OANJ FALL CONFERENCE EVENTSSunday, November 13, 2016 | Sunday, December 4, 2016

Corporate Sponsors

Sunday, November 13, 2016Raritan Valley Community College

The Opticians Association of New Jersey is offering two Fall Conferences; one on Sunday, November 13th at Raritan Valley Community College in Branchburg, NJ and one on Sunday, December 4th at the Holiday Inn Cherry Hill in Cherry Hill, NJ. Inside you will find the itinerary for each conference event.

All courses are in compliance with The State of New Jersey Department of Law and Public Safety Division of Consumer Affairs State Board of Examiners of Ophthalmic Dispensing and Ophthalmic Technicians.

Please bring positive form of identification. Licensee must supply sponsor with State License Identification Number.

OANJ FALL CONFERENCE EVENTSSunday, November 13, 2016 | Sunday, December 4, 2016

8:00 - 9:00 AM REGISTRATION,CONTINENTAL BREAKFAST & NETWORKING WITH SPONSORS

9:00 - 10:00 AM New Opportunities with Mirror Coating - Put the Cool Factor Back in Rx SunwearJohn K. RowandACCREDITATION: NJ STATE BOARD SPECTACLE APPROVEDRecent advancements in Anti Reflective Coating (A/R) technology and more specifically Mirror Coatings, has the potential to bring increased sales, and better overall performance to wearers. This course will give an in depth description of previous methods of manufacturing, and why recent improvements will drastically improve patient satisfaction, particularly with mirror coating. Attendees will have a greater understanding of the processes involved in A/R coatings, be educated on ways to “Put the Cool Factor” back in Rx Sunwear, and increase sales.

10:15 - 11:15 AM Kids’ StuffVicki B. MasliahACCREDITATION: NJ STATE BOARD SPECTACLE APPROVED

The industry has spent years addressing the visual needs of the aging baby-boomers. A seemingly ignored class is at the opposite end of the, pardon the pun, spectrum, and the children. Children face their own collection of visual needs. There are refractive errors, muscular deficiencies, physical and/or neurological impairments, or just need for protection from life’s activities. Opticians will learn about the development of vision, the visual challenges of young people, the lenses that address those challenges, and the appropriate fitting and measurements to maximize function. Very importantly, they will learn what discussions to have with the parents.

11:30 – 12:30 PMThe Art of RetailingAlessandro BarontiACCREDITATION: NJ STATE BOARD SPECTACLE APPROVEDDiscover how to attract and capture consumers’ attention, engage them on an emotional level, and create a unique shopping experience. Understand the changing demographic, learn how store traffic and layout affects sales, and understand contemporary merchandising

OANJ FALL CONFERENCE EVENTSSunday, November 13, 2016 | Sunday, December 4, 2016

and communication concepts.

12:30 – 1:30 PM LUNCH1:30 – 3:30 PMMedicare Postoperative Cataract Eye Workshop: Enrollment, Revalidation, Inspection, Supplier and Provider Compliance, Coding and BillingPamela B. FritzACCREDITATION: NJ STATE BOARD SPECTACLE APPROVEDThe Affordable Care Act continues to have a major impact on Durable Medical Equipment (DME) suppliers for eyewear after cataract surgery. National re-validation of all DME Suppliers is now in Phase 2. Failure to properly enroll or re-validate will mean loss of DME Medicare billing privileges. This workshop will cover understanding and meeting DME compliance; how to pass re-validation, how to enroll in a DME Supplier location and how to pass inspection. The transition of Region A MAC NHIC to Noridian will be discussed. Provider compliance and PECOS as it will impact DME Suppliers will be covered. The participant will understand the correct billing and coding

procedures of claims to ensure payment. The participant will learn the on-line key links and web-sites for DME Suppliers.

3:45 – 4:45 PMStrategies for Marketing in a Digital WorldSamantha Toth, ABOCACCREDITATION: NJ STATE BOARD SPECTACLE APPROVEDMarketing is fundamentally changing. Never before has it been so important to evaluate the money you’re spending on advertising and measure the results you’re achieving. While in-office brochures and printed PDFs are important, if you are relying only on these tactics, you’re missing out on the excellent opportunities the digital world has presented for connecting with and educating your patients. From email marketing and texting, to social media, websites and a marketing plan, now is the time for eye care professionals to rethink, experiment and innovate the way they market their practices. This course is designed to provide you with proven strategies and tools to help you achieve your practice growth goals.

Sunday, December 4, 2016Holiday Inn Cherry Hill

8:00 - 9:00 AMREGISTRATION,CONTINENTAL BREAKFAST & NETWORKING WITH SPONSORS

9:00 - 10:00 AM2xRx, Doubling the OpportunityBarry E. SantiniACCREDITATION: NJ STATE BOARD SPECTACLE APPROVEDLearn how to transform the patient into the consumer. This course will supply doctors, opticians and their staff with the tools to grow their optical sales through

selling multiple pairs. Understand how each person in an optical practice should define themselves to double the opportunity for eyeglasses, learn an easy four steps that can make a difference in every office, and use proven retail techniques that help sales.

10:15 – 12:15 PMMedicare Postoperative CataractEye Workshop: Enrollment, Revalidation, Inspection, Supplier and Provider Compliance, Coding and Billing

OANJ FALL CONFERENCE EVENTSSunday, November 13, 2016 | Sunday, December 4, 2016

Pamela B. FritzACCREDITATION: NJ STATE BOARD SPECTACLE APPROVEDThe Affordable Care Act continues to have a major impact on Durable Medical Equipment (DME) suppliers for eyewear after cataract surgery. National re-validation of all DME Suppliers is now in Phase 2. Failure to properly enroll or re-validate will mean loss of DME Medicare billing privileges. This workshop will cover understanding and meeting DME compliance; how to pass re-validation, how to enroll in a DME Supplier location and how to pass inspection. The transition of Region A MAC NHIC to Noridian will be discussed. Provider compliance and PECOS as it will impact DME Suppliers will be covered. The participant will understand the correct billing and coding procedures of claims to ensure payment. The participant will learn the on-line key links and web-sites for DME Suppliers.

12:15 – 1:15 PM LUNCH

1:15 – 2:15 PMComplete Rx Sports Eyewear - A Path to Practice GrowthAlbert R. GleekACCREDITATION: NJ STATE BOARD SPECTACLE APPROVEDPresentation of the evolution of Rx sports and performance eyewear. Understanding consumer/patient trends and needs. Discussion on products, brands and innovations for selling Rx sports eyewear. Evaluating your practice, educating your staff and incorporating

Rx sport eyewear for success.

2:30 – 3:30 PMThe Art of RetailingVicki B. MasliahACCREDITATION: NJ STATE BOARD SPECTACLE APPROVEDDiscover how to attract and capture consumers’ attention, engage them on an emotional level, and create a unique shopping experience. Understand the changing demographic, learn how store traffic and layout affects sales, and understand contemporary merchandising and communication concepts.

3:45 – 4:45 PMNew Opportunities with Mirror Coating - Put the Cool Factor Back in Rx SunwearJohn K. RowandACCREDITATION: NJ STATE BOARD SPECTACLE APPROVEDRecent advancements in Anti Reflective Coating (A/R) technology and more specifically Mirror Coatings, has the potential to bring increased sales, and better overall performance to wearers. This course will give an in depth description of previous methods of manufacturing, and why recent improvements will drastically improve patient satisfaction, particularly with mirror coating. Attendees will have a greater understanding of the processes involved in A/R coatings, be educated on ways to “Put the Cool Factor” back in Rx Sunwear, and increase sales.

FOR MORE INFO ORTO REGISTER, VISIT:

MyPreReg.com//Events/OANJF16

OANJ FALL CONFERENCE EVENTSSunday, November 13, 2016 | Sunday, December 4, 2016

Speaker BiographiesPamela B. FritzPam is the President of Ophthalmology Resources, LLC. She is recognized nationally as a specialist in Medicare post-op cataract eyewear, compliance, billing and reimbursements.

Fritz was a contributing editor for “Ophthalmology Times” (2002-2008) helping to launch the new “Dispensing MD” section of the magazine. Pam was a founder and served as the Executive Director of the American Association of Dispensing Ophthalmologists, Inc. (1999 – 2008). During her tenure with AADO, she planned and executed the first “Dispensing Ophthalmology Pavilion” in the exhibit hall at the AAO annual meeting.

In 2003 she was named, “50 of the most influential women in the optical industry” in their first nationwide poll conducted by Jobson Publishing. In 2014 Pam received an Achievement Award from The American Academy of Ophthalmology, “for many years of distinguished service in the programs of this Society” (AAO).

John K. RowandJohn spent many summers as a youth working in his Father’s Lab, he has seen many changes in lens fabrication over the years. Today, John is coordinating the launch of I-See’s newest wave of Anti-Reflective coatings. John is Vice-President and Lab Director of I-See Optical Lab in Blackwood, NJ, a full service Independent Wholesale optical laboratory, serving the Independent Eye Care community for over 40 years, and a proud supporter of the OANJ. John also has a background in Computer Science

and was instrumental in implementing all facets of MIS (Management Information Systems) within I-See, and development of data point software, and many other facets of MIS within I-See’s business model.

Vicki MasliahVicki Masliah, Director of Professional Relations for MH Optical Supplies, has been in the optical industry for forty years. As well as having been a dispensing optician, she has worked in management of both the lens manufacturing and prescription fabrication business. She has been providing practitioner education since 1979, when she introduced Varilux to New Jersey.

Albert R. GleekAlbert R. Gleek is an experienced executive in ophthalmic lenses, Rx and plano lens development, Optical Laboratory operations, management, sales, marketing and overall product and business development. Mr. Gleek has a proven and verifiable track record. He specializes in national sunglass and optical brands, manufacturers, Rx processing and development and management Rx programs (Ray Ban, Nike, Carl Zeiss, Revo, Cost del Mar, etc.) including high profile optical retail and wholesale customers (Luxottica Retail, Wal Mart, NVI, Costco, etc.). He is currently the President at AG Vision Consulting LLC and holds positions with B. Robinson – Revo Brand, Liberty Sport and SWV (Strategy with Vision).

Alessandro BarontiAlessandro focused completely on his professional career, he became a student

of personal growth and leadership. His studies introduced him to the opportunity of teaching continuing education in the Optical Industry. Mr. Baronti has hundreds of seminars, teaching to a combined audience of over 8500 people. He has won numerous awards and has dedicated time to philanthropic work in Thailand. He is currently the VP of Industry Relation & Education at Luxottica.

Barry E. SantiniMr Santini is a Master Optician, certified by the American Board Of Optician’s. He is President of Long Island Opticians, a retail optical store located in Seaford, New York.

Barry is a nationally known optical speaker, writer, blogger and is a contributing editor to 20/20 Magazine. With over 43 years’ experience, Barry is an expert on dispensing, fabrication, optics, rimless processing as well as business and practice management.

A NYS licensed ophthalmic optician and certified Contact Lens fitter, Barry received his ABOM from the American Board of Opticianry in 1994. In 2012, he received the Lifetime Achievement Award from the NYS Society of Opticians. In 2016, Barry was awarded “Optician of the Year” from the Society to Advance Opticianry (SAO). Barry is currently on the advisory board for the ophthalmic

dispensing department of New York City College of Technology.

Samantha Toth, ABOCSamantha is a professional speaker and marketing consultant for Innereactive Media, located in Grand Rapids, Michigan. She grew up in an optical practice with multiple family members in the industry. An ABO certified optician herself, Samantha worked as a dispensing optician for eight years, as well as managed an independent optometric practice.

In 2003, she started Innereactive Media, a full service marketing company that specializes in the optical industry. Her experience as a certified optician, along with her formal marketing education from Michigan State University has given her a unique perspective on marketing solutions for the optical industry. In 2009, Samantha’s company launched Innexus®, an all-in-one, don’t-do-it-yourself website, social media, and marketing solution for eye care professionals.

Samantha is an ABO, NCLE, AOA, and COPE approved speaker and she lectures to opticians and optometrists internationally. Her niche expertise led her to be named one of “Most Influential Women in Optical,” and her company was named one of Michigan’s Top 50 Companies to Watch in 2016.

Venue Locations

RARITAN VALLEY COMMUNITY COLLEGE118 Lamington Road Branchburg, NJ 08876 (908) 526-1200Follow signs to Parking Lot #2

HOLIDAY INN CHERRY HILL2175 Marlton Pike West Cherry Hill, NJ 08002 (856) 663-5300

For directions please visit the OANJ registration site MyPreReg.com//Events/OANJF16

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