O’Dwyer’s Profiles of Top Independent PR Firms30 MAY 2007 • • ADVERTISING SECTION Profiles...

MAY 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION26

APCOWorldwide Headquarters700 12th Street, N.W., Suite 800Washington, D.C. 20005202/778-1000www.apcoworldwide.com

Founded in 1984, APCOWorldwide is an independent,majority employee- and women-owned global communication con-sultancy with offices in majorcities throughout the Americas,Europe, the Middle East, Africaand Asia. APCO employs innova-tive, customized strategies forclients to tackle issues or capitalizeon business opportunities throughintegrated communication solu-tions. Clients include corporations,governments, industry associationsand nonprofit organizations.Headquartered in Washington,D.C., APCO includes among itsclients seven of the top 10 compa-nies on Fortune’s Global 500. Coreservices include antitrust and com-petition; business diplomacy;coalition building; corporate,financial, internal, investor, litiga-tion and online communication;corporate responsibility; creativeservices; crisis management; issuemanagement; global trade; govern-ment relations; market entry;media relations; opinion research;and positioning.

AFFECT STRATEGIES

60 W. 38th St.New York, NY 10018212/398-9680www.affectstrategies.com

Sandra Fathi, President

Affect Strategies is a compactpublic relations and marketingfirm specializing in strategiccommunications programs fortechnology clients. Establishedin 2002, the firm focuses oncombining strategy, creativityand intelligent program develop-ment, impeccable execution andexemplary customer service tocreate tailor-made public rela-tions and marketing campaignsto enable customers to achievespecific business goals.

Client services for public rela-tions include strategic planning,

brand building and messagedevelopment, media and analystrelations, media training,thought leadership, platformdevelopment and byline articlewriting. Combined with market-ing services, Affect Strategiesoffers integrated marketingcommunications programs forcollateral development, lead-generation campaigns, salestools, interactive marketing andtradeshow and event manage-ment. Affect leverages newmedia technologies, such aswebcasts, podcasts, videocon-ferencing, social media (blogs,wikis, and social networks), tohelp its clients increase aware-ness and drive demand for theirproducts and services.

Clients engage AffectStrategies for the intimacy ofworking with a boutique agencywith ‘large agency’ expertise. Inaddition, the firm’s nimble andflexible programming, unparal-leled technical comprehensionand cross-discipline expertiseengender results-driven pro-grams for measurable ROI.Affect Strategies also applies itsmarketing prowess to consumergoods and professional services.The agency’s communicationsteam mixes a potent blend ofindustry experience, insight,proprietary methodologies, cre-ativity and hard work to provideeffective services to theirclients. As year-round publicrelations counsel, or a singleproject resource, Affect lever-ages its business acumen andservice excellence to achieve theprecise results that its clientsseek.

AIRFOIL1000 Town Center Drive, #600Southfield, MI 48075248/304-1400Fax: 248/[email protected]

Lisa Vallee-Smith, CEO

One of America’s top ten techPR firms, Airfoil PublicRelations represents some threedozen powerhouse companiesin the arenas of business-to-business technology, business-

Top Independent PR FirmsO’Dwyer’sProfiles of

Affect Strategies team members pictured left to right:Courtney Chauvin and Yasmin Ben-Dror (seated); CJMoore, Walter Ocner, Sandra Fathi, Katie Safrey andLeslie Campisi (standing).

Members of APCO Worldwide’s International AdvisoryCouncil and executive management team meet inWashington, D.C.

Profiles of Top Independent PR Firms

MAY 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION 27

to-consumer products and serv-ices, automotive and manufac-turing technology, and health-care.

Airfoil is helping buildbrands for Microsoft, Best Buyfor Business and eBay, alongwith a host of start ups andemerging companies thatinclude CareTech Solutions,Wireless Toyz and Next Energy.In addition, Airfoil has earnedacclaim for applying its HigherThinking and its understandingof “fast companies” to suchwide-ranging national brands asStarbucks, QVC and TrinityHealth.

ASHTON PARTNERS33 N Lasalle St., #1800Chicago, IL 60602312/553-6700Fax: 312/553-6740www.ashtonpartners.com

Elizabeth Saunders, Co-foundingPartnerChris Hodges, Co-founding PartnerBryan Armstrong, Partner

Ashton Partners is a strategicadvisory firm specializing ininvestor relations and corporatecommunications. We work inpartnership with corporate exec-utives to manage and positionthe information that impacts acompany’s credibility, reputa-tion and ultimately, its valua-tion.

We deliver a full range ofinvestor and public relationsservices- strategic and tactical-to give you a decisive advantageat that critical crossroads wherefinance and communicationsmeet.

Our integrated approach tomessaging, positioning and tar-geting combined with our deeprelationships in the investmentcommunity enables us to lever-age a client’s messages withtheir key constituents: investors,media, industry and financialanalysts, employees, customersand suppliers.

Clients include: AnixterInternational, Inc., Belden CDT,Constellation Energy, ChiquitaBrands International, Inc.,eHealth, Equity OfficeProperties Trust, Federal SignalCorp., FTD, Inc., Gevity HR,Hercules Technology, JohnsonOutdoors, Juniper Networks,OptionsXpress, Owens Illinois,,Inc., SPSS Inc., Symantec,Thermo Electron, Tellabs, UAPHoldings.

THE BATEMANGROUP

1550 Bryant Street, Suite 420San Francisco, CA 94103415/503-1818Fax: 415/503-1880www.bateman-group.com

Fred Bateman, Pres. & Founder

Founded in 2004 and based in SanFrancisco, The Bateman Group is ahighly specialized, full-service pub-lic relations firm focused exclusivelyon the technology industry.Differentiated by proven technicalexpertise, exceptional writing and anall senior-level staff, The BatemanGroup’s objective is to make a big-ger market impact for a smaller,more select group of companies.

The Bateman Group focuses onthe following four technologydomains: 1) Software, for enterpriseand industries including businessapplications, infrastructure and tools;2) Systems, spanning telecommuni-cations, storage, security and con-sumer electronics; 3) Services, typi-cally on the Internet, for businessesand consumers; and 4) Components,based on silicon, nanotechnology oroptics.

Sample clients include: AspectSoftware, ATC-Onlane, Baynote,ClearApp, CITTIO, Enkata,InQuira, Motorola, The Open Groupand TIBCO Software.

BLISS, GOUVERNEUR& ASSOCIATES

500 Fifth AvenueNew York, NY 10110212/840-1661Fax: 212/840-1663www.blisspr.com

Bliss, Gouverneur &Associates is a specialist firmknown for its focus. We providestrategic media relations andmarketing communications forknowledge-based businesses —specifically in the financial, pro-fessional and healthcare sectors.

Clients award us very highmarks for our commitment toquality service and the results weachieve for strategic programs.The proof? The number of longterm relationships we’ve held,many for decades. Not to men-tion 23% growth in 2006.

We believe that client satisfac-tion is a direct result of our com-mitment to our people. We haveearned awards as a “best place towork” for multiple years.

BRIDGE GLOBALSTRATEGIES

575 Lexington Ave., 15th Flr.New York, NY 10022212/583-1043Fax: 646/[email protected]

Lucy B. Siegel, Pres. & CEO

Bridge Global Strategies LLC isa boutique New York firm knownfor quality service and experiencedprofessionals. Our services include:PR to help launch and re-positioncompanies and products; programsto build and manage corporate rep-utations; development of strategiesand programs to build brand visibil-ity; and an arsenal of communica-tions tools, from media relations toevents to marketing materials, tocarry out these strategies and pro-grams. We have a special flair forbridges across borders and cultures,and offer cross-cultural communi-cations and public relations servicesfor foreign multinational companiesin the American market. Our clientsinclude JETRO, Mabel’s Labels,New York Pharma Forum, NikkoHotels International and StrategicInvestment Management.

BOARDROOM COMMUNICATIONS

1776 N Pine Island Road, Ste 320Plantation, FL [email protected]/370-8999Fax: 954/370-8892

Sue Heck, Office Manager

Boardroom Communications isone of Florida’s fastest growingpublic relations agencies. With aspecialty in national media cover-age and a dedication to client serv-ices that is unsurpassed, companiesare delighted with Boardroom’srepresentation and top-level execu-tives are eager to work here. Astaff of fifteen including five for-mer journalists provides the finestpublic relations counsel in the area.Our agency’s motto is “BoardroomDelivers the Media,” and we do.

CAPSTRAT1201 Edwards Mill Rd., #102Raleigh, NC 27607919/828-0806Fax: 919/834-7959www.capstrat.com

Capstrat was founded onstrong public relations and pub-lic affairs backgrounds, and hasadded branding, marketingcommunications, advertising,media planning and buying,interactive communicationsand dynamic media.

Prospective clients approachCapstrat for three reasons.They face a serious problemthat they believe communica-tions will help solve; they havean opportunity to makeadvancements by communicat-ing a powerful story; and theycome to us because they needan agency that knows NorthCarolina inside-out. In all threecases, Capstrat must meet thechallenge through our corecompetencies, experience,knowledge of our region andour passion for the success ofour clients.

Airfoil’s creativity colors its ‘Higher Thinking’ brand ofpublic relations.



CERRELL & ASSOCS.320 No. Larchmont Bldv., 2nd Flr.Los Angeles, CA 90004323/466-3445Fax: 323/466-8653www.cerrell.com

With 43 percent growth duringthe last two years and a dynamic,expanded leadership team in place,Cerrell Associates assists clientsthroughout California and nation-wide with all their public affairsneeds. Founded 40 years ago,Cerrell Associates Inc. remains dedi-cated to three core principles:Strategy, Communication andResults. Our firm’s five practiceareas: Local Government;Campaigns and Issues Management;Land Use and Planning;Environment and Energy PublicAffairs; and Public Relations allowus to help clients ranging from gov-ernment agencies to large trade asso-ciations, from Fortune 500 compa-nies to candidates for elected office.For more information, visitwww.cerrell.com.

CLIFFORD PUBLICRELATIONS

286 Fifth Avenue, 11th FloorNew York, NY 10001Tel 212/358-0800Fax: 212/[email protected]

Mike Clifford, CEO & President

Founded in 1997, Clifford PublicRelations is an innovative, full-serv-ice public relations firm. Since itsinception, the agency has handled

every aspect of the launching, grow-ing and sustaining of numerousbusinesses and organizations thatrepresent a wide gamut of interests.With offices in New York and LosAngeles, a diverse team of 20+skilled professionals and a demon-strated ability to generate exception-al results for our clients, Clifford PRhas won the respect of such distin-guished clients as Jaguar, LigneRoset, Visit London, Nike, andMetropolitan Home Magazine,among many others. Whether it’sbecause of our track record of creat-ing media relations programs thatget results, our ability to provideknowledgeable counsel, or ourunwavering dedication to the suc-cess and profitability of every cam-paign, our clients find us to beproactive, thoughtful, and highlyeffective partners. Beyond that, wehave created a culture of creativity,meritocracy, and respect thatinspires employees and clients alike.

COONEY/WATERS 90 Fifth Avenue, Suite 800New York, NY 10011-2052www.cooneywaters.com

Lenore Cooney, PrincipalTim Bird, Executive VPFred Lake, Executive VPSherri Michelstein, Executive VPLisa Weiss, Executive VP

Cooney/Waters Group provides afull range of public relations andpublic affairs services to healthcare,pharmaceutical and biotechnologyenterprises. As we enter our 15thyear in business, we remain com-mitted to pursuing communicationinitiatives that advance our clients’goals and creativity based uponstrategic value of the ideas we put

forth. We stay ahead of the curve forour clients by identifying potentialopportunities and issues, along withspeedy and cogent analysis andpractical recommendations in anenvironment prone to rapid changeand myriad challenges.

The agency specializes in solvingcomplex problems ranging fromproduct marketing support to sensi-tive issues.

We service clients of all sizes,geographies and therapeutic cate-gories from our New York head-quarters and a network of overseasaffiliates.

Clients include The Abbott Fund,American Lung Association,Cephalon Inc., National Foundationfor Infectious Diseases, NUVOResearch, sanofi pasteur,3M/Nexcare, and beverage healthassignments for Anheuser-Buschand The Coca-Cola Company.

COOPERKATZ & CO.708 Third Ave., 34th Flr.New York, NY 10017212/455-8030Fax: 212/972-7875www.cooperkatz.com

CooperKatz & Company is astrategic, creative, results-drivenfirm that specializes in marketingpublic relations and public affairs.The firm designs/executes cam-paigns that generate credible, mes-sage-driven earned media place-ments in direct support of a widearray of marketing objectives.Capabilities include brand position-ing, media relations, editorial servic-es, new product introductions, meet-ing/conference planning and execu-tion, special events, exhibits, adver-tising, video production and collater-al materials design.

Through its Cogence(SM) (con-sumer-generated intelligence) prac-tice, the firm has particular expertisein the emerging area of citizen jour-nalism, helping corporations bothmonitor and capitalize on the vastopportunities presented by blogs,wikis, podcasts, and other socialmedia channels.

COYNE PR14 Walsh DriveParsippany, NJ 07054973/316-1665www.coynepr.com

1540 BroadwaySuite 1602New York, NY 10036212/938-0166

Thomas F. Coyne, President & CEORich Lukis, Executive VP

Lisa Farynyk, John Gogarty,Kevin Lamb & Tim Schramm, VPs

Coyne Public Relations is one ofthe nation’s leading independentpublic relations agencies, represent-ing category leaders in healthcare,travel, sports & entertainment, food& beverage, fashion & beauty, petproducts, technology, Internet &new media, automotive, and finan-cial products & services. Coyne PRprovides clients with an honestassessment of their objectives and iscited by many as a breath of fresh air– one of the agency’s greatest pointsof differentiation – allowing Coyneto compete for blue-chip clients withthe world’s most respected multi-national agencies.

Coyne PR is also recognized asone of the premier employers in theindustry and was recognized in 2005as the Best Small Agency inAmerica to Work For in The HolmesReport.

DAVIES808 State StreetSanta Barbara, CA 93101805/963-5929 www.DaviesPublicAffairs.com

John Davies, Chairman, CEOBrandon Edwards, President,COO

For clients who are driven to win,DAVIES is the agency of choice.Our clients are faced with defining,high stakes controversial issues -and they count on us to win and pro-tect hard earned reputations.

We’re experts in highly targeted,motivational outreach to get thirdparties to play an active role intough, complex issues. Nothing istoo complicated, too political, toocontroversial, or too difficult. Weuse real grassroots programs todeliver real results.

Expertise across multiple indus-tries, and three dedicated industrypractice areas - Real Estate,Healthcare, and Energy & NaturalResources.

DEVINE & POWERSCOMMS. GROUP

1880 John F. Kennedy Blvd., Ste 600Philadelphia, PA 19103215/568-2525www.devinepowers.com

Devine & PowersCommunications Group, LLC isone of the Mid-Atlantic’s fastestgrowing PR firms, a result of itsphilosophy to provide a seniorexecutive with a minimum of 15

Devine & Powers Communications Group LLC Co-founders Jay Devine and Vince Powers created a firmthat offers a senior executive as the direct contact foreach client. Headquartered in Philadelphia, D&P has 9employees and represents a prestigious group of clients.

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Profiles of Top Independent PR Firmsyears experience as the directcontact for every client assign-ment. D&P specializes in corpo-rate, business-to-business, associ-ation/not-for-profit, consumerproduct and issues managementcommunications. The firm alsohas a specialized Investor /Financial group and Travel,Hospitality & Events division.Clients include: PhiladelphiaMedia Holdings (owners of TheInquirer, Daily News andPhilly.com), Firstrust Bank,Maaco, Penn State, KimmelCenter, Sunoco Chemicals, andThe Westin Hotel. With vastindustry experience combinedwith senior counselors invested ineach account, D&P assuresexpertise, every time.

DKC386 Park Ave. So. 10th Flr.New York, NY 10016212/685-4300www.dkcnews.com

Dan Klores, Chairman/CEOSean Cassidy, President John Marino, Managing Partner

Dan Klores Communicationsprides itself on being a smart,aggressive and inventive teamwith a wide range of PR and mar-keting talent and experience serv-ing a diverse array of clients.

The agency offers a range ofstrategic communications capa-bilities in the areas of media prop-erties, not-for-profit, government,labor, corporate, education,healthcare, hospitality, lifestyle,entertainment/music/fashion,consumer products, sports andfilm.

Founded in 1991, the agencyhas grown to nearly 120+employees with U.S. headquar-ters in New York City.

Clients include:Sprint/Nextel, Delta Air Lines,Grand Central Terminal, FAOSchwarz, Sirius Satellite Radio,GM, Hard Rock Hotel &Casinos, Foxwoods ResortCasino, Dylan’s Candy Bar,Reuters, US Weekly, Esquiremagazine, Wall Street Journal,Continuum Health Partners,Children’s Hospital atMontefiore, New BalanceAthletic Shoe, Inc., ESPNZone, USTA/US Open,Showtime, 4 KidsEntertainment, Donny Deutsch,Jessica Simpson, AshleeSimpson, Alicia Keys, JayLeno, Sean “Diddy” Combs andHoward Stern.

DYE, VAN MOL & LAWRENCE

209 7th Avenue NorthNashville, Tenn. 37219615/244-1818www.dvl.com

John Van Mol, Tom Lawrence,Jerry Southwood, RonaldRoberts, Nelson Eddy, JimmyChaffin, Partners

Dye, Van Mol & Lawrence isone of the largest full-servicepublic relations and advertisingagencies in the Southeast.Founded in 1980, the firm countsamong its clients nationallyknown brands such as JackDaniels, Bridgestone/Firestone,Johnston & Murphy, CaterpillarInsurance, Nestle Waters, TractorSupply Co. and Martha Whitefoods. DVL has proven expertisein all areas of communications,including corporate communica-tions, news media relations, inter-nal communications, crisis andissues management, specialevents, advertising, marketing,broadcast production, interactiveservices and strategic planning.

EDGE COMMUNICATIONS17328 Ventura Blvd., Suite 324Encino, CA 91316818/990-5001Fax: 818/990-5016info@edgecommunicationsinc.comwww.edgecommunicationsinc.com

Kenneth Greenberg, Pres.Sara Flint, VP

Founded in 1996, EdgeCommunications is an innovativeall-star team of communicationsprofessionals, unified by a no-non-sense approach that gets results.Through “better thinking andrelentless execution,” we expressour work ethic and our core valuesof quality and premium, personalservice.

We’re a hybrid organization —virtual for professional services, tra-ditional for administrative support.We think, we write, we pitch — andwe use the news media strategicallyto help our clients grow.

Ranked by O’Dwyer’s amongthe top 50 technology PR firmsnationally, Edge consists of 20+VP-level strategists, writers andmedia relations experts, each ofwhom brings a minimum of 10years’ experience and industry seg-

ment across a range of communica-tions disciplines. Our team is alsopeppered with senior editorial pro-fessionals, alumni of notable busi-ness and trade publications.

Agency experience encom-passes B2C, B2B and corporatework. Our clients have rangedfrom pre-IPO startups to mem-bers of the Fortune 500 - intechnology, new media, con-sumer products, e-business,healthcare/life sciences, andprofessional services; KaiserPermanente, United Online,Intermec Technologies,CarsDirect.com, Pacific Bell,The Los Angeles Times,PrimeGen Biotech, Casio,Imation, Ebates.com,Userplane/AOL and many more.

EDELMAN1500 BroadwayNew York, NY 10036www.edelman.com

Daniel J. Edelman, Founder/ChairmanRichard Edelman, President & CEOPam Talbot, U.S. President & CEO

Edelman is the world’s largestindependent public relations firm,with 2,700 employees in 48 officesworldwide. The firm was namedPRWeek’s Large Agency of theYear for 2006. Advertising Agenamed Edelman as one of ten mar-keting firms to watch in 2007 in its“Best Agencies” issue. Edelmanwas also named 2006 Large Agencyof the Year and 2005 InternationalAgency of the Year by The HolmesGroup.

Edelman’s PR-centric approachbrings together expertise from awide range of business practicesand industries. The Edelman net-work also includes five specialtyfirms – Blue (advertising),First&42nd (management consult-ing), MATTER (full-service brand-ed entertainment, content develop-ment and entertainment marketing)StrategyOne (research) andBioScience Communications (med-ical education and publishing) – toprovide clients with a comprehen-sive offering of communicationsservices. Edelman is among the PRindustry’s leaders in developingclient programs that integrate newmedia platforms and user-generatedcontent such as blogs, podcasts andsocial networking sites. Key clientsinclude AstraZeneca, Burger King,Charles Schwab, Johnson &Johnson, Kraft, Microsoft, Nissan,Pfizer, Samsung, Unilever,Schering-Plough, UPS, Wal-Martand Wyeth.

THE EDISON GROUP1708 Peachtree Street, Suite 100Atlanta, GA 30309404/885-9596Fax: 404/885-9558www.edisongroup.com

The Edison Group is anational consulting firm dedi-cated to providing communica-tions strategies for corpora-tions, organizations, nonprofits,educational institutions andtrade groups. We provideissues-based public affairs andpublic relations services, andwe are a recognized leader incampaign management, grass-roots advocacy, crisis commu-nications, e-communicationsand media relations. TheEdison Group’s relentless teamof media gurus, campaignorganizers, creative and designgeniuses, compulsiveresearchers and storytellersprides itself on having onething on their to-do list: makingtheir clients shine. The EdisonGroup, founded in 1996, hasoffices in Atlanta, Los Angeles,Chicago, Concord, OklahomaCity, Minneapolis, SanFrancisco and Washington D.C.

5W PUBLIC RELATIONS

45 W. 45th St., 5th Flr.New York, NY 10036212/999-5585Fax: 646/[email protected]

Headquartered in New York,with an office in Los Angeles,the agency boasts a diversifiedclient portfolio second to none,including: Evian Natural SpringWater, Anheuser Busch, NICESystems, VeriSign, PatinaRestaurant Group, The Ice Rinkat Rockefeller Center, UnitedRetail Group/Avenue Stores,Seagram’s Coolers, Benny HinnMinistries, Zone Chefs, ThePritikin Longevity Center &Spa, celebrities includingPamela Anderson, Snoop Dogg,Ice Cube, and a plethora ofpublicly traded technologycompanies, and a variety ofother global interests, nationalcorporations, high-profile indi-viduals, regional businesses,government agencies and aca-demic institutions.

MAY 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION



FRENCH / WEST /VAUGHAN

112 E. Hargett St.Raleigh, NC 27601919/832-6300www.fwv-us.com

Rick French, President/CEOLauren Taylor, Executive VP, PartnerDavid Gwyn, Executive VP, PartnerJack Glasure, Chief Marketing Officer

French/West/Vaughan is theSoutheast’s largest independentpublic relations, public affairsand brand communicationsagency, and is the nation’s 19thlargest independently-owned PRfirm. Headquartered in Raleigh,N.C., the agency also has officesin both New York City andTampa. Founded in 1997, FWVcelebrates its 10th anniversarythis year.

FWV is repeatedly recognizedas a leader on industry lists, andwas named a 2006 finalist for PRWeek magazine’s “Midsize PRAgency of the Year” award, aswell as the Holmes Report’s 2004National Consumer Agency ofthe Year.

Focused practice areas includepublic relations, public affairs,research, advertising, and both e-merging and word-of-mouthmedia.

FWV boasts a diversified clientroster, working with many of theworld’s leading companies andbrands. National and internationalclients include the Global WaterFoundation, the Coca-ColaCompany (Nestea, Gold Peak,Minute Maid), Ford MotorCompany, Wrangler, the JustinBoot Company, Canada Post,Speedo, Diageo (BulleitBourbon), Pfizer, United StatesPlaying Cards, Gemstar-TVGuide, ASTROTURF andbioMérieux. Regional public rela-tions clients include NorthCarolina State University andTweetsie Railroad, among manyothers.

GIBBS & SOELL600 Third Avenue, Sixth FloorNew York, NY 10016212/697-2600Fax: 212/[email protected]

Cos Mallozzi, Pres. & CEOLuke Lambert, Sr. VP &Managing Director, New YorkJeff Altheide, Sr. VP & ManagingDirector, Chicago

Founded in 1971, Gibbs & SoellPublic Relations (G&S) is a mid-sized, full-service, global inde-pendent public relations firm withoperations in New York, Chicago,Raleigh, San Francisco, Zurich,Beijing, Tokyo and Latin America.The company’s philosophy is pret-ty simple: “Provide the best possi-ble service, deliver outstandingresults and stay true to our clients,”says Cos Mallozzi, president/CEOof G&S. “With this philosophy asour guide, we have been blazingour own trail for more than 35years. It is the secret of our successand why so many Fortune 500,emerging leaders and Blue Chipcompanies value Gibbs & Soell asa dedicated partner in helping growtheir brands and business. And, it iswhy many of them have stayedwith us for 10 … 15 … 20-plusyears.”

While the company has broad

experience in a number of indus-tries, it focuses its expertise in coremarkets to deliver effective, value-driven communications programsthat build on its experience, knowl-edge and leadership. Those marketsinclude agriculture and food, build-ing products, consumer lifestyle,financial services, industrial,healthcare, and technology. “Weunderstand the issues and chal-lenges clients face in conductingbusiness in these industries, as wellas the critical importance of cus-tomer relationships and the rapidlychanging dynamics of the market-place,” says Mallozzi.

G&S’ service portfolio includescorporate communications, mar-keting communications, event mar-keting/ management, employeecommunications, leadership posi-tioning, e-communications, andcommunications training.

Clients include ActiveInternational, Alstom, AmericanWoodmark, Amtico, Cargill,Carrier Corporation, Delta FaucetCompany, CraftmasterManufacturing, Draka Marine Oil& Gas, Firestone BuildingProducts, GE Rail, GE Nuclear,Georgia-Pacific, Honeywell,Million Dollar Round Table,NatureWorks, Puronics, RSCEquipment Rental, Sage Software,Schindler Elevator, Stryker,Syngenta, The Dow ChemicalCompany, The Flood Co., The HotTub Council, RTI International,and Molex.

GYMR1825 Connecticut Ave., N.W. Ste 300Washington, DC 20009-5708202/745-5100Fax: 202/234-6159www.gymr.com

GYMR is a Washington, D.C.based public relations agency thatprovides health/healthcare clientswith strategic communications thatcapitalize on the dynamics unique toWashington. GYMR’s uniquestrength is the background of itsteam - government, advocacy, asso-ciations, foundations, corporationsand nonprofit organizations - whoexecute strategies that include imageand alliance building, public educa-tion campaigns or media relations toharness the formidable forces ofWashington and produce successfulresults for clients. The agency hascounseled a wide range of clients,including trade associations, healthvoluntary organizations, coalitions,foundations, corporations, federaland state agencies and nonprofitgroups.

The Gibbs & Soell flood company team arranged foreditors from Family Circle, Country Living, Domino,and Better Homes and Gardens Special InterestPublications (SIPs) among others to attend the client’s“Wood School” in Myrtle Beach, South Carolina. Thishands-on activity gave the editors an opportunity toengage with Flood product, learn about exterior woodcare and maintenance and redo a deck.

The GYMR team (L to R): Sharon Reis, PatrickMcCabe, and Pattie Yu.


HAGER SHARP1090 Vermont Ave., N.W. Washington, D.C. 20005202/842-3600Fax: 202/842-4032

Susan Hager, Chair & CEO

Founded in 1973 and based inWashington, D.C., Hager Sharp isan award-winning, independent,woman-owned firm, with a broadrange of experience in education,health, safety, economic develop-ment and small business issues.The firm’s strengths include:national public awareness cam-paigns and social marketing pro-grams that make a difference inpeople’s lives, partnerships thatleverage our clients’ audiencereach and engagement, mediarelations - from crisis manage-ment to targeting messages tojust-the-right audiences throughmedia placements and multicul-tural outreach, including partner-ship development and media rela-tions.

THE HOFFMANAGENCY

70 North Second StreetSan Jose, CA 95113408/286-2611www.hoffman.com

Lou Hoffman, CEO

The Hoffman Agency is anindependent PR firm that special-izes in working with technology,telecom, and consumer electroniccompanies.

With a client roster thatincludes Sony, PlantronicsNovellus, SonicWALL, andGoogle, the agency takes pride inimplementing PR campaignsdesigned to generate measurableresults.

For companies seeking com-munications across the globe, thefirm offers a collaborativeapproach to implementing PR inmultiple countries. This isdesigned to reduce the coordina-tion time on the part of the clientwhile leveraging both contentand “thinking” across geogra-phies.

Headquartered in SiliconValley, the agency has an office inDenver and international officesin Asia (Beijing, Hong Kong,Singapore, Shanghai, Seoul,Taipei, and Tokyo) and Europe(London, Munich and Paris).

HOPE-BECKHAM13 Corporate Square, Suite 100,Atlanta, GA 30329404/636-8200fax: 404/[email protected]

Hope-Beckham Inc. is a publicrelations firm with additionalstrength in event marketing andbusiness consulting. Hope-Beckham creates proprietaryplans and programs with imagi-nation and follow-through. Hope-Beckham’s experienced staff hasthe capability of providing strate-gy behind complex marketingand public relations projectswhile maintaining the ability toprofessionally execute virtuallyany complex logistical program.The firm creates proprietary plansand programs with imagination,creativity, sound experience andsolid execution. If you can dreamit, Hope-Beckham can get itdone.

Clients include; Arcapita;Atlanta Spirit LLC; BugabooCreek Steakhouse; CaribouCoffee; Central Atlanta Progress;Comcast Communications;Flagstar Bank; Gray CapitalPartners; Greenberg, TraurigLLC; General Motors; Help AChild Smile; JCB ConstructionEquipment; Southern Company;The Sporting News; UnitedCommunity Bank; and others

HUNTER PR41 Madison Ave., 5th FloorNew York, NY 10010-2202www.hunterpr.com

Grace Leong, President

Combine unmatched creativityand enthusiasm with strategiccounsel and outstanding mediacontacts and you have HunterPublic Relations, one of the mostrecognized mid-sized firms spe-cializing in marketing communi-cations.

The independently-owned firmhandles all facets of strategicmarketing public relations fornational consumer brands andservices. Revitalizing maturebrands, creating buzz around newproducts and building awarenessamong key influencers groups areamong the firm’s specific areas ofaward-winning expertise. Amongthe firm’s clients are some of themost respected brand names inAmerica, including Kraft Foods,

Wrigley, Kellogg’s, Campbell’s,Hasbro, E&J Gallo Winery,Diageo and 3M.

IMRE COMMUNICATIONS305 Washington Ave., Towson, MD 21204Baltimore: 410/821-8220Washington: 202/547-0500Fax: 410/[email protected];www.imrecommunications.com

It’s all about the Aha! Thatmoment of inspiration and cre-ativity that turns mere ideas intobreak-through strategy.

While we believe strongly inthe power of PR, ImreCommunications is focused on aintegrated communicationsapproach that turns Aha!s intoresults for clients in Home &Building (Home Depot,Milwaukee electric tools, JohnDeere), Insurance (Travelers,MetLife) and Associations(American Institute of Architects,CoreNet Global and the NationalAlliance on Mental Illness).

We’re all about the Aha!moment and the people who havethem. See what makes us goAha! at www.imrecommunica-tions.com/aha

INTEGRATEDCORP. RELATIONS

450 Post Rd. East, 2nd Flr.Westport, CT 06880203/682-8200Fax: 203/682-8201www.icrinc.com

Integrated CorporateRelations, Inc. is a leading finan-cial communications firm special-izing in investor relations and cor-porate communications. ICR hasset a new standard for financialcommunications with a businessmodel driven by deep capital-mar-kets expertise provided by a teamof former Wall Street and corpo-rate professionals, including sen-ior sell-side analysts, portfoliomanagers, chief financial officersand investment bankers. Their per-spective is combined with that ofsenior PR, media and corporatecommunications professionals toprovide an integrated serviceoffering rooted in industry knowl-edge and first-hand capital mar-kets experience. The firm servic-es all major market sectors fromoffices across the U.S. and inChina.

JASCULA/TERMAN& ASSOCIATES

730 N. Franklin Street, Suite 510Chicago, IL 60610312/337-7400 www.jtpr.com

Rick Jasculca, Chairman & CEOJim Terman, President & CFO

Jasculca / Terman andAssociates (JT) is an independentpublic affairs and strategic com-munications firm serving clientsin markets across the UnitedStates and abroad. We offer youthe strategic synergy, conven-ience and efficiency of compre-hensive services under one roof:public affairs and issues manage-ment, event management, visualcommunications and onlinestrategies.

Clients include AMA,America’s Second Harvest,AT&T, BP, the Carter Center,Chicago 2016, DeVry University,Illinois Department of Commerceand Economic Opportunity,Midwest Generation andWellcare

J2S

COMMUNICATIONS661 N. Harper Ave., Suite 208Los Angeles, CA 90048323/866-0880Fax: 323/866-0882www.js2comm.com

Jeff Smith, CEOJill Sandin, PresidentChris Bess, GM LA/VPAlissa Pinck, GM NYC/VP

JS2 Communications is a bi-coastal public relations agencydedicated to providing clientswith strategic solutions, candidcounsel and tangible results.Comprised of a dynamic group ofseasoned professionals, the JS2

team is passionate about its rela-tionships with niche-definingbrands and its partnerships withthe teams that build them. Basedin Los Angeles since 2001, theagency’s New York office openedin early 2005.

JS2 Communications’ enter-tainment practice includes BuenaVista Worldwide HomeEntertainment, Outfest 2007,Pacific Theatres and ArcLightCinemas Hollywood. The agencyis AOR for non-profits includingUNICEF and The Wonder ofReading. Corporate clients


Profiles of Top Independent PR Firmsinclude Segway, Papyrus, KraikoDiamonds, MBT Shoes andIngenuity.

JS2’s F&B clients include: LaBrea Bakery, Leblon Cachaça;Bradley Ogden, Guy Savoy, andRao’s restaurants at CaesarsPalace in Las Vegas; in LosAngeles, Neal Fraser and hisGrace and bld restaurants, BenFord and Ford’s Filling Station,and Salvatore Marino’s Il Grano;also SunMilk and Hadaka Sushi.

KAPLOW19 West 44th St., #601New York, NY 10036212/221-1713Fax: 212/768-1960www.kaplowpr.com

Liz Kaplow, Pres. & CEOEvan Jacobs, CFODavid Herrick, General ManagerTina Haskins Chadha,Margie Cader, EVPsBonnie Rothman Morris, CreativeDir./SVPJill Christian, SVPLeah Schmerl, SVP

Kaplow is an award-winning,full service public relations agencywith extensive expertise in con-sumer marketing.

What distinguishes Kaplow?Our unparalleled access to media.Our unsurpassed connections toopinion formers and influencers.And our deftness in cross-pollinat-ing people, ideas, and strategiesacross industries and across bor-ders. We help world-class mar-keters turn business benchmarksinto industry-defining news. Byconnecting the right business to theright media, we create partnershipsthat produce measurable results.

Our client service model bringsa significant amount of senior-level attention to our clients’ pro-grams. Each team member is fullyimmersed in our clients’ business,industry and media environment.As a result, the agency sustainslong-term relationships with itsbest-in-class clients.

As fluent in the language of theboardroom as we are in the lingo ofthe blogosphere, our public rela-tions experts offer new ways toreach key consumers across therapidly shifting media landscape.By intimately connecting clients tothe people, industries, and opinioninfluencers who count, we’re notjust sparking conversations, we’rechanging them.

Headquartered in NYC, Kaplowalso has an office in Toronto.

Clients include: AmericanExpress, Avon/mark, Blue Planet

Run Foundation, CosmeticExecutive Women Beauty Awards,CVS, eBay, LeapFrog,Lawyers.com, Nexxus, RobertMondavi Lifestyle Brands,Shiseido Cosmetics America,Skype, St. Ives, Target and Timex.

KCSA WORLDWIDE800 Second Ave.New York, NY 10017212/682-6300

Herbert Corbin, ChairmanJeffrey Corbin, CEOHenry Feintuch, Managing Partner Todd Fromer, Managing Partner

KCSA Worldwide is one of thenation’s leading independent corpo-rate communications firms special-izing in the integration of IR, PRand marketing services. The firm’scustomized programs and strategiccounsel create communicationssolutions for public and privatecompanies, allowing them to reachtheir desired audiences and achievetheir business marketing goals.

Client service and accountabilityis paramount to the 38-year-oldfirm, which specializes in businessto business programs for its clientsthat run the gamut from start-upsand privately held firms to smallcap, mid cap and Fortune 1000firms.

Areas of specialization includefinancial services, technology,advertising, marketing, media serv-ices and market research. Clientsinclude the American StockExchange’s IR Alliance; DeloitteFinancial Advisory Services;LaBranche & Company; Needham& Company; AdSpace Networks;IEEE Spectrum; JumpTV;Arbitron; Japan Tobacco; CompassDiversified Trust and thePennsylvania Real Estate Trust.

KCSA is headquartered in NewYork and has an office in Tel Aviv.

KOHNSTAMM COMMUNICATIONS400 N. Robert St., 14th FloorSt. Paul, MN 55101651/[email protected]

Kohnstamm Communicationsbuilds brands and generatessales through PR with greatconsistency and a sense ofurgency. Just ask any of itsclients: The Holmes Report didfor its “PR Report Card” andgave the agency its “Client Sealof Approval” rating, rare among

small firms. Two vets of Hilland Knowlton and WeberShandwick have come togetherto form a gem of a PR machinethat, since 1991, has used PR tohelp create iconic nationalbrands — from Honest Tea,Naked Juice and Nordic Ware tothe U of MN’s Carlson Schoolof Management andLeaderSource: A Korn/Ferry.

LAMBERT EDWARDS& ASSOCS.

171 Monroe NW, #400, GrandRapids, MI 49503616/233-0500Fax: 616/233-0600www.lambert-edwards.com

Jeffrey T. Lambert, Mng. Partner

Lambert, Edwards &Associates is one of the fastest-growing communications firmsin the Midwest. Based in GrandRapids, Michigan - a stone’sthrow from the Chicago andDetroit metropolitan markets -LE&A has assembled a team ofnational agency, in-house andWall Street veterans whoseexpertise is delivering winningresults for more than 80 com-panies in 19 states nationwide.Our specialized practice areasinclude: consumer products;investor relations and strategicanalytics; business and finan-cial services; healthcare; tech-nology; faith-based productsand services; entertainment andmedia; and manufacturing

Clients Include: Beaner’sCoffee, Denali Flavors, LaSalle Bank, Mattress Firm,National Heritage Academies,Old Orchard Brands, Outback

Steakhouse/Fleming’s, SpartanMotors, Spectrum Health,Strongtower Financial, TechLighting, United AmericanHealthcare, Wolverine WorldWide, and Zondervan

LANDIS COMMUNICATIONS1388 Sutter St., #901San Francisco, CA 94109www.landispr.com

David Landis, President/CEO

Landis Communications,Inc. (LCI) is a mid-sized,award-winning communica-tions agency based in SanFrancisco. Known as “the BayArea’s consumer PR experts,”the independent agency formedin 1990. LCI is a member ofPublic Relations GlobalNetwork (www.prgn.org), aninternational network withnearly 40 affiliate agenciesworldwide.

LCI’s experienced staff serv-ices national and regionalclients in the consumer, non-profit, arts/entertainment andconsumer technology cate-gories. Clients include WholeFoods Market, Old Navy, NBCUniversal, Hilton Hotels,Stanford, Tiffany & Co., Sony,Cold Stone Creamery,California State ParksFoundation, SF Ballet, Xerox,Match.com and more. LCIoffers its clients a broad rangeof services, including public,community and media rela-tions, public affairs, crisis com-munications, messaging, mediatraining, special events andmore.

Kohnstamm successfully approached Smithsoniancurators for Bundt cake-pan client Nordic Ware,resulting in a feature exhibit that focused on thecompany as an iconic brand of kitchenwareAmericana.

MAY 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION 35



L.C. WILLIAMS &ASSOCIATES

150 N. Michigan Avenue, Ste. 3800Chicago, IL 60601312/565-3900Fax: 312/[email protected]

Louis C. Williams, Jr., ChairmanKim Blazek Dahlborn, PresidentGary Goodfriend, Executive VPAllison Kurtz, Senior VPMary Moster, Senior VP

L.C. Williams & Associates(LCWA) is a full-service publicrelations and research counselingfirm headquartered in downtownChicago with a service office inNew York City. Louis C. Williamsstarted the company in 1985 withthe vision of creating an agencythat provides the strategic thinkingand capabilities of a large firm withthe dedication and service of asmall specialty shop.

Today, LCWA is a mid-size,independent agency employing 30professionals whose specialtiesinclude marketing communica-tions, media relations, corporaterelations, employee/labor commu-nications, public affairs, crisiscommunications, special events,community relations, media train-ing and more. In addition, the firmoffers an in-house, full-serviceresearch capability. LCWA servesclients representing a wide rangeof industries and also is ranked asone of the foremost experts in thehome products and furnishings cat-egory.

Among current clients: ATCPanels, Electrolux Home CareProducts, Fabricators &Manufacturers Association,Glidden, Graber, Grohe, IllinoisInstitute of Technology, ITW RedHead, Kincaid Furniture, La-Z-Boy, Medline Industries, Munters,National Concrete MasonryAssociation, Pergo, National PTA,ShopLocal.com, Tiffany & Co.,UnitedHealthcare of Illinois andU.S. Cellular.

LEE & ASSOCIATES145 So. Fairfax Avenue, Suite 301Los Angeles, CA 90036323/938-3300www.leeassociates.com

Howard Pearlstein, Principal

Lee & Associates offers strate-gic planning, program evaluation,media relations, product launch-

es, consumer education, specialevents, crisis management andcorporate PR services to itsclients.

In addition to promoting pack-aged consumer products andhealthcare/pharmaceuticals, theaward-winning agency has beenconsistently recognized as one ofthe leading independent food &beverage promotion agencies inthe country.

Founded in 1950, its WesternResearch Kitchens division, fea-tures home economists, nutrition-ists, dietitians, chefs and medicaldoctors.

The full-service firm has affili-ate offices in key cities through-out the U.S. and is often givenprojects by east coast and mid-west companies to help with pro-motion in the western states.

LIPPERT /HEILSHORN

800 Third AvenueNew York, NY 10022212/838-3777Fax: 212/[email protected]

Lippert / Heilshorn &Associates, Inc. (LHA), foundedin 1984, is a leading independentinvestor relations firm. LHA spe-cializes in designing and imple-menting strategic business com-munications programs for a selectportfolio of emerging growthcompanies, with a special focuson healthcare and technologycompanies.

Headquartered in New York,with offices in Los Angeles andSan Francisco, LHA offers anintegrated business communica-tions platform fusing four disci-plines: investor relations, publicrelations, corporate communica-tions, and interactive communica-tions. These practice areas areoften combined to deliver consis-tent messages about clients thatresult in heightened awarenessamong targeted constituencies.

For over 20 years, the LHAteam has embraced its responsi-bility to be informed, educated,appropriate, and responsive in allinterrelationships with clients,Wall Street and the media. As oneof the pioneers in the practice offinancial communications, wecontinue to lead the way in thisevolving discipline, providing ourclients with broad-reaching per-spective and multiple strategiesfor goal achievement.

LOU HAMMOND & ASSOCIATES

39 East 51st StreetNew York, NY 10022212/308-8880Fax: 212/[email protected]

For 22 years, Lou Hammond &Associates has dedicated itsresources, energies and talents toserving travel and lifestyle entitiesworldwide with strategic programsfor clients who set the standard intheir industries. The agency hasearned the respect of clients andmedia alike, establishing a reputa-tion for service, integrity,unmatched style – and results thatimpact the bottom line.

Founded by industry icon, LouHammond, the company is head-quartered in Manhattan with officesin Miami and Charleston and a staffof 40.

LUCKIE STRATEGIC PR

600 Luckie Dr., Suite 150Birmingham, Alabama 35223205/877-9870 [email protected]/pr

Brian Pia, SVP & Director

Luckie Strategic Public Relationsis a nationally ranked PR operationthat delivers over-the-top results onnational consumer campaigns.

Luckie PR team members haveexperience working on consumerbrands such as Bayer Advanced,CedarSafe cedar closets, Fuji Film,Little Debbie Snacks, LouAnaPeanut Oil, Lowe’s HomeImprovement, Microsoft, Nike andSunbelt Snacks, among others.

We’ve launched dozens of newconsumer products each year.We’ve generated national coveragefor Bayer Advanced in the RoseParade. We launched the LittleDebbie Ford Nextel Cup car. We’vealso spearheaded the training of20,000 Home Depot associatesabout the benefits of CedarSafecedar closets.

We generate coverage for ourclients’ brands in USA Today, BetterHomes & Gardens, Newsweek,Time, NBC’s Today show, CBSEarly Show, CNN, FOX , and inlocal media all across the country.

If you’re looking for ways toincrease awareness among your keyaudiences and totally raise the bar,

then you need Luckie PR on yourconsumer brand team.

MALONEY & FOX89 Fifth Ave., 4th Flr. New York, NY 10003212/243-2000Fax: 212/[email protected]

Maloney & Fox, a WaggenerEdstrom company, develops cam-paigns that go beyond PR, using amix of marketing techniques tohelp clients build their brands.The agency is obsessed withclient satisfaction; believes that afun, dynamic workplace leads tosuperior creative thinking andresults; and offers a dynamic mix-ture of seasoned practitioners andenthusiastic young pros to gener-ate fresh, strategic thinking.

M&F has developed a formida-ble track record of programs thatincrease awareness, influenceaudience opinions and behavior,get consumers to take action, andhave a positive impact on sales.How? By combining unexpectedcreative ideas with a solid strate-gic foundation tied to marketinggoals and by translating mediaand pop culture trends into pro-grams that create broad mediaexposure and resonate with thetarget.

MARX LAYNE & CO.31420 Northwestern Hwy., #100,Farmington Hills, MI 48334248/855-6777, [email protected]

Michael Layne, Frederick Marx, MattFriedman, Mike Szudarek, Partners

Founded in 1987, FarmingtonHills, Michigan-based MarxLayne & Company is among theMidwest’s leading independent-ly owned public relations firms.The 40 person agency providesresults-focused integrated mar-keting and public relations serv-ices on a local, regional, nationaland global basis to clients in theautomotive, manufacturing,retail, restaurant and beverage,environmental, real estate devel-opment, financial, hospitality,healthcare, pharmaceutical andprofessional service sectors, aswell as nonprofit organizationsand municipalities. Media rela-tions, Public Affairs, Crisis

Continued on page 38



Management, Special Eventsand Branding are some of theagency’s areas of expertise.Some sample clients include,Abitibi Consolidated, BuildingIndustry Association ofSoutheastern Michigan, Comcast,McDonald's Restaurants ofSoutheast Michigan, PhilipMorris, Verizon Wireless, Wal-Mart.

M. BOOTH &ASSOCIATES

300 Park Ave South, 12th FloorNew York, NY 10010212/481-7000Fax: 212/[email protected]

Margaret Booth, PresidentBradford D Rodney, ManagingPartner

M Booth & Associates is amid-sized public relations firmthat lives and breathes brand. Wehelp leading corporations andinstitutions build brands withfresh, innovative programs thatcreate competitive advantage,leverage third party recognition,and support marketing and salesefforts. We partner with clients todeliver their brand’s promise andmessage to consumer, businessand trade audiences through avariety of channels includingmedia relations, special events,industry relations, sponsorships,third-party spokespersons andonline. Our work is focused insix practice areas: consumerproducts, travel/lifestyle, corpo-rate, healthcare, fashion/retail,and not for profit. With a staff of60, M Booth & Associates hasaffiliate agencies worldwide.

MCGRATH/POWERPUBLIC RELATIONS3945 Freedom Circle, Suite 690Santa Clara, CA 95054408/[email protected]

McGrath / Power PublicRelations has been building com-munications programs for adiverse group of companiesnationally and locally for nearly30 years. Headquartered inSilicon Valley, our full-service

public relations firm boasts abroad array of services tailored tothe business objectives of itsclients, including: positioning andmessage development, mediatraining, crisis management andinvestor relations. We haveworked in partnership with someof the nation’s best-knownbrands, building leaders such asTiVo, Reebok, RSA Security andEarthLink. In addition, we are theSilicon Valley partner of theWorldcom Public RelationsGroup, the world’s largest con-sortium of independent publicrelations firms.

MOORE CONSULTINGGROUP

2011 Delta BoulevardTallahassee, FL 32303850/224-0174Fax: 850/224-9286www.moore-pr.com

One word describes MooreConsulting Group: RESULTS.This integrated communicationsfirm is comprised of a creativeand talented staff experienced inall facets of public relations, mar-keting, crisis communications,creative, research and advertisingthat has excelled at deliveringresults for more than 15 years.With a reputation for award-win-ning, high-impact execution, theirsuccess is driven by a relentlesscommitment to implement thefundamentals, while staying onthe cutting edge. The firm hassteadily built a reputation for suc-cess and a portfolio of award-winning work, having been rec-ognized with more than 250 stateand national communicationsawards.

THE MORRIS +KING COMPANY

101 Fifth Ave.New York, NY 10003212/561-7450www.morris-king.com

Andy Morris, Co-Principal Judith R. King, Co-Principal

The Morris + King Company(MKC) is a New York-based pub-lic relations and marketingagency with a national reputationfor results-driven campaigns andinventive messaging strategies.Founded in 2001 by co-principalsAndy Morris and Judith R. King,MKC generates attention-getting,buzz-building campaigns for

more than 25 clients, including:Abyssinian Development Corp;Beliefnet; Actus Lend Lease;Stardoll; Marquis Jet; Ritz-Carlton Club; AOL; CNBC: PilotPen; Classic Media; Stardoll;Music Choice; Heavy.com;Special Ops Media; ChocolatMichel Cluizel; NatronaFurniture; AdBrite; TitanWorldwide and Pfizer.

PADILLA SPEERBEARDSLEY

1101 West River Pkwy., Minneapolis, MN 55415612/455-1700Fax: 612/455-1060

New York:950 Third Ave., 16th floorNew York, NY 10022212/752-8338Fax: 212/752-6082www.psbpr.com;www.psbblog.com

Lynn Casey, Chair & CEO

Rated highly by our clients forthe level of service we provide andby our staff as a best place towork, Padilla Speer Beardsley isknown for experienced, strategiccounsel built on a research-basedplanning methodology,Communicating for ActionSM.More than 100 employee-ownersbring expertise incorporate/investor relations, mar-keting, crisis and critical issuesmanagement, and online/offlinestrategies to our clients in: foodand home products, healthcare/medical devices, high tech-nology, manufacturing, and pro-fessional and financial services.Global reach through WorldcomPublic Relations Group.

Clients include: Arctic Cat,BASF, Entegris, Ernst & Young,General Mills, Genesys, Gfk,Global Ethanol, H.B. Fuller,Macy’s North, MetropolitanAirports Commission, OshkoshTruck Corp., RockwellAutomation, Tennant, Toro,Transamerica RetirementManagement, Valspar, VitalImages.

PEPPERCOM470 Park Ave. South, 5th Floor New York, NY 10016212/931-6100www.peppercom.com

Steven Cody, Edward Moed,Managing Partners

Peppercom, founded in 1995,

has 52 employees in New York,San Francisco, Chicago andLondon. Peppercom is a mid-sized communications agencythat specializes in developingstrategic and creative PR pro-grams for a variety of Fortune500, mid-sized and small com-panies. In addition to PR cam-paigns, services include a posi-tioning program to differentiatea client from its competitiveset, a crisis management pro-gram called CrisisRx, Pain-Based Selling, to identify thegap between what client salesforces think customers arethinking and what they actuallyare, and innovative ways toleverage existing partnershipsor develop new ones.Peppercom’s PepperDigitalprogram effectively integratestraditional public relationsactivities with emerging digitalinitiatives (blogs, podcasts,etc.). Peppercommotions, thefirm’s special events and spon-sorships division, helps majorcorporations maximize theirsponsorships. Clients includePanasonic, ITT, Honeywell,Ricoh, Fireman’s Fund, Unisys,KPMG, Valspar, Whirlpoolbrand, and Steelcase amongmany others.

PERRY COMMS.GROUP

925 L Street, Suite 1200Sacramento, CA 95814916/658-0144www.perrycom.com

Kassy Perry, President/CEO

Perry CommunicationsGroup, Defining Tomorrow’sIssues TodaySM, is rankedamong the top firms specializ-ing in healthcare PR byO’Dwyer’s. Perry Comms.Group is an independent, full-service public relations andpublic affairs firm specializingin issues management, mediarelations and coalition build-ing.

Since 1996, Kassy Perry andher award winning team havehad a profound impact on soci-ety and their clients’ bottomline with nationally recognizedcampaigns tackling pressingissues facing society includingMedicare, public health, hous-ing, the environment, access toprescription medicines, cancerand mental health.

Call us today. See what wecan do for you.

Marx LayneContinued from page 36



PIERSON GRANT6301 NW 5th Way, #2600Fort Lauderdale, Florida 33309954/776-1999Fax: 954/[email protected]

Maria Pierson, CEOJane Grant, President

Pierson Grant is a full-servicefirm specializing in publicity, mediarelations, community relations, cre-ative promotions and marketingcommunications. All services alsoare offered in Spanish.

Providing highly personalizedservice, one company principaltakes the lead on each account andboth Pierson and Grant stay fullyinvolved in all client matters.

The firm represents clientsnationwide in the restaurant, hospi-tality, real estate, arts, financial andhealthcare industries.

Clients include: Dairy Queen,Benihana, WoolbrightDevelopment Corp., StarwoodHotels, GL Homes, The AltmanCompanies, Sunbeam Properties,Colonial Bank, AmericanIntercontinental University,Broward Center for the PerformingArts.

PUBLIC COMMS.INC.

Partner in The Worldcom Public Relations Group35 E. Wacker Dr., Chicago, IL 60601312/558-1770Fax: 312/[email protected]

Public Communications Inc.(PCI) is widely recognized forproviding measurable, results-oriented services, consistentlyranking among the largest inde-pendent public relations organi-zations in the United States.PCI is large enough to provideall the communications servicesa national or local client mightrequire yet small enough thatthe firm’s officers are directlyinvolved in each program.PCI serves an eclectic and loyalclient base, with a concentra-tion of business in healthcare,conservation, education, andculture/entertainment/sports.PCI principals provide strategiccounsel and issues/crisis man-agement for corporate and non-profit clients.

A certified Women’s

Business Enterprise, PCI is afounding partner of theWORLDCOM Public RelationsGroup, the world’s largest net-work of independently ownedfirms.

QORVIS COMMUNICATIONS1201 Connecticut Ave., N.W., #300Washington, DC 20036202/496-1000Fax: 202/[email protected]

Michael Petruzzello, CurtisRobinson, Kelley McCormick,Maura Corbett, Don Goldberg, RichMasters, Susan Murphy, Partners

Qorvis Communications isone of the nation’s largest inde-pendent communications firms.Formed in 2000, Qorvis hasoffices in Washington, DC, andMcLean, VA. Clients facingdifficult communications chal-lenges rely on the proven judg-ment and experience of QorvisCommunications. We focusrelentlessly on helping ourclients solve their critical com-munications needs. We prideourselves on providing leg-endary client service led bysenior communications profes-sionals in a collegial atmos-phere that fosters breakthroughwork and gets results.

Clients include: Adobe, TheAmerican Institute of CertifiedPublic Accountants (AICPA),Albritton, Amazon.com, AOL ,Beam Global Spirits & Wine,Inc., Brabeion, ComputerElectronics Association,DynCorp, Earth ConservationCorps, Feld, Entertainment,Halifax Corporation,Halliburton, Horatio AlgerAssociation, LunaTechnologies, NelNet, NationalItalian American Foundation(NIAF), North AmericanInsulation ManufacturersAssociation (NAIMA),Northern Virginia TechnologyCouncil, The PharmaceuticalResearch and Manufacturers ofAmerica (PhRMA), Pratt &Whitney, Pulte Homes,Pulver.com, SafeNet,Techbooks, Trafigura, TheSugar Association, TheKingdom of Saudi Arabia,United TechnologiesCorporation (UTC), Virginia'sCenter for InnovativeTechnology, Virginia Lottery,VidiTalk, and YouthAIDS.

RASKY BAERLEINSTRATEGIC COMMS.70 Franklin St., 3rd Flr.Boston, MA 02110 617/443-9933 Fax: 617/443-9944 www.rasky.com

Joseph Baerlein, PresidentAnn Carter, CEOLarry Rasky, Chairman

With offices in Boston andWashington, D.C., RaskyBaerlein StrategicCommunications specializes indeveloping and executing inte-grated communications programsthat yield desired results forclients - whether enhancing brandidentity, defeating a referendum,quelling an emerging crisis in themedia or stopping harmful legis-lation.

Rasky Baerlein’s specialtyareas include: Energy &Environment; Real Estate;Financial Services; Non-Profit;Healthcare, Technology, Sports,Entertainment & Media; CrisisCommunications & ReputationManagement; Lobbying,Grassroots Organizing, IssuesManagement, and Initiative &Referendum ballot campaigns.

RF | BINDER950 Third Avenue, 7th FloorNew York, NY 10022212/994-7600www.rfbinder.com

Amy Binder, CEOFrank Walton, PresidentGeorge Drucker, CMO

RF|Binder provides clients withcommunications strategies andservices well grounded inresearch. Our emphasis on knowl-edge-based decision-makingensures we understand the con-texts affecting clients’ needs, cre-ate effective messages, and choosethe right, contemporary communi-cations channels and tactics. Weserve clients in corporate commu-nications, brand building, andissues management. Our manage-ment team brings diverse perspec-tives from business, media, andacademia to addressing clientissues. Our senior staff staysactively involved with the day-to-day service of every client rela-tionship. We form our teamsaround our clients’ needs, bringingin professionals with the rightexpertise to meet the communica-tions challenges.

From left: Benihana Master Chef Tomonari “Tomo”Mitsunobu; William “The Refrigerator” Perry; JoelSchwartz, President & CEO, Benihana; Stacy Keibler,and Benihana Master Chef Katsutoshi Aono. PiersonGrant facilitated a Super Bowl promotion for Benihanathat featured the former Chicago Bears defensivelineman.

Photo by Joshua Prezant

The June issue of O’Dwyer’s PR Report will showcase international PR firms.

For more info about this issue, please contact Associate Editor Jon Gingerichat 646/843-2080 or [email protected]

MAY 2007 • WWW.ODWYERPR.COM42


RHEA & KAISERMARKETING COMMS.400 East Diehl Road, #301Naperville, IL 60563630/505-1100www.rkconnect.com

Stephen L. Rhea, Pres./CEODeron Johnson, Dir., PR

The 15-person Rhea & Kaiserpublic relations group deliverssuperlative results and outstand-ing strategic thinking to clients, whether the PR campaign is partof a fully integrated program ora stand-alone offering. We alsooffer a unique approach to PRresults measurement, includinga proprietary tool for assessingthe quality of media coverage.As part of our comprehensiveservice offering, the Rhea &Kaiser public relations team hassignificant experience in issuesand crisis management.

RON SACHS COMMUNICATIONS114 S. Duval St.Tallahassee, FL 32301850/222-1996Fax: 850/224-2882www.ronsachs.com

Ron Sachs, President

Ron Sachs Communicationsis an integrated public relationsfirm providing public relations,video and multi-media produc-

tion, public affairs, advertising,media buying and design, publiceducation initiatives and causemarketing. Founded in 1996,this 12-year-old Tallahassee-based firm with offices inOrlando, Jacksonville and South Florida has sustained growthevery year and is nationally rec-ognized as a leader in the devel-opment of innovative marketingcampaigns, graphic and produc-tion design and has establishedits reputation for building brandawareness for its clients.

ROSICA STRATEGIC PR

95 Route 17 South, #109Paramus, NJ 07652201/843-5600Fax: 201/[email protected]

Now in its 27th year, RosicaStrategic Public Relations is anational consumer and busi-ness-to-business public rela-tions and marketing firm. Theagency’s strategic servicesinclude: media relations, cause-related marketing, mediaevents, corporate PR, crisismanagement, new productintroductions and public affairs.

Rosica develops goal-orient-ed public relations programs forconsumer and business-to-busi-ness products and measurestheir results, making PR moretangible. With our proprietarySales Smart PR methodology,which tracks and values pro-gram results, Rosica Strategic

Public Relations maximizes anycampaign. We are alwaysaccountable to sales and consis-tently work to improve visibili-ty and brand equity. Our strate-gic process includes: defininggoals and target audiences; cre-ating a strategic plan; develop-ing a story in a compellingfashion; disseminating positivenews; increasing revenues andachieving clients’ goals; andmeasuring campaign results.Through this process, weensure a solid return on ourclients’ PR and marketinginvestments.

Visit www.rosica.com forcase studies and additionalinformation.

Clients include: NourisonRug Company, Boys & GirlsClubs of NJ, Caring Institute,Independent JewelersOrganization, The RascalCompany (Electric MobilityInc.), National Association ofHome Care & Hospice, Nice-Pak (food, medical & consumerproducts), Rollerblade, Sadlier-Oxford Publishing Company,United Way, J. R. Watkins Inc.(flavors and apothecary prod-ucts), Yule Tree Farms (design-er Christmas trees) and UncleWally’s Muffin Company.

RUDER FINN301 East 57th StreetNew York, NY 10022212/593-6400www.ruderfinn.com

David Finn, ChairmanKathy Bloomgarden & PeterFinn, Co-CEOs

Ruder Finn is an independentPR agency employing over 650professionals. Practice areasunder the core business cate-gories of Health & Wellness,Corporate & Public Trust andGlobal Connectivity, include:healthcare, technology, corpo-rate strategy and branding, con-sumer marketing, public affairsas well as cultural and socialissues.

Clients include: GE, Audi,Citibank, Infonet, Sony, NEC,Jamaica Tourism Board, AirFrance, Embassy Suites,Kellogg’s, The North Face,Perdue Chicken, Gerber,Johnson & Johnson, Novartis,Pfizer, Trust for Public Lands,and The Museum of ModernArt.

Offices are located in NewYork, Chicago, Los Angeles,

San Francisco, Washington,DC, London, Paris, Basel,Jerusalem, Beijing, HongKong, Guangzhou, Shanghai,Singapore and Sydney. RuderFinn has affiliate agencies inmajor cities in the US, Europe,Latin America and Asia-Pacific.

SCHNEIDER ASSOCIATES

2 Oliver Street, Suite 901Boston, MA 02109617/536-3300Fax: 617/[email protected]

Joan Schneider, President &Creative DirectorJulie Hall & Phil Pennellatore,VPs.

Schneider Associates is afull-service PR agency that suc-cessfully launches products,services, companies and com-munities for a wide range ofconsumer, corporate, real estate,and public affairs clients. Theagency’s services includelaunch strategy planning, mediarelations, ideation sessions,guerilla marketing, media tours,special events, crisis communi-cations, and spokesperson train-ing.

President Joan Schneiderauthored “New Product Launch:10 Proven Strategies,” a compre-hensive book that draws uponextensive consumer research.Joan is currently working on astudy with the BabsonInnovation and CorporateEntrepreneurship ResearchCenter to understand best prac-tices in B2B product and servicelaunch.

Types of PR handled: con-sumer products, launch publicrelations, food & beverage,retail, public affairs, corporatecommunications, real estate,financial and professional serv-ices.

Clients: Baskin-Robbins,Hannaford Bros. Co., HighStreet Equity Advisors,Bertucci’s Brick OvenRistorante, Cabot, Cabot &Forbes, National Development,New England Confectionery Co.(NECCO), Reckitt Benckiser/d-CON, Walker RestorationConsultants, and ConnecticutSchool of Broadcasting

The agency, which was found-ed in 1980, has 28 employees.

The Schneider Team (L to R): Schneider Associates’VP of Consumer Group Julie Hall, President JoanSchneider and the VP of Corporate and Public AffairsPhil Pennellatore.

MAY 2007 • WWW.ODWYERPR.COM44

SCHWARTZ COMMUNICATIONS

Prospect Place230 Third Ave. Waltham, MA 02451781/684-0770Fax: 781/684-6500www.schwartz-pr.com

Founded in 1990 by the hus-band and wife team of Steve andPaula Mae Schwartz, SchwartzCommunications is one of thenation’s leading public relationsagencies focused on high-tech,medical technology and biotech-nology companies. The agencyhas more than 200 employees inits Boston, San Francisco andStockholm offices. SchwartzCommunications has garneredmany honors and was namedthree times to the Inc. 500 list ofthe fastest-growing private com-panies. Schwartz offers itsroughly 190 clients a full spec-trum of services, including PRstrategy and branding, mediarelations, analyst relations, speak-ing, crisis communications, gov-ernment relations and podcasting.

SHELTON GROUPThree Lincoln Center5430 LBJ Freeway, Suite 280Dallas, TX 75240972/239-5119Fax: 972/[email protected]

Shelton Group is a full-service,strategic IR and PR agency provid-ing customized programs and servic-es to public and private companiesacross multiple industries. Foundedin 1994, Shelton Group offers a teamof professionals with diverse back-grounds that uniquely blend businessacumen with creativity to deliver thehighest quality of service. Applyingan integrated approach to corporatecommunications, Shelton Groupdelivers a company’s unified story toall targeted audiences. Due to a ded-ication to value-added service andthrough a national network of keystrategic relationships, SheltonGroup has built a trusted reputationwith the media, industry experts andthe financial community that pro-duces immediate results for emerg-ing and established companies. Withoffices in Texas, California andTaiwan, Shelton Group is also a part-ner firm of Public Relations

Organization International (PROI),which provides access to more than50 offices worldwide.

SLOANE AND CO.7 Times Square, 17th Floor New York, NY 10036www.sloanepr.com

Elliot Sloane, CEODarren Brandt, Whit Clay &Anton Nicholas, MDs

Sloane & Co. is a financial PRfirm located at Times Square Towerin Manhattan.

With a specialization in corporateand financial media relations, IR,and crisis counseling, Sloane repre-sents some of the most respectedpublic and private financial institu-tions and trade associations in NewYork and across the globe.

Leveraging skills nurtured at theworld’s biggest agencies, Sloaneoffers its clients hands-on seniormanagement attention in an entre-preneurial environment.

Sloane prides itself on learning itsclients’ businesses from the insideout, forming strong, meaningfulpartnerships with management help-ing to sharp clients’ core positioningto key constituencies that includethe investment community, financialmedia, trade, consumer, andemployees.

Sloane’s client list includes AIGFinancial Products, BearingPoint,Cablevision, LG Philips, Medtronic,New York Life, and TiVO.

SPECTRUM SCIENCE COMMUNICATIONS2000 K. St., N.W., 2nd Flr.,Washington, D.C. 20006202/955-6222www.spectrumscience.com

Spectrum Science Comms. spe-cializes in communications forhealthcare products, issues and mis-sions. Founded 11 years ago andindependently owned, Spectrum’sservices include product marketing,advocacy relations, PA, interactivecommunications and creative servic-es.

Spectrum achieves consumer andtrade communications goals fasterby quickly understanding and trans-lating complex medical issues andworking more efficiently with advo-cacy groups and consumer and tradehealth media.

Spectrum conducts programs on aregional, national and internationalscale and is a founding partner inGLOBALHealthPR, an internation-al group of independently ownedagencies.

Clients include Genentech,

Organon, Pfizer, KingPharmaceuticals, American DiabetesAssn. and the Kennedy KriegerInstitute.

SPRING, O’BRIEN& COMPANY

50 W. 23rd St., Floor 11New York, New York 10010212/620-7100Fax: 212/[email protected]

Spring, O’Brien has consistentlyachieved success for its clientsthrough strategic communications.International in scope, grassroots inorientation, the agency has a flair forcreating business opportunities forits clients, leveraging integratedmarketing plans, enhancing brandimage and building long-term part-ner relationships. Its work is distin-guished by senior-level accountservice, extensive experience bothin journalism and marketing, plusin-depth knowledge of its core serv-ice areas: travel & destination mar-keting and business-to-business(real estate, economic development,technology and financial services).

S&S | PR100 Village Green, #200Lincolnshire, IL 60069800/287-2279Fax: 847/955-7720www.sspr.com

From Business Week to Brides,Progressive Grocer to PC Magazine,the New York Times to the NapaValley Register, CNN to CNBC,SS|PR gets oceans of ink for itsclients. Since 1978, SS|PR has beena leader in media and investor rela-tions, trade show support, analysttours, writing services, crisis man-agement—all the disciplines youneed to stay visible and favorablypositioned. Our uniquely targetedapproach, combined with our exten-sive media relationships, generatesmaximum exposure and bankableresults. SS|PR specializes in high-tech and franchise clients of all kindsplus general business, consumergoods, food, financial and healthcarefirms.

TAYLOR14 Penn Plaza, Suite # 610New York, NY 10122212/714-1280Fax: 212/ [email protected]

Tony Signore, CEO & Mng. PartnerBryan Harris, Mark Beal, John


At Taylor, every account team like the MasterCard oneabove is managed by an agency principal (average tenure:15 years). Each person on the team, including a dedicatedresearcher, has been selected for their insight and intensi-ty and because they reflect the brand’s target audience.

MAY 2007 • WWW.ODWYERPR.COM 45


Liporace, Erin Weinberg, Mng. PartnersBrett Jewkes, Frank Hernandez, TedFragulis, Exec. VPsRyan Mucatel, SVPStacey Gomoljak, Bill Holtz, VP

Taylor, founded in 1984 andrecognized as the leadinglifestyle and sports public rela-tions agency, has more than 100employees with headquarters inNew York and offices in LosAngeles, Charlotte and London.The firm partners exclusivelywith category-leading con-sumer brands that utilize sports,entertainment, and lifestyleplatforms to achieve their busi-ness-building goals.

Taylor’s unique businessmodel calls for an agency prin-cipal (average tenure: 15years), as well as a dedicatedresearcher, to be activelyinvolved in every account. Theagency provides a full array ofpublic relations services includ-ing: proprietary research andcompetitive analysis; programplanning and development;strategic media relations; eventproduction; spokesperson pro-curement and training;Hispanic/multicultural market-ing communications; socialmedia programming; and meas-urement and evaluation.

Taylor’s portfolio of clientpartners includes: MasterCard,Diageo, Gillette, Microsoft,Allstate, DHL, Staples, AlltelWireless, Abbott Laboratories,NASCAR and Levi StraussSignature.

Clients include:AbbottNutrition (EAS), Allstate,Alltel, BombardierRecreational Products (BRP),Callaway, DHL, Diageo(Baileys, Crown Royal,Guinness, Johnny Walker, JoseCuervo, Smirnoff), Dockers,Gillette Company, LevisStrauss Signature, MasterCardInternational, Microsoft Xbox,NASCAR, Staples.

TREVELINO/KELLERCOMMUNICATIONS949 W. Marietta Street, X-106King Plow Arts CenterAtlanta, Georgia 30318404/214-0722www.trevelinokeller.com

Dean Trevelino, PrincipalGenna Keller, Principal

Think Forward. We believethe most important quality we canbring to our clients is the commit-ment to be forward thinking, tolook at everything with a freshperspective even if it rides theedge of risk, to break ground onnew territory, but not be afraid tolook backwards, say, to re-inventsomething that was once classic.In that spirit, the agency launchedthe Atlas Alliance in 2005, a con-sortium of boutique firms withdistinct geographic, industry andcultural expertise. In 2006, theagency launched the Start-UpCouncil, a partnership of servicefirms supporting the start-upcommunity. In 2007,Trevelino/Keller formallylaunched a presence inCharleston as part of its missionto be the first point of considera-tion for companies based in theSoutheast who have a national orinternational focus. Theagency’s practices include:Advanced Technologies,Consumer Lifestyle, Vertical B2Band GreenWorks.

TRYLON SMR274 Madison AvenueNew York 10016212/[email protected]

Trylon SMR has exclusivelyserved clients in the technology,media and telecommunicationsindustries since 1990. As oneof the first agencies to imple-ment Internet media relations,both representing online clientsand reaching online media since

1994, we’ve also been at theforefront of web log-basedmedia relations since 2002. Asdedicated media & technologyspecialists Trylon SMR is thor-oughly knowledgeable of thesector and provides informedstrategic counsel and follow-through with efficient tacticalexecution. Our personal andscalable account service processis built on a total commitment toconsistently deliver successfulmedia placement results forclients.

THE VANDIVERGROUP

10411 Clayton Rd., St. Louis, MO 63131314/991-4641Fax: 314/[email protected]

The Vandiver Group Inc.(TVG) is a full-service, award-winning strategic communica-tions firm helping clients strate-gize, visualize, articulate andnavigate communicationsissues. Founded in 1993, TVGis one of the largest independ-ently owned public relationsfirms based in St. Louis, with aglobal client base. We have 4TVG satellite offices and 60offices worldwide, via our mem-bership in Pinnacle Worldwide.

Our services include strategiccommunications, issues and cri-

sis management, word of mouth,market research, media rela-tions, executive/employee train-ing, employee communicationsand public relations using newand traditional media. Ourclients include Fortune 50 cor-porations, not-for-profits, gov-ernment agencies and serviceproviders.

V-FLUENCE7770 Regents Rd., #113-576San Diego, CA 92122-1937877/835-8362Fax: 877/[email protected]

v-Fluence’s ascendancy toO’Dwyer’s Top 100 PR firms for2007 is no accident. The compa-ny’s founding philosophy— Itstarts online®—has becomemore than just our own visionarystatement: It’s now essential toany successful PR and marketingstrategy. Our rapid growth andcurrent ranking is a reflection ofthe company’s leadership in pro-viding best-practice, standard-setting analysis, counsel andexecution of Internet strategiesto companies that want to influ-ence opinion, optimize onlinespaces that truly matter andprove ROI. For more informa-tion on how v-Fluence can assistyou in meeting your corporateand client goals, visit www.v-fluence.com.

The Vandiver Group’s Executive Lead Team, (l to r),Mack Bradley, SVP; Kelly Ferrara, SVP; DonnaVandiver, CEO and Amy Crump, CFO.

PR news is too important to get

once a day.

That’s why we createdodwyerpr.com

The #1 site for PR news,according to Google.

46 MAY 2007 • WWW.ODWYERPR.COM

WAGGENEREDSTROM

225 108th Ave., N.E., #700Bellevue, WA 98004425/638-7000Fax: 425/638-7001WaggenerEdstrom.com

Waggener EdstromWorldwide provides public rela-tions services using itsInnovation Communicationsmethodology optimized forglobal organizations impactedby innovation and change. Theagency’s approach facilitates theacceptance of new ideas andhelps clients tell the stories thatalter the way people think, actand buy around the world.Founded in 1983, the agency hasnearly 700 employees with U.S.headquarters in Seattle,European headquarters inLondon and Asian headquartersin Hong Kong. WaggenerEdstrom Worldwide partnerswith pioneering and creativeclients, including AdvancedMicro Devices (AMD),MasterCard International,Microsoft Corp. and T-MobileUSA.

WILLIAM MILLSAGENCY

300 W. Wieuca Rd., Bldg. One, #300Atlanta, GA 30342678/781-7219Fax: 678/781-7239www.williammills.com

Meredith Boyd, Dir. Communication

Atlanta-based William MillsAgency is the largest publicrelations firm serving the finan-cial industry and ranked by theAtlanta Business Chronicle as

the 5th largest independent pub-lic relations firm in the metroarea. Since 1977, the agency hashelped hundreds of firms growtheir businesses through consis-tent press coverage in the media.From startups to publicly heldmultinationals, we’ve helpedcompanies sell virtually everyproduct or service used by com-mercial banks, mortgagelenders, credit unions and otherfinancial solution providers. Theagency represents more than 70companies throughout NorthAmerica. Visit our Web site atwww.williammills.com.

WRAGG & CASASPUBLIC RELATIONS1000 Brickell Ave., Suite 400Miami, FL 33131305/372-1234Fax: 305/372-8565www.wraggcasas.com

Founded in 1991, Wragg &Casas Public Relations isFlorida’s leading full-service pub-lic relations firm, maintainingoffices in Miami, Naples/FortMyers and Orlando.

Wragg & Casas specializes instrategic counseling, reputationmanagement, crisis management,media relations, public affairs,community relations, marketingcommunications, branding,graphic design, Web design, eventmanagement and multiculturalcommunications.

The company is known forinnovative, results-oriented mes-sage development and delivery.What sets Wragg & Casas apartfrom other agencies is a staff ofstrategic thinkers who get the jobdone.

Wragg & Casas is a proudmember of Pinnacle Worldwideand the Council of PR Firms.


Waggener Edstrom’s Melissa Waggener Zorkin.

PR’s#1 Website

www.odwyerpr.com

O’Dwyer’s Profiles of Top Independent PR Firms30 MAY 2007 • • ADVERTISING SECTION Profiles...

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