Nzsomo 2014
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Transcript of Nzsomo 2014
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SOCIAL IS A BEHAVIOUR, NOT A
CHANNEL#NZSOMO | @JUSTINFLITTER | JUSTINFLITTER.COM
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CONTENT IS ADVERTISING AND ADVERTISING IS CONTENT
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CONTENT MARKETING IS NOT NEW
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THEN VS NOW
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THE CAPTIVE AUDIENCE IS DEAD
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ADVERTISING IS CONTENT
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CONTENT MARKETING IS MORE THAN SEO
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YOUR NUMBER ONE JOB IS TO TELL A STORY.
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CONTENT MUST = VALUE
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IF YOUR CUSTOMERS ARE SUCCESSFUL, YOU WILL BE
SUCCESSFUL.#NZSOMO | @JUSTINFLITTER
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NATIVE ADVERTISING
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23
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WHAT’S YOUR CONTENT MARKETING STRATEGY?
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MAKE YOUR CUSTOMERS SMARTER THAN YOUR COMPETITORS
CUSTOMERS#NZSOMO | @JUSTINFLITTER
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PEOPLE LIKE DOING BUSINESS WITH PEOPLE THEY TRUST
#NZSOMO | @JUSTINFLITTER
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CREATE MANY LIGHT WEIGHT INTERACTIONS
#NZSOMO | @JUSTINFLITTER
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THE BEST CONTENT IS…
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RELEVANT USEFUL
ENTERTAINING INTERESTING
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BRAND/ED EXPERIENCE
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IT TAKES GUTS
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BE A PART OF THE CONVERSATION
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WHY CAN’T A BRAND BE A FAN OF THE TV SHOWS YOU WATCH?
#NZSOMO | @JUSTINFLITTER
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BE ON-DEMAND - BE #RFA
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4.7% OF YOUR FANS GENERATE 100% OF YOUR SOCIAL ENGAGEMENT
#NZSOMOEngageSciences
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MEASURE EXPRESSIONS NOT IMPRESSIONS
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JAB, JAB, JAB, RIGHT HOOK =
GIVE, GIVE, GIVE, ASK
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YOU CAN’T ASK WITHOUT GIVING
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THERE IS NO 60-DAY OR 90-DAY CAMPAIGN.
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A SOCIAL MEDIA MANAGER IS NOT A DESK JOB
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CREATE, ENGAGE, PARTICIPATE.
BE #RFA !