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3-83193119 Oat Bran Powder to significantly reduce the risks associated with lifestyle diseases Diet and lifestyle are major factors thought to influence susceptibility to many diseases. Drug abuse, tobacco smoking, and alcohol drinking, as well as a lack of exercise may also increase the risk of developing certain diseases, especially later in life. In many Western countries, people began to eat more meat, dairy products, vegetable oils, sugary foods, and alcoholic beverages during the latter half of the 20th century. People also developed sedentary lifestyles and greater rates of obesity. Rates of colorectal cancer, breast cancer, prostate cancer, endometrial cancer and lung cancer started increasing after this dietary change. People in developing countries, whose diets still depend largely on low-sugar starchy foods with little meat or fat have lower rates of these cancers. Beta-Glucan, a soluble fibre forms a thick gel in the digestive tract that binds excess cholesterol and slow down sugar absorption in the system. For maximal absorption, oral β(1,3)-D-glucan should be taken on an empty stomach. It is reported that enterocytes facilitate the transportation of β(1,3)-glucans and similar compounds across the intestinal cell wall into the lymph, where they begin to interact with macrophages to activate immune function. Radiolabeled studies have verified that both small and large fragments of β-glucans are found in the serum, which indicates that they are absorbed from the intestinal tract. M cells within the Peyer’s patches physically transport the insoluble whole glucan particles into gut associated lymph tissue Oat is a rich source of the water- soluble fibre (1,3/1,4) β-glucan, and its effects on health have been extensively studied over the last 30 years. Oat β-glucans can be highly concentrated in different types of oat brans. www.platcomventures.com INTELLECTUAL PROPERTY WHAT’S NEXT? Promoters wish to collaborate with retailer(s) and/or distributor to obtain greater market access [email protected] 03-83193119 CONTACT APPLICATIONS Consuming foods containing beta-glucan may lower risk for heart disease by lowering LDL and blood pressure. The soluble fibre will also lead glucose to be absorbed slower thus limiting spikes in blood glucose and insulin in diabetic patients PRODUCT FEATURES Oats, oat bran and oatmeal contain a specific type of fibre known as beta-glucan which is particularly concentrated in the outer layers of the grain, This soluble fiber has multiple beneficial effects on health, lowering the risk of heart disease, obesity, diabetes and cancer PRODUCT BENEFITS © 2014 PlaTCOM Ventures. All rights reserved. Project Code: 097

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Page 1: Oat Bran Powder to significantly reduce the risks ... › upload › projectms › Oat_Beta_Glucan.pdf · Oat Bran Powder to significantly reduce the risks associated with lifestyle

§ The

03-83193119

Oat Bran Powder to significantly reduce the risks associated with lifestyle diseases

Diet and lifestyle are major factors thought to influence susceptibility to many diseases. Drug abuse,

tobacco smoking, and alcohol drinking, as well as a lack of exercise may also increase the risk of

developing certain diseases, especially later in life. In many Western countries, people began to eat

more meat, dairy products, vegetable oils, sugary foods, and alcoholic beverages during the latter half of

the 20th century. People also developed sedentary lifestyles and greater rates of obesity. Rates of

colorectal cancer, breast cancer, prostate cancer, endometrial cancer and lung cancer started increasing

after this dietary change. People in developing countries, whose diets still depend largely on low-sugar

starchy foods with little meat or fat have lower rates of these cancers.

Beta-Glucan, a soluble fibre forms a thick gel in the digestive tract that

binds excess cholesterol and slow down sugar absorption in the system.

For maximal absorption, oral β(1,3)-D-glucan should be taken on an empty

stomach. It is reported that enterocytes facilitate the transportation of

β(1,3)-glucans and similar compounds across the intestinal cell wall into

the lymph, where they begin to interact with macrophages to activate

immune function. Radiolabeled studies have verified that both small and

large fragments of β-glucans are found in the serum, which indicates that

they are absorbed from the intestinal tract. M cells within the Peyer’s

patches physically transport the insoluble whole glucan particles into gut

associated lymph tissue

Oat is a rich source of the water-soluble fibre (1,3/1,4) β-glucan, and its effects on health have been extensively studied over the last 30 years. Oat β-glucans can be highly concentrated in different types of oat brans.

www.platcomventures.com

INTELLECTUAL PROPERTY

WHAT’S NEXT? Promoters wish to collaborate

with retailer(s) and/or distributor to obtain greater market access

[email protected] 03-83193119

CONTACT

APPLICATIONS

Consuming foods

containing beta-glucan

may lower risk for heart

disease by lowering LDL

and blood pressure. The

soluble fibre will also lead

glucose to be absorbed

slower thus limiting

spikes in blood glucose

and insulin in diabetic

patients

PRODUCT FEATURES

Oats, oat bran and oatmeal contain a specific type of fibre known as beta-glucan which is particularly concentrated in the

outer layers of the grain, This soluble fiber has multiple beneficial effects on health, lowering the risk of heart disease,

obesity, diabetes and cancer

PRODUCT BENEFITS

© 2014 PlaTCOM Ventures. All rights reserved.

Project Code: 097