Obese children recognised more food adverts than toy but all children responded to them by...
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Obese children recognised more food adverts than toy but all children responded to them by increasing gram intake and altering food choice (a). N um berofA dverts R ecognised. 0 2 4 6 8 10 Num ber ofA dverts R ecognised N on-Food A dverts Food A dverts *** *** *** = p < 0.001 (b). A m ountofFood E aten A fterP resentation ofA dverts. 0 50 100 150 200 Am ountE aten in G ram s (g) food eaten afternon- food adverts food eaten afterfood adverts *** * *** *** *** = p < 0.001 ** = p < 0.01 * = p < 0.05
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Transcript of Obese children recognised more food adverts than toy but all children responded to them by...
(a). Number of Adverts Recognised.
0
2
4
6
8
10
Nu
mb
er o
f A
dve
rts
Rec
og
nis
ed
Non-Food Adverts
Food Adverts
******
*** = p < 0.001
(b). Amount of Food Eaten After Presentation of Adverts.
0
50
100
150
200
Am
ou
nt
Eat
en i
n G
ram
s (g
)
food eaten after non-food adverts
food eaten after foodadverts
***
*
***
***
*** = p < 0.001** = p < 0.01* = p < 0.05
Obese children recognised more food adverts than toy but all children responded to them by increasing gram intake
and altering food choice
Younger children
Effects of adverts on over all energy intake still observable in younger children
but
No selective effects on food choice seen in older children (HFSW, HFSV, LWSW)
No discernable difference in magnitude of effect in differing weight status categories
Effects of exposure to TV food advertising on children’s food preferences
(Boyland et al., 2011 Pediatrics)
• All children selected more non-branded and branded items after FA compared to TA.
Non branded (LFPM)
Branded (AFPM)
*** p < 0.001
High TV viewers had a higher mean BMI SDS than the low TV viewers.
The food preferences of high TV viewers were more affected by food ad exposure than low TV viewers.
Increased media use increases susceptibility?
Effects of exposure to television food advertising on children’s food preference
(Boyland et al., 2011 Pediatrics)
