and a major page on their website looked liked this:

Objective 1: “double the business”. Objective 2: Go from a .07% conversion to 1.4%.

Client Example

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New Website

We saw some real results:

Client Example Cont.

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4 Areas Make Up a Great Website:◦ Who You Are◦ What You Are Selling◦ How to Contact You◦ What Your Unique Selling Point Is ( why should someone

visit you over anther option)

Clear Calls to Action

Asking for the Conversation

How We Did It/ How It Can Help You

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Site review northside/northpoint http://www.nsnpobgyn.com/

Technical Changes:

Increase page load time You should optimize your images and compress them Call your hosting company and complain for a faster server

Some of the things that are technically wrong are a. defer parsing of javascript during initial load b. enable browser caching c. combine images using css sprites

This will increase ranking instantly as page load speed is a major ranking factor with Google

So let’s put this into action!

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Title Tags - 55 character or less and use main keyword and brand

Currently: 91 Meta Description - 155 characters or less

have a call to action and your keywords Currently: 372

On-Page Optimization

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Break up content on home page.BOLD what message you really want to get across.

Add a call to action on your home page slider. Tell people what you want them to do.

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Great looking mobile site! But, unfortunately, your coding has just one

character wrong - the result is no customer on their mobile device can contact you.

Attention to Detail

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Bread crumb issues…

What you have now: http://www.nsnpobgyn.com http://www.nsnpobgyn.com/gynecology-services http://www.nsnpobgyn.com/gynecology-services/minimally-invasive-surgeriesWhat it should be: http://www.nsnpobgyn.com/gynecology-services/minimally-invasive-surgeries

Think about having your location in your URL structure Be more descriptive about your website page

URL Structure

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Your giving Google different signals about where you are--and because of that, it's a ranking factor against you.

Be Clear with Google

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Technical

Site Speed

Enable Browser Caching

http://www.obgynofatlanta.com/

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Optimize Title Tags

On-Page Optimization

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Issue with Breadcrumbs http://www.obgynofatlanta.com

http://www.obgynofatlanta.com/office-procedures http://www.obgynofatlanta.com/leep

Should be… http://www.obgynofatlanta.com/office-procedures/leep

URL Structure

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On some of the pages, Google thinks that your plagiarizing. This can have a negative ranking factor for your website.

http://www.copyscape.com/?q=http%3A%2F%2Fwww.obgynofatlanta.com%2Fmenopause-care

Website Content

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Some things you can all do to boost business.

Get active! on social media.

Ask patients for reviews and ask frequently.

Start working on your Local SEO and your on page rankings.

Ok, wrap it up, my eyes are glazing over...

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1. Really, and I mean really, build out your profile/page with videos and info.

2. Join some different social networks and link them together 3. Post regularly and at times when your audience is most

active 4. When you write a blog post, share it on social media 5. Use paid advertising on Facebook 6. Use hashtags and mentions 7. Remind people what you do and tie in with their interests 8. Add social sharing buttons to your website 9. Use Hootsuite to schedule posts in advance10. Create a 30 day social plan so you don't have to think

about it all day (i.e., will give you a template to work with)

Some things you can do that will REALLY help with social media

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1. Fix your title tags 2. Make sure you have unique content 3. Make sure each page has at least 500

words4. Ask people for the conversion on each

page

Some things you can do with your site right now to help