O Futuro do Varejo
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Transcript of O Futuro do Varejo
FUTURE OF RETAIL
Reinven&on & Revolu&on: Retail On Demand & The New Brand
Champions
Modern Shopper’s Demands
§ Wants to Have A Say On What Is Produced
§ Enjoys Lending A Hand To Fellow Shoppers
§ Will Gather People Around To Get A Better Price
§ Wants To Be Rewarded For Sharing Shopper Expertise
THE NEW BRAND CHAMPION
Setting The Stage By clearing the air before customers enter a store and calling out targeted moments for valuable interactions, retailers are helping to create the foundations of a focused and worthwhile interaction
THE NEW BRAND CHAMPION
SHOPPER AS AFFILIAT
“LET ME SELL ON YOUR BEHALF”
COMMISSION FEES EARNED BY INFLUENCING ONLINE PURCHASES
MULU.ME
GAME LETS PLAYERS COMPETE AND EARN REWARDS BY SETTING UP VIRTUAL BOUTIQUES
STYLMEE
Shoppers are looking to harness the wealth of information and preferences they callout, and create online, bringing the cache of information with them to help inform and support their decisions
Customer Abassadors
“LET ME HELP DECIDE WHAT’S SOLD”
COMMUNITY POWERED CREDIT CARD INVOLVES CARDHOLDERS IN CARD MANAGEMENT AND PROFITS
BARCLAYCARD RING
CONSTRUCTION BRAND ASKS TRUCK DRIVERS TO WEIGH IN ON THE DESIGN OF ITS UPCOMING LINE
CATERPILLAR
Meta-Library By tapping into the wealth of online information by leveraging image recognition search and augmented reality to present detailed information and contextual relevance, users are able to use information without being tied to a specific medium or behavior.
“HELP ME DECIDE WHICH ONE TO BUY”
SERVICE PAIRS CONSUMERS WITH BRAND EXPERTS FOR REAL-TIME PRODUCT CONSULTATIONS
NEEDLE
INSURANCE COMPANY RECRUITS EXISTING POLICY HOLDERS TO ADVISE POTENTIAL CUSTOMERS
KYSY VAIKKA
Layered Virtual Showcase
A new set of digital services are enabling shoppers to visually experience and experiment with products before they buy.
With a growing level of peer to peer communities that are working together and searching for service answers, the right information is being rewarded and being presented in easy formats for large groups of people to use and share.
“LET ME NAME MY PRICE”
APP LETS RETAILERS COMPETE TO SUPPLY HOUSEHOLD GOODS
NETPLENISH
BAG THAT Group Buying Website Secures Best
Available Deal
Modern Shopper’s Demands
§ Sophistication Based On Personal
Knowledge
§ Prepared To Trade Data For A Better
Experience
§ Instant Access To Expertise
§ Takes Advantage Of Technology
§ Wants To Be Offered A Perfect Match
Service With An Opt In
“Give Me Personal Attention And Better Service”
STYLISTS LOOK TO YOUR PAST PURCHASES TO TAILOR ADVICE
MODCLOTH
LOCATION AWARE APP PROVIDES SALES-STAFF WITH CUSTOMERS’ PREFERENCES
NEIMAN MARCUS
Subject Specialist Staff members with specialized knowledge bases who can provide smarter answers and product recommendations to their customers in-store, online and over the phone.
RETAIL ON DEMAND
SHOPPER COACHING
“Teach Me How To Use This”
MOTORCYCLE REPAIR SHOP INVITES CUSTOMERS TO WORK ON BIKES THEMSELVES
MOTOMETHOD
EXPERIENCE ‘POP-UPS’ SHOW CUSTOMERS HOW TO ACESS HIGHER AUDIO PERFORMANCE
LENBROOK
“LET ME SHOP WHAT I LIKE”
GLIMPSE SOCIAL SHOPPING CHANNEL USES FACEBOOK
‘LIKES’ TO BUILD CUSTOM CATOLOGS
SOCIAL DISCOVERY PLATFORM CONNECTS CONSUMERS SHOPPING FOR ELECTRONICS
CURISMA
Experience Centers Best-in-class brands are creating experience centers where consumers are approached, not only as shoppers, but as sophisticated learners who are eager to engage and create
“LET ME BUILD THE PERFECT ONE FOR ME”
CUSTOMIZING MODULAR FURNITURE ONLINE AT AN AFFORDABLE PRICE
EVOLVEX
3D PRINTING KIOSK ALLOWS RETAILERS TO OFFER CUSTOMERS PERSONALIZED OBJECTS
FUJIFILM
Reading The Customer Opt-in services that allow customers to make their personal data available to members of staff in exchange for the promise of tailored service, product recommendations and optimization.
RETAIL ON DEMAND
FIT WITH A CLICK
“HELP ME CHOOSE THE PERFECT FIT”
WEBCAM ENABLED ALGORITHM ENSURES CUSTOMERS FIND THE RIGHT FIT ONLINE
UPCLOAD
AUGMENTED REALITY APP TESTS POTENTIAL FURNITURE IN CONSUMERS’ HOMES
SAYDUCK
WHY PSFK CONTACT The image cannot be displayed. Your computer may not have enough memory to open the
Piers Fawkes CEO & Founder [email protected] +1 646.520.4672
Jeff Weiner
Director, Business Development [email protected]
+1 646.520.4665 +1 516.359.3453
42 Bond Street, 6th Floor New York, NY 10012 USA
www.psfk.com
PSFK is a trends-led innovation company that provides its clients with ideas and inspiration to evolve its products, services and marketing communications. We employ a unique methodology to deliver trends research together with future business concepts and user scenarios to a client list that includes A m e r i c a n E x p re ss , B M W, M i c ro s o f t , InterContinental Hotels Group, Target and Pepsi.