OBEY: Digital Redesign
Transcript of OBEY: Digital Redesign
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Obey is a streetwear brand that began amovement by graphic ar tist Shepard Fa
bold, contrasting colours and striking im
Fairey used stickers and posters of his icimages to take art to the streets; promotphilosophy that art should be democrataccessible, and part of everyday life.
OUR CLIENT
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FRICTIONS
Obey Clothing has become indistingu ishablefrom other streetwear brands. The uniquephilosophies on which Obey was founded andthe messages Shepard Fairey promotesthrough his ar t is often lost or muddied.
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INISIGHT
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Why can’t the brand be the lookbook for OBEY
There is an unique opportunity for OBEY to
tell their story, which is truly unique.
INISIGHT
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OUR PROPOSAL
An e-commerce experience thatintroduces the OBEY story thatsets them apart from the pack.
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OUR PROCESSiterations, rejected idea, & design traps
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WEEK 1Staying too sa fe, rejected the idea
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WEEK 2design traps, too literal in our approach
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UNDIFFERENTIATED DISTINGUISHABLE
VALUE - ORIENTED
PROFIT - ORIENTED
1994 - 2007
2008 - NOW
FUTURE