Obesity in Mexico

Emily Mai Allen

Adan Tamariz Barroeta

Dimitrije Krunic

Joskua Tadeo

Daniel Blanco

What is happening now?

40% of Mexicans live in "food

insecure"

In Mexico 70% of the population is

overweight and obesity 32.8%

Positive and negative forces

Legislation on

advertisements

Taxation to unhealthy

food

Bigger is better

There is no “junk food” but,

a “junk diet”.

A change is possible

“It is needed a cultural revolution in order to change the way we feed ourselves” (Bertrán, Miriam)

SWOT Analysis

Strenght

“The campaign is promoting healthier way of live.”

Weaknesses

“It is starting almost from zero.”

Opportunities

“Government and global support.”

Threaths

“The old models of the family and tradition.”

Actors involved and affected

How are they involved and affected?

Advertisement/marketing companies/Media - There is a lot of advertising for

unhealthy food

Politicians/ Governments - Legislation/ prices

Parents - Parents feed their kids unhealthy food

Schools - Kids need to be educated about good and bad food

Humanitarian organisations - Different organisations have focus on the

problem

Transnationals Co. - Coca-Cola, Pepsi Co, sabritas, etc.