O ABC PPP framework for effective Social Media Marketing
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Transcript of O ABC PPP framework for effective Social Media Marketing
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View Social Media Marketing course details at www.edureka.co/social-media-marketing
O ABC PPP FRAMEWORKFOR EFFECTIVE SOCIAL MEDIA MARKETING
-“Q” approach
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Slide 2 http://www.edureka.co/social-media-marketing
Agenda
®Why do we need a framework?
®What’s O ABC PPP?
®Importance of Social Media
®Understanding my target audience
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Why do you need a framework?
®Stay on course in the dense social media jungle
®Being proactive
®Ensure sustainability
®Keep track of everything
®Look smart in your job
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Slide 4 http://www.edureka.co/social-media-marketingSlide 4
What’s O ABC PPP?
of awesome
O ABC PPP
Source:www.adweek.com
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Objective
• Why do I need to be on Social media?
• What are my expected outcomes?
• How will I measure success?
• What are the benefits I am expecting to get?
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Audience
• Who is my target audience?
• What channels are they in?
• What’s their behavior on these channels?
• What is their expected response?
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Budget
• What’s the total budget allocated to social media?
• What is the ad spend budget?
• What is the channel allocation of budget?
• What portion is the test & experimental budget?
• What is the split between branding & performance?
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Content
• What are the sources of your content?
• What is your content pipeline?
• How is your content calendar constructed?
• What is the process flow for paid ads content?
• What is the content frequency?
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Policy
• Who puts up the content?
• Who responds to engagements?
• How will you handle negative engagement?
• What are the guidelines for content?
• What is your target time to respond?
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Persona
• What is your identity on social
media?
• What are your values?
• What is your character map?
• How do these reflect across
channels?
• What is your perceived voice?
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Pick
• What metrics will you pick?
• What conversion types will you pick?
• What dollar value will you pick?
• What insights will you pick?
• What feedback cycle will you pick?
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Questions